The National Identity for The National Identity for Local Public HealthLocal Public Health

Visibility and Visibility and RecognitionRecognition

• Local health departments lack a visual identity that is universally known. Many health departments have their own logos, but some do not.

• Often, public health personnel go about their work in a way that is invisible in the neighborhoods and communities where they work.

• How many people in your community How many people in your community know who the health department is and know who the health department is and what it does?what it does?

Why do you recognize these Why do you recognize these images?images?

• Using a visual symbol consistently over time helps build public awareness of an organization or service.

• What is the equivalent for health departments and public health?

The National Identity for The National Identity for Local Public HealthLocal Public Health

• NACCHO developed a new logo and message NACCHO developed a new logo and message to help fill this gap and to serve health to help fill this gap and to serve health departments:departments:

• As a service to those departments who lack the As a service to those departments who lack the resources to develop their own symbol and resources to develop their own symbol and messagemessage

• To offer all health departments a common symbol To offer all health departments a common symbol and message that has the potential to become and message that has the potential to become universally recognized and understooduniversally recognized and understood

The National Identity for The National Identity for Local Public HealthLocal Public Health

SYMBOL:SYMBOL: The three pointed The three pointed shield and stylized plus symbol shield and stylized plus symbol have universal recognition have universal recognition associated with health, with associated with health, with protection and with growth. protection and with growth.

COLORS:COLORS: Blue, white and khaki Blue, white and khaki are the colors of the USPHS are the colors of the USPHS uniforms and are neutral so they uniforms and are neutral so they can work in a variety of settings. can work in a variety of settings.

WORDS:WORDS: The tag line is a The tag line is a simple, elegant statement about simple, elegant statement about what public health does-and what public health does-and what public health achieves. what public health achieves.

The logo has three main components:

Recognizable Service Recognizable Service IdentitiesIdentities

The silhouette is unique and identifiable, and fills an important gap

Using the LogoUsing the Logo• VoluntaryVoluntary, but encouraged, but encouraged

• Can be customized to add the name of your local health Can be customized to add the name of your local health departmentdepartment

• Can be used alone or alongside existing local health Can be used alone or alongside existing local health department logosdepartment logos

• Using the logo shows pride in the people and power of Using the logo shows pride in the people and power of public health, who are at work every day in every public health, who are at work every day in every community. It is time for local health departments to be community. It is time for local health departments to be visible and understood by all. Adopting a consistent visible and understood by all. Adopting a consistent visual identity is one important way to achieve that goal.visual identity is one important way to achieve that goal.

• www.naccho.org/LocalPublicHealthBrandwww.naccho.org/LocalPublicHealthBrand

Thank You!Thank You!

It is our sincere hope that all public health It is our sincere hope that all public health departments will use the logo to show pride in departments will use the logo to show pride in

the people, power and purpose of public the people, power and purpose of public health.health.

Like other public services that quietly (and Like other public services that quietly (and sometimes not so quietly) ensure safety and sometimes not so quietly) ensure safety and respond in times of crisis, it is time for public respond in times of crisis, it is time for public

health to be visible and understood by all.health to be visible and understood by all.