The Most Undervalued Analytics Tool: Communication
-
Upload
michele-kiss -
Category
Marketing
-
view
612 -
download
1
description
Transcript of The Most Undervalued Analytics Tool: Communication
MICHELE KISS@MICHELEJKISS
VP, DIGITAL ANALYTICSGRAND CIRCLE TRAVEL
COMMUNICATION
THE MOST UNDERVALUED ANALYTICS TOOL?
@MICHELEJKISS
“What is the most
undervalued analytics tool?”
COMMUNICATION
@MICHELEJKISS
@MICHELEJKISS
@MICHELEJKISS
SOUND FAMILIAR?
@MICHELEJKISS
Within your team of analysts
With other departments
With executives
With partners/vendors/agencies/consultants
COMMUNICATING
@MICHELEJKISS
COMMUNICATING WITHIN YOUR TEAM
@MICHELEJKISS
COMMUNICATING WITHIN YOUR TEAM
Talk to each other
Daily standup
@MICHELEJKISS
Regular “sharing”meetings
@MICHELEJKISS
Build team relationships
Documentation
Maintain central library
@MICHELEJKISS
COMMUNICATION IN A REMOTE TEAM
@MICHELEJKISS
Social media
Video Chat
Screen Share
COMMUNICATION
BETWEEN DEPARTMENTS
@MICHELEJKISS
Magical insights – just add data!
@MICHELEJKISS
Insight requires understanding GOALS
@MICHELEJKISS
Location, location, location
Get integrated
@MICHELEJKISS
Attend meetings
Make them look good
@MICHELEJKISS
COMMUNICATING
WITH EXECUTIVES
@MICHELEJKISS
Build trust
Balance speedand accuracy
@MICHELEJKISS
Focus on the big picture
“If you can’t explain it simply, you don’t understand it well enough.”
- Albert Einstein
@MICHELEJKISS
Use the right (and multiple!) styles
Visual Auditory Kinesthetic
@MICHELEJKISS
Know your stuff
@MICHELEJKISS
COMMUNICATING
WITH PARTNERS
@MICHELEJKISS
Communicate early …
and often.
@MICHELEJKISS
Open communication
Share your priorities
@MICHELEJKISS
Want more?
http://bit.ly/benislovely
Ten Things Your Vendor Wishes You Did Better
WHAT NOW?
@MICHELEJKISS
TAKE THE INITIATIVE
@MICHELEJKISS
@MICHELEJKISS