The Most Attractive Employers in Spain...4 The Most Attractive Employers of 2018 –...
Transcript of The Most Attractive Employers in Spain...4 The Most Attractive Employers of 2018 –...
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STUDENTS
The Most Attractive Employers in Spain
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About us
Universum is a global leader in employer branding. Over the past 30 years, we have established ourselves in 50 markets globally and our diverse workforce is physically present in 20 countries.
Our services include actionable research, strategic consulting, and data-driven communications and social media solutions for talent branding, sourcing, and analytics.
We are a trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as to global media partners that publish our annual rankings and trend reports.
We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual basis, Universum surveys over 1,500,000 students and professionals worldwide.
Learn moreDid your company rank in the top 100? Please contact us to receive your badge.
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AN ESSENTIAL RESOURCEIt’s so important to secure the very best young talent out there, which is why HR and C-level leaders around the world refer to Universum’s research. Drawing on the opinions of more than 22.000 students in Spain, this preview of the 2018 Talent Survey gives a clear indication of where your organization ranks when it comes to its potential to attract new recruits.
VALUABLE INSIGHTSThis preview provides you with an understanding of where your organizationcurrently ranks, as well as highlighting career aspirations and desirable industries identified by the respondents.
ACTIONABLE ASSESSMENTSBut this preview is only the beginning. By becoming a member you can access Universum’s full report, which contains company-specific findings and custom insights and recommendations that are critical when it comes to developing your employer branding strategy.
WANT TO LEARN MORE?
Where do you rank?
Contact us
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http://universumglobal.com/contastic/
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80.56822.240 63 149
Survey Specifics
STUDENTS UNIVERSITIES AREAS OF STUDY
Field Period: The survey for this ranking was carried out between October 2017 and March.
EVALUATIONS
Business/Commerce
5.725Engineering/IT Humanities/Liberal
Arts/Education
4.259
Natural Sciences/Health/Medicine
Law
5.529
4.494 2.233
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The Most Attractive Employers of 2018 – Business/Commerce
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1 Google
2 Apple
3 INDITEX
4 BBVA
5 Amazon
6 Grupo Santander
7 NH Hotel Group
8 Coca-Cola European Partners
9 Meliá Hotels International
10 Deloitte
11 adidas
12 L'Oréal Group
13 El Corte Inglés
14 Atresmedia
15 Caixabank
16 Microsoft
17 BMW Group
18 Iberia
19 Mediaset España
20 J.P. Morgan
21 IKEA
22 PwC
23 Samsung
24 KPMG
25 Volkswagen
26 Goldman Sachs
27 The Boston Consulting Group
28 Banco Sabadell
29 Deutsche Bank
30 Mango
31 HEINEKEN
32 Bankia
33 LVMH
34 Mercadona
35 Nestlé
36 EY (Ernst & Young)
37 RTVE
38 McKinsey & Company
39 Airbus
40 Bank of America Merrill Lynch
41 SEAT
42 Morgan Stanley
43 IBM
44 Daimler/Mercedes-Benz
45 Telefónica
46 Aena
47 Procter & Gamble (P&G)
48 Repsol
49 Sony
50 Unilever
51 PepsiCo
52 Iberdrola
53 Globomedia
54 Bankinter
55 Grupo PRISA
56 Grupo Mapfre
57 Endesa
58 Grupo Planeta
59 Garrigues
60 Danone
61 Accenture
62 Barclays
63 Mahou-San Miguel
64 Carrefour
65 Johnson & Johnson
66 ING Group
67 Grupo Cortefiel
68 Volvo Cars
69 Amadeus
70 Canon
71 Damm
72 Philip Morris International
73 Campofrío
74 Unidad Editorial
75 AXA
76 BNP Paribas
77 Zurich Seguros
78 Correos
79 Bain & Company
80 Allianz
81 Desigual
82 Acciona
83 INDRA
84 Lidl
85 Cuatrecasas
86 PSA Peugeot Citroën
87 Intel
88 ONCE
89 Michelin
90 Bayer
91 Vocento
92 Groupe Renault
93 Mutua Madrileña
94 Vodafone
95 Cepsa
96 everis
97 Leroy Merlin
98 Mondel?z International
99 Grupo Ferrovial
100 Liberty Seguros
data
1Google
2Apple
3INDITEX
4BBVA
5Amazon
6Grupo Santander
7NH Hotel Group
8Coca-Cola European Partners
9Meliá Hotels International
10Deloitte
11adidas
12L'Oréal Group
13El Corte Inglés
14Atresmedia
15Caixabank
16Microsoft
17BMW Group
18Iberia
19Mediaset España
20J.P. Morgan
21IKEA
22PwC
23Samsung
24KPMG
25Volkswagen
data
26Goldman Sachs
27The Boston Consulting Group
28Banco Sabadell
29Deutsche Bank
30Mango
31HEINEKEN
32Bankia
33LVMH
34Mercadona
35Nestlé
36EY (Ernst & Young)
37RTVE
38McKinsey & Company
39Airbus
40Bank of America Merrill Lynch
41SEAT
42Morgan Stanley
43IBM
44Daimler/Mercedes-Benz
45Telefónica
46Aena
47Procter & Gamble (P&G)
48Repsol
49Sony
50Unilever
data
51PepsiCo
52Iberdrola
53Globomedia
54Bankinter
55Grupo PRISA
56Grupo Mapfre
57Endesa
58Grupo Planeta
59Garrigues
60Danone
61Accenture
62Barclays
63Mahou-San Miguel
64Carrefour
65Johnson & Johnson
66ING Group
67Grupo Cortefiel
68Volvo Cars
69Amadeus
70Canon
71Damm
72Philip Morris International
73Campofrío
74Unidad Editorial
75AXA
data
76BNP Paribas
77Zurich Seguros
78Correos
79Bain & Company
80Allianz
81Desigual
82Acciona
83INDRA
84Lidl
85Cuatrecasas
86PSA Peugeot Citroën
87Intel
88ONCE
89Michelin
90Bayer
91Vocento
92Groupe Renault
93Mutua Madrileña
94Vodafone
95Cepsa
96everis
97Leroy Merlin
98Mondel?z International
99Grupo Ferrovial
100Liberty Seguros
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The Most Attractive Employers of 2018 – Engineering/IT
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1 Google
2 Airbus
3 Apple
4 BMW Group
5 Microsoft
6 Volkswagen
7 Amazon
8 Boeing
9 Iberdrola
10 Repsol
11 Samsung
12 Centro Nacional de Inteligencia (CNI)
13 SEAT
14 Iberia
15 Intel
16 Siemens
17 Daimler/Mercedes-Benz
18 IBM
19 IKEA
20 Dragados (Grupo ACS)
21 Acciona
22 Endesa
23 Telefónica
24 General Electric (GE)
25 Volvo Cars
26 INDRA
27 Sony
28 INDITEX
29 Grupo Ferrovial
30 Aena
31 Renfe
32 Sacyr
33 Deloitte
34 Gas Natural Fenosa
35 Bosch
36 Groupe Renault
37 Bombardier
38 Bayer
39 Coca-Cola European Partners
40 Cepsa
41 REE - Red Eléctrica de España
42 Nestlé
43 HEINEKEN
44 Schneider Electric
45 bq
46 Accenture
47 FCC
48 OHL
49 Gamesa
50 Oracle
51 Mercadona
52 ABB
53 HP Inc.
54 PSA Peugeot Citroën
55 L'Oréal Group
56 Abengoa
57 Huawei
58 adidas
59 Cisco Systems
60 The Boston Consulting Group
61 Philips
62 McKinsey & Company
63 Danone
64 BBVA
65 Grupo Santander
66 Mahou-San Miguel
67 PwC
68 Michelin
69 Canon
70 Altran
71 El Corte Inglés
72 Técnicas Reunidas
73 Johnson & Johnson
74 everis
75 PepsiCo
76 Atresmedia
77 BASF
78 Shell
79 KPMG
80 Thales
81 Vodafone
82 NH Hotel Group
83 J.P. Morgan
84 BP
85 Grifols
86 Meliá Hotels International
87 Damm
88 RTVE
89 Mediaset España
90 Mango
91 Enagás
92 Roche
93 Procter & Gamble (P&G)
94 Nokia
95 EY (Ernst & Young)
96 Vestas
97 Carrefour
98 Caixabank
99 LVMH
100 Novartis
data
1Google
2Airbus
3Apple
4BMW Group
5Microsoft
6Volkswagen
7Amazon
8Boeing
9Iberdrola
10Repsol
11Samsung
12Centro Nacional de Inteligencia (CNI)
13SEAT
14Iberia
15Intel
16Siemens
17Daimler/Mercedes-Benz
18IBM
19IKEA
20Dragados (Grupo ACS)
21Acciona
22Endesa
23Telefónica
24General Electric (GE)
25Volvo Cars
data
26INDRA
27Sony
28INDITEX
29Grupo Ferrovial
30Aena
31Renfe
32Sacyr
33Deloitte
34Gas Natural Fenosa
35Bosch
36Groupe Renault
37Bombardier
38Bayer
39Coca-Cola European Partners
40Cepsa
41REE - Red Eléctrica de España
42Nestlé
43HEINEKEN
44Schneider Electric
45bq
46Accenture
47FCC
48OHL
49Gamesa
50Oracle
data
51Mercadona
52ABB
53HP Inc.
54PSA Peugeot Citroën
55L'Oréal Group
56Abengoa
57Huawei
58adidas
59Cisco Systems
60The Boston Consulting Group
61Philips
62McKinsey & Company
63Danone
64BBVA
65Grupo Santander
66Mahou-San Miguel
67PwC
68Michelin
69Canon
70Altran
71El Corte Inglés
72Técnicas Reunidas
73Johnson & Johnson
74everis
75PepsiCo
data
76Atresmedia
77BASF
78Shell
79KPMG
80Thales
81Vodafone
82NH Hotel Group
83J.P. Morgan
84BP
85Grifols
86Meliá Hotels International
87Damm
88RTVE
89Mediaset España
90Mango
91Enagás
92Roche
93Procter & Gamble (P&G)
94Nokia
95EY (Ernst & Young)
96Vestas
97Carrefour
98Caixabank
99LVMH
100Novartis
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The Most Attractive Employers of 2018 – Humanities/Liberal Arts/Education
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1 Google
2 Atresmedia
3 Apple
4 RTVE
5 Mediaset España
6 Grupo Planeta
7 INDITEX
8 El Corte Inglés
9 Unidad Editorial
10 Amazon
11 adidas
12 IKEA
13 Iberia
14 L'Oréal Group
15 Grupo PRISA
16 Mango
17 Microsoft
18 NH Hotel Group
19 Meliá Hotels International
20 ONCE
21 Globomedia
22 Coca-Cola European Partners
23 Canon
24 Sony
25 Samsung
26 Mercadona
27 Nestlé
28 Desigual
29 Correos
30 LVMH
31 Vocento
32 Aena
33 BMW Group
34 HEINEKEN
35 Carrefour
36 Telefónica
37 Airbus
38 Grupo Cortefiel
39 BBVA
40 Volkswagen
41 Caixabank
42 Grupo Santander
43 Sanitas
44 Leroy Merlin
45 SEAT
46 Lidl
47 Damm
48 The Boston Consulting Group
49 Iberdrola
50 Deutsche Bank
51 IBM
52 Grupo Mapfre
53 Johnson & Johnson
54 DIA
55 Deloitte
56 PepsiCo
57 Goldman Sachs
58 Daimler/Mercedes-Benz
59 Endesa
60 Unilever
61 PwC
62 Affinity Petcare
63 Philip Morris International
64 Acciona
65 McKinsey & Company
66 Banco Sabadell
67 Bankia
68 Volvo Cars
69 Repsol
70 INDRA
71 Amadeus
72 Vodafone
73 Oracle
74 EY (Ernst & Young)
75 Mahou-San Miguel
76 PSA Peugeot Citroën
77 Securitas Direct
78 Mutua Madrileña
79 Nokia
80 Allianz
81 J.P. Morgan
82 Bosch
83 Intel
84 HP Inc.
85 Gas Natural Fenosa
86 Siemens
87 Procter & Gamble (P&G)
88 Mondelēz International
89 Accenture
90 Danone
91 Roche
92 Zurich Seguros
93 Santalucía Seguros
94 Cuatrecasas
95 Liberty Seguros
96 BNP Paribas
97 British American Tobacco
98 Bayer
99 Grupo Ferrovial
100 Bank of America Merrill Lynch
data
1Google
2Atresmedia
3Apple
4RTVE
5Mediaset España
6Grupo Planeta
7INDITEX
8El Corte Inglés
9Unidad Editorial
10Amazon
11adidas
12IKEA
13Iberia
14L'Oréal Group
15Grupo PRISA
16Mango
17Microsoft
18NH Hotel Group
19Meliá Hotels International
20ONCE
21Globomedia
22Coca-Cola European Partners
23Canon
24Sony
25Samsung
data
26Mercadona
27Nestlé
28Desigual
29Correos
30LVMH
31Vocento
32Aena
33BMW Group
34HEINEKEN
35Carrefour
36Telefónica
37Airbus
38Grupo Cortefiel
39BBVA
40Volkswagen
41Caixabank
42Grupo Santander
43Sanitas
44Leroy Merlin
45SEAT
46Lidl
47Damm
48The Boston Consulting Group
49Iberdrola
50Deutsche Bank
data
51IBM
52Grupo Mapfre
53Johnson & Johnson
54DIA
55Deloitte
56PepsiCo
57Goldman Sachs
58Daimler/Mercedes-Benz
59Endesa
60Unilever
61PwC
62Affinity Petcare
63Philip Morris International
64Acciona
65McKinsey & Company
66Banco Sabadell
67Bankia
68Volvo Cars
69Repsol
70INDRA
71Amadeus
72Vodafone
73Oracle
74EY (Ernst & Young)
75Mahou-San Miguel
data
76PSA Peugeot Citroën
77Securitas Direct
78Mutua Madrileña
79Nokia
80Allianz
81J.P. Morgan
82Bosch
83Intel
84HP Inc.
85Gas Natural Fenosa
86Siemens
87Procter & Gamble (P&G)
88Mondelēz International
89Accenture
90Danone
91Roche
92Zurich Seguros
93Santalucía Seguros
94Cuatrecasas
95Liberty Seguros
96BNP Paribas
97British American Tobacco
98Bayer
99Grupo Ferrovial
100Bank of America Merrill Lynch
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The Most Attractive Employers of 2018 – Natural Sciences/Health/Medicine
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1 Sanitas
2 Bayer
3 Centro Nacional de Inteligencia (CNI)
4 Google
5 Nestlé
6 Apple
7 L'Oréal Group
8 Johnson & Johnson
9 Roche
10 Pfizer
11 Danone
12 Novartis
13 Coca-Cola European Partners
14 INDITEX
15 El Corte Inglés
16 Microsoft
17 HEINEKEN
18 Repsol
19 GSK (GlaxoSmithKline)
20 Mutua Madrileña
21 Amazon
22 SAS
23 Iberdrola
24 Mercadona
25 Lilly
26 Atresmedia
27 Iberia
28 Grifols
29 adidas
30 BBVA
31 Mahou-San Miguel
32 Grupo Mapfre
33 Airbus
34 Mediaset España
35 Mango
36 RTVE
37 Gas Natural Fenosa
38 IKEA
39 IBM
40 Grupo Santander
41 BMW Group
42 Cepsa
43 Samsung
44 Endesa
45 Carrefour
46 PepsiCo
47 Almirall
48 Allianz
49 Caixabank
50 Volkswagen
51 Damm
52 Renfe
53 Aena
54 Deloitte
55 Sony
56 Meliá Hotels International
57 BASF
58 Grupo Planeta
59 Intel
60 NH Hotel Group
61 Canon
62 Desigual
63 AXA
64 Abengoa
65 Essity
66 Unilever
67 Acciona
68 The Boston Consulting Group
69 MSD (Merck Sharp & Dohme)
70 Procter & Gamble (P&G)
71 bq
72 Zurich Seguros
73 Telefónica
74 Sacyr
75 Boeing
76 INDRA
77 Bankia
78 Shell
79 everis
80 Huawei
81 BP
82 Banco Sabadell
83 SEAT
84 General Electric (GE)
85 LVMH
86 eDreams ODIGEO
87 Accenture
88 McKinsey & Company
89 J.P. Morgan
90 Correos
91 Generali
92 Gamesa
93 British American Tobacco
94 Grupo Ferrovial
95 Oracle
96 Daimler/Mercedes-Benz
97 Dragados (Grupo ACS)
98 PwC
99 REE - Red Eléctrica de España
100 Philips
data
1Sanitas
2Bayer
3Centro Nacional de Inteligencia (CNI)
4Google
5Nestlé
6Apple
7L'Oréal Group
8Johnson & Johnson
9Roche
10Pfizer
11Danone
12Novartis
13Coca-Cola European Partners
14INDITEX
15El Corte Inglés
16Microsoft
17HEINEKEN
18Repsol
19GSK (GlaxoSmithKline)
20Mutua Madrileña
21Amazon
22SAS
23Iberdrola
24Mercadona
25Lilly
data
26Atresmedia
27Iberia
28Grifols
29adidas
30BBVA
31Mahou-San Miguel
32Grupo Mapfre
33Airbus
34Mediaset España
35Mango
36RTVE
37Gas Natural Fenosa
38IKEA
39IBM
40Grupo Santander
41BMW Group
42Cepsa
43Samsung
44Endesa
45Carrefour
46PepsiCo
47Almirall
48Allianz
49Caixabank
50Volkswagen
data
51Damm
52Renfe
53Aena
54Deloitte
55Sony
56Meliá Hotels International
57BASF
58Grupo Planeta
59Intel
60NH Hotel Group
61Canon
62Desigual
63AXA
64Abengoa
65Essity
66Unilever
67Acciona
68The Boston Consulting Group
69MSD (Merck Sharp & Dohme)
70Procter & Gamble (P&G)
71bq
72Zurich Seguros
73Telefónica
74Sacyr
75Boeing
data
76INDRA
77Bankia
78Shell
79everis
80Huawei
81BP
82Banco Sabadell
83SEAT
84General Electric (GE)
85LVMH
86eDreams ODIGEO
87Accenture
88McKinsey & Company
89J.P. Morgan
90Correos
91Generali
92Gamesa
93British American Tobacco
94Grupo Ferrovial
95Oracle
96Daimler/Mercedes-Benz
97Dragados (Grupo ACS)
98PwC
99REE - Red Eléctrica de España
100Philips
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The Most Attractive Employers of 2018 – Law
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1 Garrigues
2 Cuatrecasas
3 INDITEX
4 Apple
5 Google
6 Uría Menéndez
7 Deloitte
8 BBVA
9 Grupo Santander
10 El Corte Inglés
11 Microsoft
12 Amazon
13 PwC
14 L'Oréal Group
15 Iberia
16 Atresmedia
17 J.P. Morgan
18 BMW Group
19 KPMG
20 Caixabank
21 Coca-Cola European Partners
22 Meliá Hotels International
23 RTVE
24 Bankia
25 Samsung
26 Mediaset España
27 EY (Ernst & Young)
28 LVMH
29 adidas
30 NH Hotel Group
31 McKinsey & Company
32 Banco Sabadell
33 Volkswagen
34 Mango
35 The Boston Consulting Group
36 Nestlé
37 Deutsche Bank
38 Telefónica
39 Goldman Sachs
40 Mercadona
41 Airbus
42 Repsol
43 Morgan Stanley
44 Iberdrola
45 IKEA
46 Bank of America Merrill Lynch
47 Grupo Planeta
48 Sony
49 HEINEKEN
50 Grupo Mapfre
data
1Garrigues
2Cuatrecasas
3INDITEX
4Apple
5Google
6Uría Menéndez
7Deloitte
8BBVA
9Grupo Santander
10El Corte Inglés
11Microsoft
12Amazon
13PwC
14L'Oréal Group
15Iberia
16Atresmedia
17J.P. Morgan
18BMW Group
19KPMG
20Caixabank
21Coca-Cola European Partners
22Meliá Hotels International
23RTVE
24Bankia
25Samsung
data
26Mediaset España
27EY (Ernst & Young)
28LVMH
29adidas
30NH Hotel Group
31McKinsey & Company
32Banco Sabadell
33Volkswagen
34Mango
35The Boston Consulting Group
36Nestlé
37Deutsche Bank
38Telefónica
39Goldman Sachs
40Mercadona
41Airbus
42Repsol
43Morgan Stanley
44Iberdrola
45IKEA
46Bank of America Merrill Lynch
47Grupo Planeta
48Sony
49HEINEKEN
50Grupo Mapfre
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Career aspirationsTALENT GOALSWhich of these career goals are most important to you?
Up to 3 career goals could be chosen.
PREFERRED INDUSTRIESIn which industry would you most like to work after graduating?
Up to 3 industries could be chosen.
64%
47%
40%
33%
30%
29%
27%
9%
9%
To have work/life balance
To be secure or stable in my job
To be competitively or intellectually challenged
To be dedicated to a cause or to feel that I am serving a greater good
To be entrepreneurial or creative/innovative
To be a leader or manager of people
To have an international career
To be a technical or functional expert
To be autonomous or independent
14%
13%
12%
11%
11%
10%
10%
9%
9%
9%
Management and Strategy Consulting
Media and Advertising
Banks
Public Sector and Governmental Agencies
Educational and Scientific Institutions
Aerospace and Defence
Arts, Entertainment and Recreation
Fashion, Accessories and Luxury Goods
Legal Services
Industrial engineering and manufacturing
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Our Approach to Strategic Employer Branding
Are your brand building activities actually attracting the right talent and enhancing your
brand perception?
What are their key career drivers and how do those align with their perceptions of you and your key talent competitors?
How do you successfully activate your brand to
engage both current employees and external
talent?
What are your current engagement drivers and key potential strengths and differentiators as an employer?
Where, when and how do you communicate your key
messages using a consistent voice to achieve
goals within your budget?
How are your organizational purpose and objectives impacting your talent needs?
What unique selling points provide the most attractive, credible, true, distinct and sustainable foundation for your employer brand?
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Customizable Data One StopShop
You will have all of our regular data views built by Universum experts, but you will also be able to tailor cutsand visuals based on what you want to see or show internally and against unlimited competitors.
Access will be your portal for everything Universum. Dig into your talent data, social, download insight reports, and watchwebinars directly through the portal.
24 Hour Access Best Practices
eBooks featuring latestmarket and industry’s trends and insights as well as video casts from industry experts.
You will be able to use the tool online at any time or place to create your own visuals or slides at a moment’s notice.
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Where do I go from here?
Hopefully you have learned something new about your employment landscape, and the qualities students want from an employer. But this is just the first step in thinking strategically about employer branding and attracting the talent you need to embrace the future.
Through the high-level data contained in the full report, members can uncover areas of weakness and identify demand they might not know existed. Armed with this comprehensive information, you have the ability to make real and positive change and, most importantly, position your organization as a highly attractive employer.
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Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Our Approach to Strategic Employer BrandingSlide Number 12Slide Number 13Slide Number 14