The World's Most Attractive Employers - Global Top 50 Rankings
5
UNIVERSUM is The Global Employer Branding Leader . We drive the industry forward having focused exclusively on Employer Branding (EB) for over 20 years. We are a trusted partner to over 1,200 clients including many Fortune 500 companies and 1,500 universities worldwide. We help employers to understand, attract and retain top talent by using our experience, knowledge and services in research, strategic consulting and media solutions. Google KPMG Ernst & Young PricewaterhouseCoopers Deloitte Procter & Gamble Microsoft The Coca-Cola Company J.P . Morgan Goldman Sachs 1 2 3 4 5 6 7 8 9 10 Top 10 – Business rank 2010 rank 2009 Big 4 challenge GooGle’s position as the world’s mosT aTTracTive employer 2010 nm: ct v m t: +46 8 5620 2749 / C: +46 739 05 41 14 e-m: @. F it r sckm, smbr 28 2010 – Uvrum r gb rc dx: “T w’ mt attt e 2010” , bd c 130,000 crr kr, w bu r grg bckgrud. Fwg urcdd wrd r 2009, Gg mg k . , bu m fcg grwg competition from the big four auditing rms. In the business category, 2010 b good year for the auditing industry , as the top four companies now take four out of the top ve places in the ranking. “We’re witnessing the auditing rms and FMCG cm reconquering their talent group after a brief love-affair with the IT industry”, said Michal Kwk, Uvrum’ Ceo. o v , cm Bkg d Investment industry , Management Consulting, and Oil & Gas, now e ncounter the problem of being perceived as less attractive employers. In the engineeri ng category, however , the IT -sector companies continue to domi nate: the top three employers – Google, Microsoft, and iBM – m r frm year. The notable changes are Japan’ s Sony at no. four and Apple’ s new entry . German cr mufcurr BMW is still the most powerful employer brand in the automotive industry. i 10, wr amrc crr dm, r mu b gv sm fr r 8 . Google Microsoft IBM Sony BMW Intel General Electric Siemens Procter & Gamble Apple 1 2 3 4 5 6 7 8 9 10 Top 10 – engineering rank 2010 rank 2009 s g fur fr cm t 50 . 1 8 5 2 10 6 3 13 7 4 1 2 3 7 4 5 6 8 10 new www.universumgloBal.com/t50
Transcript of The World's Most Attractive Employers - Global Top 50 Rankings
8/7/2019 The World's Most Attractive Employers - Global Top 50 Rankings
http://slidepdf.com/reader/full/the-worlds-most-attractive-employers-global-top-50-rankings 1/4
UNIVERSUM is The Global Employer Branding Leader. We drive the industry forward having focused exclusively onEmployer Branding (EB) for over 20 years. We are a trusted partner to over 1,200 clients including many Fortune500 companies and 1,500 universities worldwide. We help employers to understand, attract and retain top talent byusing our experience, knowledge and services in research, strategic consulting and media solutions.
KPMGErnst & Young
PricewaterhouseCoopers
Deloitte
Procter & Gamble
Microsoft
The Coca-Cola Company
J.P. Morgan
Goldman Sachs
1
23
4
5
6
7
8
9
10
Top 10 – Business rank 2010 rank 2009
Big 4 challenge GooGle’s
position as the world’s mosTaTTracTive employer 2010
nm: ct v mt: +46 8 5620 2749 / C: +46 739 05 41 14
e-m: @.
F it r
sckm, smbr 28 2010 – Uvrum r gb rc dx:
“T w’ mt attt e 2010”, bd c 130,000 crr kr,
w bu r grg bckgrud. Fwg urcdd wrd r 2009, Gg mg k . , bu m fcg grwg
competition from the big four auditing rms. In the business category, 2010 b
good year for the auditing industry, as the top four companies now take four out of the
top ve places in the ranking. “We’re witnessing the auditing rms and FMCG cm
reconquering their talent group after a brief love-affair with the IT industry”, said Michal
Kwk, Uvrum’ Ceo. o v , cm Bkg d
Investment industry, Management Consulting, and Oil & Gas, now encounter the problem
of being perceived as less attractive employers.
In the engineering category, however, the IT-sector companies continue to dominate:
the top three employers – Google, Microsoft, and iBM – m r frm
year. The notable changes are Japan’s Sony at no. four and Apple’s new entry. German
cr mufcurr BMW is still the most powerful employer brand in the automotive industry.
i 10, wr amrc crr dm, r mu b gv sm
fr r 8 .
MicrosoftIBM
Sony
BMW
Intel
General Electric
Siemens
Procter & Gamble
Apple
1
23
4
5
6
7
8
9
10
Top 10 – engineering rank 2010 rank 2009
s g fur fr cm t 50 .
1
85
2
10
6
3
13
7
4
1
23
7
4
5
6
8
10
new
www.universumgloBal.com/t50
8/7/2019 The World's Most Attractive Employers - Global Top 50 Rankings
http://slidepdf.com/reader/full/the-worlds-most-attractive-employers-global-top-50-rankings 2/4
UNIVERSUM is The Global Employer Branding Leader. We drive the industry forward having focused exclusively onEmployer Branding (EB) for over 20 years. We are a trusted partner to over 1,200 clients including many Fortune500 companies and 1,500 universities worldwide. We help employers to understand, attract and retain top talent byusing our experience, knowledge and services in research, strategic consulting and media solutions.
lovisa Öhnell, universum’s research d cug drcr, cmmd bu
2010’s index, “Firms in the professional services need to attract top talent to be success-
ful; the auditing rms are aware of the challenges and spend a lot of resources in talentattraction and employer branding. Regarding the career seekers in the engineering eld,
potential hires nd companies that are innovative and produce exciting products & services
to be attractive employers nowadays”.
In a world where top performing employees are becoming a scarce commodity, nding
rg crc fr bu ucc d ck mrk vu. a m w
low birth and death rates are signicantly shifting world demographics, the dilemmas of
21st century are not only “Who will make up the workforce?”, yet more importantly
“Who will own it?” Universum’s global talent attraction index is based on the number of
nominations by career seekers – in 12 f wrd’ rg cm – fr cm
they would ideally like to work for. The relevance for companies: 1) t rg gru w grdu frm cdmc u d r mrrw’ wrkfrc; 2) t
index indicates the companies that are top-of-mind employers and to what extent;
3) These are the companies that have a competitive advantage in the “War for Talent”.
“Multinational corporations are increasingly aware of the current and future challenges
f rkg wrkfrc. t cur rbm curg r rqur
talent attraction and employer branding strategy. The companies that will be able to draw
x gr f r rd Uvrum’ gb rc
dx 2010”, concluded Michal.
The index reveals some dramaTic Trends
When 70% f crr vu frm gb (ccrdg accur) d k
shortages are acute worldwide, being an attractive employer is critical to keep a sustained
cmv dvg.
1. a tt t t t f t .
Already in 2009 amrc cm w rg g gru 50 cm-
(20 mg bu ud d 17 mg grg ud – v
cug Bg 4 and large management consulting rms as U.s. organisations). This year
umbr 24 fr b .
“It seems that despite the challenges to the supremacy of the Anglo-Saxon capitalist
model, the American corporations are increasingly the preferred destination for global
top talent. They are often perceived as the true international organisations, where
nationality will not stand in your way to the top”, said Michal.
“An interesting sign of things to come is that for the rst time ever there is a Chinese
company in top 50 – lv r 44 among engineers” commented Michal.
8/7/2019 The World's Most Attractive Employers - Global Top 50 Rankings
http://slidepdf.com/reader/full/the-worlds-most-attractive-employers-global-top-50-rankings 3/4
UNIVERSUM is The Global Employer Branding Leader. We drive the industry forward having focused exclusively onEmployer Branding (EB) for over 20 years. We are a trusted partner to over 1,200 clients including many Fortune500 companies and 1,500 universities worldwide. We help employers to understand, attract and retain top talent byusing our experience, knowledge and services in research, strategic consulting and media solutions.
2. e B f ct B.
Comparing the list of the most attractive employers with the list of most admired com-
panies (by Fortune) or most valuable brands (by Interbrand), it is clear that extremelyattractive employers do not depend as much on their consumer or corporate brands.
The overlap between the rankings above and Universum’s global index is only half.
3. c tt tt t “ b” ttt.
t wrd’ gb r ccrd bu r w dvm d ud
image. For that reason, they tend to choose companies that provide professional
rg d dvm, gd rfrc fuur crr d rg
v dr w’ ur r dvm. t bg 4 auditing rms just happen
to be perceived by the talent group as fullling these important selection criteria.
4. pt f t b tt.Du bkg d vm cr bg rcvd rb fr f
world’s largest economic meltdowns in history, employers in the industry have lost their
gr c kck-r ’ crr. Mgm cug cm v
also dropped in the rankings, often linked to the banking and investment sector, and may
have been perceived as part of the problem for past nancial mismanagement. Due to
public consciousness of environment issues companies in the Oil & Gas industry also face
challenges to attract top talent and have also experienced a drop in the rankings this year.
aBouT universum’s gloBal TalenT aTTracTion index
The global top 50 is based on the frequency of being selected as an “Ideal Employer”
by career seekers in the world’s 12 largest economies: U.S., Japan, China, Germany,
France, U.K., Italy, Brazil, Spain, Canada, Russia and India. The target group is comprised
of close to 130,000 career seekers, who are studying for degrees in one of the world’srud cdmc u.
8/7/2019 The World's Most Attractive Employers - Global Top 50 Rankings
http://slidepdf.com/reader/full/the-worlds-most-attractive-employers-global-top-50-rankings 4/4
UNIVERSUM is The Global Employer Branding Leader. We drive the industry forward having focused exclusively onEmployer Branding (EB) for over 20 years. We are a trusted partner to over 1,200 clients including many Fortune500 companies and 1,500 universities worldwide. We help employers to understand, attract and retain top talent byusing our experience, knowledge and services in research, strategic consulting and media solutions.
www.universumgloBal.com/t50
theworld’s mosT
aTTracTive employers 2010
KPMG
Ernst & Young
PricewaterhouseCoopers
Deloitte
Procter & Gamble
Microsoft
The Coca-Cola Company
J.P. Morgan
Goldman Sachs
L’Oréal
BMW
Sony
Johnson & Johnson
The Boston Consulting Group
McKinsey & Company
Morgan Stanley
Apple
IBM
Deutsche Bank
Nestlé
Bank of America / Merrill Lynch
IKEA
adidas
Accenture
Unilever
General Electric
PepsiCo
Citi
UBS
Credit Suisse
Kraft Foods
Bain & Company
Heineken
American Express
Barclays
Hewlett-Packard
Volkswagen
LVMH
Shell
Toyota Motor
Nokia
Esso/ExxonMobil
Intel
Dell
Pfzer
Ford Motor Company
Cisco Systems
ING Group
General Motors
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
3738
39
40
41
42
43
44
45
46
47
48
49
50
Business rank 2010 rank 2009
Microsoft
IBM
Sony
BMW
Intel
General Electric
Siemens
Procter & Gamble
Apple
Cisco Systems
Johnson & Johnson
Hewlett-Packard
Shell
The Coca-Cola Company
Esso/ExxonMobil
Volkswagen
Toyota Motor
Nestlé
Ford Motor Company
3M
Dell
General Motors
Accenture
Philips
McKinsey & Company
Nokia
BP
L’Oréal
Schlumberger
Oracle
Pfzer
Bosch
Goldman Sachs
IKEA
The Boston Consulting Group
DuPont
Kraft Foods
Bayer
Deloitte
J.P. Morgan
Unilever
adidas
Lenovo
BASF
Novartis
GlaxoSmithKline
Heineken
Ernst & Young
Morgan Stanley
engineering rank 2010 rank 2009
1
8
5
2
10
6
3
13
7
4
14
12
16
18
11
9
15
new
17
19
24
new
new
new
23
27
20
new
21
28
25
32
26
new
new
new
34new
new
33
new
29
31
30
new
36
new
45
new
new
1
2
3
7
4
5
6
8
10
new
13
11
12
9
21
14
new
new
24
new
new
new
new
20
22
15
19
17
18
16
new
25
26
23
new
27
new40
35
29
28
36
new
new
new
45
31
new
33
30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
3738
39
40
41
42
43
44
45
46
47
48
49
50
