The Most Anticipated New Fall TV Shows

©2012 Networked Insights

Most Anticipated New Fall Shows Analysis Date Range: 5/1/12-9/13/12

©2012 Networked Insights 2

Executive Summary

Network Show Name Raison d'être

NBC The New Normal Funny, semi-realistic and like Modern Family meets Glee

NBC Revolution Intriguing premise and fan favorite showrunners

FOX The Following Kevin Bacon casted in a solid plot

FOX The Mindy Project A nice mix of humor and realism

ABC Last Resort Strong cast and crew

ABC Nashville Connie Britton is a great actress

CBS Elementary Sherlock Holmes stories in general are very enjoyable

CBS Vegas The star-studded cast, particularly Michael Chiklis, is the draw

CW The Carrie Diaries AnnaSophia Robb is worth watching for, and the plot works

CW Arrow Familiar cast and style for current CW viewers

Most Anticipated New Shows


Behind the Art and the Science

Networked Insights Social Index (SI) definition: A comparative measure of a topic (e.g., TV show) relative to its peer group (e.g., all TV shows) which combines Post Volume and Sentiment. The SI normalizes each factor and combines them so that the “average” show receives a SI = 100.

Networked Insights Thematic Discovery: Advanced clustering technology extracts the key sub-themes expressed in the content analyzed. Themes lead to recommendations on ways to optimize the pilot and other marketing content.

Activation Opportunities /Brand Affinities: Content like brands, musicians, films, and even other TV shows are often siloed, but when working together they can amplify the viewing experience. Networked Insights identifies these interests by identifying viewers of a show and overlaying them with our lists of pre-identified interests.

Audience Similarity: Understanding what other pre-existing audiences are interested in a show allow networks and brands to tap current audience affinities and discover additional opportunities.

A quick definition of what’s included on each slide…


The New Normal

702

Sentiment

Social Index

Showrunner Ryan Murphy’s comedic style resonates strongly with viewers Viewers are excited to watch The Real Housewives of Atlanta cast member NeNe Leakes in a new acting role Show is being discussed across social by fans of Glee and Modern Family Activation opportunities/brand affinities: Ellen DeGeneres, Lacoste, White Collar, Foster the People

13% 3%

84%

Positive Negative Neutral

Emerging Conversation Themes

8%

11%

17%

64%

0% 20% 40% 60% 80%

Salt Lake City NBC affiliate won’t air the show

Ryan Murphy is my favoritewriter

NeNe Leakes is a greataddition

NBC fall scheduleconversations

“I adore Ellen Barkin, and so looking forward to this show!” – Daytimeroyaltyonline.com

“I'll probably watch the new normal when it premieres but only because of the gay couple and nene leakes” – Tumblr.com

“@MrRPMurphy just watched the pilot for #TheNewNormal and it's really inspirational while still being fun. I love it just like I love Glee.” – Twitter.com

“CAN YOU SPELL CENSORSHIP? GET over it and Broadcast it, If people don''t want to watch they can turn the damn channel them selves DO NOT TELL PEOPLE THAT THEY DON"T HAVE THE CHOICE!!!!!!“ – Gossipcop.com

Key Takeaways

Themes are derived from 110,124 posts (from 5/1-9/12/12)


Revolution

264

Sentiment

Social Index

Viewers expressed excitement after watching the extended teaser during the Olympics Many viewers think the show has promise, but have doubts that NBC can resist cancelling the show Show is being discussed across social by fans of Supernatural, Alcatraz, Awake, Falling Skies Activation opportunities/brand affinities: The Avengers, Diablo 3, Fringe, Hidden Valley Ranch

46%

4%

50%



10%

13%

23%

72%

0% 20% 40% 60% 80%

Eric Kripke and J.J. Abrams aregreat creators

I'm happy Giancarlo Espositois in the show

Trailer/teaser makes the showlook interesting

NBC fall scheduleconversations

Key Takeaways


“Dear NBC, if this Revolution is as bad ass as it looks, I will forgive you for the Olympics.” – Twitter.com

“Definitely checking out Revolution. I mean, the creator of Supernatural + the creator of Alias/Lost/Fringe?? I am SO IN.” – Tvline.com

“I always felt that Esposito was underrated. Hope it's a great series.” – Wired.com

“I’m kind of curious about Revolution, too, but in a much more reserved way. All the promos that NBC aired during the Olympics caught my interest, but we shall see if the show can keep it” – Wordpress.com


The Mindy Project

184

Sentiment

Social Index

Mindy Kaling has a large social following and is considered very funny in everything she does This show is very quotable and the situations are relatable to viewers Show is being discussed across social by fans of The New Girl, The Office Activation opportunities/brand affinities: Psych, Christina Hendricks, The Shins, Pabst Blue Ribbon

33%

6% 61%



9%

11%

37%

82%

0% 20% 40% 60% 80% 100%

Relatable and humorous show

Quotes from the show

Mindy Kaling is very funny

FOX fall scheduleconversations

Key Takeaways


“Loved her on The Office and loved her book so I hope I love her show. I'll wait to it premieres though.” – Jjb.yuku.com

“First of all, it's a Springsteen Show, not a 'Bruce Springsteen concert'." #themindyproject #relevant” – Twitter.com

“I just watched the project for The Mindy Project, too! I think it’s a really adorable and relatable show (at least for me), so it should pair really well with New Girl.” – Wordpress.com

“Ha, I am embarrassingly excited about Fall TV coming back. I'm really excited for The Mindy Project, too! I also think The New Normal could be good. But I am most happy for my old fave - Parks and Recreation to make a reappearance” – Blogspot.net


Elementary

173

Sentiment

Social Index

Overall viewers are happy with the casting With Watson being a woman viewers discuss the possibility of a romance between her and Holmes Show is being discussed across social by fans of CSI Miami, Sherlock Activation opportunities/brand affinities: Ellen DeGeneres, Lacoste, White Collar, Foster and the People

31%

8% 61%



13%

27%

42%

62%

0% 20% 40% 60% 80%

Watson being a woman is agood pick

I love Sherlock Holmes stories

Show has an interesting cast

CBS fall scheduleconversations

Key Takeaways


“Elementary: Sherlock Holmes in New York with a female Dr. Watson ... Absurd... & yet I LOVE IT...” – Twitter.com

“The modern Sherlock Holmes is quite fascinating in the pilot for # ELEMENTARY. Great choice of making Watson a woman in the form of Lucy Liu” – Twitter.com

“I will watch the first episode of Elementary but I'm biased. I love BBC! Sherlock.” – Fanforum.com

“I very much enjoyed Elementary! Jonny Lee Miller is always entertaining to watch and I'm liking Lucy Liu as well. I've only previously seen her in Charlie's Angels (yay!) and Kill Bill (a movie I didn't like at all).” – Livejournal.com


The Following

157

Sentiment

Social Index

Showrunner Kevin Williamson is drawing heavy viewer attention, but Kevin Bacon has him beat for leading viewer interests

Show is being discussed across social by fans of Person of Interest, Burn Notice Activation opportunities/brand affinities: Jerry Seinfeld, Boardwalk Empire, Weightwatchers, Madonna

35%

10%

55%



6%

20%

27%

77%

0% 20% 40% 60% 80% 100%

Might be too scary to watch

More Kevin Williamson,please

Kevin Bacon – end of discussion

FOX fall scheduleconversations

Key Takeaways


00 “@kevwilliamson That is because you are Kevin Williamson! ♥” – Twitter.com

“Unbelievable new Kevin Williamson pilot but it actually might be too scary for me to watch... The following” – Twitter.com

“I am looking forward to Kevin Bacon's new show The Following, on Fox. Sounds dark and violent but I like the premise. And James Purefoy is easy to look at.” – Fsuniverse.net

“@ TheFollowingFOX When is the premiere?.” – Twitter.net


The Carrie Diaries

83

Sentiment

Social Index

AnnaSophia Robb is a huge draw for tuning in Viewers think the show’s concept works very well Show is being discussed across social by fans of Gossip Girl, Revenge, Girls Activation opportunities/brand affinities: BlackBerry, Vampire Weekend, Spartacus, Lena Dunham

31%

4% 65%



13%

25%

32%

71%

0% 20% 40% 60% 80%

Comparing "The CarrieDiaries" to other CW teen

dramas

Conversations about CandaceBushnell and reading her

books

Conversations aboutAnnaSophia Robb

CW fall scheduleconversations

Key Takeaways


“Aside from that, the show looks like crap, probably teen girls will love it. But hey, AnnaSophia Robb every damn week is worth the sacrifice. .” – Imdb.com

“It's a real testament to the author that she can take her characters back in time (and I'm sure forward too) and they still feel authentic.” – Wordpress.com

“I cannot wait for 'The Carrie Diaries' to start airing on The CW!” – Twitter.com

“So bets on cancellations? I think only Arrow and The Carrie Diaries will survive of the news shows.!” – Fanforum.com


Arrow

74

Sentiment

Social Index

Current fans of the CW like that the show has a familiar cast and aesthetic to what they’re used to on the CW Original Green Arrow comic fans are not impressed with the reinterpretation Show is being discussed across social by fans of Smallville, The Vampire Diaries Activation opportunities/brand affinities: Comedy Central, Bruce Willis, Maroon 5, Target

12%

9%

79%



5%

13%

24%

71%

0% 20% 40% 60% 80%

People still really want aWonder Woman TV show

Comic fans are not big fans ofhow the show looks

Conversations about KatieCassidy

CW fall scheduleconversations

Key Takeaways


“There were so many clichés in that ARROW trailer it was untrue! The casting looks as bland as it always is in these shows. Everybody looks like they've been cast based entirely on their abs and cheekbones..” – Superherohype.com

“I might see Arrow as well since I really like Katie Cassidy but I'll have at least 9 shows to watch per week if I watch Arrow as well woah.” – Fanforum.com

“It sounds like someone must be getting bitten pretty badly because the episode calls for a Coroner, who will be played by Nneka Croal ("The 4400", "Arrow")..” – Livejournal.com

“I would like nothing more than a great TV show starring Wonder Woman but I also think that there are some things that Warner Bros. and the CW can learn from the fustercluck of the NBC Wonder Woman pilot and the success of Arrow.” – Tumblr.com


Last Resort

70

Sentiment

Social Index

Press releases frequently advertise Scott Speedman, but Andre Braugher has more non-PR conversations Shawn Ryan is still remembered for his previous projects (e.g. The Shield) Show is being discussed across social by fans of Leverage, Burn Notice Activation opportunities/brand affinities: WWE Raw, Incubus, Anthony Bourdain, Hershey’s

21%

9%

70%



7%

15%

18%

77%

0% 20% 40% 60% 80% 100%

Exciting concept – Is there longevity?

Great cast and crew

I can’t believe they got Andre Braugher

ABC fall scheduleconversations

Key Takeaways


“Andre Braugher gives a powerful performance in about everything he does.” – Ign.com

“Just saw the trailer for Last Resort love Andre Braugher & love that you used Nothing by the Water by @gracepotter & The Nocs @ShawnRyanTV” – Twitter.com

“Looks interesting, but I can't see how they can make a whole show out of it? Seems like it would be a good film.” – Yuku.com

“NYC - who's going to the @paleycenter Fall TV Preview tonight? @666ParkAve_ABC @Nashville_ABC & @ LastResort_ABC are all being previewed!” – Twitter.com


Nashville

66

Sentiment

Social Index

Viewers think that Connie Britton is a great actress and will make the show very enjoyable There’s a lot of mixed sentiment around co-star Hayden Panettiere, but the majority think she fits Show is being discussed across social by fans of The Secret Life of the American Teenager, GCB Activation opportunities/brand affinities: Gossip Girl, Fiona Apple, Mark Cuban, BlackBerry

25%

5% 70%



4%

19%

34%

82%

0% 20% 40% 60% 80% 100%

Mixed feelings about countrymusic

Not completely sold withHayden Panettiere

Connie Britton is a greatactress

ABC fall scheduleconversations

Key Takeaways


00

“Don’t get me wrong, country music is one of the worst things ever perpetrated on our civilization, but Connie Britton is one of the greatest things ever bestowed on us lowly beings, plus Hayden Panettiere is nice to look at. .” – Wordpress.com

“Smash burned me with a great pilot and an terrible, terrible season. I’ll wait until this show is well under way… then we’ll see.” – Tvline.com

“maybe Nashville, since I love Connie Britton, but I don't care for Hayden Panettierre” – Yuku.com

“What's going on? Just saw a commercial for @ Nashville_ABC with the fabulous @ConnieBOnline. What does that mean for @AMHorrorStory?” – Twitter.com


Vegas

60

Sentiment

Social Index

The show’s cast is much more of a draw to viewers than its proposed plot Shawn Ryan is still remembered for his previous projects (e.g. The Shield) Show is being discussed across social by fans of The Shield, Boardwalk Empire, Mad Men Activation opportunities/brand affinities: Netflix, Sons of Anarchy, Neon Indian, Stephen Colbert

23%

3%

74%



5%

27%

45%

82%

0% 20% 40% 60% 80% 100%

Will this show appeal toyounger people?

Michael Chiklis is a great actor

The cast has a lot ofrecognizable names

CBS fall scheduleconversations

Key Takeaways


“I know this show looks a little over the top in some of the promos, but I also think that Michael Chiklis is too amazing in these sorts of roles to ever pass up.” – Blogspot.com

“@jason_omara Have I mentioned that I'm literally green (Wachowski style) with envy that you get to work with Trinity?” – Twitter.com

“It will be interesting to see how old new period mob drama Vegas starring Dennis Quaid would skew” – Deadline.com

“My take: I wasn’t excited about this show until that “folding is not an option” pun at the end. Now I’m hoping that Dennis Quaid and Michael Chiklis can fill the void left from canceling CSI: Miami.” – Hobotrashcan.com

©2012 Networked Insights

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The Most Anticipated New Fall TV Shows

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