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MI TAKE

MOOD INDIGO 2014 : A VINTAGE AFFAIR

The Mood Indigo 2014 team dressed in vintage attires

he clicking of the typewriter, the whirring of the vinyl record player and the rumbling of the old Rolls Royce are all set to make Mood Indigo 2014, ‘A Vintage Affair’. With the ad-vancement of technology over the past few de-cades, issues of over-reliance have become well-documented. In a bid to counter its inluence, Mood Indigo aims to take us back to old times where everything around us had a cer-tain classiness associated to it. This year, Mood Indigo is laying special em-phasis on having an interactive ambience which is clearly relected in the choice of its theme. Interactive vintage phone booths, type-writers, gramophones are just some of the ele-ments that one can expect to see at the festival. “The theme gives us a direction to think in. Last year we had an oriental theme, over 4000 lanterns were used to decorate the entire 500 acre campus which gave it a very unique fes-tive feel. This year too the theme will be re-lected in the colour scheme, the entire campus will be painted in a distinctive solid-color scheme, something that is a characteristic of the vintage era. More than 400 suggestions for the theme were obtained from all the depart-ments of the festival. The organizing team then sat down for more than 10 hours without a break until they were reduced to around 30

on the basis of voting. The top 6 were then presented and graded on the basis of several parameters including novelty, feasibility and connect, following grueling discussions, ‘A Vintage Affair’ was inally selected as the theme for this year.

Broadway showsFFor the irst time in India, a vintage style Broadway is all set to mesmerize everyone. Back to the era of gramophones, smoking-pipes, quizzing glasses and suspenders, Mood Indigo will present a wonderful musical based on the theme this year.

MI talkiesThis year the Night Arena will have an open-air screening under the night sky of a collection of old short ilms set in the World War period on the good white screens with vintage projectors to add to the experience.

Vintage Phone BoothsAAdorning the entire campus will be the iconic red phone booths which are a characteristic of the period. These will be connected by in-tercom, enabling strangers at the festival to interact with each other via various games which will ensure a signiicant addition to the take-back value of the festival.

Housing TentsA key feature of the best international festi-vals in the world, Tomorrowland, Ultra etc. housing tents will be available for accommo-dation at Mood Indigo 2014 as well. The only difference being, they will feature elements including beds, gramophones,cupboards and chandeliers of the classic era, in sync with the theme.

Old-fashioned UmbrellasIn an attempt to create festive feel hundreds of vintage coloured umbrellas hanging from the ceiling of all major venues will feature Marilyn Monroe, Elvis Presley and other iconic personalities.

TheThe theme is incorporated in the posters, website, app and all creative branding plat-forms of the festival which is a really big challenge for the web & design team of the festival.Vintage, being an established design style, it is easy to appreciate as well as criticise but the creatives team of Mood Indigo is more than prepared for the challenge and are ready to raise the bar to a higher level than ever before.

T“Simplicity is the ultimate sophistication”

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24x7 suicide helpline has been launched as a part of the campaign with the help of a Mumbai based NGO, Aasra, which pro-vides professional coun-seling services

to inject fresh enthusiasm into the lives of people in old-age homes by conducting activities in tie-up with the NGO Kshana which will facili-tate interaction between the youth and the residents. A

2013 got the opportunity of her lifetime when she got a chance to have a pho-to-shoot with acclaimed fashion photogra-pher, Dabboo Ratnani. This year, Mood Indigo has raised the bar further by going.

international. The winners of music competi-tions will get a chance to travel to Canada free of cost and perform in a live concert at the South Asian Arts Festival along with expe-rienced and leading artists in their genr

eople are just as happy as they make up their minds to be.” – Abraham Lincoln

InIn this edition, Mood Indigo has launched Bring Back That Smile, a social cam-paign designed to help mobilize students in the ight against the risingrising number of de-pression cases among all age groups. As a part of this initiative, it aims to bring mo-ments of happiness into the lives of under-privileged and orphan children to help erase the trau-mas of their past. A host of activities have been planned in col-laboration with Teach For India, which will help imbibe key quali-ties like leadership, teamwork and public interaction in them at their impressionable age. It will also focus on empowering women who face do-mestic abuse, as it is one of the largest causes of chronic de-pression gone unno-ticed. MI will also look

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M ood Indigo’s Live Your Passion(L-YP) campaign has been a pioneer in terms of giving the right direction to talented individuals. OOver the years it has seen the winners of the dramatics com-petitions getting a chance to perform at reputed theatres like NCPA and Prithvi, last year the win-ners of the photog-raphy competition got a chance to go on a 9-day photog-raphy tour guided by expert wildlife photographers, the winners of the En-glish Band competi-tion get to open for the headlining inter-national act at Mood Indigo and lots more. Kanika Kapur, who won the ‘She’s Got The Look’ , beauty pageant-competition in Mood Indigo,

The winners of the creative writing com-petition will be fea-tured in a leading US magazine, namely ‘Off The Coast’. ‘Off The Coast’ will also facilitate interna-tional participation in Mood Indigo’s in-augural Poetry Slam competition which is an event where par-ticipants recitpoems and through them stories. Re-nowned poetry slam-mers from the com-munity associated with the magazine will also be ‘Dirtor’s Cut’ which is the short ilm making competition has re-ceived international status as it has been recognized by the Universal Film and Festival Organisation.

The splash screen of the website, intricately designed to give the user a vintage feel.

The home page of the website, with multiple layers and a parallax scrolling.

Infographics showing the growth of the festi-val over the years.

BRING BACK THAT SMILE!

MI INTERNATIONAL DREAM

MI INITIATIVES

his year Mood Indigo will literally break boundaries when it will bring one of it’s Biggest and Most renowned competitions, Livewire to Nepal and Sri Lanka. Livewire is India's oldest and largest semi-professional band competition and it seeks out and provides a stage to talent acacross the country.The last edition of Livewire saw 850+ bands from various parts of the country and across several genres of music, such as rock, metal, punk, jazz and blues, compete for the coveted title of India's best semi-professional band. Previous winners of Livewire include famousfamous bands like Parikrama, Vishal Dadlani’s Pentagram and Bhayanak Maut.

Preliminarily, online eliminations are held for Livewire. Out of which,top 10 bands from each region were shortlisted for the regional elimination rounds, to be conducted at reputed venues across India, like Blue Frog and Hard Rock Cafe, Firangi Pani in Mumbai; The Factory, Kathmandu, NepalNepal and RnR, Colombo, Sri Lanka etc.The winners have a lot to look forward to. While the winner will get a slot in Nouvelle Prague, the top 3 inalists will get to open for the International Act at Mood Indigo before a crowd of thousands plus gigs in Hard Rock Cafes. Loads of cash prizes and equipment vouchers are also to be bagged alongalong with recording,mixing and video

shoot opportunities. The total cash prize of the competition is a whooping Rs. 1.25 Lakhs while the equipment vouchers are worth Rs. 1.6 Lakhs by themselves. The reasons behind taking the competition international and picking these two particular countries were that not many people in Mumbai have been exposedexposed to the music scene in Nepal which includes Rock combined with Folk and groovy metal also The EDM scene in Sri Lanka is terriic and MI would surely serve as the perfect platform for the bands to showcase their prowess in the genre which has been grabbing a lot of headlines in the rrecent days.

his time MI gives budding amateur journalists an opportu-nity to see their story reach the world through the irst ever jour-nalism-based competition. The whole event is spread over 3 rounds, covering report-writing, video coverage and panel discus-sion competitions. With elimina-tions at each round, the inalists would be participating in the dis-cussion, which takes place during MI. Envisioned as an initiative to promote the fervor of journalism among the youth, MI is the irst to

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reach out to the journalistic tal-ents within the colleges on a na-tion-wide scale.

The other new competitions at Mood Indigo include the inau-gral MI Poetry Slam, Minionistic( A Minimalist poster design com-petition) and the most awaited lash mob competition are sure to change the face of the event and add to the recall value and en-chance the overall learning expe-rience for all budding enthusi-asts.

THE NATION WANTS TO KNOW VOGUE 2014 : FASHION IS BACK

MOOD INDIGO'S LIVEWIREGOES INTERNATIONAL

ogue, Mood Indigo's fash-ion competition, has been the premium destination for young creative designers and aspiring models to realize their dreams. Previous winners of the compe-tition have included Miss India World 2008 Parvathy Omana-kutan and bollywood actress Hrishita Bhatt.

The designers for the inal are shortlisted after 2 elimination rounds, which have been judged by designers like Neeta Lulla and Wendell Rodricks in the past. The stage rounds set

V the platform for the designers and models to emerge as trend-setters in front of a huge, ecstatic audience. The stage rounds comprise of two rounds, the irst round for 2014 being “A Feathery Paradise”. Inspired by thethe world of birds, this would bring in colors, feathers, pat-terns and textures reproduced in fabric and style on the fash-ion shows' catwalks. The second round “Accessorized”, will bring in interesting customiztion of accessories with costumes based on the 3 themes-victori-an, grunge and cabaret

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The GujJew - The bringer of all the money-making schemes into the wing. Always remembers all the offers at the food joints and the movies. After all, money saved is money earned. (Gujju-giri)

TheThe YouTube RG - CollegeHumor, TVF, AIB, doesn’t matter where the random video comes from, he has made you watch it. He’s the one who introduced you to “Sunday Morning Love You” and “200% Nigger”, with video collections ranging from “the weird” to “the disgusting”. You know he’s your wingie when youyou have heard more Wilbur Sargunaraj than Coldplay in your semester.

The Empty Chair – This is that guy of the wing... who’s never actually in the wing. His roomie is enjoying the comforts of a single room, while the only thing reminiscent of this guy in the wing is his laptop, which is always on and downloading “stuff” from DC++. If you ever ind his laptop to be turned off, he’s prprobably dead.

The Expletive-ator – This is a person who punctuates every one of his sentences with the ahem ahem “igures of speech”. “Bh@##*” and “Ma@#$%#” are used like “over” and “out” in conversations with him. You actually wait for him to say these to conirm if he’s done talking.

TheThe “Probably Dead” - When this person is dozing off, it’s very dificult to ascertain whether he’s alive or dead. With alarms that begin going off as early as 6.45 am

(Reason being unknown), and spread across a two- hour interval with one going off in every 15 minutes, this person makes you hate all those songs which used to be your favourites once. The alarms, in all their thunderous might, wake up the entire wing but this guy.

MaMaggu aka“Mugs” – You better get to know this guy well. Because, during the times of trial (aka endsems) he is your Messiah. Surrender unto him and he shall be your deliverance to that elusive pass grade. Wild nights include thorough reading of the lecture slides and fantasizing about “Thomas and Finney”.

TheThe Mommy – This person is the granary of the wing. Whenever the food in the mess is “below par” or it’s one night before the endsem, this is the guy/girl you turn to. Is missed badly when not around. Also, storehouse of motherly love and items such as antiseptic lotion, medicine against loose motion emotion etc.

“Munna Jazbaati” - He is the embodiment of the word “senti”. Usually the one who shares the pictures of cute kittens on b and comments “awww” on such posts. Also, is generally the one who is in a relationship and has seen the whole Twilight series (and probably liked it too).

TheThe “Chappal-Chor” - Ever been through those moments when you wake up in the morning and are rummaging through loor with your leg to ind your

slippers? If not, you probably are this guy. You might just buy new ones, and then, after graduation, there’d be a knock on the door and you’ll ind this guy handing back those slippers of yours. In that case, GPL on the spot.

TheThe “Polt-Enthu” – The only guy in the wing who reads the newspaper now and then, this person is ever ready to discuss politics with the vigour of a retiree sitting at a tea-stall. This self- proclaimed political analyst has a view on every government policy. Whatever it be, “Koi system hi nahi hai!” will be the reresponse That’s how he rolls.

The Bhai-zone – This is the guy who hasn’t stopped cursing the day he took up “Engineering”. Having tried his luck on every girl in the institute, but still not having given up on his quest to get laid, this person can be found on the prowl on all such occasions as “Salsa Night” or talking up “chicks” during MI, trtrying to “pull a bird”. But sadly, to the same result everytime.

The “Indebted” – Antithesis to The GujJew. All over the place with inances. Nearing the end of every month, you’ll see a puppy face when you open the door. It is this guy, who is broke and needs money. And of course, he’ll pay you back next month. Not limited to cash though, this person also graciously accepts lent out ititems... like, toothpaste, your bathing soap, your shoes... your shirt, maybe.

As is the case every year, Mood Indigo outdoes itself yet again as the rumours of Coldplay Pronites passes being sold receive an overwhelming response with pre-booking sales exhausting all concert tickets. As we write, the phones at the MI room are bubuzzing with inquiries about the concert. (Not the usual "cell phones" though. Some real, good old landline phones from the 60s). With Justin Bieber too, pitching in this time around, the Organising Committee was lummoxed as to which artist be ggiven the centerstage during this year's high proile international artist event, inally going with Mr. Bieber, since he asked irst. Seeing the growing popularity of Vogue, Megan Fox has also agreed to participate but might not make it to thethe event as she learnt that non-winning participants don’t receive certiicates.

With the fest going international, crossing borders into Nepal, creating a mass-exodus of fans from Nepal to India, to see the star singer perform. This has led to the airlines being forced to let passengers

occupy cockpits too, with the scene looking much like the SAC rooms where the members of the organising team stay during the fest. Bhim Niroula, of "Sunday morning love you" fame, has expressed his interest in opening the performanperformances of Popular "Morning" on Sunday. Our other neighbour, Pakistan, not to be left behind, decided to send their own superstar, Taher Shah, sure to attract many "eye"balls. Keen to avoid last year's PR disaster, when US President BaBarack Obama was denied entry by the security for not having a college ID card, this year, special efforts are being made to allow him to attend the fest.

DJ Hardwell too, is very enthusiastic about getting to play his music to the vintage melody of screeching Vinyl discs on the EDM night this time around.AAnd so, we're proud, to be the country with not just Asia's largest college festival, but also Asia's largest Mars orbiter, Mangalyaan; which wouldn't be here for MI. Bad time to orbit Mars, I suppose.

“Absolutely amazing people… (they) work with so much dedication!”

“Never thought IITians were so much fun!”

“If you just need to be a geek to be so awesome, I’m in for it”

“I thought IITians would be having pretty spacious rooms.

How can anyone live in such small rooms? ”

“They are extremely helpful and guide us around the festival very well.”

FUN CORNER

“Respect to IITians for organising an event of this scale.”

“(They are) rushing around to check if everything is in order. I

ts like you can spot an IITian from a mile”

RUMOUR MILLWHAT VISITORS TO MOOD INDIGOTHINK OF IITIANS

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12 WINGIES THAT YOU WOULDFIND IN EVERY HOSTEL WING