The Modern Marketer's Guide to Changing Consumer Behaviour
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Transcript of The Modern Marketer's Guide to Changing Consumer Behaviour
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The fast route to behaviour change – “Switch” is the easy, practical guidebook to applying the new ideas, and changing behavour.
A shock international bestseller – and a detailed exploration of the two systems that drive our thinking.
Behavioural ScienceThinkin
g slowAnd fast
…
Famous marketing moves the elephant & directs the rider
Famous marketing is less rational & more emotional
Equations for success
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The 3 ways of changing Behaviour
The world around us
The world between us
The world within us
Framing: Influencing the world around us
Copying: influencing the world between us
Feeling: influencing the world within us
enjoy the ride – it’ll be emotional
watch the adwatch the ad
In this must-read report based on almost a thousand IPA (Institute For Practitioners In Advertising) Effectiveness cases, Les Binet and Peter Field prove emotion works – especially over the long term. The best emotional ads are twice as effective as the best rational messages, with twice the chance of profit.
Adopt a test-and-learn experimental culture
want a poster version?
Contact us at 5starmarketing@brainjuicer
.com
For more info on how we apply this to your
marketing, and to get the poster
www.Brainjuicer.com
