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Changing Behaviour Of Online Content Consumption
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Transcript of Changing Behaviour Of Online Content Consumption
![Page 1: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/1.jpg)
Changing Behaviour OfOnline Content Consumption
![Page 2: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/2.jpg)
Age of Listicles & GIFs
BuzzFeed 2014 – 200M monthly uniquesScoopWhoop – 12M monthly uniques Long form still has an audience
#1
![Page 3: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/3.jpg)
Can you have listiclesEvery cat isn’t going to be viral
Think of your reader
Takeaways
![Page 4: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/4.jpg)
Social Media
Facebook and WhatsApp ruleOrganic reach is dead
Networks are the new publishers
#2
![Page 5: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/5.jpg)
Source: We Are Social Report 2015
Facebook Dominates
![Page 6: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/6.jpg)
Source: Waggener Edstrom Communications Content 2015 Report
Sharing on Social Media
![Page 7: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/7.jpg)
Source: Mary Meeker Report 2015
Smartphones & Social Media
![Page 8: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/8.jpg)
Trust data before investing in networksInvest in ads if you can
Respect the individuality of networks
Takeaways
![Page 9: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/9.jpg)
Email Marketing
Email not deadMobile taking over web Open rate 23%,Click rate 5% for Media
#3
![Page 10: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/10.jpg)
Source: Litmus Email Stats June, 2015
Mobile Taking Over
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Make it responsiveDon’t hide the unsubscribe button
Respect your readers inbox
Takeaways
![Page 12: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/12.jpg)
Mobile
Desktop still rulesMobile is driving content consumptionIndia most engaged market on smartphone
#4
![Page 13: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/13.jpg)
Source: Mary Meeker Report 2015
Mobile = Internet Traffic
![Page 14: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/14.jpg)
Source: Outbrain Report 2014
Smartphone Content Consumption
![Page 15: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/15.jpg)
Advertising is going to be a challengeApp? think wisely
Think mobile but don’t ignore desktop
Takeaways
![Page 16: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/16.jpg)
Video & Regional Content
India in top 3 video consuming marketsMobile leading video consumptionPreference for content in native language
#5
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Source: We Are Social Report 2015
Smartphone Activities
![Page 18: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/18.jpg)
Source: Vuclip Global Video Insights 2015
Native Content Preference
![Page 19: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/19.jpg)
Regional content has demand
Video is interesting but investment is big
Takeaways
![Page 20: Changing Behaviour Of Online Content Consumption](https://reader038.fdocuments.in/reader038/viewer/2022103118/55cae454bb61eb39788b4696/html5/thumbnails/20.jpg)
Thank You!
Keep producing content, money will follow
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