The Mobile Revolution
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Transcript of The Mobile Revolution
![Page 1: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/1.jpg)
THE MOBILE REVOLUTION
![Page 2: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/2.jpg)
Tech-savvy shoppers use smartphones
as “internet-on-the go”.
![Page 3: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/3.jpg)
Mobile Internet users will surpass computers by 2014.
![Page 4: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/4.jpg)
A typical household owns at least four of
the following devices : a mobile
phone (89 percent), smartphone (53
percent), tablet (14 percent), desktop (39
percent), laptop/netbooks (37 percent) and smart
TV (4 percent.)(Source: TNS)
![Page 5: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/5.jpg)
Most web queries using keywords with clear purchase intent came from
mobile devices.
![Page 6: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/6.jpg)
Most people look at their smartphone
about
150 times a day!!!
![Page 7: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/7.jpg)
The BIG question is...
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How to leverage the mobile market???
![Page 9: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/9.jpg)
I. Mobile MarketingDoing so will ensure
that you’re showing up in top positions across
all Internet-capable devices with properly worded and formatted
ads to convert the maximum number of purchase-ready users.
![Page 10: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/10.jpg)
II. Go Local!Running local ads on Google, Bing and Yahoo! is still the most effective way of converting online searches with purchase intent into phone calls, website clicks and foot traffic.
Work with a partner who utilizes the latest technology to ensure that you’re deeply penetrating local markets and getting the largest share of digital voice possible.
![Page 11: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/11.jpg)
III. Co-Branded advertisingThis tactic most effectively boosts national brand
and local store awareness on contextually relevant websites. Brands should work with a vendor who has deep experience targeting desktop and
mobile users with effective banner assets that leverage the calls to action and overall imagery suitable to both platforms.
![Page 12: The Mobile Revolution](https://reader035.fdocuments.in/reader035/viewer/2022062513/55621c53d8b42ac6588b4595/html5/thumbnails/12.jpg)
Thank you!
Increase your ROI through mobile. Contact us at [email protected]
We build kick-ass ios and Android apps. View are sample apps at http://mobext.ph/works.html