The Mobile Journey Richard Lilleker E-learning Technologist Middlesbrough College.

The Mobile Journey

Richard LillekerE-learning TechnologistMiddlesbrough College

JAN 2011 MAR 2011

Key Drivers for Going Mobile

AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

Source: Chronicle of Higher Education, 23/1/2011

Engagement Retention Expectation Marketing

Background Research

JAN 2011 MAR 2011 AUG 2011 SEP 2011 OCT 2011 JAN 2012 APR 2012 SEP 2012

iPhone

BlackB

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Sony E

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Samsu

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12

5 47

3 38

4

5

26

5

15

6 6

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FemaleMale

“What mobile

phone have you got?”

Cost UK Uptake

Access Challenges

Decision Time


• Decided we wanted both Mobile Learn and Mobile Central

• Several meetings– Blackboard– Senior Management– Marketing Department

• Contract signed in September 2011– Mobile Learn active immediately– Not switched on straight away

Implementation


Ascertain Features

Decide App Name

Obtain Required

Data

Register Developer Accounts

Build(Mobile Team)

Test(and re-test!)


News• RSS Feed• Delivers college

news

Maps• Google MapKit• Building Data (XML)

Images• Flickr Account• Category Details

Videos• YouTube

Blackboard• Mobile Learn• Direct to College

Twitter• Uses “Links” module• College Twitter feed

(mobile optimised)

Contacts• “Get Help” module• CSV File

Dining• Uses “Links”

module• Mobile Web page• Daily Menus

Launch Time!


• Successful launch on all three platforms including SMW

• A4 Posters• A5 Flyers• Table Tents• Plasma Screen Graphics• Web graphics and mobile site• Social Media• QR Codes

• Need to ‘measure success’• Monitored downloads through vendor portals• Mobile Analytics Portal• 51% increase in downloads in the first week

after official launch• Over 600 downloads across all three platforms

in 2 months since official launch• LRC questionnaire highlighted Blackboard as the

most popular feature of the app

Usage and Feedback


• Phase 1 implementation was a success– Blackboard Mobile Team very efficient– App well received by staff and students

• Achieving consistency across platforms is difficult

• Restricted customisation of certain elements• Time difference between UK and US• Version 2.0 of app: re-branded MC Mobile to

coincide with College marketing strategy – just launched!

Overall Experience, Problems & Next Steps


The Mobile Journey Richard Lilleker E-learning Technologist Middlesbrough College.

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