The Mobile Consumer Age from SourceDigital13 (June 2013)
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Transcript of The Mobile Consumer Age from SourceDigital13 (June 2013)
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June 2013!
The Mobile Consumer Age!Simon Khalaf, President & CEO!
@FlurryMobile!
@FlurryMobile!@SimonKhalaf!
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Disruption: There’s an App for That!
Worldwide in-application events measured by Flurry (Trillions)!!
Source: Flurry Analytics, January 2009 – January 2013!
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Jan 2011
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Jul 2011
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Nov 2011
Jan 2012
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Jan 2013
Trillions
Music
Gaming
M&E
Social Networking
Logistics & Travel
Retail
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Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics!
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Mobile Applications Web Browsing Television
How Mobile Stacks Up Against TV and The Web!
U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day !
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BROWSER (20%)
APP (80%)
Games, 32%
Facebook, 18%
Safari, 12%
Productivity, 2%
Social Networking, 6%
Utility, 8%
News, 2%
Entertainment, 8%
Android Native, 4% Opera Mini, 2%
Other, 6%
Source: Flurry Analytics, comScore, NetMarketShare !
It’s An App World. The Web Just Lives in It.!
Time Spent on iOS & Android Connected Devices
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In the US: Primetime Is Almost all The Time!
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Games Social &Photo Sharing News & Magazines Music, Media & Entertainment Utilities & Productivity Lifestyle & Shopping Sports, Health & Fitness Other
Source: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.
Average Time Spent on iOS Devices- US Only
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Usage of The 25-34 Millennials!
How Young Adults Index Against All Age Groups
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Sports, Health & Fitness
Music, Media & Entertainment
Lifestyle & Shopping
Social &Photo Sharing
Utlities & Productivity
Games News &Magazines
Source: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.
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Usage of The 25-34 Millennials- Males VS Females!
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Sports, Health & Fitness
Music, Media & Entertainment
Lifestyle & Shopping Social &Photo Sharing
Utlities & Productivity News &Magazines Games
FEMALES
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How Young Adults Index Against All Age Groups- Gender Cut
Source: Flurry Analytics; random sample of 15,271 American (13+) iOS device owners, May 2013 data.
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App Revenue Is Scaling!
Mobile Revenue per Year
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Source: eMarketer, Mary Meeker (KPCB)!
Virtual Goods Advertising
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Faster Revenue Ramp than The Web!
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Source: eMarketer, Flurry, Comscore!
MOBILE APPS WEB (BROWSERS)
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Retail Revenue Growth!
Growth in Sales within Commerce App, 2011 to 2012 !
Retailers with Apps Online Marketplaces
257%
Source: eMarketer, Company Filings!
($4.2 Billion in 2012)
147%
($22 Billion in 2012)
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Disruption Across Multiple Industries!
387%
268% 247% 237%
206% 198%
107%
Social Media & Entertainment
Shopping Productivity Utilities Travel Gaming
132%
Source: Flurry Analytics Dec 2011- Dec 2012!
WW Session in iOS and Android Apps (Dec 2011 – Dec 2012) !
Title case / Helvetica 24. One line only.!Distribution of time spent in media apps
A Closer Look at Media & Entertainment Apps!
Networks 22%
Studios 20%
2nd Screen Apps 11%
Emerging Media 37%
Others 10%
Source: Flurry Analytics!
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Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry!
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TELEVISION MEDIA APPS
Media & Entertainment Apps Behave Like TV!
Daypart comparison, people 15+ using medium, U.S.
Title case / Helvetica 24. One line only.!Distribution of time spent in commerce apps
The Rise of the App & Mortar Economy!
Source: comScore, Flurry Analytics Dec 2012!
Retailers 27%
Online Marketplaces
20% Purchase Assistance
17%
Price Comparison
14%
Daily Deals 13%
Others 9%
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Shopping App Usage: Daypart and Gender!
FEMALES
MALES
Hourly Usage by Gender (Worldwide All Age Groups)
Source: Flurry Analytics Sample Size n = 1724, May 2013!
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Shopping App Usage: Daypart and Gender!
Source: Flurry Analytics Sample Size n = 1724, May 2013!
Hourly Usage by Gender (Worldwide, 25-34 Age Group)
FEMALES
MALES
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up to 5 min 5 min to 20 min over 20 min
24%
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Shopping App Usage: Time Before Purchase!
Time spent in apps prior to making purchase
Source: Flurry Analytics!
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May 2013!
Thank you!!
@FlurryMobile!
@FlurryMobile!@SimonKhalaf!