Consumer Buying Behaviour- Digital Age
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Consumer Buying Behaviour -Digital Age
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This presentation is about the various reasons for a consumer to buy online.
Transcript of Consumer Buying Behaviour- Digital Age
Consumer Buying Behaviour
-Digital Age
Objective
• The objective is to explain why, when, and how social media has impacted on consumer decision making process.
Low Cost
Impulse Buying
Variety of products to chose from
Global Market
