Consumer Buying Behaviour- Digital Age

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This presentation is about the various reasons for a consumer to buy online.

Transcript of Consumer Buying Behaviour- Digital Age

  • 1. Consumer Buying Behaviour-Digital Age

2. Objective The objective is to explain why, when, andhow social media has impacted on consumerdecision making process. 3. Low Cost 4. Impulse Buying 5. Variety of products to chose from 6. Global Market