The missing link sports broadcasting summit may 2010 ian gardiner
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Transcript of The missing link sports broadcasting summit may 2010 ian gardiner
The Missing LinkThe Missing Link“Integrating the relationship between TV and “Integrating the relationship between TV and the Internet”the Internet”
Ian GardinerIan GardinerCEOCEOViocorpViocorp
3 May 20103 May 2010
What is online video?What is online video?““video clips have become very popular online” video clips have become very popular online” - Wikipedia- Wikipedia
Three billion videos Three billion videos are watched online are watched online
every dayevery day
Why is this important?Why is this important?The average US home will consume over 1 terabyteThe average US home will consume over 1 terabyte of digital content per month.... by 2012of digital content per month.... by 2012
Why is this important?Why is this important?90% of all consumer internet traffic will be video by 90% of all consumer internet traffic will be video by 20132013
There’s a revolution going onThere’s a revolution going onThe broadcast industry’s business model is The broadcast industry’s business model is challenged...challenged...
Source – Kantar MediaSource – Kantar Media
Video value chainVideo value chain
The industry nowThe industry now
No broadcast- zero cost- zero revenue- nobody sees
“Traditional” broadcast- up to $200k- needs time slot on FTA/pay-TV
Cost
Niche broadcast- low-cost, high quality production- internet technology - streaming and user interface- monetisation
The missing linkThe missing link
CyclingMasters.tvCyclingMasters.tv
CyclingMasters.tvCyclingMasters.tvWorld Masters Track Cycling World Masters Track Cycling Championships – 6 day Championships – 6 day eventevent
4 camera production4 camera production
Live broadcastLive broadcast
Multiple revenue sources:Multiple revenue sources:
Fixed feeFixed fee
Pay-per downloadPay-per download
SponsorshipSponsorship
March madnessMarch madness11.7 million hours of live streaming11.7 million hours of live streaming8.3 million unique users of on-demand video player8.3 million unique users of on-demand video player600 thousand live viewers of the final600 thousand live viewers of the final
YouTube – Indian Premier LeagueYouTube – Indian Premier League51 million views from 200 countries51 million views from 200 countries
Video source 1Video source 1
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Encoder 1Encoder 1 Decoder 1Decoder 1
Video source 2Video source 2
Encoder 2Encoder 2
Video source 3Video source 3
Encoder 3Encoder 3
etcetc
Decoder 2Decoder 2
Decoder 3Decoder 3
REMOTE REMOTE VENUEVENUE
VIOCORP HQVIOCORP HQ USERSUSERS
Live Live encodersencoders
inte
rnet
inte
rnet
inte
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inte
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TVTV
MobileMobile
WebWeb
High quality High quality video signalvideo signal
UsesUsesMonetise events which currently have no air timeMonetise events which currently have no air timeIn stadium – on the big screenIn stadium – on the big screenFan TV Fan TV Co-consumption – big game on TV, audio call on Co-consumption – big game on TV, audio call on mobilemobile
Advertiser-supported liveAdvertiser-supported liveUser generated live outside broadcastsUser generated live outside broadcasts
Question timeQuestion time
Ian GardinerIan Gardiner
e: e: [email protected]
m: +61 412 999 705m: +61 412 999 705
t: rabbieburnst: rabbieburns