The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.
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Transcript of The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.
![Page 1: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.](https://reader036.fdocuments.in/reader036/viewer/2022082819/56649f355503460f94c53a2b/html5/thumbnails/1.jpg)
The Marketing
Mix
![Page 2: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.](https://reader036.fdocuments.in/reader036/viewer/2022082819/56649f355503460f94c53a2b/html5/thumbnails/2.jpg)
The Marketing MixThe 5 P’s of MarketingPeople
Price
Place
Product
Promotion
![Page 3: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.](https://reader036.fdocuments.in/reader036/viewer/2022082819/56649f355503460f94c53a2b/html5/thumbnails/3.jpg)
The 5 P’s
• People – the target market
• Product – what is the product – (name, packaging)
• Price – what customers are willing and able to pay
• Place – where is it sold and how it gets there
• Promotion – how is the product marketed
![Page 4: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.](https://reader036.fdocuments.in/reader036/viewer/2022082819/56649f355503460f94c53a2b/html5/thumbnails/4.jpg)
![Page 5: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.](https://reader036.fdocuments.in/reader036/viewer/2022082819/56649f355503460f94c53a2b/html5/thumbnails/5.jpg)
Product• Core Product: main product
o Example: your football team, sports event, movie, stage show, book
• Ancillary Product: product related to or created from core producto Example: team t-shirt, amusement-park ride based on
movie
![Page 6: The Marketing Mix. The 5 P’s of Marketing People Price Place Product Promotion.](https://reader036.fdocuments.in/reader036/viewer/2022082819/56649f355503460f94c53a2b/html5/thumbnails/6.jpg)
Marketing Mix Activity
• Develop for your fantasy football franchise
• Remember that all decisions are centered around the target market.o Identify the core producto Determine an ancillary producto Describe where the products will be sold (distributed)o Determine the consumer price for each product (core
and ancillary)o Determine how and where the product will be promoted