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Submitted to Islam, HamidulDepartment of Marketing

Faculty of Business Administration

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Square group inaugurated their journey throughSquare firm in 1958

In 1988 they established Square Toiletries

1997 they established Square Textiles

In 2000 Square spinning started exporting bysatisfying the local market

In 2001 Square group lunched many other firms: KnitFabrics, Square Fashions Limited, Square Informatics,Square Consumer Product and Square Hospital. Nowtheir total asset is about $200 million. And, yearlyinvestment is about $300 million.

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Chashi Sugandhi kalijira Rice Price: Taka: 185.00

Radhuni Powdered Chilli 200g Price: Taka: 95.00

Radhuni Meat Curry Masala Price: Taka: 80.00

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Radhuni Biryani Masala Price: Taka: 65.00

Radhuni Kabab Masala 50g Price: Taka: 45.00

Radhuni Borhani Masala Price: Taka: 58.00

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Radhuni Chatpati Masala Price: Taka: 62.00

Radhuni Kheer Mix Price: Taka: 110.00

Radhuni Halim Mix Price: Taka: 85.00

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Radhuni Kashundi Price: Taka: 80.00

Radhuni Mustard Oil Price: Taka: 300.00

Radhuni Turmerci Powdered Spice 200g Price: Taka: 135.00

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Radhuni Powdered Coriander 200g Price: Taka: 75.00

Radhuni Powdered Cumin 200g Price: Taka: 190.00

Radhuni Pure Ghee 200g Price: Taka: 395.00

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Radhuni Pure Ghee 500g Price: Taka: 700.00

Ruchi Mango Pickle 200g Price: Taka: 145.00

Ruchi Chanachur 400g Price: Taka: 75.00

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Meril Beauty Soap Price: Taka: 35.00

Meril Splash Fresh Melon Price: Taka: 30.00

Meril Fresh Turmeric Price: Taka: 30.00

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SQUARE maintaining a strong distributionnetwork in the country. At present a total no.of 112 (One hundred twelve) highlyexperienced Distributors are engaged to

market our products throughout the country.SQUARE CONSUMER PRODUCTS LTD.is alsothe sole distributor of Coca Cola Far East Ltd.for SUNFILL powdered drink.

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Meril Splash Persona Inspiring Freshness Meril Revive Busy-der Easy Show Meril Prothom Alo Puroshkar 2009 Jui Pencile Aka Juri Romantic Portraits on

Pahela Boishakh

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Meril Baby Adore Gora Bhobishshot 2009 Meril Night White Plus School Dental Health Program Zerocal World Health Day Rally

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The main closest competitor is UNILIVER.

They also produce the same category ofproducts

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There is no doubt about that, the SQUARE isone of the most prominent brands of ourcountry and they are meeting all the needsand wants of our countrys customers. But in

our finding and analysis we have found somelacking in their performance. So here we havesuggested some ideas of us, we think if theyundertake our ideas, then it will be definitelybeneficial for them.

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SQUARE should communicate with theircustomers, in a very innovative way, becausethe competitors are very alert about theircommunication system.

They should maintain a stronger and widerdistribution channel for their product, so that

they can cover the highest market share ofour market.

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They should launch some more FMCGproducts in our market, as they have a highdemand among the consumers.

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Square toiletries are s relatively a newconcept for Bangladesh. Today the situationis a slight different at least in the differentareas. Now with the modern facility, people

can enjoy their product facility, can shop hereand there through they can buy the producteasily. It is very necessary to careful presentmarket. Addressing the unique needs, weendeavor for top quality products at the leastcost reaching homes of all people in thecountry.

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To fulfill our responsibility to the Governmentthrough payment of entire range of due taxes,duties, and claim to various public agencies. Andas responsible citizens, we make every effort for a

social order devoid of malpractices, anti-environmental behaviors, unethical and corruptivedealings. We strive for best compensation to all theemployees who are the back-bone of the companythrough a pay-package composing salary/wages,allowances, bonus, profit participation, leave salaryand superannuation & retirement benefits.

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Any

Questions??