MARKETING THE LIVING DESERT

2014/15 Another Record Year

AWARD WINNING MARKETING

• 2014 Capella Award; “Media Relations”• 2014 TripAdvisor; Traveler’s Choice Award• 2014 Davey Award; "Discover Your Zoo" Billboard Campaign• 2015 ADDY Award: Elements of Advertising• 2015 ADDY Award: Collateral Material• 2015 ADDY Award: Best of Print - What's New at the Zoo?• 2015 ADDY Award: Outdoor Campaign - What's New at The Zoo?• 2015 ADDY Award: Campaign - Social Media• 2015 ADDY Award: Integrated Campaigns – Zoorassic Park• 2015 Palm Spring Life; “Best Place to Take Children”

WHAT’S NEW AT THE ZOO?

• Dinosaurs

• Birds of the

Australian Outback

• Camel Rides

• La Grande Fiesta

• Princess & the Frog Day

• Howl on Saturday & Sunday

• Howl at Night

• 10 More Nights of WildLights

• Go Native Day

• Cheetah Day

• Train Day

• Brew at the Zoo

• Animal Births

• Eggstravaganza

• Annual Plant Sale

• Starry Safari

• Park After Dark

• ZooCamp

• Birthdays

• Private Functions

• Me & You at the Zoo

• Wildlife on Wheels

• Gala

• Mardi Paws

• Giraffe Feeding

• Gerald Ford 5 K Run

• Ronald McDonald House 5K Run

• United Way 5K Run

• JazzZoo

• Desert Garden community Day

• Members Breakfast

• Adoption Appreciation Party

• Sneak Peaks

• And More…

Board Assistance - Investment in Marketing

KEEP IN MIND LAST YEAR WAS A RECORD BREAKING YEAR IN ATTENDANCE & REVENUE

DAYTIME FRONTGATE ADMISSIONS* Y-T-D COMPARATIVE 2015 vs. 2014

Full Paid Admission: Up 17% 100,448 compared to 86,023

Member Visits: Up 18% 72,844 compared to 61,535

Discounted: Down 64% 6,103 compared to 17,159

Free (Giveaways): Down 64% 2,676 compared to 7437

Total Attendance: Up 12% 265,450 compared to 238,329

*Does not include Special/Private Events, Educational Programs.

SPECIAL EVENT ATTENDANCECOMPARATIVE 2015 vs. 2014

• La Grande Fiesta: Up 6% 1,308 compared to 1,237

• Howl-O-Ween: Up 14% 4,469 compared to 3,937

• Howl Night: Up 154% 1,564 compared to 616

• WildLights: Up 63% 31,670 compared to 19,472

• Fairytales & Frogs: Up 45% 2,824 compared to 1954

ADMISSIONS REVENUES* Y-T-D COMPARATIVE 2015 vs. 2014

Total Admissions Revenues: Up 12%

$2,773,328 compared to $2,480,312

*Includes Special/Private Events, Educational Programs.

SPECIAL EVENT REVENUECOMPARATIVE 2015 vs. 2014

• La Grande Fiesta: Up 6% $10,071

• Howl-O-Ween: Up 27% $27,951

• Howl Night: Up 385% $3,640

• WildLights: Up 62% $256,114

• Fairytales & Frogs: Up 45% $19,789

WE GREATLY APPRECIATE YOUR SUPPORTAND LOOK FORWARD TO ANOTHER RECORD YEAR IN 2016!