The Life of Wunder(Mad)men
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Transcript of The Life of Wunder(Mad)men
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The life of Wunder(Mad)men
Just one perspective – Justin Halim
Regional Account Director Wunderman Singapore
@justinlhalim
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Jan 2011 – presentCurrently Regional Account Director, working on Microsoft, Wunderman Singapore
Oct 2010 – Jan 2011Regional Lead for Nokia, Wunderman SingaporeOct 2009
Changed location from Wunderman UK to Wunderman Singapore
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Jul 2006 – Oct 2009Worked on Nokia, Land Rover and Ford, Wunderman UK
Jul 2006 – Oct 2009Travelled loads! Jul 2006
Changed location from Wunderman/Y&R Sydney to Wunderman UK
Nov 2004 – Jul 2006Worked on Telstra, a range of Government departments, and new business, Wunderman/Y&R Sydney
Feb 2002 – Nov 2004Joined MLC Graduate Program, my last role being Advertising Campaign Manager
1999-2002At uni figuring out what to do?!?!?!
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What’s working in advertising like? What are the
career prospects?
I heard long hours are involved, eek!
Where is the industry headed?
What will I do everyday?
What are the perks of the job?
Are clients mean?
How do I get my foot in the door?
What types of roles are there in advertising?
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A bit about Wunderman….
“What matters today are the digital conversations with and among consumers.”
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2011 AdAge: Wunderman #1 Worldwide
2011 AdAge: Digital Marketing RankingWunderman #5 Worldwide
Top CRM/
Direct Marketing#1Wunderman
#5Digital
Agencies
Wunderman
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total # of countries
61total # of offices
145total # of people
6200+
Our NetworkAsia Pacific14 Countries29 Offices1000+ People
North America2 Countries36 Offices2,000+ People
EMEA36 Countries66 Offices2,500+ People
LATAM9 Countries14 Offices700+ People
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We work with some of the world’s most admired brands
EMEA/LATAM/APAC
Global
North America
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The advertising landscape
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A person living in a city 30 years ago saw up to 2,000 ad messages a day, compared with up to 5,000 today.
http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?ei=5094&en=612610efd7f8f6ef&hp=&ex=1168923600&partner=homepage&pagewanted=all
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These advertising messages help make us aware, educate us, and help us make….
…about brands, products, services and solutions that meet our needs and wants
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The importance of digital
Laptop
Mobile phone
Another mobile phone
iPod
Plus tablets, netbooks, e-readers, PSPs, and more!
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893 million internet users in APAC (42% global share)
Another 700 million Asians are expected to go online by 2015
With ownership of mobile devices in the region, particularly smartphones, set to surge in the year ahead, this will have a profound impact on the digital behaviors of Southeast Asian consumers
Most Internet users around the region access the Internet on a regular basis, the vast majority at least several times per week, if not daily
Tablet ownership is expected to further increase in the year ahead, in particular in Malaysia, Singapore and Thailand
The mobile phone, as a facilitator of internet access, is very popular across Southeast Asian markets
Vietnam Internet users spend more time online than those in Australia, Taiwan & Japan
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So what’s it really like in an advertising agency?
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The different roles
Key point of contact with the client
Take client campaign requests and brief the creative team
Manage relationships with clients and projects end-to-end
Ensure on-time and on-budget delivery of projects
Take creative briefs and turn them into the ‘big idea’
Apply the big idea to different marketing channels – web, mobile, banners, email, apps, etc
Art Directors and Copywriters will typically work together to come up with the ‘big idea’
Build the big idea across the different marketing channels
Ensures technical build is built to standard and is bug-free
Manage financial reporting
Manages billing and ensuring work delivered is profitable, together with Account Service
Hello Justin speaking
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People in these roles are….
Business, marketing, communications backgrounds
Good time, budget and project managers
Can work with different personality types
Strategic thinkers who understand the clients’ business
Highly creative
Artistic
Lateral thinkers
Graphic design, communications backgrounds
Technically savvy
Programmers,Coder, IT, even some engineering backgrounds and experience
Accounting and finance backgrounds
Good with numbers
Financially savvy
Compliant with Accounting standards and practices
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Top 10 things about working in an agency (and at Wunderman)
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10. You can change someone’s perception and make a real difference in people’s lives, with just one impactful conversation
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9. Foosball
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8. The opportunity to travel and see new things – all with work
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7. The ongoing professional and career development
Wunderman University
Learning Management System
Digital Deep-Dive sessions
Planning & Analytics ring
New Business Training
WPP Maestro
WPP Mini-MBA
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6. Literally see your work come to life, and show it off to the rest of the world
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Nokia Eksismeter video
Video removed
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5. The chance to be creative – day in, day out
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http://www.youtube.com/watch?v=DOutRO62WBw
http://www.youtube.com/watch?v=LzlRguV8NuQ
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4. The variety associated with working with the world’s best brands
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And our newest Global client….
Video removed
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3. …And the fun of experiencing their products first hand!
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2. A young, fun, vibrant work culture
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1. The people!
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“I'm never short of things to do here, and there's a lot to learn from each project I'm involved in.” ---- Alan Choong, Z Academy Intern- Junior Designer, Wunderman Singapore
“Wunderman has a positive work and learning environment topped with helpful and supportive colleagues. ” ---- Tryphena Luhur, Regional Network Coordinator, Wunderman APAC
“My experience and knowledge has been progressing like a bullet train at Wunderman. A family oriented office with a great atmosphere and great place for career advancement.” ---- Aaron Aw, Digital Producer/ Analyst, Wunderman Singapore
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“A unique and enlightening experience” ---- Haikel Latiff, Regional Knowledge Coordinator, Wunderman APAC
“There’s never a shortage of fun, joy and excitement at Wunderman.” ---- Irene Teo, Human Resource Manager, Wunderman Singapore
“Life at Wunderman is fun, dynamic and informal.” ---- Thomas Haugan, Regional Business Development Coordinator, Wunderman APAC
“Life at Wunderman for me is an adventure. It’s fun, it’s exciting and more importantly – motivating! Over the course of 3 years, not only have I learnt a lot but I’ve also been given the opportunity to pursue my passion. Love it!” ---- Mary Chan, Interactive Manager, Wunderman Singapore
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“I wake up (almost) every morning eager to head to office- this in itself tells a lot about Wunderman. Wunderman helped me to build my career from an Associate Account Director to GM. This wouldn’t have been possible in most other organizations. Wunderman truly believes in its people and ensures the right platform is provided to reach their full potential. People who work in Wunderman tend to develop a very entrepreneurial spirit. We want the office to succeed not only as a local market but as a region. Combine all this aspects of Wunderman and you have a great working environment with great people. We work hard but enjoy all of it! I joined Wunderman not knowing it would be such…but am blessed to be a part of this huge family!” ---- Nimesh Desai, General Manager, Wunderman Singapore
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So why not make it a career for you!
We have two great accredited programs geared to giving you the best experiences and development opportunities to kick-start your career at Wunderman:
– Z Graduate
– Z Academy
Find out more at our booth today
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There are conversations that arefleeting and dissipate into the
white noise of daily life but there are some that resonate sparkle with new ideas, that
make us think in new ways and which create new relationships.
These are the conversations that
define feelings and change the behavior of consumers.
Thank you.Follow me: @justinlhalim