The Landscape Contractor magazine January 2016

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January 2016

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CONTENTS Excellence In Landscape Awards Project 8

FOCUS: ILCA Awards and Honors ILCA Person of the Year 10 Honoring Christy Webber ILCA Distinguished Service Award Honoring The Care of Trees/A Davey Company 12

The Status of Education Programs in the Industry 16 Where can you find your next employees?

Garden Speak 22 Athyriums’ delicate looks are deceiving

iLandscape — It’s Showtime! 27 The complete program for your preview

Member Profile 56 Tentinger Landscapes

Plant All-Stars 62 Betula ‘Madison’ — White Satin Birch

On the cover... Hursthouse, Inc. received a Gold Awardfor this Residential Construction project.

The Landscape Contractor 3 January 2016

EN ESPAÑOL iLandscape More to do... More to see... iLandscape Más cosas que ver... Más cosas que hacer... 46

p.o. box 748 • st. charles, il 60174847.742.1790 • fax 847.742.2655www.midwestgroundcovers.com

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February 3-5, 2016

Feb 23-26, 2016 (two, 2-day classes)Digital Design 2016Google SketchUp Workshop with Author Daniel TalNorthern Illinois University Hoffman EstatesHoffman Estates, IL 60195

The official publication of the Illinois Landscape Contractors Association (ILCA), The Landscape Contractor is dedicated to educating, advising and informing members of this industry and furthering the goals of the Association. The Landscape Contractor carries news and features relating to landscape contracting, maintenance, design and allied interests. Publisher is not responsible for unsolicited material and reserves the right to edit any article or advertisement submitted for publication.Publication reserves right to refuse advertising not in keeping with goals of Association. WWW.ilca.net

Volume 57, Number 1. The Landscape Contractor (ISSN # 0194-7257, USPS # 476-490) is pub-lished monthly for $75.00 per year by the Illinois Landscape Contractors Association, 2625 Butterfield Road, Ste. 104S, Oak Brook, IL 60523. Periodicals postage paid at Oak Brook, IL and additional mailing offices. Printed in USA.

POSTMASTER: Send address changes to The Landscape Contractor, 2625 Butterfield Road, Ste 104S, Oak Brook, IL 60523. DISPLAY ADVERTISING SALES: Association Publishing Partners, Inc., Ph. (630) 637-8632 Fax (630) 637-8629 email: [email protected] CLASSIFIED ADS, CIRCULATION AND SUBSCRIPTION: ILCA (630) 472-2851 Fax (630) 472-3150 PUBLISHER/EDITORIAL OFFICE: Rick Reuland, [email protected], Naperville, IL 60540 Ph. (630)637-8632

Photo Credits ILCA Awards Program 1, 8-9Christy Webber 10The Care of Trees 12Schiolarship Committee 14Richard Hawke 22-26

ILCA Staff

Executive DirectorScott Grams

(630) [email protected]

Education Manager Julie Nicoll

[email protected]

Events ManagerTerre Houte

[email protected]

Office ManagerAlycia O’[email protected]

Membership & Marketing Coordinator Marissa Sikirdji

[email protected]

ILCA 2625 Butterfield Road Ste. 104S

Oak Brook, IL 60523(630) 472-2851 • Fax (630) 472-3150

www.ilca.net

CONTENTS DEPARTMENTS ILCA Calendar 4 From Where I Stand 5 President’s Message 7 Classified Ads 58 Advertisers Index 61

Magazine Staff

Rick ReulandPublisher/Advertising Sales


Debbie RauenAdvertising Sales

(817-501-2403)debbie.landscapecontractor@

yahoo.com

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Becke DavisSenior Writer

[email protected]

Patrice PeltierFeature Writer

[email protected]

Meta LevinFeature Writer

[email protected]

Barbara DuttonFeature Writer

Jim [email protected]

Calendar

PRODUCT DISCLAIMER: The Illinois Landscape Contractors Association, its Board of Directors, the Magazine Committee, ILCA Staff, The Landscape Contractor and its staff, neither endorse any products nor attest to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication.

Experience Committee 29-54Arthur Weiler, Inc 62

4 The Landscape ContractorJanuary 2016

FEBRUARY

foreign oil. At the same time, the Organization of the Petroleum Exporting Countries (OPEC) decided toward the end of 2014 not to manipulate prices by restricting oil production. This was done so begrudgingly. This was led by the Saudis who contin-ued to ramp up production. The Saudis were concerned about political unrest engulfing the region and losing more market share to the Americas.

Any landscape company can also appreciate the havoc weather plays on a job. Crude oil production is no different.

Remember the lack of hurricanes you heard in passing on the local news. That’s not just good news for residents, but for oil drillers too. That means production in the Gulf of Mexico contin-ues unfettered.

Like cheap scotch, gasoline also has blends. There are summer blends and winter blends of gasoline. Unfortunately, for landscape companies, summer blends are more expensive and, guess when they go into effect? May 1st. That means when landscape companies are going full steam ahead, that “steam” is costing a premium. Winter blends go into effect in September-October and just catches the tail end of the landscape season.

Those consumption numbers are declining. It seems that we drive everywhere, but fuel effi-cient automobiles and an aging population have lowered domestic consumption. In the 1980s, the average American family spent 5% of its household income on fuel. Even during the peak pricing of 2012, that number only was at 4% and will continue to drop.

These primary factors drive costs up and down. The question for the landscape industry is

how long will cheap gas prices last? That is a challenging ques-tion to answer and requires some historical perspective.

Everyone is nostalgic about low gas prices. I used to drive a Pontiac Firebird that burned gas like a Kuwaiti oil fire. I could have sworn gas was $1 a gallon when I was rolling in my ’87 Firebird blasting Def Leppard. Every chart that I’ve looked at shows that is not possible. It was likely about $1.60 per gallon. Everyone remembers their first car, then misremembers how cool they actually looked in that car and how cheap gas was at the time. It’s part of being an American.

Gas prices, before this recent volatility, inevitably rise. They sometimes rise slowly and sometimes dramatically. I look back at historical charts from the 1920s or the 1950s and gas was less than 50 cents a gallon. Yet, when you adjust those charts for inflation, gas prices have actually been falling for the past 100 years. This has two notable exceptions: the gas crisis of the late 1970s and the last 10 years. In fact, in terms of inflation, a gallon of gas in 1918 cost $3.67 per gallon. No wonder people rode horses.

Rising gas prices seem to cause consumers more heartburn than rises in other commodities. Yes, $3.67 is a lot of money for a gallon of gas, but let’s get real. Consumers will plunk down $2.50 for a Monster Energy Drink or pumpkin spiced latte and those don’t require anyone to drill it, refine it, ship it, and pump it. Gasoline gets the bad press because its price seems to rise indiscriminately and without warning. In addition,

For the past five years, my trips to the gas station were pretty typical. My gas light would turn on. I’d pull into the nearest gas station and insert my credit card. I’d click through the 47 different questions (look, I’ll tell you when I want a carwash!) that now precede a gas purchase. I’d consider washing my windshield, but go back to checking my phone. The pump would stop. I’d gaze slack jawed at the final price. I’d shake my head, utter, “what a rip-off” and drive away. Then, I wouldn’t think about gas prices again until my gas light turned blood orange and the process would repeat.

About the summer of 2014, a fresh phe-nomenon occurred. The pump would stop, I’d look up at the display and see a new num-ber, a much lower number, than ever before. I’d worry that it shut off prematurely and check the gallons. Hmm, full tank. The price was less than half of what I remember pay-ing only a few weeks earlier. Then, the panic set in. Had I gone through some type of time warp? Did my Toyota Highlander get blasted by 1.21 gigawatts of electricity? I’d grab the next patron by the jacket collar and scream, “what year is it?” They’d look confused and scared, “WHAT YEAR IS IT!! ANSWER ME! I’d run into the store and grab a newspaper to check the date. I’d collapse to my knees hoarsely screaming, “WHAT IS HAPPENING? WHAT IS HAPPENING?” I’d do this until the cops arrived.

In 2014, the bottom fell out of gas prices. Retail gas prices shrunk to their lowest levels since 2008. During the previous seven year stretch, gas prices yo-yoed but stayed above $2.75 per gallon. The highest retail average occurred in 2012 when Illinois reached $4.32 a gallon.

When gas prices spike, we lose our minds. Americans treat high gas prices how our ancient ancestors must have looked at famine or a solar eclipse. We all panic, we act like we have no idea how this happened, we start thinking it’s the end of days, we latch on to miracle cures, profiteers abound, and we all assume life will never return to normal. Then, life returns to normal and we go back to our old habits of buying decommis-sioned military vehicles that get 6 MPG.

The landscape industry consumes a tremendous amount of fuel. Even slight fluctuations in gas prices can eat into razor thin profits. Landscape contractors drive big trucks, push big mowers, and carry big equipment. Most contractors, during the spikes, ate the cost. The courageous ones passed it along to the client. Those were especially difficult times as everyone was grappling with the recession.

Gas prices are as basic a lesson on supply and demand as you can get. Higher demand than supply means higher prices. Higher supply than demand means lower prices. Yet, why are we seeing such a significant decrease now? A very simple sup-ply and demand explanation gets a lot more complicated.

For starters, the United States has been on a production boom. New drilling in the Gulf, Alaska, and Canada have ramped up domestic production thus lowering the need for

NobodyRides

for Free


From Where I Stand...

we consume more of it. The low gas prices Americans have enjoyed in 2015 saved

the average family about $750. Businesses are where gas price fluctuations are felt the most. Companies where gasoline is a primary expense, can see profit margins shift dramatically during times of extreme volatility. The question on every businesses mind, is what can we expect next?

This is an inexact science, like playing craps in an alley is an inexact science. Oil companies are not public utilities. They want profit, but will not give up market share to chase it. As with any private business that sees a drop in demand, you either lower production to inflate price or keep the price and retain market share. Oil companies, for now, have chosen the latter.

Many economists predicted gas would surge this fall and the opposite has occurred. Instead of oil rebounding to $80 per bar-rel, the late summer saw plunges to lows of less than $40. OPEC is signaling a “correction” in the next 18-24 months. Corrections may sound wonderful, but they are only good for OPEC and bad for consumers. A correction means that the fulcrum of supply and demand will tip the other way. Prices will rise and someone reading this article in January 2018 will throw this magazine against the wall knowing someone complained about $2 gasoline.

Landscape companies likely did not enjoy gasoline sav-ings as much as the family of four who netted $750 this year. Most of that savings was eaten up by increased labor costs and additional overtime brought on by weather delays and a decreased labor force. The difficulty will be in 2-3 years when oil rebalances and fuel prices go up. Landscape companies have a very narrow window to consider their options.

Those options include more fuel efficient vehicles and equipment, adjusting prices, or passing along a fuel surcharge to customers. My advice is that all three of these should hap-pen. Landscape prices will need to go up in the next 36 months based on the increases in fuel and labor costs. Many landscape companies didn’t add fuel surcharges in 2009 for the same rea-son OPEC didn’t slow production - to retain market share.

Conventional wisdom would say now is the time to recov-er the lost profit from the past five years and insulate against the inevitable rise in oil prices. Market share will not be an issue in a post-recession growth cycle. Landscape companies should adjust pricing in the next 36 months so any increases don’t come with sticker shock. Remember, those clients are fat and happy with $2 gas too. Make no mistake, this is when state and local governments consider fuel surcharges, as well. No one screams bloody murder about a 1 cent increase in the gas tax when gas hovers at $1.88.

Landscaping is not about putting plants in the ground. It is about Saudi oil barons worried about the Arab Spring influ-encing production as a hedge against American fracking and offshore oil drilling. The landscape industry bled alongside their clients for the past seven years and shook their heads as the pump prices topped $4. It is now time to reap the rewards of that patience. This car trip down memory lane can’t last forever.

Scott Grams December 21, 2015


From Where I Stand...

711 S Material Road, Romeoville, IL 800-762-5738 * 815-836-0086

[email protected]

18715 Route 84 N * Cordova, IL 800-736-1356 * 309-654-2261

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VISIT OUR BOOTH #914 AT THE

ON FEBRUARY 3-5, 2016. WE LOOK FORWARD TO SEEING YOU THERE!

Ahhh January. That month of the year when everyone asks what a landscape professional does. There are no lawns to mow, no perennials to plant and likely no patios to install. So what on earth can we possibly be doing?Taking a week or two off after another seasonally hectic year comes to mind. How about cleaning? You know there’s an inch of dust on your desk and grime all over your computer. That has to be cleaned before we start another year or the season just won’t go well. Then there’s always filing — although nowadays, most filing is done on that computer you just cleaned. Maybe it will snow so we have something to do and invoice.

We’ve run so hard for so long that all most of us want to do is decompress and get to all the stuff that we didn’t make time for earlier. January can be a great time to do that. But January is finite. It is very easy to let it get away from us and not accomplish anything of substance. Continuing a disciplined approach to January can make all the difference in your preparation for the next season.

Let me suggest that in whatever sphere you are in, you can create goals and an action plan of things that you want to achieve this month and year. It is critically important to write them down and break them down into pieces that are measurable and achievable with resources you have at your disposal. There are lots of ways to complicate this process. But if you are just starting out, keep it simple. Make them something you are driven to achieve and check back on your progress at regular intervals. Use that check in time to evalu-ate progress and check off what has been completed. Don’t let anymore of January get away. Start on them now!

At ILCA, we will be holding our annual Board strategic planning retreat next month in preparation for our next fiscal year which starts July 1. We employ much of the same type of discipline I just described. In addition, we’ve surveyed the mem-bership and sat down with all our Committee Chairs to gather information on what’s important, what are we doing well, and what we need to improve upon.

One key difference is that instead of looking at only next year, we will be look-ing at the next three years. At the organizational level, we felt this is more beneficial because some goals cannot possibly be completed in a single year. It will give us better continuity as we strive to address some of the thornier issues that surround us. However, we will still have well defined action plans for 2016-2017 that we check in on at every Board meeting. The very simple three step process of setting goals, creat-ing an action plan and routinely checking on progress has worked extremely well in order to get strategic goals accomplished.

So, as you travel through the rest of January, just remember, time is of the essence. You need to get a great jump on your goals this month because you will be out of the office several days in February at iLandscape!

Rusty MauldingDecember 18, 2015

PresidentRusty MauldingNature’s View (815) 592-7582

[email protected]

Vice-PresidentMike Schmechtig

Schmechtig Landscape Company(847) 566-1233

[email protected]

Secretary-TreasurerLisa Fiore Kositzki

Don Fiore Company, Inc. (847) 234-0020

[email protected]

Immediate Past PresidentKevin Vancina

Vancina Landscaping, Inc.(815) 726-2300

[email protected]

DirectorsMark Breier

National Seed Co.(630) 963-8787

[email protected]

Lisa FioreFiore Nursery and Landscape Supply


Jose GarciaNatural Creations Landscaping, Inc.


Kevin Manning K & D Entreprise Landscape Management, Inc. (815) 725-0758 [email protected]

Tom LupferLupfer Landscaping


Maureen ScheitzAcres Group


Donna Vignocchi ZychILT Vignocchi, Inc.


www.ilca.net


Dean MacMorrisNight Light, Inc.(630) 627-1111

[email protected]

President’s Message

professional arborist who monitored the health of the existing trees as well as selectively pruned the canopies ensuring that the shady respite would endure. The hardscape areas were kept close to the house by creating a series of rooms linked by a linear walk that ran the length of the house. On axis with the living space, is a border of arborvitae which creates the privacy the homeowners wanted. The existing site did offer just enough grade change to allow a recessed patio space. Valder stone was used for the curb-ing, which creates the raised boxwood bed, and allows a graceful transition for the steps into the patio. By keeping the hardscape near the house a long narrow backyard allowed for yard space for the children to use for sports. Along the perimeter of the property, the design team created arcing bedlines that allows for a generous lawn space and still permitted enough bed space to contain the pri-vacy plantings. The design team created sweeping drifts of annual flowers and astilbles to enhance the arcing flow of the bedlines.

Since the front property line was 16 feet from the street, the design team had to work closely with the village forester to make sure that trees in the parkway were properly protected and maintained during construction. The design team created a bluestone faux porch flanking both sides of an arched entry step. To help create a vertical definition of the space and relate the space to the house design, our design team used cast stone columns. A boxwood hedge and a stone curbing between the columns creates a lovely semi-private space. Bluestone car-ries from the floor of the faux porch into the entry walk which leads to a decorative concrete paver guest area. Graceful arcs of boxwood, hydrangea and annual flowers sweep from the house out to the street.

Another challenge in the backyard was to create outdoor rooms that would not impact the existing mature oaks, but allowed proper drainage to the detention area located in the sideyard of the property. The design team worked with a

James Martin Associates, Inc. • Lush EleganceVernon Hills



by Patrice Peltier

ILCA’s Person of the Year likes to say she’s just a hick from Montrose, Michigan. Nobody who knows Christy Webber believes that.

Sure, she’s never lost her love of being outdoors. In fact, she’s turned the business she started in 1988 with one truck and a mower into a dynamic green industry complex that includes a full-ser-vice landscaping company, a land-scape supply store, a composting facility and a retail garden center. She runs the whole thing—in a very hands-on way--from the city’s first LEED Platinum building Webber built in a green-industry oasis she created on former brown-fields on the city’s West side.

Along the way, she’s racked up accounts like installation and maintenance of Millennium Park, the United Center maintenance and most recently installation along The 606. She’s had the ear of two Chicago mayors, all the while also creating unique urban residential landscapes and working on improving the landscapes in several of the city’s most blighted neighborhoods.

“She’s such a unique personality,” says ILCA Executive Director Scott Grams. “She’ll get off the phone with the mayor’s office and the next minute she’s talking to one of her entry-level employees about how their family is doing.

“She’s never too big for any job,” Grams continues. When Christy Webber Landscapes hosted ILCA’s Summer Field Day, Grams recalls Webber moving from leading tours to rolling up hoses and emptying the garbage. “She never for-gets her upbringing.”

In fact, ILCA Director Lisa Fiore recalls that when she and her cousin David were establishing the Fiore Nursery and Landscape Supply operation in Webber’s urban Rancho Verde complex, Fiore often saw Webber doing maintenance chores there. “I can’t tell you how many Sundays she was there cutting the grass or running the big equipment,” Fiore recalls.

“She loves what she does—all aspects of it. That’s part of why she’s had such a big impact on our industry,” Fiore says.

A love of connecting with people is just one of the many values this “kid from the coun-try” brought to the city. It’s her impetus to create beautiful outdoor spaces—public and private—where people can get together. “Landscaping is a way of living your best outdoor life and sharing it with others in your neighborhood and family,” Webber says. It’s also a way of building community—another value that Webber has retained from her rural upbringing.

Webber invests in the com-munity around her headquarters by hiring people in the neighbor-hood whenever possible. “The

communities around us need more stability and jobs are an important part of that,” explains Roger Post, chief finan-cial officer of Christy Webber Landscapes. Post has known Webber since the early days when he was the neighbor who let Webber park her truck in his backyard.

The company works with a variety of community orga-nizations in hiring people who may not have high school diplomas, a strong command of the English language or a pristine rap sheet. The company offers mentoring, English-as-a-second-language classes and other kinds of support. “We may have to spend time helping some employees learn how to go to work. They haven’t grown up in households where a parent goes to work every day,” Post explains. “We help them cross that bridge.”

“It hasn’t always been easy,” Webber says. People with addiction problems or criminal records can have insurmount-able problems. “But you have successes that just blow you away, and when that happens, you’re not just changing one man’s life. You’re changing 25 other lives in the process.”

Equal opportunity is another value Webber continues to act on. “I have been given a lot of opportunities here that I

ILCA’s 2015 Person of the YearChristy Webber

ILCA Awards & Honors

might not have been given elsewhere,” says Kelly Bolger, vice president of business development. Bolger joined Christy Webber Landscapes eight years ago as an account manager for landscape maintenance.

“Christy is a really good mentor,” Bolger says. “She looks out for women within the organization—and the industry. She tries to make things fair. She wants to be sure women don’t get left behind.”

Webber also looks out for another significant player in the industry—Latinos, according to Bernie Carranza, CWL’s former Vice President of Operations. Carranza, who joined the company in 2000 as a laborer. Carranza, now operations manager for Premier Landscapes, says, “Christy gives genuine opportunities to people. She gave me the opportunity to grow.”

Carranza was impressed with Webber’s willingness to understand the Latino culture, even visiting employees’ vil-lages in Mexico over the winter. She works hard to under-stand what motivates Latino employees, and she also speaks plainly to them about what it takes to succeed in America, Carranza says.

Webber also supports her employees who are interested in participating in ILCA. ILCA President Rusty Maulding was working for Webber when he expressed an interest in giving back to the industry by becoming involved in ILCA. Webber nominated Maulding (and Carranza) for ILCA’s Leadership Council. “That put me on the path I’m on now,” Maulding says. “She’s very passionate about the industry, and she likes to help her employees run with their pas-sions.”

Standing up for what’s right is another one of Webber’s values. “When she notices things that are unfair, she’s going to fight,” Grams notes.

Hiring only documented workers, paying fair wages and stressing integrity in business are practices Webber thinks are essential to elevating the industry’s image. “I want people to realize what we do is pretty damn special,” Webber says. “I want everybody to think like that and pay us like that, and they’re not going to until we legitimize our practices.”

The prevailing wage issue has long been a thorn in landscape contractors’ sides, putting many at an unfair dis-advantage. Webber “took one for the team” by suing the Department of Labor over the issue, losing that round. But,

when a decision was made to invite labor representatives to help hammer out a solution, Grams says, “I needed to involve someone on our side with a No Fear approach. Of course, the first person who came to mind was Christy.”

Guided by Webber and her CFO, Roger Post, the land-scape industry was able to win an exemption from prevail-ing wage requirements—the only trade in the state to do so.

“If I’d sat there in my suit and tie, I would have gotten steam rolled,” Grams admits. “Christy is a very likeable person. At the end of the day, people like doing things for Christy,” Grams says of her negotiating skills. “Everybody walked away proud of the job they’d done,” Grams contin-ues. “Christy did work that resonated across the city and the state.”

“Christy’s passion—for her business and for the indus-try—is palpable,” Post says. She is always looking for ways to enhance the way others see the industry—and how the industry sees itself. And she’s always looking for the next trend, the next way for landscaping to enhance people’s lives, Post and Bolger agree.

Webber is also passionate about the home she’s cre-ated with partner Jennie Rule and their sons, Oliver, 7, and Teddy, 5. And she said she’s proud and honored to be named ILCA’s Person of the Year. She was so surprised by the news, she cried when Maulding told her. “There’s no way I thought that’s why he was calling me,” Webber says.

“Christy has truly been a champion of our industry. She has done a remarkable job of keeping ILCA in front of the powers that be,” Fiore says. “She’s been extremely generous and helped a lot of us grow. She’s opened a lot of doors and paved the way for many women in our industry.”

“Her belief in what she does and what the industry does propels her,” Maulding says. “We’re very lucky to have her in our industry.”

See and Hear What Christy Really Thinks...

Plan to attend the 2016 ILCA Excellence in Landscape Awards Night at iLandscape. The program is Thursday, February 4, 2016 and will highlight all the awards from 2015.


WEBBER

by Patrice Peltier

The Care of Trees, a subsidiary of The Davey Tree Expert Co., can now count one more honor recognizing the resi-dential/commercial tree service firm: the ILCA Distinguished Service Award. The client-focused tree preservation enter-prise has brought the same level of commitment that it expresses to customers, to the industry organization with which it has a long-time affiliation.

Founded in 1964 as a part-nership between John and Bob Hendricksen, and origi-nally named Hendricksen Tree Experts, the business later merged with Archibald Enoch Price The Care of Trees owned by Larry Hall. A name change ensued, and eventually the business became a subsidiary of Ohio-based Davey Tree. Specializing in environmentally sustaining tree care, The Care of Trees serves both residential and com-mercial clients.

The Wheeling, Ill., company has not only been in business for an impressive length of time, but has also maintained membership in the ILCA for a remark-able number of years, having joined the association in 1978. Over the years, The Care of Trees has maintained an inspir-ing level of involvement in the group, distinguished in particular by one mea-sure: leadership.

“They are one of only three compa-nies to ever have two ILCA presidents,” relates ILCA Executive Director Scott

Grams. “The highest level of service you can offer is to become president,” he says, adding, “The buck stops here.” In his administrative position with the association, Grams has had the oppor-tunity to work first hand with the most recent of the presidents hailing from The Care of Trees: Charlie Keppel.

Good valueAn arborist with the company,

Keppel served as ILCA president in 2012-13, presiding during what Grams calls “some very difficult times,” when the organization “felt the brunt of” the Recession. Despite the challenges of

the period, Grams points out that the ILCA had a profitable year under Keppel’s leadership, which saw the elimination of the MidAm trade show and the rise of the iLandscape program. “The organization provided good value and services during his tenure,” Grams says.

Aside from Keppel’s service as president of the group, he has been involved in board activities for sev-eral years, including chairing the Professional Oversight Committee. He is also recog-nized for his participation in educational initiatives: Keppel has not only facilitated Design Tour programming, but runs the association’s annual prun-ing class.

Indeed, according to Keppel a thrust of his company’s involvement in ILCA is educa-tional – a dimension certainly

in line with the passion he displays for his profession. “Our drive is educating people in the green industry to exercise proper tree care,” he says, express-ing concern about the prospect of, for example seeing a good tree or shrub planted in the wrong place.

According to Michael Schmechtig, president of Schmechtig Landscape Co., Mundelein, Ill., whose company has been working with The Care of Trees since 1987, a benefit of the pro-fessional relationship he’s had with the “one-stop arborist shop,” is the oppor-tunity to learn through collaboration.

ILCA Selects— The Care of Trees/ A Davey Company for 2015 Distinguished Service Award

ILCA Awards & Honors



“Our staff and myself have spent most of our time working with Charlie Keppel,” relates Schmechtig, who calls Keppel “a wealth of information.

“What I like about Charlie is his willing-ness to share informa-tion and to listen,” elaborates Schmechtig, who believes that both businesses “share a lot of the same company values. He always has the clients’ best interest in mind,” observes Schmechtig. “I have learned a lot from him not only about plant health care but about employee management and train-ing practices.”

Educational opportunities, in fact, initially attracted John Hendricksen to the association, for which he would serve as president in the late 1980s. “I think it probably started with attending a financial workshop,” recalls the com-pany founder, who got into the business because he enjoyed working outdoors and “doing something environmentally involved.” Hendricksen relates that he would become involved with industry issues through the organization – as well as make friendships. “A lot of wonder-ful people are members,” he says, “and I am friends with many of them.”

Meeting peersKeppel regards ILCA as a medium

for learning and information exchange. “It’s a really neat forum to discuss how to develop people,” he declares.

“I’ve both mentored others and have been mentored by others.” He values the role the associa-tion plays in keeping members up-to-speed

on industry requirements. “The other big advantage is becoming acquainted with cutting-edge processes and with industry regulations,” he says.

“What landscape contractors should realize,” Hendricksen says of ILCA participation, “is the value in meet-ing your peers, and finding that other folks are willing to share information.” And though his active involvement in the business he led has diminished, his interest in the profession remains — he serves, for instance, on the board of the Santa Fe Botanical Garden — as does his enthusiasm for ILCA. “I encourage people to become members, avail them-selves of educational opportunities and, on a personal level, become acquainted with other members.”

Hendricksen acknowledges that membership in the organization, which he recognizes for its efforts to promote the profession and elevate its image among the public, carries “some self-interest. ILCA takes a leadership role in promoting the interest of landscape contractors,” he says. “The association joins people with common interest, and

together we can solve some of the issues we face.”

While Grams observes that, “The Care of Trees realized that there is so much knowl-edge to be gained from interacting with other companies,” he believes that the company’s con-tributions to the organi-zation reflect “a selfless

form of giving.” He cites as an example the company’s support of such events as Summer Field Day and the annual golf outing. “They are always a reliable spon-sor,” says Grams.

And, the company’s stature in the field — particularly relationships that Keppel had cultivated with other not-for-profit organizations, is credited with forging partnerships to launch the ILCA’s “Cash for Ash” urban tree res-toration initiative. “Without Charlie’s help,” reflects Grams, “it would have never gotten done.”

Articulating that, in his estimation, the company is not merely looking for payback from its generosity of resources, Grams remarks, “The Care of Trees has always been giving to others in the industry. That culture seems to be very ingrained in what they do,” he observes. “They believe in the ILCA mission,” he proclaims, “end of story, period.”

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A lot of green industry education is done, or at least begun, at the community college level. “Our training pre-pares students for working,” says Judy Burgholzer, professor and coordinator in the College of DuPage’s horticulture program.

Programs, such as the one in which Burgholzer works, often serve as conduits for four year baccalaureate degree curriculum at colleges and universities. “We’re interested in getting the best and the brightest, in students who have strong horticulture back-grounds,” says Bill Sullivan, who heads the landscape architec-ture program at the University of Illinois.

Most horticulture education in Illinois is centered on the community college, says Sullivan, so landscape architecture departments at the university level often recruit from the two year programs.

Relatively few community college horticulture students, however, are planning to matriculate in a baccalaureate program, says Burgholzer. Often they already are working and want to get more information to better do their jobs or prepare them-

Focus: Hort Education

selves for other work. The College of DuPage, for instance, offers an AAS degree in horticulture, in addition to certificates in horticulture, floral shop management, nursery and garden center management, greenhouse management, landscape design and construction, sustainable landscapes and landscape and turf maintenance.

Enrollment at the community college horticulture and under-graduate landscape architecture programs is not growing, how-ever. “We need to make people aware of the many job openings there are in the industry,” says Burgholzer. This, despite the fact that there are many young people who are passionate about tak-ing care of the environment.

There are, says Brian Clement, an instructor and advisor in the program, huge needs in the industry.

To help combat this, Burgholzer serves on ILCA’s new FLIP committee, which is designed to promote landscape jobs and careers with young people. “In order to grow the green industry,

(continued on page 18)

The Status of Education Programs within the Industry


(continued from page 16)we need to reach students at a younger age,” says Burgholzer.

She also believes that if landscape contractors want their employees to be educated, they need to offer better wages “to make it a better and more lucrative career.” This is, she says, even more important for those who are in the process of chang-ing careers. The green industry “has a strong future, as long as the industry does its part, providing decent salaries and ben-efits,” says Burgholzer.

Enrollment in landscape architecture programs is down nationally, says Sullivan. “That is going to create a shortage, which will be reflected in starting salaries.”

Sullivan touts an undergraduate landscape architecture degree as preparation for any number of other related and unre-lated careers. “You learn strategies for innovation and creativ-ity,” he says. “With the rapid changes in the workplace, people who have the capacity to be creative and innovative are going to be in demand.”

The Landscape Architecture school recently was named number three in the nation by collegefactual.com.

While enrollment at the undergraduate level is suffering, the Masters in Landscape Architecture program at the University of Illinois is not only full, but popular with students from as far away as China and the Middle East. The exposure to students


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(continued from page 18)from around the world is a huge advan-tage. “This is happening at a time and place when everything is becoming more global,” says Sullivan. “It’s an enriching experience.”

That is reinforced by opportunities for study abroad. “We have built partnerships with some of the best universities around the world,” he says.

Sullivan works hard to maintain rela-tionships with alumni, who are working in some of the top landscape architecture and design/build firms in the country. This is one of the best ways to keep the curricu-lum up to date and relevant, he says.

Similarly, community colleges, such as the College of DuPage, have advisory panels composed of those in the industry, who let them know what is in demand. In fact, based on such recommendations, the College recently added about 15 new classes, including two proposed new AAS degrees in landscape contracting and management, as well as sustainable urban agriculture (there also will be a certificate

in this field), says Clement.Burgholzer and Clement are the only

two full time staff in the department. Others teaching there are working the field, another way that the program tries to stay up-to-date with industry needs.

Clement also serves on the iLandscape education committee and was one of those who worked to restructure the student session so as to give them opportunities to talk in a more casual atmosphere with industry professionals.

The College of DuPage has reached out in other ways. For the past year, Brian notes, that they have provided training and consulting for the ground crews at the University of Illinois-Chicago, working with them on snow control techniques, as well as landscape maintenance. They also are providing staff training for a local landscape contractor.

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Athyriums’ Delicate Looks Are Deceiving Lady Ferns and Japanese Painted Ferns By Patrice Peltier

Don’t be fooled by the delicate, feathery texture of lady ferns and Japanese painted ferns (Athyrium spp.), says Richard Hawke, plant evalu-ation manager and associate scientist at Chicago Botanic Garden. “These are durable and hardy garden plants,” he notes. “With few exceptions, these reli-able and long-lived ferns are well-suited to a variety of gardens and landscapes.”

Hawke should know. From 2002 to 2014, he evaluated 26 taxa of Athyrium, members of the wood fern family. A majority of the plants received an “excel-lent” or “good” rating. In fact, the quickest way to review the find-ings is to look at the small num-ber of “losers.” (See sidebar on page 22.) The rest of the plants in the trial received a big thumbs up for planting.

“In general, the lady ferns and Japanese painted ferns exhibited superior foliage quality and habit traits,” according to Hawke’s Plant Evaluation Notes. With few exceptions, the plants were growing robustly by the second or third year, and the quality of their foliage was “exceptional” as long as the plants received adequate soil moisture and appro-priate light, according to Hawke. In fact, even when a larger river birch that shaded much of the trial plot fell in 2006, most of the ferns performed surprisingly well.

“While planting these ferns in a sunny location is not recommended, most per-

formed admirably given the less than ideal circumstances where they were grown,” he writes.

Japanese Painted FernsAlthough the trial included nine cul-

tivars of Japanese painted fern (Athyrium niponicum var. pictum) plus A. niponi-cum ‘Pictum Red’, it’s interesting to note that the species held its own compared

to the cultivars. “The three plants of the species were variable in their foliage color but were especially colorful com-

pared to the cultivars,” Hawke notes. “The uniqueness of each Japanese

painted fern cultivar was often indis-cernible at a glance,” he continues. “Planting the cultivars side-by-side helped to distinguish the sometimes subtle foliar differences.

Athyrium niponicum var. pictum was named Perennial Plant of the Year in 2004. It was rated 5 stars in the Chicago

Botanic Garden trial.Here’s what Hawke observed

about the 5-Star Japanese painted fern cultivars.

‘Apple Court,’ like the spe-cies, has silvery, sage-green and purple coloration with tasseled and forked frond tips and crested leaflets. By late July, the fronds turned greener while the midribs remained purple.

‘Pewter Lace’ has fronds that emerged purple, aging to silver-green with purple midribs and purple highlights along the lower portion of the leaflets.

‘Regal Red’ has light, sage-green fronds with a red-purple zone along the purple mid-rib. “The contrast between the red-purple at the center of the frond and the silvery outer region was striking,” Hawke notes.

Lady FernsThe species, Athyrium filix-

femina, earned 5 stars in the trial, as did two of its cultivars. The species has bright green leaves with a feathery appearance that comes from the


Athyrium niponicum var. pictum ‘Apple Court’


Garden Speak — Practical Plant Evaluations

Athyriums’ Delicate Looks Are Deceiving Lady Ferns and Japanese Painted Ferns

Athyrium ‘Branford Beauty’

Athyrium niponicum var. pictum ‘Burgundy Lace’ Athyrium niponicum var. pictum ‘Red Beauty’


Athyrium filix-femina


(continued from page 22)three-part (tripinnate) division of its fronds. “The clump-forming habit of lady fern resembled a shuttlecock with graceful, upright fronds arising from a short, vertical rhizome,” Hawke writes. The plants were slow to establish in the first year but were growing vigorously the second summer. Hawke notes that although the species was occasionally stressed by heat and drought in midsum-mer, it showed good heat resistance during an especially hot, dry period in 2007.

’Encourage,’ a selection of another cultivar, ‘Vernoniae Cristatum,’ was one of the top-performers in the trial, Hawke says. All the leaflets are tasseled at the tips, giving the plant a frilly look. Although the plant was slow to develop the first summer, it had a robust, vase-shaped habit by the second year and was densely robust by year four.

‘Victoriae’ originated in England in the Victorian era. The plant has slender green leaflets that crisscross along the midrib and nodding, fan-shaped tips. The plant had a robust, vase-shaped habit with upright, arching stems every year beginning in its third summer.

Western Lady FernAthyrium filix-femina ssp. cycloso-

rum grew to be one of the largest ferns — 36 inches tall and 39 inches wide — by its third year in the trial. Western lady fern has large green fronds that tapered at both ends. The plant received afternoon sun in the trial garden and had minor scorch in midsummer during droughty periods. “Given that western lady fern grows naturally in wet, shady habitats where it can get up to six feet tall, the plants in our trial performed admirably well under less than ideal conditions,” Hawke wrote.

HybridsAll three lady fern-Japanese painted

fern hybrids in the evaluation received 5-star ratings.

Athyrium ‘Branford Beauty’ has an upright habit and fine-textured leaves



Observed plant traits and performance ratings Overall Growth Trial Light Rating1 Athyrium Foliage Color Form Height Width Years Exposure2 A. ‘Branford Beauty’ light silvery green, purple clumping 18 in. 40 in. 2002-2014 A. ‘Branford Rambler’ bright green, purple spreading 25 in. 40 in. 2002-2014 A. ‘Ghost’ silvery green, purple clumping 30 in. 36 in. 2002-2014 A. ‘Ocean’s Fury’ light yellow-green, bronze clumping 37 in. 40 in. 2007-2014 A. filix-femina bright green clumping 33 in. 44 in. 2003-2014 A. filix-femina ‘Dre’s Dagger’ bright green clumping 20 in. 36 in. 2005-2014 A. filix-femina ‘Encourage’ light green clumping 22 in. 40 in. 2004-2014 A. filix-femina ‘Frizelliae’ green clumping 10 in. 22 in. 2003-2014 A. filix-femina ‘Plumosum Axminster’ lime-green clumping 29 in. 50 in. 2007-2014 A. filix-femina ‘Vernoniae Cristatum’ bright green clumping 24 in. 44 in. 2003-2014 A. filix-femina ‘Victoriae’ green clumping 25 in. 36 in. 2003-2014 A. filix-femina ssp. cyclosorum green clumping 36 in. 39 in. 2008-2014 A. niponicum ‘Pictum Red’ silvery green, green, purple spreading 20 in. 32 in. 2002-2014 A. niponicum var. pictum silvery green, dark red spreading 19 in. 32 in. 2002-2014 A. niponicum var. pictum ‘Apple Court’ silvery green to green, purple spreading 24 in. 36 in. 2004-2014 A. niponicum var. pictum ‘Burgundy Lace’ purple, silvery green spreading 15 in. 27 in. 2003-2014 A. niponicum var. pictum ‘Pewter Lace’ bright silvery green, purple spreading 18 in. 30 in. 2005-2014 A. niponicum var. pictum ‘Red Beauty’ silvery green, purple spreading 16 in. 32 in. 2005-2014 A. niponicum var. pictum ‘Regal Red’ silvery green, purple spreading 16 in. 24 in. 2008-2014 A. niponicum var. pictum ‘Silver Falls’ bright silvery green, purple spreading 16 in. 28 in. 2002-2014 A. niponicum var. pictum ‘Soul Mate’ silvery green, purple spreading 11 in. 14 in. 2004-2014 A. niponicum var. pictum ‘Ursula’s Red’ silvery green, green, purple spreading 18 in. 30 in. 2002-2014 A. niponicum var. pictum ‘Wildwood Twist’silvery green, purple spreading 20 in. 30 in. 2002-2014 A. otophorum gray-green, burgundy clumping 10 in. 22 in. 2004-2009 A. vidalii green-yellow spreading 12 in. 22 in. 2010-2014 Deparia acrostichoides (syn. A. thelypteroides) green clumping 20 in. 34 in. 2008-2014 1Overall Ratings: excellent, good, fair, poor, very poor 2Light Exposure: full shade; mid-afternoon sun; morning sun, afternoon shade




Athyrium filix-femina ‘Frizelliae’


(continued from page 24)like lady fern with colorful, arching and curved fronds like Japanese painted fern. “‘Branford Beauty’ was more uniformly silver-green than other cultivars,” Hawke says. “Early purple highlights faded quickly, and the leaves were a bit darker green along the purple rachis (mid rib) as they aged.”

A. ‘Branford Rambler’ has the spread-ing habit of Japanese painted fern with lady fern’s green foliage. Its bright green leaves had a purple mid rib and purple venation in the lower leaflets. “In August, lush growth created a two-tiered effect as erect new fronds stood above the horizon-tal older fronds,” Hawke noted.

A. ‘Ghost’ takes its strong, upright, vase-shaped habit from lady fern and its silvery foliage from Japanese painted fern. Fiddleheads emerged purple, but only the mid ribs and some veins remained purple as the fronds unfurled. ‘Ghost’ was slower to emerge in spring than Japanese painted ferns, Hawke observed. It was also generally not as affected by heat or drought as other ferns in the trial.


Silvery Glade FernAthyrium thelypteroides (now called

Deparia acrostichoides) is native to east-ern North America. Its common name, silvery glade fern, comes from the sil-very sori (clusters of spore capsules) on the undersides of its leaves. The plant, which has upright fronds, is similar in appearance to lady fern. “The three plants struggled after planting in 2008, but by the second summer had grown into robust, vase-shaped plants with fine-textured green foliage,” Hawke reports.

“Japanese painted ferns and lady ferns are elegant plants for shady places. Their feathery fronds provide texture in a vari-ety of colors to contrast and complement other perennials,” Hawke concludes. “Providing what they need to grow—moist, well-drained soils in partial to full shade—ensures they stay healthy and ornamental all summer.”

For the full report, “A Comparative Study of Lady Ferns and Japanese Painted Ferns (Athyrium spp.),” go to http://www.chicagobotanic.org/research/ornamental_plant_research/plant_evalu-ation.

The “losers”To call these five taxa “losers” isn’t

really fair. Only one, A. otophorum, received a “poor” rating, and that taxa would likely have performed much bet-ter had it not lost the protection of a shade tree during the trial, says Plant Evaluation Manager and Associate Scientist Richard Hawke. Four oth-ers were rated as “fair” due to heat-and drought-stressed foliage, winter losses, and/or weak growth.

This group includes:• A. filix-femina

‘Plumosum Axminster’• A. filix-femina

‘Vernoniae Cristatum’• A. niponicum var. pictum

‘Soul Mate’• A. otophorum• A. vidalii

Athyrium ‘Branford Rambler’ Deparia acrostichoides


iLANDSCAPE: THE ILLINOIS AND WISCONSIN LANDSCAPE SHOWIT’S SHOWTIME! • FEBRUARY 3-5, 2016Places everyone! iLandscape is the final dress rehearsal before the landscape season begins. It’s where the stars of the landscape industry come together. It’s three days of information, inspiration, and innovation.

Thousands of landscape professionals have made the first two iLandscape: the Illinois + Wisconsin Landscape Shows smashing success stories! The critics agree - iLandscape is a hit!

The Illinois Landscape Contractors Association (ILCA) and Wisconsin Green Industry Federation (WGIF) are proud to present iLandscape 2016. The show will be hosted at The Renaissance Schaumburg Convention Center and Hotel, located in Schaumburg, IL.

The 2016 Show will feature more booths, the hottest products, amazing educational speakers, inspirational keynotes, ILCA’s Excellence in Landscape Awards Night, entertainment, and much more.

Visit over 390 booths to see the latest trends in plants, green industry products, hardscapes and equipment. Expert keynotes will illuminate. Rock out to a FREE CONCERT on Wednesday evening. iLandscape gathers the best minds in the green industry as part of its educational program. The event features over 20 unique education sessions. Spanish-language education sessions are available at no additional cost. Students attend for free!

Enjoy three days and two nights of unparalleled excitement. Rub elbows with the elite. Be the first to know about incredible new products and services. At iLandscape 2016 - YOU are the STAR!

iLandscape 2016...It’s Showtime!

TABLE OF CONTENTS Exhibitors............................................................................................................30Wednesday Education ...................................................................................33Wednesday Entertainment & After Hours ..............................................35Thursday Education ........................................................................................36Awards Night ....................................................................................................39Friday Education ..............................................................................................40Student Activities ............................................................................................41Artists and Musicians .....................................................................................42About Schaumburg ........................................................................................43The Renaissance Schaumburg Convention Center Hotel .................43Parking and Directions ..................................................................................44Registration Pricing ........................................................................................44Registration Form ............................................................................................45

SCHEDULE AT A GLANCEWednesday, February 3, 2016 Thursday, February 4, 2016 Friday, February 5, 2016

Exhibit hall hours: 9:00am-4:00pm Exhibit hall hours: 9:00am-4:00pm Exhibit hall hours: 9:00am-2:00pm

Keynote: 10:15am Keynote: 10:15am

Education Sessions8:30am-10:00am1:00pm-2:30pm2:45pm-4:15pm

Education Sessions8:30am-10:00am1:00pm-2:30pm2:45pm-4:15pm

Education Sessions8:30am-10:00am11:30am-1:00pm

Spanish-language Education10:00am-12:00pm

Spanish-language Education 10:00am-12:00pm

Raffles and Giveaways: 4:15pm Raffles and Giveaways: 4:00pm Raffles and Giveaways: 2:00pm

Wednesday Night Concert and Party4:30pm-6:30pm

ILCA Excellence in Landscape Awards Night

5:00pm-9:00pm

Shuttles to Granite City Brewery6:30pm-11:30pm

WGIF Networking Party5:00pm - ??

WEL

COME

“CAN’T MISS” SHOW HIGHLIGHTS

2016 ILANDSCAPE KEYNOTES

WEDNESDAY, FEBRUARY 3, 2016 10:15AMThe Landscape of LeadershipStarring: Terri McEnaney, Bailey Nurseries, Anna Ball, Ball Horticulture, and Donna Vignocchi, ILT VignocchiWith special guest star and moderator: Ana Belaval, WGN News

The green industry moves at warp speed. This velocity makes innovation and vision more difficult, and also more essential. It is easy to lose oneself in the business, left to wander without a plan or purpose. Effective leaders face the challenges of time management, delegation, and selecting a strategic direction. This esteemed panel will discuss how they manage to maximize the efforts of others towards the achievement of common goals. They will offer advice on how to focus, listen, delegate, and avoid burnout. They will share personality traits they have honed to become more effective leaders. The green industry slows for no man...or woman. Join us for this unforgettable conversation.

THURSDAY, FEBRUARY 4, 2016 10:15AMHouzz & the Empowered Client: How Technology is Transforming Outdoor RenovationStarring: Liza Hausman, Vice President of Industry Relations, Houzz.com

Technology tools like Houzz enable today’s homeowners to be more informed and more confident about building, remodeling and designing. This new empowered client is taking a novel approach to educating themselves, and to finding and choosing design-build landscape professionals. How can the empowered landscape professional engage these consumers, and also stand out from the crowd? In consultation with its members, ILCA found Houzz to be the single greatest tech platform for driving business. Find out how Houzz is revolutionizing landscape design, installations, and sales.

Moderated by WGN’s Ana Belaval

Terri McEnaney Donna Vignocchi Anna Ball

The site is magic! It’s an incredible business-to-client resource. —John Algozzini, K&D Landscape Design

It’s the only social media platform with true bottom line results!—Mike Schmechtig, Schmechtig Landscaping

Houzz.com has become our #2 source for client lead generation. —Bob Hursthouse, Hursthouse, Inc.

Liza Hausman


iLandscape continues to expand. The show added space for more exhibitors and is still sold out. The 2016 show will feature almost 400 booths showcasing the hottest products and services for the lawn and landscape industry.

Exhibiting Companies ..............BOOTH #(as of press time)

1st Choice Equipment ................................. 510

1st Farm Credit Services .............................. 943

ABI Attachments ............................................ 125

A. Block Marketing, Inc. .....................408+414

A.D.R. Bulbs, Inc. ...........................................1128

Aesthetic Metals ............................................ 111

Agrecol Native Nursery ............................... 310

Alert Distributing, Inc. ................................. 928

Alexander Equipment Co., Inc. ...............1142

Alliance Designer Products ......................1230

ALTA FALLS & Pond Supplies ..................... 345

Arborjet, Inc. .................................................... 311

Arlington Power Equipment...................... 420

Armintrout’s West Michigan Farms ......... 246

Arrowhead Ornamentals ..........................1105

Arthur Clesen, Inc. ......................................... 332

Arthur Weiler, Inc. Nursery ......................... 448

Aspen Valley Landscape Supply Inc........ 439

Auto Truck Group .......................................... 243

AVANT Tecno USA ........................................1114

Badger Evergreen Nursery LLC ................. 305

Bailey Nurseries, Inc. ..................................... 314

Ball Horticultural Company ....................... 922

B and B Bedding ..........................................1107

Banner Sales and Consulting, Inc. .........1022

Beaver Creek Nursery ................................... 320

Belgard .............................................................. 336

Better Bilt Products, Inc. .............................. 117

Blue Grass Farms of Indiana ....................... 342

Capital Stoneworks .....................................1236

Cardno Native Plant Nursery ..................... 446

Carlin Sales/ProGreen Plus ......................... 409

Carlton Plants LLC .......................................1042

Casey Equipment Co. ................................... 746

Cassidy Tire ...................................................... 404

CAST Lighting, LLC ........................................ 120

Cedar Path Nurseries LLC ..........................1005

Central Sod Farms, Inc, ................................ 507

Central Turf & Irrigation Supply ..............1219

Cherokee Manufacturing LLC ................... 308

Chicago Gas Lines .......................................1111

Chicagoland Grows, Inc............................... 907

Clesen Brothers, Inc. ...................................1045

College of Lake County Horticulture ....1220

Colorblends Wholesale Flower Bulbs ..... 132

Conserv FS Inc. ............................................... 228

Contree Sprayer & Equipment .................. 248

Cornerstone Processing Solutions Inc. 1120

County Materials Corp. ................................ 143

Curv-Rite, Inc .................................................1127

Dayton Bag & Burlap .................................... 427

Deere & Company ......................................... 936

DeVroomen Garden Products ................... 704

DeWitt Company .........................................1214

Diga-Talk .........................................................1222

Dimex LLC ......................................................1012

Ditch Witch Midwest .................................... 510

Doty Nurseries ................................................ 207

Downes Swimming Pool Company, Inc. ..............................1229

Dutchman Tree Spade/DPM ...................... 948

DynaSCAPE Software ................................... 306

Easy Pro Pond Products ............................... 341

Eby’s Evergreen Plantation, Inc. .............1132

Eco-Roofs, LLC................................................. 232

Ecoverse ............................................................ 206

Eden Stone Co., Inc. ...................................... 904

Emergent Safety Supply ...........................1040

Encore Landscape Lighting .....................1226

Ero-Tex-Hanes ................................................. 124

Fabriscape, Inc. .............................................1227

Feece Oil Company ....................................1004

Fiore Nursery & Landscape Supply .......1029

Forrest Keeling Nursery .............................1110

Fox Ridge Nursery ......................................... 312

Garden Prairie Nursery & Organics.......... 327

Goodmark Nurseries .................................... 405

Grand Effects .................................................1044

Grasshopper Company .............................1205

Gravely, an Ariens Co, Brand ...................... 214

Great Northern Equipment ......................1241

Green Glen Nursery, Inc. ............................. 329

GRO Horticultural Enterprises, Inc. .......... 330

Halloran Power Equipment ........................ 136

Halquist Stone ................................................ 229

Hayward Distributing Co. ........................... 846

Herman Losely & Son, Inc. ........................1141

Hinsdale Nurseries, Inc. ............................... 348

Home Nursery, Inc. ........................................ 324

Homer Industries, LLC .................................. 541

Hortech ............................................................. 804

Hunter/FX ......................................................... 445

Husqvarna Group .......................................... 812

Illinois Green Industry Association ......... 444

IL-IN Sea Grant+NIL Invasive Plant Partnership ..................................1228

Illinois Landscape Contractors Association ............................................... 506

Intrinsic Perennial Gardens, Inc. ............... 135

Ivanhoe Nursery............................................. 810

Jwest LLC ........................................................1221

J. Frank Schmidt & Son Co. ......................... 319

John Holmlund Nursery ............................1239

Johnson’s Nursery ......................................... 340

JRCO, Inc. ........................................................1243

JULIE, Inc. ........................................................1021

Kaknes Landscape Supply .......................... 208

Kaneville Tree Farms, Inc. ..........................1011

Kankakee Nursery ......................................... 419

Kenney Outdoor Solutions ........................ 910

Keystone Hatcheries ..................................... 339

KO Supply Company, Inc. .........................1124

Kramer Tree Specialists ................................ 328

Krukowski Stone Co. ..................................... 905

Kuenzi Turf & Nursery .................................. 844

Kuert Concrete ............................................1027

Lafarge Fox River Stone ............................... 920

Lake Street Supply ......................................1218

Landscape Material & Firewood Sales, Inc. .............................1104

Lemke Stone Inc. ........................................... 912

Liberty Propane/Hicksgas LLC ........142+140

Lincoln Nurseries, Inc. .................................. 227

Longshadow ................................................... 113

LS Training System ......................................1130

Lurvey Landscape Supply ......................... 428

MARIANI PLANTS .........................................1023

Market Financial Group .............................1140

Martin Implement Sales, Inc. ..................... 708

McGinty Bros., Inc. ......................................... 906

McKay Nursery Company .........................1024

Michels Stone ...............................................1006

Midwest Arborist Supplies ......................... 121

Midwest Compost, LLC ..............................1231

Midwest Groundcovers ............................... 828

Midwestern Solutions .................................. 148

EXHI

BITO

RS

Midwest STIHL ..............................................1238

Midwest Trading ............................................ 820

Modeco Systems ..........................................1139

National Seed.................................................. 431

Natural Repellents, LLC................................ 346

Northern Family Farms ................................ 808

Northland Farms LLC .................................... 344

Northshore Landscape Products LLC ...1046

Nursery Supplies, Inc. ................................... 204

NYP Corp .......................................................... 244

Oldcastle Lawn & Garden ........................... 321

Oly-Ola Edgings, Inc. ..................................1020

Ornamental Growers Association of Northern Illinois................................. 909

PACE, Inc. ........................................... 1036+1136

Paver Resources ...........................................1143

Perfect Turf ....................................................... 239

Permaloc Corporation ................................. 908

Phoenix Irrigation Supply ........................... 946

Pizzo Native Plant Nursery .......................1028

PMA Outdoor Equipment .........................1030

Porous Pave ..................................................... 343

Power Equipment Distributors ................. 546

Prince Corporation ........................................ 205

ProLine Equipment .....................................1209

R. A. Adams Enterprises, Inc. ...................... 511

Reading Rock, Inc. ......................................... 443

Red Flint Rock & Stone ...............................1119

Reinders, Inc. .................................................1048

Rental Max ....................................................... 543

Rich’s Foxwillow Pines Nursery, Inc. ........ 219

Rochester Concrete Products .................1146

Rosebay Nursery ..........................................1108

Rosetta of Michigan...................................... 114

RR Landscape Supply ................................1121

Russo Power Equipment ............................. 736

RWC Insurance Group .................................. 209

Sable Marco Inc. ............................................. 241

Salvador Insurance Agency ....................... 146

SavATree .........................................................1109

Sester Farms .................................................... 242

Sheridan Nurseries ........................................ 221

SiteOne Landscape Supply ........................ 144

Sod Solutions ................................................1106

Spring Grove Nursery, Inc. .......................... 224

Spring Meadow Nursery, Inc. .................... 210

Staple Ease, Inc. .............................................. 130

St. Aubin Nursery ........................................... 104

Stockyards Brick Company ........................ 137

Stonewall Retaining Walls .......................... 442

Studebaker Nurseries, Inc. .......................... 220

SureFoot Hardscape Products .................. 240

Sure-loc Edging/Wolverine Tools...........1244

The Davey Tree Expert Company ............. 212

The Knapheide Manufacturing Co. ......... 436

The Mulch Center ........................................1031

The Tree Connection, Inc. ........................... 304

Tri-County Stockdale .................................... 423

Triple Crown Products ................................. 128

Tuohy Horticultural Enterprises ............... 545

Turfmaker Corp .............................................. 122

Twixwood Nursery, LLC ............................... 236

Unilock .............................................................. 536

United Greenhouse Systems, Inc. ..........1123

United Label & Sales .................................... 112

U.S. Arbor Products, Inc. .............................. 223

Valley View ....................................................... 106

Vermeer Midwest .......................................... 836

Wandell’s Nursery, Inc. ................................. 211

Wholesale Tree, Inc. ....................................1112

Willoway Nurseries ........................................ 108

Wilson Nurseries, Inc. .................................1014

Wisconsin Department of Agriculture ... 119

Wisconsin Green Industry Federation .... 504

Xylem Ltd/Rocks Etc ..................................... 914

Exhibit Hours

Wednesday, February 3, 20169:00am-4pm

Thursday, February 4, 20169:00am-4pm

Friday, February 5, 20169:00am-2pm

FeeceOil

Cedar

Path

Nurseries

Michels

Stone

ZeilerInsuranceServices

IncludeSoftware

KanevilleTree

Farms

DimexLLC

WilsonNurseries

HorticaInsurance

&EmployeeBenefits

Oly-OlaEdgings

JULIEBannerSales

&Consulting

MARIANIPLANTS

McKayNursery

KuertSupplyCenter

PizzoNativePlant

Nursery

FioreNursery

&Landscape

Supply

PMAOutdoor

Equipment

TheMulchCenter

Pace

St.AubinNursery

EmergentSafetySupply

CarltonPlants

GrandEffects

ClesenBrothers

NorthshoreLandscapeProducts

Reinders

BananaRidge

Will

oway

Nur

serie

s

LandscapeMaterial

FirewoodSales

ArrowheadOrnamentals

SodSolutions

B&BBedding

RosebayNursery

SavATree

AestheticMetals

ForrestKeelingNursery

ChicagoGas

Lines

WholesaleTree

AVANTTecnoUSA

RedFlintRock

&Stone

UnitedLabel

&Sales

CornerstoneProcessingSolutions

RRLandscape

Supply

ZanfelLaboratories

UnitedGreenhouse

Systems

KOSupply

Company

Curv-RiteADRBulbs

Long

shad

ow

LSTrainingSystem

Eby'sEvergreenPlantation

Pace

ModecoSystems

Rosettaof

Michigan

MarketFinancial

Group

HermanLosely

&Son

Alexander

Equipm

entC

ompany

Paver

Resources

RochesterConcreteProducts

BetterBilt

Products

WisconsinDeptAgric.

CASTLighting

GrasshopperC

ompany

ProLine

Equipm

ent

MidwestArboristSupplies

DeWitt

LakeStreetSupply

CentralTurf

&IrrigationSupply

Turfmak

er

Collegeof

LakeCounty

Horticulture

JWestLLC Diga-Talk

EncoreLandscape

Lighting

Fabriscape

IL-INSea

Grant+NILInvasive

PlantPartnership

DownesPool

Alliance

Designer

Products

MidwestCompost

CapitalStoneworks

ofIL

Midw

estS

TIHL

JohnHolmlundNursery

Ero-TexHanes

GreatNorthern

Equipment

JRCO,Inc.

Sure-LocEdging

WolverineTools

AB

IA

ttach

men

ts

TripleCrown

Products

VallyView

ColorblendsWholesale

FlowerBulbs

IntrinsicPerennialGardens

HalloranPower

Equipment

Sto

ckya

rds

Bric

k

HicksgasLLC

LibertyPropane

Cou

nty

Mat

eria

ls

LafargeFox

RiverStone

MidwesternSolutions

NurserySupplies

PrinceCorporation Ecoverse

DotyNurseries

KaknesLandscape

Supply

RWCInsurance

Group

SpringMeadowNursery

Wandell'sNursery

TheDaveyTree

ExpertCompany

Gravely,an

AriensCo.

Brand

Rich'sFox

WIllowPines

Nursery

Stu

deba

ker

Nur

serie

sSheridanNurseries

U.S.Arbor

Products

SpringGrove

Nursery

LincolnNurseries C

onse

rvFS

Hal

quis

tS

tone

Eco-Roofs

TwixwoodNursery

PerfectTurf

SurefootHardscapeProducts

SableMarco

SesterFarms

Truc

kG

roup

NYPCorp

Armintrout'sW.Michigan

Farms

ContreeSprayers

&Equipment

TheTree

Connection

Bad

ger

Eve

rgre

enN

urse

ry

DynaSCAPESoftware

CherokeeManufacturing

Agrecol

ArborjetFox

RidgeNursery

BaileyNurseries

J.FrankSchmidt

&Son

Bea

ver

Cre

ekN

urse

ry

OldCastleLawn

&Garden

HomeNursery

GardenPrairie

Nursery&

Organics

KramerTree

Specialists

Gre

enG

len

Nur

sery

GROHorticulturalEnterprises

ArthurClesen

Belgard

KeystoneHatcheries

Johnson'sNursery

EasyPro

PondProducts

BlueGrassFarmsIndiana

PorousPave

NorthlandFarms

ALTAFalls

&Pond

Supplies

NaturalRepellents

HinsdaleNurseries

CassidyTire

Goo

dmar

kN

urse

ries

A.B

lock

Mar

ketin

g

Car

linS

ales

/Pro

Gre

enP

lus

A.Block

MarketingSKATING

RINK

Kan

kake

eN

urse

ry

ArlingtonPower

Equipment

Tri-CountyStockdale

DaytonBag

&Burlap

LurveyLandscape

Supply

NationalSeed

TheKnapheide

ManufacturingCompany

Asp

enV

alle

yLa

ndsc

ape

Sup

ply

StoneWallRetaining

Walls

ReadingRock IGIA

Hun

ter/F

X

CardnoNativePlant

Nursery

ArthurWeiler,

Inc.

WGIFILCA

Cen

tral

Sod

Farm

s

1stChoice

Equipment

DitchWitch

Midwest

R.A.Adams

Enterprises

Unilock

HomerIndustries

RentalMax

Tuoh

yH

ortic

ultu

ral

Ent

erpr

ises Power

EquipmentDistributors

DeVroomenGarden

Products

MartinImplement

Sales

RussoPower

Equipment

CaseyEquipment

Hortech/Liveroof

NorthernFamilyFarms

IvanhoeNursery

HusqvarnaGroup

MidwestTrading

MidwestGroundcovers

VermeerMidwest

KuenziTurf&

Nursery

HaywardDistributing

EdenStone

KrukowskiStone

Company

McGintyBros.

ChicagolandGrows

PaverResources

OrnamentalGrowers

AssociationN.

Illinois

KenneyOutdoorSolutions

LemkeStone

XylemLtd/Rocks

Etc

Ball

HorticulturalC

ompany

Alert

Distributing

Deere&

Company

1stFarmCredit

Services

PhoenixIrrigationSupply

DutchmanTree

Spade/DPMABC,IncI

1004

1005 1006

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828

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928

936943

946

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iLandscapeThe Illinois-Wisconsin

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Landscape ShowFebruary 3-5, 2016

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DISCOVERY

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EXHIBITORS

commercial and institutional property owners that follow ecologically-friendly landscape and water management practices. These organizations want professional partners who understand and support their conservation mission for referral to property owners who want to become certified. Are you in? Come learn more about how you can help existing and new clients who want to incorporate more ecologically friendly practices on their properties. Property owners are hungry for assistance with how to change to support these organizations. You can create the win-win!

NIRVANA C “A NO HOLDS BARRED, ROLLERCOASTER RIDE”

Building a Winning Digital Marketing StrategyStarring: Shane Fell, Top Floor TechnologiesA successful online strategy involves much more than simply having a website and a Facebook page. In this session we’ll explore what separates winning online strategies from average ones that wander around the internet with no clear direction or goals. Social media has matured since its debut. Simply being out there is no longer good enough. Learn simple tactics that focus on reaching more customers, engaging them with great content, generating more business opportunities, and measuring results.

1:00pm-2:30pm

UTOPIA A & B “A MODERN DAY CLASSIC”

25 Sure-Fire Ways to Reduce Cost & Increase ProfitsCo-Starring: Bill Arman & Ed Laflamme, The Harvest GroupAre you frustrated working 24/7 with low profits? Does it seem the harder you work, the broker you get? Are your sales growing bigger and your bottom line growing smaller? It’s time to get off that hamster wheel and figure out the things that really make you money. This hard-hitting, no baloney session will be peppered with real-world case studies and practical advice. Ed, a former landscape professional, “was in your boots” and knows firsthand what companies go through and how to help you create processes that work. Those that have attended this presentation and implemented his ideas have added thousands of dollars to their bottom lines. This seminar is not to be missed.


WEDNESDAY, FEBRUARY 3, 2016 EDUCATIONOne fee, three days. Below are the educational ses-sions on Wednesday, February 3, 2016.

8:30am-10:00am

UTOPIA A & B “ARMAN AND LAFLAMME POSSESS A CHEMISTRY

THAT’S SURE TO WIN YOUR HEART”Keep Your Keepers: Retaining & Growing the Right PeopleCo-Starring: Bill Arman & Ed Laflamme, The Harvest GroupThe war for good people is on! Competitors are trying to recruit your best people away from your company right now. We all know that recruiting the right people is hard enough but what needs to be done to keep the good people that are currently on board? Bill and Ed are legends in the landscape consulting world. They will help employers build a solid program that will keep and grow their keepers! Learn essential lessons on pay scales, incentive programs, on-boarding, and establishment of a winning culture. UTOPIA C & D

“BRILLIANT AND ELECTRIFYING” Landscape Pre-Construction: Estimating and Project PlanningStarring: Matt Draus, Christy Webber LandscapesThe real work occurs long before a shovel goes in the ground. This session will help contractors understand a winning process to select the jobs they want. Starting with the RFP, shrewd companies must understand where the opportunities are and which to walk away from. This will cover how to apply historical data to new projects, how to best structure estimates, and how to submit them effectively. The session will then morph to discuss negotiation, pre-construction planning, and the development of a project management plan. This is a can’t miss session for companies wanting to become a player. NIRVANA A & B

“AN INTELLIGENT BLOCKBUSTER, WITH HEART”Get on the Conservation Bandwagon – There’s A Big Market Out There!Co-Starring: Sarah Surroz, Conserve Lake County, Peggy Simonsen, Citizens for Conservation, Jim Kleinwachter, The Conservation Foundation, Leslie Shad, National Wildlife FederationNonprofit land conservation organizations in the Chicagoland area offer certification programs to residential,

WED

NESD

AY

1.5 CEs for LAs1.5 CEUs for Arborists


1.5 CEUs for Arborists




UTOPIA C & D “A DRAMATIC EXPLOSION, INCREDIBLE”

Tap Into Your Customers’ Emotions and Grow Sales! Starring: George Atkinson, Auxano GroupDid you know that over 80% of purchasing decisions and an astounding 100% of discretionary spending choices are made based on emotion? People rationalize buying decisions based on facts, but they ultimately make their choice based on feelings and emotion. This presentation will explore how the approach a company takes to marketing and sales can either invigorate those emotions or turn people off to their business or products. We will help attendees take a critical look at past practices and show them how a few simple changes can drive more sales, without increasing their marketing budget.

NIRVANA A-B-C “A HYMN TO THE HUMAN SPIRIT, GLORIOUS!”

Inspired By Nature – The “New German Style” of Planting Starring: Cassian Schmidt, Hermannshof Gardens, Weinheim, GermanyiLandscape is honored to offer attendees this special treat all the way from Germany. German gardens have attracted a lot of attention over the last few years for their innovative nature-inspired planting design that highlights perennials and grasses. Since 1999, Hermannshof Gardens has taken the whole management of the garden one step further. By developing effective maintenance systems that suit the planting, they have drastically reduced the labor input, while retaining the ornamental character expected of residential gardens. Cassian will share many examples of design possibilities for cities as well as private gardens that require attractive, yet low maintenance greenery.

2:45pm-4:15pm

UTOPIA A & B “A HILARIOUS ROMP THAT NOURISHES WHILE

LEAVING YOU HUNGRY”Having Your Landscape And Eating It Too. Starring: Karen Stoelzle Midden, Landscape Architect, IL, Professor, Associate Dean, College of Agricultural Sciences, Southern Illinois UniversityMany residential landscapes are trending to include home gardening and edible landscape. Don’t mistake this as a trend. It’s a growing interest of homeowners, as well as those who rent

homes, apartments, condos and other residences, to grow and have access to healthy, delicious fresh produce. This presentation will investigate the where and how, from the perspective of the landscape professional, to ensure that the incorporation of fruits, vegetables and herbs will be located to produce healthy results. A consideration of retrofitting into an existing landscape or starting from scratch will be explored, as well as conventional ground level gardens, container gardening, vertical gardening and opportunities on a green roof.

UTOPIA C & D “I PAID FOR THE WHOLE SEAT, BUT ONLY USED

THE EDGE OF IT” Why Walls Fail: The Good, The Bad, and The UglyStarring: Bill Gardocki, Interstate Landscape Co., Inc.One of the favorite speakers of Hardscape Expo comes to iLandscape. Today’s segmental retaining walls (SRWs) are getting taller. Raised patios and tiered walls are commonplace in residential design. The integration of seat walls, pillars, steps, and pavers has increased the need for wall installers to understand wall tolerances, geometry, load bearing, and proper construction techniques. This seminar looks at common pitfalls and mistakes in the construction process. Best practice techniques for wall construction are discussed. Excavation techniques and current installation tools will be highlighted and showcased.

NIRVANA A & B “A MUST-SEE THAT FILLS YOU WITH JOY”

Ecology and Plant Diversity: Factors in the Design of Public Green Spaces Co-Starring: Scott Stewart and Laura Ekasetya, Lurie GardenThe Lurie Garden is a Chicago treasure that is the living embodiment of the City’s slogan, “Urbs in Horto”. Public green spaces are customarily designed around function and access. However, the modern user of public spaces demands more from their favorite park than a nice location for a concert. Many existing public spaces were not designed with ecological function in mind and must be adapted. Maintenance techniques based in ecology must be developed for these new spaces. This presentation will discuss design, plant diversity and selection, and maintenance considerations when undertaking the ecological design of a public space, using Lurie Garden as an example.

WEDNESDAY







NIRVANA C“REVERBERATES WITH POWER AND DRIPS WITH

EMOTION, PLUS IT HAS CHICKENS!”The Birds and the Bees Fowl ProfitsStarring: Tim Kline, Kline Nursery Sales, Inc.With homesteading and self-sufficient lifestyle trending throughout the world, a huge push in rural and city areas is the raising of poultry. These awesome little pets are a ‘pet with benefits.’ They are easy and fun to raise, clean and personable. With garden centers gearing up for the early business, selling chicks and chicken supplies will increase early spring numbers and keep customers coming back for more! Chicken lovers love their girls and spend a lot of money on them. This is an untapped market and only a handful of companies are taking advantage of it.

CLASES EN ESPAÑOLWednesday, February 3, 2016Miercoles 3 de Febrero - 10:00 a 12:00

Wednesday/MiercolesLa Asociación de Contratistas de Paisajismo de Illinois (ILCA) le da el placer de invitarlo al show y exhibición de iLandscape el 3, 4 y 5 de Febrero de 2016. El espectáculo se celebrará en el fabuloso Renaissance Schaumburg Convention Center & Hotel, ubicado en Schaumburg, Illinois.

El estacionamiento es GRATIS y solamente cuesta $25 la entrada para los tres días!!!!! ($25 cuandocompras la entranda antes del 4 de Enero de 2016, $35 después del 4 de Enero)

Spanish language classes are free!¡Las clases en español son gratis!

Landscape Design PrinciplesNIRVANA C Starring: Jose MaganUniversal design principles are typically applied in the creation of great outdoor spaces and shared by different design professions. We will review some of these principles such as symmetry and balance, contrast, proportion and scale, rhythm and repetition, and sequence and circulation. Then, we will see how the functional use, visual characteristics, and aesthetics of plants can be successfully applied

to landscape design. This lecture is targeted to people who are already working in the landscaping industry, business owners, designers, and homeowners interested in landscape design.

Principios de diseño del paisajeAlgunos principios universales de diseño, los cuales son compartidos por diferentes profesiones de diseño, son normalmente aplicados en la creación de magníficos espacios al aire libre. Vamos a revisar algunos de estos principios como la simetría y el equilibrio, el contraste, la proporción y la escala, el ritmo y la repetición, y la secuencia y la circulación. Posteriormente, veremos cómo el uso funcional, y las características visuales y estéticas de las plantas pueden ser aplicados con éxito en el diseño del paisaje. Esta charla está dirigida a personas que ya están trabajando en la industria de la jardinería, empresarios, diseñadores, y propietarios interesados en diseño del paisaje.

Leadership Lessons for Business Owners/Lecciones de liderazgo para propietariosNIRVANA C Starring: Marco T. LenisExpertise in the field and a solid client list can get anyone started in the landscape business. Long-term success relies on effective leadership and building a team of empowered leaders. Leaders, whether an owner, manager, supervisor or foreman are faced with leadership challenges every day. In this engaging session, conducted entirely in Spanish by an experienced Hispanic business consultant, employees will be informed and inspired to become a better leader for their staff, companies and communities.

WED

NESD

AY NIRVANA CTaking the Sting out of BeekeepingStarring: Marina Rheault Post, Co-manager, Christy Webber Farm & Garden Bee keeping can seem daunting. It requires knowledge of bees, equipment, and care considerations based on location. In this class, we’ll explore the fundamentals of honey bees and keeping them, as well as a different approach to how we think about keeping bees. Understanding what it means to take on this activity through the lens of building a new relationship, can help people realign their perception of what it means to take on beekeeping. This class is suitable for both beginners and seasoned bee keepers.




FirechickenGet ready for a fun party and a FREE CONCERT! Gather with your friends, colleagues or customers for hors d’oeuvres and drinks, along with some great music.

2016 Entertainment: FirechickenFirechicken is a south side Chicago cover band that brings a mix of classic rock, pop, country and music from today. Playing the hits from bands like the Beatles, Prince, Kenny Chesney, David Bowie, Jimmy Buffet and Black Keys, they will play your favorites and get you on the dance floor.

They’ve played venues throughout the south side and also rocked Chicago venues like the Hard Rock Cafe, The Chopshop and City Winery. Recent winner of the prestigious Insurance Industry Charitable Foundation’s Rock for Charity, Firechicken brings a versatile catalog of fun tunes that gets the party started and keeps it going through the night.

Founded in 2009, Firechicken started as the brainchild of the famous Lisowski brothers. It’s an eclectic group of talented musicians that love to play together. They’ve rocked the suburbs, they’ve rocked the city and now they will rock iLandscape. So eat your dinner, have dessert, but save room for Firechicken.

WEDNESDAY ENTERTAINMENT AND AFTER HOURS

But wait, the fun doesn’t end there...free shuttle buses, courtesy of the iLandscape Show, will be available to take you to and from Granite City Food & Brewery for libations and festivities from 6:30pm until 11:30pm. Granite City is the premier “after hours” haunt for iLandscape attendees. A private space has been set aside for iLandscape attendees.

Free iLandscape Show Concert Wednesday, February 3rd • Party and Concert 4:30 - 6:30pm


THURSDAY, FEBRUARY 4, 2016 EDUCATIONOne fee, three days. Below are the educational ses-sions for Thursday, February 4, 2016. 8:30am-10:00am

Utopia A-B-C-D “DIRR IS BACK AND BETTER THAN EVER”

Flowering Trees and Shrubs & Praise for Noble TreesDr. Michael Dirr, Professor Emeritus, University of GeorgiaIt’s no stretch to state that flowering trees and shrubs dominate the current retail and landscape markets. Advances in breeding have produced uniquely beautiful specimens. Color continues to dominate with emphasis on flower, fruit, and foliage. In addition, the lecture will cover the many reasons to praise noble trees. This includes their durability, adaptability, aesthetics, shade (cooling), co2 sequestration, storm water mitigation and particulate matter interception. Sustained emphasis on selection of superior native trees has increased awareness and availability of the rich and diverse genetics of North America. The lecture presents the rationales for planting flowering trees, shrubs, and noble trees and discusses the best adapted species and cultivars for the Midwest.

NIRVANA A & B “I GOT MY KICKS ON THE 606”

The 606: A Path to the FutureChristy Webber, Christy Webber Landscapes, Jamie Simone, Chicago Trust for Public Land, Cathy Breitenbach, Chicago Park District, Terry Ryan, Jacobs Ryan, and Joseph Sannasardo, Walsh Construction Company The 606 is more than a new path. It is more than a new park. It’s a new way forward. This revolutionary green space offers a way to discover new talents and enjoy old ones. It allows visitors to appreciate nature and bring a little more green space into their lives. This incredible panel will bring together the major entities who turned this dream into a reality. The design, project management, and horticultural principles will be covered in rich details. Few other projects have captured our imagination like the 606. Hear the behind the scenes scoop, understand the planning and construction, and discover some of the incredible stories and people who breathed life into the project.

NIRVANA C “BE AFRAID. BE VERY AFRAID”

IPM For Managing Important Diseases and Pests of Kentucky Bluegrass Turfs Starring: Joseph Vargas, Ph.D, Michigan State University, East Lansing, MISponsored by the Illinois Professional Lawn Care Association (IPLCA)In the cool season grass growing regions, there are several disease that attack Kentucky bluegrass lawns, athletic fields and commercial properties. The major diseases on Kentucky bluegrass are Necrotic ring spot, Summer Patch, Melting-out, Rust and Powdery mildew. The nasty insects are grubs, billbugs, and chinch bugs. Nationally renowned turf educator Dr. Joseph Vargas will offer his unique IPM approach to managing these problems. His talk will cover irrigation timing, nitrogen fertility, resistant cultivars, and chemicals. Healthy turf is emblematic of happy landscapes...and happy clients.

1:00-2:30pm

Utopia A-B-C-D “DEEPLY MOVING, THIS WILL BE REMEMBERED

FOR YEARS” Plants That Pay the RentStarring: Dan Heims, Terra Nova NurseriesNo plant—be it tree, shrub, bulb, or perennial-is beyond eviction. Since 1973, Dan Heims has been deeply involved in all facets of horticulture. As President of Terra Nova Nursery, he has overseen a breeding program that has produced numerous international gold and silver-medal winners, not to mention an impressive 800 plant introductions. Dan published the Garden Clerk’s Dictionary, and co-authored Heucheras and Heucherellas. Tap Dan’s 40-plus years of plant knowledge to find out which plants fill multiple seasons with foliage color, long bloom times, fragrance, and decorative character. Discover proven plants that make the landlords smile.

THUR

SDAY

You can WIN!All attendees at iLandscape are eligible to win prizes on the day they attend. Wednesday-Thursday-Friday prize giveaways will include cash, prizes, original art,

and much, much more.





NIRVANA A & B “ACTION PACKED - I WAS LEFT WONDERING WHO WILL SUR-

VIVE AND WHAT WILL BE LEFT OF THEM”Battle Royal: Tree vs. Invasive SpeciesCo-Starring: Andi Dierich, DuPage County and Scott Blackwood, USDA-APHIS-PPQ ”IN THIS CORNER”...forget about emerald ash borer, there are other pests and pathogens of concern waiting their turn to invade our trees. The battle of pest versus tree will be emphasized in this gripping presentation that will have folks groaning as we see what trees are next on the hit list. Learn how to fight back as we explore how to identify the invaders, discuss possible management tactics for use in the landscape trade, and calculate what the death toll could be in the Chicago region. Arm yourself with a folding chair and prepare to lay down some smack. NIRVANA A & B

“JUST WHEN YOU THOUGHT IT WAS SAFE TO GOBACK INTO THE WATER.”

Becoming a Great White Shark: Sell Jobs at the Top of the Food ChainStarring: Mark Bradley, TBG Landscape Mark Bradley and his company, TBG Landscape, have built some of North America’s largest residential landscape projects. He brings his experiences, and his mistakes, front-and-center to discuss how he shifted his business from $5k patios to $5M residential estates. It takes a lot less effort, and less overhead, to manage 10 $50k jobs, instead of 50 $10k jobs. Attend this seminar to learn how to position your company to get bigger, better leads; how to build a brand that attracts bigger business; a proven sales process for higher end work and why most sales approaches get what they deserve; how to position yourself as an advisor instead of a salesperson; how to keep customers set and increase their landscape budget and how to turn complaints and problems into up-sells and customer satisfaction.

2:45pm-4:15pm

NIRVANA A & B “AN ENSEMBLE CAST THAT MIXES LIKE MAGIC”

Roots to Reality Co-Starring: Line Grower Nancy Buley, J. Frank Schmidt Nursery, OGA Grower Laurie Damgaard, Kaneville Tree Farms, Forester Peter Gordon, City of Lake Forest, Design/Construction John Evans, Hoerr Schaudt Landscape Architecture, and Researcher Kris Bachtell, Morton ArboretumSponsored by the Ornamental Growers Association (OGA)“Diversity” in the Green Industry is a hot button topic right now. But it doesn’t only apply to plants. The Green Industry is unique in that the different segments of our profession each add their own “diverse” part of the process. When a project comes together successfully in the end, the result is a beautiful and thriving landscape. But how do we get from point A to point B? The Ornamental Grower’s Association is proud to bring together our “diverse” panel of experts who each specialize in bringing quality plants successfully into quality landscapes. Diversity may be the hot topic for the present, but it’s already shaping our future. Utopia C & D

“A TOUR DE FORCE”Native Plants in the Formal LandscapeStarring: Mark O’Brien, Cardno Native Plant NurseryNative landscapes are not for everyone. Landscaping with natives can be. Everyone agrees that the preservation and establishment of native plant species are critical to the environment. They are linked to pollinators, Monarch butterflies, stormwater and habitat. We also agree that they are in great decline along with the insects and wildlife that depend on them. But how can we use these plants in our landscapes and still maintain a clean look? This presentation talks about native species that behave in the formal landscape, the benefits of plants or seed, and the maintenance required to make it work. Making natives a formality is the new trick of the trade.

THURSDAY

Roaming Gnomes WANTED! Find a roamin’ gnome and collect your rewardGnomes will be hiding among the booths at iLandscape. Find one and collect your $200 reward. Gnomes will be hidden each day. In addition, one Golden Gnome will be hiding with a bounty of $500.

*Exhibitors, committee members, staff, and other gnomes are not eligible to collect the reward

1.5 CEs for LAs1.5 CEUs for Arborists 1.5 CEs for LAs




CLASES EN ESPAÑOLThursday, February 4, 2016Jueves 4 de Febrero - 10:00 a 12:00

Thursday/JuevesLa Asociación de Contratistas de Paisajismo de Illinois (ILCA) le da el placer de invitarlo al show y exhibición de iLandscape el 3, 4 y 5 de Febrero de 2016. El espectáculo se celebrará en el fabuloso Renaissance Schaumburg Convention Center & Hotel, ubicado en Schaumburg, Illinois.

El estacionamiento es GRATIS y solamente cuesta $25 la entrada para los tres días!!!!! ($25 cuando compras la entranda antes del 4 de Enero de 2016, $35 después del 4 de Enero)

Spanish language classes are free!¡Las clases en español son gratis!

NIRVANA C

Elements of Landscape DesignStarring: Marco Romani, RLA., Arrow. Land+StructuresSuccessful landscape design requires careful consideration of many elements including the home, hardscapes, accessory structures, architectural styles, overall form, and function. Design for outdoor spaces goes far beyond plant material. Marco Romani will explain the detailed thinking that goes into the planning process. He will also highlight various case studies with actual designs and installations by his firm. Learn about the various factors that go into successful residential landscape designs.

Elementos de diseño del paisajeMarco Romani, RLA. (Arrow. Land+Structures)Diseño del paisaje requiere una cuidadosa consideración de muchos elementos incluyendo el hogar, accesorios

estructurales, estilos arquitectónicos, la forma general y función. Un buen diseño para los espacios exteriores va más allá de las plantas. Marco Romani le explicará el pensamiento detallado que entra en el proceso de planificación. También explicara diseños actuales y las instalaciones de su empresa. Aprenderan acerca de los diferentes factores que toman parte en los diseños del paisaje residencial.

NIRVANA C

Customer Service for Field Staff Co-Starring: Jose Mercado, CLT and Gabriel Mercado, CLT, Rosborough PartnersCustomer service is an extremely important part of maintaining ongoing client relationships that are key to continuing revenue. For this reason, many companies have worked hard to increase their customer satisfaction levels. Often there are many more people working behind the scenes at a company than there are customer service representatives, yet it is primarily the personnel that interact directly with customers that form customers’ perceptions of the company as a whole. Join us as we discuss suggestions and tips to help you improve interactions between a customer and a product provider at the time of sale, and thereafter. El servicio al cliente es una parte muy importante de mantener relaciones con los clientes actuales que son clave para los ingresos continuos. Por esta razón, muchas empresas han trabajado duro para aumentar sus niveles de “satisfacción del cliente”. A menudo, hay muchas más personas que trabajan detrás de escenari en una empresa que hay representantes de servicio al cliente, sin embargo, es sobre todo el personal que interactúan directamente con los clientes que forman las percepciones de la Empreza en su conjunto con los clientes. Únase a nosotros para discutir sugerencias y consejos para ayudar a mejorar las interacciones entre un cliente y un proveedor del producto en el momento de la venta, y después de eso.

THUR

SDAY

Utopia A & B “LARRY LIGHTS UP THE SCREEN”

Selecting the Right Clients and Getting PaidStarring: Larry Heuvelmann, The Owner ConsultantThis lively presentation is more than just about getting paid, it’s about defining your customer service so your client doesn’t define it for you. Larry will teach you tangible steps to learn how to interview the “potential” client, avoid payment issues, as well as, what to do when you have an issue. Additionally, using these tried and true methods from over 35 years of business experience, you can maintain a consistent cashflow. We have all worked for the client we wish we hadn’t. Learn critical skills to recognize them before you start, so you don’t make that mistake again.

NIRVANA C “HILARIOUS WITH VISIBLE GENIUS”

Staying Sane in Season: Putting Systems to Work for YouStarring: Matt Dingeldein, Oak Grove GardenersSpring and Summer are, arguably, the most exciting times of the year for any landscaping business. As the owner and operator of a growing green industry business, your time is incredibly valuable and always in short supply. Having organizational systems in place, allows you to make the most of your time in the office, in the field, and in your home. Drawing on his experience as a professional gardener, Matt will share with you how to plan for productivity using systems for organizing client schedules, labor, billing, and more. Learn to become the calmest landscaper in the room, while the world swirls around you.



1.5 CEUs for Arborists 1.5 CEUs for Arborists


Excellence in Landscape Awards Night The night the stars come out to shine!ILCA Excellence in Landscape Awards ProgramThursday, February 4, 2016Reception begins at 5:00 pm; Program starts at 7:00 pm

Don’t miss the ILCA’s annual showcase featuring the best landscapes in Illinois. Awards Night will be the crown jewel of iLandscape networking opportunities, as well as a great venue to see the industry’s best projects. Come join the celebration of these coveted awards.

Please note: Awards will have a limited amount of tickets available. It is vital you register early if you plan to attend Awards Night. Awards Night sold out in 2014 and 2015. iLandscape cannot guarantee a ticket without pre-registration.

Join friends for an evening of mingling, honoring & celebrating:• Excellence in Landscape Award Winners• Person of the Year• Distinguished Service Award Winner• 2015 Scholarship Winners• Landscape Industry Certified Technicians• Student Design Competition Winners

Awards Night is an additional fee which includes heavy appetizers, reception, program and cash bar.

Michael Dirr’s Shrub CrawlJoin Michael Dirr for a lively review of his favorite plantsFebruary 4, 201611:15am-12:30pmLIVE! from The Garden Stage

Belly-up with world-famous author, speaker, and educator for an unbelievable trade show opportunity. Michael Dirr will provide a real-time overview of dozens of his favorite plants submitted by iLandscape exhibitors. See, smell, touch, and experience a side of plants you never knew or expected. Michael Dirr wrote the book on woody plant material, literally! Enjoy a frosty beverage and prepare to laugh as much as you learn.

After the Shrub Crawl, join Dr. Dirr for a book signing at the Bailey Nurseries booth. If you bring the most dog-eared, rag-tag, bent and broken copy of his book he’s ever seen – Dr. Dirr will replace it at no cost!

Michael Dirr has a bachelor and master’s degree in horticulture from The Ohio State University. He earned his PhD. in plant physiology from the University of Massachusetts. He was an assistant and associate professor at the University of Illinois. Currently, he is a professor emeritus at the University of Georgia.

Dirr has published 50 scientific articles, over 300 popular and trade articles, and 12 books, with the Manual of Woody Landscape Plants, 6th edition, which is the major teaching and nursery reference tome in the US.

THURSDAY

The Renaissance Schaumburg Convention Center and Hotel 1551 Thoreau Dr. N, Schaumburg, Illinois, 60173 The iLandscape Show is February 3-5, 2016

Sponsor The WGIF WISCONSIN HOSPITALITY SUITE

at iLandscape!

The Reception takes place on Thursday, February 4th from 5pm to ???

It’s a social get-together for Wisconsin’s iLandscape attendees. It’ll be at the Renaissance Schaumburg

Convention Center and Hotel. Have your company name and logo on signage

at the party for just $250! Contact Brian Swingle at (414) 529-4705 or

[email protected]

The Renaissance Schaumburg Convention Center and Hotel 1551 Thoreau Dr. N, Schaumburg, Illinois, 60173 The iLandscape Show is February 3-5, 2016

Sponsor The WGIF WISCONSIN HOSPITALITY SUITE

at iLandscape!

The Reception takes place on Thursday, February 4th from 5pm to ???

It’s a social get-together for Wisconsin’s iLandscape attendees. It’ll be at the Renaissance Schaumburg

Convention Center and Hotel. Have your company name and logo on signage

at the party for just $250! Contact Brian Swingle at (414) 529-4705 or

[email protected]

The Renaissance Schaumburg Convention Center and Hotel1551 Thoreau Dr. N, Schaumburg, Illinois, 60173

The iLandscape Show is February 3-5, 2016


8:30am-10:00am

NIRVANA A & B “TRULY TERRIFYING, I LEFT CLAW MARKS ON MY

SEAT”The 7 Deadly Hazard Signs of TreesCo-Starring: Gilbert A Smith, ISA Board Certified Master Arborist and Lesley Bruce Smith, ISA Certified ArboristTrees are silent, unless you pay attention. A sure way to add value to your clients is to have a basic understanding of the hazard signs of trees. Even professionals in the green industry are not always aware of the warning signs that trees give us that they need our help and care. When we live and work near trees, it is important to be able to recognize the hazards that could kill us or cause property damage. Benefit from the combined experience and knowledge of these lifelong arborists to learn simply what the 7 Deadly Hazard Signs of Trees are and how to prevent them.

UTOPIA A & B “EDGE OF YOUR SEAT THRILLS”

Know Your Costs and Succeed in SnowCo-Starring: Jim Schwantz & Paul Washburn, The Acres GroupThis session will deliver a budgeting strategy for hourly equipment and manpower costs for a snow operation. The goal of this strategy is to help manage cost and liability for a company’s snow operation. This strategy will include contract structuring, indemnification clauses, and other critical items related to a snow operation. Success in snow isn’t measured in inches and pushes. It is measured in the ability to achieve a fair profit for the contractor and quality of service for the client.

NIRVANA C “SCOTT DELIVERS WHAT MAY BE HIS GREATEST

PERFORMANCE TO DATE”The Entrepreneur’s Mindset: Growing your Business, Personal Wealth, and LegacyStarring: Jeffrey Scott, Jeffrey Scott ConsultingSucceeding beyond your wildest dreams requires the freedom to dream big, and then dream bigger. Building your wealth - in terms of money, assets, impact and legacy - is all possible when you separate yourself from the confines of industry group-think, and explore what the wide world has to offer and the dramatic impact you can have on it, and vice versa. Highly successful entrepreneurs think differently from the average business owner. Learn their habits and thought patterns and learn how to apply them to you and your business. Immediately improve the arc of your business, legacy and wealth, with this inspiring session that understands the constraints of small business owners.

11:30am-1:00pm

NIRVANA C “SIX LEGS OF CREEPY, CRAWLY TERROR. I SLEPT

WITH THE LIGHTS ON!”When Tree Pests Don’t Follow the Rules: Lessons from Emerald Ash Borer and BeyondStarring: Don Cipollini, Wright State UniversityAfter 12 years of study, there were no reports of emerald ash borer developing in any non-ash host in the field in North America...until 2014. Don Cipollini will describe the process of discovering that emerald ash borer can attack and complete development in white fringetree, Chionanthus virginicus. Questions remain about why this has occurred, what risks emerald ash borer poses to this species, how to protect it, and what other hosts are in the crosshairs of emerald ash borer. Cipollini will address these questions, as well as the broader implications of this finding for other herbivorous insects interacting with novel hosts.

FRID

AY FRIDAY, FEBRUARY 5, 2016 EDUCATIONOne fee, three days. Below are the educational sessions for Friday, February 5, 2016.

All Friday education is FREE for members of the Illinois Landscape Contractors Association (ILCA) and Wisconsin Green Industry Federation (WGIF). Members must pre-register using a promotional code. The code may be obtained from ILCA or WGIF.

FREE FRIDAY!




UTOPIA A & B“A HIT! VANDERZON OFFERS ONE SURPRISE AFTER

ANOTHER”Snow Efficiencies: Saving Time & MoneyStarring: Paul Vanderzon, ASM When snow strikes, time becomes the critical component in every event. We can’t stop time, but we can improve our capacity by increasing productivity with the right tools. With over 36 years of snow plowing experience, Paul Vanderzon will take snow pros through proven methods his company has used over the years. He will go over efficiencies used in the residential and HOA market. He will discuss how to improve commercial productivity, along with efficient snow hauling and several add on services that can be very profitable. Learn that profit doesn’t depend on weather conditions. It lies in the condition of your operations.

FRIDAYNIRVANA A & B

“PROVOCATIVE, EMOTIONALLY INTENSE, MAY BE THE PRESENTATION OF THE YEAR!”

Living DirtStarring: Bill Logan, Urban Arborists, Inc.Bill Logan is the author of “Oak” and “Dirt”, the latter of which was made into an award-winning documentary. Dirt is not just a substrate, nor is it a series of numbers that comes from the lab. It is a living thing, the primary place where the mineral world and the organic world meet to bring forth living things. Soils are individuals, with personalities, with strengths and weaknesses. By learning how soils are born, how they grow and how they die, we can better live amongst them. In large part, we can care for our plants, by caring for their soils. We will examine the components of any soil, the ways in which they mix, the role of airborne, soil borne and beast borne spores, and the ways in which we can respond to help them be what they are meant to be. Join Bill Logan for a simply incredible, novel, unforgettable look at dirt.

Student Career Day at iLandscapeFriday, February 5, 2016iLandscape welcomes all studious students, prepared pupils, unbelievable undergrads, and serious scholars.

iLandscape is the event for green industry students. The cost to attend iLandscape for college and university students is FREE as long as the student is registered through their college or university. There will be educational sessions, a career board, as well as an opportunity to network with young professionals and top employers.

Students may attend any day of iLandscape at no cost. Student Career Day will be Friday, February 5, 2016. On Friday, all education is free to students. Education on Wednesday or Thursday is available at a reduced fee.

10:15am – Student Roundtables - The Garden StageThe highlight of the day is an incredible student session. A diverse team of young professionals will lead table discussions about their area of expertise in the green industry. Professionals will be on hand representing: landscape designers, account reps, garden centers, and even young business owners blazing their own trail. They will explain how to get a job in the green industry, how to be successful, and how to climb the ladder.

A job board will be on hand to match job seekers up with prospective employers.

Any student looking to make the jump to becoming a green industry professional cannot miss this incredible day at iLandscape.

COLLEGE

HighSchool



ENTE

RTAI

NMEN

T, ART

ISTS

, AND

MUS

ICIA

NS Meet the Supporting Cast!iLandscape is more than a tradeshow. The show informs, innovates, and inspires. To set the tone, it gathers artists and musicians from across disciplines. These artists and musicians will infuse each day of the show with energy and creativity.

Wednesday Artist in Residence – The Garden Stage ArtBeat Live! Elliot From, Speed PainterElliott has taken performance art and made it his own. Each performance is unique with a musical and visual style, all while igniting energy and passion through each subject painted on his canvas. Performance Artist Elliott From creates every canvas with explosive brush strokes, vivid colors and an expressionistic style, known today as an original Artbeat Live painting.

Wednesday Musical Artist – Lobby (Morning)Fernandez & Kimball Spanish Guitars

Wednesday Musical Artist – Lobby (Afternoon)Rolfe Hokanson and Roger Harris – Bass and Jazz Piano

Wednesday — Meet friends and bring home a friend from iLandscape! The first two pet adoptions at iLandscape are FREE! Anderson Animal Shelter - A Humane Society, South Elgin, IL The mission of Anderson Animal Shelter is to continue to serve as a premier private facility dedicated to the compassionate and humane treatment of homeless companion animals through direct care, education and community outreach programs.

Wednesday La Ley - Live Remote12pm-2pmWLEY-FM (107.9 FM) will have a live remote from iLandscape. La Ley is an extremely popular radio station in the Hispanic market specializing in Regional Mexican music. The La Ley remote will feature fun, prizes, games, and give-aways.

Thursday Magician in Residence – PromenadeMagician Bill CookThree-time award winner at the prestigious World Magic Seminar in Las Vegas, Bill Cook has been hailed by his peers as the Young Master of Magic. Bill has been featured nationally and internationally on every major television network, including ABC, CBS, NBC, Fox, and Showtime.

Thursday Musical Artist – Lobby (Morning) Dave Byron, Guitarist

Thursday Musical Artist – Lobby (Afternoon) Skyline Violin-Guitar DuetKen Rothacker and April Berkowski, Guitar and Violin

Thursday Artist in Residence - PromenadeMike Dillon, SculptorMike Dillon is an artist living and working in Chicago, Illinois. He works in a variety of mediums including styrofoam, snow, and clay.

Friday Musicians – PromenadeMariachi MichoacanaMariachi Michoacana, disfruta de la musica tradicional, con el mejor amviente.

Friday Musicians – Lobby (Morning)Adam Hendrickson & Ben McMunn, Guitarists

About Schaumburg, IL – Entertaining and DiningSchaumburg is known nationally as an outstanding attraction and shopping destination – synonymous with an almost unlimited choice of the finest retailers in America.

Schaumburg’s 200 restaurants welcome you in style and with something for everyone’s taste. Ranging from high-end steaks to Chicago-style pizza, the list of well-known eateries includes: Chicago Prime, Morton’s Steakhouse, Bonefish Grill, Wildfire, P.F. Chang’s and Lou Malnati’s Pizza, to name a few.

Entertainment options abound from some of the best in international performances at IMPROV or Prairie Center for the Arts to Rivers Casino a short drive away.

Shopping is extreme at Woodfield Mall – one of the top 10 largest indoor shopping malls in the U.S. The largest Ikea store in North America is in Schaumburg!


The Schaumburg Convention Center is attached to the Renaissance Hotel. Sim-ply walk downstairs, across the lobby, and into the show. No shuttle busses or brisk walks outdoors.

The venue will also overstaff GATHER bar, Sam & Harry’s steakhouse, concession stands, and coffee shop to ensure lines are short. The Renaissance Schaumburg Convention Center Hotel is committed to putting guests firsts and will make sure nothing stands in the way of a morning cup of joe or happy hour beer.

Renaissance Schaumburg Convention Center Hotel1551 N. Thoreau Dr.Schaumburg, IL 60173Tel.: 1 (847) 303-4100Fax: 1 (847) 303-4199

A limited hotel block is available. It is VITAL that you book your rooms early.

Discounted hotel rates at the Renaissance Schaumburg Convention Center Hotel are available through January 11, 2016.

Booking your room is easy, below are options for your convenience:• Link directly to the Renaissance Schaumburg Center

Hotel reservation page Direct Link: https://resweb.passkey.com/go/iLandscape2016

• Call 1-877-303-0104 and reference: iLandscape: The Illinois + Wisconsin Landscape Show

Book your stay at Renaissance Schaumburg Conven-tion Center Hotel and receive the following ben-efits: • Free parking• Complimentary Access to Renaissance Schaumburg

Hotel Fitness Center (featuring the first salt water hotel pool in Illinois)

• Experience refined style at the Renaissance Hotel in Schaumburg, IL where stunning design and architecture blend seamlessly with impeccable service for ultimate in refined sophistication.

Please note: Hotel rates are available exclusively for iLandscape exhibitors and attendees. This is the only hotel affiliated with the iLandscape Show. iLandscape and ILCA cannot guarantee room rates or availability by any other company, representative, or hotel. Hotel reservations made in any way other than through the online reservation or with direct contact with the hotel are at the risk of the individual.

There are a limited number of hotel rooms available at the Renaissance Schaumburg Convention Center Hotel. Spillover hotels and rates will be available if necessary. Check the www.ilandscapeshow.com website for more information.

THE RENAISSANCE SCHAUMBURG CONVENTION CENTER HOTEL


Parking and DirectionsiLandscape recognizes that parking at the facility has its challenges. To rectify the situation we have added a spillover lot at Woodfield Mall that will be running five concurrent shuttles on each morning of the show. There will be no waiting or lines for shuttles in 2016. iLandscape and the Renaissance Schaumburg Convention Center are committed to making your iLandscape experience pleasant from the moment you park your car.

Renaissance Schaumburg Convention Center Hotel1551 N. Thoreau Dr.Schaumburg, IL 60173

Spillover Parking (Spillover parking may be in effect as early as 10am on each day of the show)

Should it be required, offsite parking for this event will be located at Woodfield Mall, Parking Lot B at Golf & Access Roads. Signage from the convention center to this parking area will be in place should

directional assistance be required. Shuttles will be available to transport attendees to and from the convention center.

Airport informationChicago O’Hare International Airport – ORD Airport Phone: 1 800 832 6352 Hotel direction: 13 mile(s) NW

The Renaissance Schaumburg Hotel does not provide shuttle service.Courtesy phone available Alternate transportation: American Taxi - Call 1-847-255-9614 or Go Airport Express 1(888) 284-3826, fee: $35 (one way) Estimated taxi fare: $65 (one way)

Midway International Airport - Chicago – MDW Airport Phone: 1 800 832 6352 Hotel direction: 15.1 mile(s) NWThe Renaissance Schaumburg Hotel does not provide shuttle service.

Courtesy phone available Alternate transportation: American Taxi - Call 1-847-255-9614; fee: $60 (one way) on request Estimated taxi fare: $75 (one way)

REGI

STRA

TION A

ND PA

RKIN

GPARKING IS FREE! at the onsite and spillover lots! Get there early - it is best to park closest to the convention center as opposed to the hotel. Guests of the hotel are guaranteed onsite parking spaces.

Be part of the iLandscape experience!iLandscape is about providing more benefits to attendees for less money. iLandscape was designed smarter and placed

in a lower cost, more convenient venue. Savings are passed along to the attendees and exhibitors.

Pricing:Tradeshow-only: $25 (on or before 1/4/16) / $35 (after 1/4/16). Includes access to all three days of tradeshow, keynotes, Wednesday night party and concert, and Spanish-language education sessions.

Education Pass: $79 (on or before 1/4/16) / $99 (after 1/4/16). Includes full access to the tradeshow plus access to ALL education sessions.

Awards + Tradeshow: $85. Includes access to the tradeshow and the Excellence in Landscape Awards reception on Thursday, February 4, 2016.

Awards + Education: $165 (on or before 1/4/16) / $185 (after 1/4/16). Includes access to the tradeshow, all education sessions plus the Excellence in Landscape Awards Reception on Thursday, February 4, 2016.

Students: Students registered through a college or university receive tradeshow experience passes for free. Students also

may receive discounts on an Education Pass or Awards ticket. Students should contact their college or university for the promotional code. Colleges and universities can obtain the promotional code by contacting iLandscape at [email protected]

ILCA and WGIF Members: Education is free on Friday for ILCA and WGIF members. You must register using a promotional code that will be emailed to you. If you do not receive the code, please contact your respective organization.


REGISTRANT INFORMATION (see pricing on page 44)Please print or type. Use one form per company or organization. Only individuals registered for iLandscape may attend the event.

Company _______________________________________________________________________________________________________

Mailing Address __________________________________________________________________________________________________

City ____________________________________________ State/Province __________________________ Zip Code ________________

Phone Number ________________________________ Email Address: _____________________________________________________

Registrants:

First Name (as it will appear on the badge) Last Name Email* Subtotal

____________________________ ____________________________ ____________________________ $ _____________

____________________________ ____________________________ ____________________________ $ _____________

____________________________ ____________________________ ____________________________ $ _____________

____________________________ ____________________________ ____________________________ $ _____________

Total $ _____________

*If email address is not provided, we will default to the email provided above.

PAYMENT INFORMATION o Check o Credit Card: Visa / MasterCard / Discover /American Express

Credit Card Number _______________________________________________________________________________________________

Expiration Date ______________________________________________________________ CVV# _______________________________

o Billing Address Same as mailing

Billing Address: __________________________________________________________________________________________________

By participating in the 2016 iLandscape Show you acknowledge that you might be photographed in connection with activities. You agree that iLandscape is the sole owner of all rights to the resulting photographs for all purposes relating to iLandscape business.

Your likeness may be used by iLandscape in advertising and promotional materials. Participants shall receive no compensation for appearance in any materials.

PLEASE NOTE: If you are an Exhibitor, the main contact from your company will receive an e-mail with instructions for Booth Staff registrations.

If you require special accommodations to participate, please detail your requirements: ______________________________________________________

______________________________________________________________________________________________________________________________

iLandscape: Illinois + Wisconsin Landscape Show – February 3-5, 2016 – Schaumburg Convention Center – Schaumburg, ILYou may register online at www.ilandscapeshow.com – it’s fast, easy and secure!

You may fax this form with credit card information to: 630-472-3150

You may mail this form to: ILCA, 2625 Butterfield Rd., Ste. 104S, Oak Brook, IL 60523

REGISTRATION FORM


Enfoque: Sección en Español

por Meta Levin

¡Llegó la hora de la feria! El telón subirá el 3 de febrero para la tercera feria anual de paisajismo, iLandscape. Habrá música, premios, nuevos productos y servicios, sesiones educativas, fiestas y gnomos. Será todo lo que usted ha llegado a esperar de iLandscape y más.

“Es un matrimonio entre conciencia de productos, diversión y educación”, asegura Scott Grams, Director Ejecutivo de ILCA. Todos los asistentes tendrán la oportunidad de desempeñar un papel estelar, caminando por la alfombra roja y atravesando el “Paseo de las Estrellas”. La feria se llevará a cabo del miércoles, 3 de febrero al viernes, 5 de febrero de 2016, en el Renaissance Schaumburg Convention Center and Hotel en Schaumburg.

Siempre frescaEn un esfuerzo por mantener la feria

fresca e interesante, el Comité de la Experiencia iLandscape ha modificado y actualizado varios aspectos del evento, prestando al mismo tiempo mucha atención a los comentarios que los

miembros del Comité recibieron de los expositores y asistentes a la feria el año pasado. Con ese propósito, el escenario de la feria ha sido trasladado al centro del piso de exhibiciones, lo que permitirá a todos los asistentes ver y escuchar desde cualquier parte del salón, mientras continúan revisando las ofertas de los expositores. (Vea el nuevo plan del piso en las páginas 32 y 33).

Las mujeres se expresan en iLandscape 2016

El acto inaugural incluirá un panel moderado por Ana Belaval de la WGN-TV. Los panelistas serán tres mujeres de la industria verde con nombres reconocidos y opiniones muy firmes sobre liderazgo. Las tres son Anna Ball, Presidenta de Ball Horticultural; Terri

McEnaney, Presidenta de Bailey Nurseries, y Donna Vignocchi, Presidenta de ILT Vignocchi. Su conversación se titula el Paisaje del Liderazgo y cubrirá temas esenciales para gerentes, desde control del tiempo hasta visión y delegación y escucha activa.

Hay una sorpresa especial el jueves. Liza Hausman es Vicepresidenta de Relaciones Industriales en Houzz.com. Houzz está revolucionando las ventas de diseño. Bob Hursthouse de Hursthouse, Inc. advirtió que se están convirtiendo en su segundo generador más importante de contactos, después de las referencias. ILCA hizo una encuesta entre sus miembros y descubrió que era el único sitio de medios sociales con un impacto directo en los resultados finales. Liza tiene una amplia visión de las tendencias nacionales en paisajismo y diseño y discutirá cómo una presencia en los medios sociales está dejando de ser algo “ventajoso” para convertirse en una necesidad comercial.

Más cosas que ver... Más cosas que hacer...


Habrá un jardín de esculturas por el que la gente podrá caminar, así como un área para comer y un punto de reuniones central. “Siempre tratamos de hacer más variada la experiencia”, asegura Grams. “Los artistas y los músicas crean el ambiente adecuado”.

Como respuesta a sugerencias de estudiantes que no estuvieron de acuerdo con el formato del panel de estudiantes el año pasado, el Comité lo ha cambiado totalmente. En lugar de sentarse y escuchar conferencias, los estudiantes

Nuevo giro en una actividad popularEste año,

el popular recorrido por la feria dirigido por un conferencista, estará a cargo del Dr. Michael Dirr, Horticultor y Catedrático de la Universidad de Georgia. Dirr dirigirá un paseo entre arbustos (“Shrub Crawl”) desde el Garden Stage. El más reciente de una serie de paseos con el público, muy populares, el recorrido incluirá plantas leñosas de una variedad de proveedores.

El sonido de la músicaUna vez más, iLandscape estará

llena de música. El miércoles tocará un guitarrista flamenco en el vestíbulo; el jueves, Dave Byron actuará por segundo año consecutivo y el viernes amenizará el evento una banda de mariachis.

“Habrá músicos durante toda la feria”, afirma Tony Lobello, quien, junto con Katrina House, es copresidente del Comité de la Experiencia iLandscape.

Las atracciones no se detienenSi la música no fuese suficiente,

Anderson Animal Shelter pondrá algunas adorables mascotas disponibles para adopción y el jueves, el mago Bill Cook saldrá al escenario en el salón de expo-siciones.

Por supuesto que los asistentes podrán festejar el miércoles por la noche, con la música de la Tributosaurus Band. “Es un grupo muy talentoso”, afirma Lobello. “Tendremos una fiesta muy divertida”. La Cena anual de Entrega de Premios de ILCA se celebrará el jueves por la noche.

Más cosas que ver... Más cosas que hacer...


Enfoque: Sección en Españolserán divididos en grupos e invitados a sentarse alrededor de mesas con jóvenes contratistas de servicios de paisajismo que contestarán sus preguntas y hablarán sobre sus propias experiencias.

“Esperamos ayudarles a comprender mejor la importancia de una red y cómo construirla”, afirma Grams. “Queremos que aprendan las cosas que pueden hacer ahora para

tener éxito más adelante”.

Y habrá gnomos. Gnomos ocultos, incluyendo un gnomo de oro que representa $1,000 para quien lo encuentre. Ocultos en diferentes lugares del piso de exhibiciones de la feria, asomándose por varios despliegues de proveedores, cada gnomo regular tendrá un valor de $200. Encuentre el gnomo, llévelo al puesto de exhibición de ILCA y reclame su premio. Así de sencillo.

Por supuesto que el Comité de la Experiencia también presta atención a los detalles. Respondiendo igualmente a sugerencias del año pasado, habrá letreros más claros para estacionamiento, así como en las áreas para abordar el autobús de ida y regreso. Y, asegura Lobello, tendremos más espacios para estacionamiento cercanos que en el pasado.

Los planes presagian muchas cosas más, pero hasta que todo esté finalizado, Lobello y su equipo guardan silencio. Mientras tanto, promete que la experiencia será diferente. “No piensen que lo vieron todo el año pasado”, afirma Lobello. “Vengan a la feria. Será un fabuloso evento social y de aprendizaje”.


Reorientando la educación en una nueva y audaz dirección

Por Meta L. Levin

“Nos sentimos muy animados por la diversidad de los conferencistas”, afirma Kim Hartmann, Presidenta del Comité de Educación de iLandscape 2016. Esa diversidad incluye pollos, pero hablaremos de esto más adelante. Y sí… hay un permiso para animales de granja involucrado.

Los miembros del Comité de Educación de iLandscape volvieron a prestar mucha atención a los comentarios de los asistentes al evento el año pasado, enriqueciendo el programa de 2016 con sesiones educativas para contratistas de servicios de paisajismo, representantes de municipalidades, dueños de negocios, cultivadores, diseñadores e instaladores de hardscape (elementos de concreto), peritos tasadores, capataces, superintendentes, operarios de máquinas quitanieve, arboricultores, arquitectos y diseñadores paisajistas y mucho más.

“Reconocemos que contamos con un público muy amplio en la industria verde y queremos asegurarnos de cubrir a todos los interesados”, afirma Hartmann. Esto significa que habrá clases sobre plantas/horticultura, administración y operaciones, ventas y marketing, arquitectura paisajista y diseño y mantenimiento de jardines, así como remoción de nieve y control de hielo. El Comité también ha continuado la tradición de ofrecer varias clases en español con la ayuda del Comité de Relaciones con los Latinos.

“El año pasado, algunas personas nos preguntaron si podíamos ofrecer también en inglés algunas de las clases impartidas únicamente en español”, dijo Hartmann.

Están programadas cerca de 25 clases, cada una de 75 minutos de duración. Y habrá sesiones educativas los tres días, a diferencia del año pasado, durante el cual solo hubo sesiones el primero y el segundo día. Tomando una

sugerencia de arquitectos paisajistas que asistieron al evento el año pasado, las clases elegibles para obtener créditos de Educación Continua durarán 90 minutos. ¡Esto permitirá a los arquitectos paisajistas ganar 12 créditos en Educación Continua en iLandscape por solo $78!

Se agruparán las áreas de estudio, por ej., todo lo de interés para arboricultores se concentrará el mismo día. Igual la nieve y otros temas.

De esta forma, si alguien únicamente puede asistir un día, tiene garantizado recibir todo lo que se ofrece con respecto a un tema específico y maximizar los créditos necesarios para la educación continua.

Oh, ¿y mencionamos que la educación el viernes es gratuita? No habrá cargo por asistir a clases el viernes, con el propósito de poner la educación a disposición de más asistentes.

Los asistentes podrán aprender sobre temas de recursos humanos como qué hacer cuando se recibe una llamada del Departamento del Trabajo, el mismo día que pueden aprender sobre atracción, motivación y retención del personal. La experiencia ha enseñado al comité que los asistentes con frecuencia están interesados en diferentes áreas de aprendizaje. Debido a esto, pueden mezclar clases, asistir a una y después a otra.

Por consiguiente, una persona puede aprender sobre “Pre-construcción, estimado y planificación en paisajismo” con Matt Drauss y luego asistir a la clase sobre “Ecología e insectos” impartida por Scott Stewart.

Los favoritos de siempre, como plantas perennes, árboles y arbustos y otros temas de horticultura que atraen a grandes cantidades de asistentes, no han sido olvidados. El gurú de

El gurú de las plantas


las plantas, Dan Heims, plantador, orador, coleccionista y criador, además de ser uno de los propietarios de Terra Nova Nurseries, Inc. en Canby, Oregon, hará su presentación, “Plantas que pagan la renta” ante los asistentes a iLandscape este año.

“Siempre está al tanto de las plantas más novedosas”, afirma Hartmann. “Pero en esta presentación hablará sobre plantas que añaden valor intrínseco a la vida y a las propiedades de los clientes”. Esto incluye utilizar plantas que ayudan a ahorrar energía, aumentan el valor de la propiedad y benefician la salud.

De regreso al piso de exposiciones de iLandscape, Michael Dirr, Horticultor y Profesor de Horticultura,

dirigirá un paseo entre arbustos, visitando puestos de exhibición cuidadosamente seleccionados para hablar sobre plantas leñosas. “Los paseos con el público han sido muy populares”, afirma Hartmann. Usualmente atraen de 80 a 100 participantes.

Dirr, catedrático de la Universidad de Georgia y reconocido experto en plantas leñosas, tiene una Licenciatura y una Maestría en Ciencias con especialidad en fisiología de plantas, de la Universidad Estatal de Ohio, y un Doctorado en la misma materia de la Universidad de Massachusetts en Amherst. Es autor de más de 300 publicaciones científicas y populares, así como siete libros. Además, Dirr ha sido reconocido ampliamente por sus escritos sobre horticultura y propagación de plantas, y su libro, Manual de Plantas Leñosas en Paisajismo: Su identificación, características ornamentales, cultivo y propagación y usos, ha sido adoptado ampliamente como texto de referencia en cursos de horticultura y arquitectura paisajista.

Hay una sesión educativa programada para cada mañana (incluyendo el viernes), seguida de tiempo suficiente para examinar la feria y relacionarse con otros participantes, además de dos sesiones por las tardes. Hartmann señala que a diferencia del año pasado, habrá únicamente un conferencista inaugural que hablará desde un escenario en el salón de exposiciones. “La feria y las sesiones educativas se enriquecerán mutuamente”, comenta.



Los créditos de educación continua estarán disponibles para una amplia variedad de profesionales y disciplinas, incluyendo arquitectos paisajistas, arboricultores certificados, técnicos paisajistas certificados/ certificados por la industria paisajista y Profesionales de Viveros Certificados por Illinois (ICN Pros).

El Comité de Educación de iLandscape se ha concentrado en la visión de conjunto, mirando tanto el bosque como los árboles, según el dicho popular. Por ejemplo, el “Panel 606” presentará el “606”, el nuevo sistema de parques y senderos de Chicago, desde una variedad de ángulos. El panel estará compuesto por arquitectos paisajistas y contratistas de servicios de paisajismo, representantes del Distrito de Parques de Chicago, contratistas de hardscape (elementos de concreto), planificadores de obras públicas - “todo el equipo funcional”, asegura Hartmann. “Quisimos mostrar el sistema desde el diseño hasta la inauguración”.

El proyecto utilizó una antigua servidumbre de paso para trenes y la convirtió en espacio verde, lleno de hierba, árboles nativos y plantas perennes. Más de una década en construcción y ubicado a lo largo de la antigua Línea Bloomingdale, el sistema fue diseñado para unir las artes, la historia y el diseño, con senderos para ciclistas, corredores y caminadores. Incluye áreas para eventos especiales, avenidas para transporte alternativo, espacio verde y abierto. Fue inaugurado en junio.

En su continuo esfuerzo por mantenerse adelante o al menos a tono con las últimas tendencias, iLandscape se está concentrando en el movimiento denominado, “de la granja a la mesa”, especialmente el crecimiento de la demanda de huertos en el patio. Los clientes están cultivando plantas comestibles, pero también se están diversificando hacia ciertos tipos de animales de granja y polinizadores domesticados, como las abejas.

Entra “Fowl Profits/Petscaping” (Beneficios con aves de corral/Jardinería y mascotas) con Tim Kline, seguido a poca distancia de pollos, cubiertos con un permiso oficial para animales de granja de Schaumburg – probablemente el primero para iLandscape. No obstante, los pollos estarán ahí, vivos y en persona.

Sin embargo, no se hizo lo mismo con las abejas. El Comité pensó que no sería buena idea traerlas, afirma Hartmann. En lugar de eso, los polinizadores zumbadores serán objeto de discusión.

Por consiguiente, no importa cuál sea su interés específico, iLandscape ofrece educación para todos.



iLandscapethe illinois + wisconsin

TM

L a n d s c a p e S h o w

Conferencistas inaugurales destacan las oportunidades

por Meta Levin

La industria del paisajismo avanza a velocidad de curvatura. Es emocionante. Desafiante. Maravilloso. Pero, ¿cómo podrá mantenerse a flote cuando el aspecto comercial de su negocio le ocupa el tiempo que quisiera dedicar a las innovaciones y, especialmente, a su visión? ¿Le suena familiar? iLandscape lo tiene cubierto.

A las 10:15 a.m., el miércoles, 3 de febrero, visite el escenario principal del salón de exposiciones de iLandscape para explorar, “El Paisaje del Liderazgo” con Ana Belaval, personalidad de WGN en el aire, y tres estrellas del paisajismo: Terri McEnaney, Presidenta de Bailey Nurseries; Ana Ball, Presidenta y Directora Ejecutiva de Ball Horticulture Company; y Donna Vignocchi-Zych, Presidenta de ILC Vignocchi.

Aprenda cómo han hecho frente a los desafíos del control del tiempo, la delegación y la necesidad de identificar una

dirección estratégica, mientras la industria cambia alrededor de y junto con ellas. Estas profesionales han maximizado los esfuerzos del personal y sus colegas para lograr objetivos comunes, aprender a enfocarse, escuchar, delegar y evitar el agotamiento.

El jueves, 4 de febrero de 2016, regrese para otra presentación de alto calibre: “Houzz y el Cliente Empoderado: Cómo la tecnología está transformando la renovación de exteriores” con la propia Liza Hausman, Vicepresidenta de Relaciones Industriales de Houzz.com.

Houzz.com es parte de la revolución tecnológica que está empoderando a sus clientes, permitiéndoles educarse, así como elegir a profesionales del diseño y la construcción de jardines ornamentales. Excelente, pero ¿qué significa esto para usted y su negocio?

Los miembros de ILCA están señalando a Houzz.com


como la mejor plataforma de tecnología para llevar clientes a sus puertas. Dejemos que Liza Housman le diga cómo lo hacen y cómo puede beneficiarse.

Terri McEnaneyPerteneciente a la cuarta generación

de Bailey Nurseries, Terri McEnaney asumió la presidencia de la Compañía en 2001. Aunque creció en el negocio familiar, primero trabajó para 3M Co., antes de regresar a Bailey Nurseries. Desde que Terri ocupa la presidencia, la compañía ha ampliado sus asociaciones internacionales y creado y lanzado tres nuevas marcas de

plantas, además de crecer en términos de ganancias, personal y desarrollo de marca.

Terri se enorgullece de dedicar tiempo a aprender y recordar el nombre de cada empleado y mantiene una política de puertas abiertas en su oficina.

Anna BallAnna Ball es Presidenta y Directora

Ejecutiva de Ball Horticultural Company, una compañía privada con 110 años de existencia, especializada en cultivo, biotecnología, producción y comercial-ización de semillas de flores híbridas y otros cultivos floriculturales. También es administradora

Terri McEnaney

Anna Ball


fiduciaria del Arboreto Morton, Choose DuPage y directora de la Junta de Career Vision.

En su tercera generación de administración familiar, Ball Horticultural tiene actualmente más de 20 locales alrededor del mundo.

Donna Vignocchi-ZychDonna Vignocchi-Zych entró en la industria del paisajismo

por conexiones familiares y un poco de suerte. Cuando no le fue posible encontrar una pasantía en el campo que había elegido – transmisiones radiotelevisivas -, aceptó la oferta de su padre de trabajar con él. Le encantaron las personas que conoció y con el tiempo aprendió el negocio familiar comenzando desde abajo y dedicándole todo el tiempo necesario.

Utilizando sus antecedentes académicos, elaboró un plan de comercialización para su padre, que tuvo mucho éxito. Como su madre, es ávida jardinera, pero ha descubierto que por naturaleza tiende hacia las ventas, campo al que se ha dedicado con éxito hasta el presente.

Forma parte de la Junta Directiva de ILCA y se ha mantenido activa en PLANET/ALCA.

Liza HausmanVicepresidenta de Marketing de Productos Industriales

y Relaciones con la Comunidad para la aplicación Houzz.com, Liza Hausman tiene un largo historial en marketing y negocios, con experiencia en el negocio de ventas en la web a consumidores y B2B (negocio a negocio). Sus especialidades

incluyen desarrollo de marca, definición y desarrollo de nuevos mercados, estrategias y tácticas de marketing, marketing de respuesta directa en Internet, optimización del rendimiento de la inversión (ROI) en sitios web, compra de medios, desarrollo e infraestructura de equipos, creación y distribución de contenido de liderazgo reflexivo, Relaciones Públicas creativas y relaciones analíticas, así como marketing social y comunitario.

Ana BelavalAna Belaval es la reportera “por la ciudad” del noticiero

matutino de WGN, ganadora de tres premios Emmy (nominada seis veces) y ha trabajado como presentadora sustituta en el noticiero matutino y en el del mediodía, así como reportera de asignaciones generales.

En su tiempo libre, es comediante de micrófono en varios locales del área de Chicago, trabajando frecuentemente con sus colegas de la WGN, Pat Tomasulo y Mike Toomey, y en el Show de Mikey O Comedy. Belaval también es presentadora del Proyecto “Chicago Stand Up” de WTTW y recientemente fue invitada al programa “The View” de la ABC. También es autora de un blog, “Ay Mama,” basado en sus experiencias como madre, el cual actualmente presenta las reflexiones de otras siete madres.

Liza Hausman

Donna Vignocchi-Zych

Ana Belaval

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vides to the industry and particularly the educational opportunities. This will be the ninth year he has attended the former MidAm, now iLandscape, where he has taken advantage of educational panels and seminars.

When Tentinger has a little free time he likes mountain biking and other out-door activities, including working in his vegetable garden and a perennial garden that has grown into a test garden for Tentinger Landscapes.

In his work, Tentinger is focused on using industry best practices. He is proud of that. “Our customers know that we will always do things the right way,” he says.

Tentinger Landscapes, Inc.1290 Molitor RoadAurora, IL 60505(630) 913-5100www.tentinger.com

by Meta Levin

Zack Tentinger has been working in gardens since he was 12 years old. The experience led him to Purdue University and a Bachelor of Science degree in landscape architec-ture, with a minor in horticulture. It also led to the establishment of Tentinger Landscapes, Inc.

The company has grown since its inception in 2012, now offering land-scape design and construction, as well as maintenance and snow removal to both residential and commercial clients. His landscape construction clients range throughout the western suburbs, but maintenance is pretty much limited to an area bounded by Elgin, Yorkville, Naperville and Geneva.

“The year we started we went from four properties to about 30,” says Tentinger. While his design skills came in large part from his formal education, the rest of his skills – maintenance and construction – are the result of experi-ence. As a youngster, his landscape maintenance business grew until he had 25 regular customers in high school. “I’ve always enjoyed working with liv-ing things, the environment and making beautiful spaces.”

Tentinger started his company with a friend, but within two months he had enough work to hire two more full time employees. By the next year he had six full time employees and now he has 12. “I’m fortunate to have a great group of employees,” he says. “They are dedicated to the company and the end product. Combined with their experience and depth of knowledge, we are able to handle any project that we take on. They have a great passion for the industry.”

Along with his employees, Tentinger pays close attention to trends in the industry. His residential clients are inter-ested in outdoor kitchens, but fire pits continue to be popular, as well. “They want a connection between their interior environment and the exterior landscape,” he says.

They also want to use more native plants, looking not only at the aesthetic value, but also at the fact that, because they are suited to local conditions, they will last longer. Tentinger notes that using native plants is a “huge push for our company. We educate our custom-ers on their value and implement them in any way possible.” He is working toward establishing a division focused entirely on natural landscapes.

He’s also seeing a demand for more edibles mixed in with other plants in the landscape. Customers are interested not only for their visual appeal, but also because they can eat the plants.

This is a result of his emphasis on close interactions with his clients. “We stress the value of relationships,” he says. “This helps us to provide the envi-ronment that they want and need, based, of course, on their sites and the type of project.”

Because he believes in giving back to his community, Tentinger has pro-vided time and labor to offer landscape clean up and sometimes plantings to homeowners’ associations that otherwise would not have the money to get the work done.

In early 2015 Tentinger joined ILCA. “It’s something that we have been con-sidering for a long time,” he says. He was attracted by the support ILCA pro-

Member Profile

http://www.tentinger.co

Maintenance Account Manager

Schmechtig Landscapes in Mundelein, Illinois is hiring. We are looking for a Maintenance Account Manager. This position requires thorough knowl-edge of landscape maintenance and maintenance enhancement procedures; 5 years minimum experi-ence as a supervisor or foreman overseeing and maintaining high end residential properties manag-ing multiple crews; knowledge of estimating, pro-duction rates and job costing; excellent understand-ing of maintenance and horticultural practices.

Candidates must have a horticulturedegree or certificate and driver’s license with a

clean record. Landscape industry certified andbilingual in Spanish is a plus.

Please send resume to Rob Sizer: [email protected]

FIELD SUPERVISOR

Garden Prairie Organics; Northern Illinois Compost Facility is seeking for a full time position;

FIELD SUPERVISORExpectations of Position:

• Supervise and work with team in the field• Perform daily tasks in compost operation• Work in conjunction with operations

manager• Heavy equipment experience• General equipment maintenance knowl-

edge• Work around all types of moving equip-

ment• Good communication skills• Organized• Self starter• Enjoys working outside• Experience in organic recycling or mulch

operation a plus Please send resume to: [email protected]

847-963-6151 fax

Account Manager

A degree in horticulture is preferred but not required. Clean driving record is required and bi-lingual is helpful. Friendly and helpful personality is a must. 40-50 hours per week with 30-40 accounts. Very few Saturdays. Salary, vehicle, benefits, and profit sharing.

Please email resume to: [email protected]

or fax: 708-756-1122


Classified Ads

FULL- TIME ENTRY LEVEL LANDSCAPE DESIGNER

Grant & Power Landscaping, a premier contractor in the western suburb, is looking for a creative, efficient and self-motivated designer to add to our team. The ideal candidate has experience with Dynascape and some knowledge of estimating and installation procedures. Experience with Google SketchUp a plus. Prefer a degree in landscape design, horticulture or equivalent industry experi-ence. Competitive salary and benefits offered.Grant & Power Landscaping has been provid-ing outstanding service to our clients for over 35 years. As a design build firm, we specialize in custom residential designs, detailed installations and maintenance. We pride ourselves in providing a quality, full service landscaping experience.Visit our website at www.grantandpower.comPlease contact Sarah Grabowski at 630-231-0069 [email protected]

Kings Landscaping Co. is looking to hire dynamic,highly motivated individuals to our team.Kings has been a staple in the westernsuburbs of Chicago since 1959. We are in need of a Landscape Architect and Maintenance Supervisor.The positions are salaried; pay will be commensu-rate with experience and education. All Resumes should be sent directly to Noel King,CFO at [email protected]

Landscape Architect/ Sales:The qualified candidate must have the following:

Must be self-motivated and willing to work indi-vidually.

• 2-4 years of experience is preferred. Advanced

• Horticultural knowledge is desired.• 4 year degree minimum in Landscape

Architecture or related field.• The individual will need to help facili-

tate projects from initial client contact to completion.

• Project management skills are required.• Customer service skills are mandatory.• Desired Computer Skills:• Dynascape, Microsoft Office,

Photoshop, Sketch up, QuickBooks

Maintenance Supervisor/ SalesThe qualified candidate must have the following:

• Must have or be willing to obtain spray operator license

• Horticultural background• 4 year degree is required or experience

equivalent• Candidate will be supervising the mainte-

nance division• Be able to estimate and obtain new main-

tenance contracts• Candidate will be main point of contact

for clients and must be able to problem solve.

Irrigation Contractor looking for the following positions:

• Service Manager• Project Manager• Engineer/Designer/Estimator

Immediate openings. CAD drafting abilities a plus. Please send resume to:

[email protected]

HELP WANTEDHELP WANTED HELP WANTED

FOR RENT

5 ACRES HEADQUARTERS OR SATTELITE SITE

Frontage onto Square Barn Road, Algonquin, IL

With four Buildings:• Heavy Equipment Barn• Indoor Equipment Storage Area• Fertilizer & Equipment Barn • Small Equipment Barn• Plus 3 acre Gravel Parking Lot

Contact: Richard Lamkey 847-878-8228

James Martin AssociatesVernon Hills, IL

We are looking to add to our team of world-class associates. If you are an experienced:

• Designer/Salesperson• Residential Maintenance Account

Manager• Residential Maintenance Operations

Manager• Commercial Maintenance Account• Manager/Business Development

Please send resume to:[email protected]

Draftsman

Award-winning swimming pool designer/builder seeking a Draftsman to assist in the design ofOutdoor Living spaces that include swimming pools,water features and Landscape Design.Proficiency in Auto Cad, Sketch Up, Shader Light and Lumion essential. Tasks include: Drafting Master Plans, details, and base plans for 3D mod-els, 3D modeling of residential landscape projects, rendering realistic 3D images and movies from Sketchup models.

Send resume to: [email protected], or call

Mike Higgins at 847-537-2525.

Full Time Mechanic

Beverly Environmental is a South Chicago based landscaping company. We are seeking an expe-rienced equipment and truck mechanic. This is a salaried position with benefits. Please email resume to: [email protected] or call

708-516-7826


Classified Ads

Nursery ForemanA Touch of Green Garden Center located in

Homer Glen, IL currently seeks a full time, expe-rienced, and hardworking individual as Nursery Foreman to provide help to customers and staff as well as managing nursery inventory and products.

Candidates should have 2-4 years of experience and excellent communication skills. The right can-didate should have experience operating skid steer machines and a fair knowledge of plant materials as well as the ability to provide friendly and cour-teous attention to all our patrons and staff.

Founded in 1983, A Touch of Green has been on the leading edge of the Garden Center and Landscape Industry within the Chicago Metropolitan Area.

If you wish to apply, please send a resume and/or completed employment application to Sheryl Ott, Office Manager, at [email protected]. Please feel free to contact us at 708-301-2090 if you have any questions about the position.

Part Time MechanicA Touch of Green Landscaping is currently seek-ing a qualified truck and small engine mechanic. Both our landscape and garden center divisions have over 20 trucks, 8 skid steer machines and several small pieces of equipment that require maintenance and repairs throughout the year.

We offer competitive wages and benefits.Please email resume to: Jimp@atouchofgreen.

net or fax to 708-301-2782

***SOUTH BRANCH NURSERY CAREER OPPORTUNITY***

***NURSERY MANAGER****South Branch Nurseries, Inc., a sister company of Goodmark Nursery, has been in business since 1996 and is looking to expand its production for the future. Looking for a team player to manage growing operation in Union IL. Manage container growing & propagation, field production from start to finish, planning, forecasting, inventory control, budgeting and supervision of team*

Join our industry leading team! To view full job description visit us at www.goodmarknurs-

eries.com or contact Amy@ 847-487-5071.

Assistant Maintenance Superintendent

ILT VIGNOCCHI, a growing landscape manage-ment company, located in Island Lake/Wauconda, IL is accepting resumes for an Assistant Maintenance Superintendent. Responsibilities include supervision of maintenance and enhance-ment crews, assisting Account Managers with property inspections, quality control, and some customer interaction. English & Spanish fluency is required. Landscape industry experience and/or a horticultural degree is a plus. Must have a valid driver’s license. We offer competitive wages and benefits.

Please email resume to: [email protected]

HELP WANTEDHELP WANTED HELP WANTED

Landscape Architecture • Construction • Maintenance • Snow Management

www.jamesmartinassociates.com

CAREER OPPORTUNITIES JAMES MARTIN ASSOCIATES, INC.

Vernon Hills, IL & Boulder, CO James Martin Associates, Inc. is a leader in the Landscape and Snow Management industry.

We have been providing services to our customers for over 37 years.

We are seeking candidates for the following positions:

To be considered for any of these opportunities, please forward your resume and salary history to

[email protected] or call Beth at 847-876-8052.

Account Managers Designer/Sales Superintendents

Business Development


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• Premium Hardwood Mulch• Classic Mulch• Color Enhanced Mulches • Southern Shredded Bark• Safe T Mat Engineered Wood

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Bagged & Bulk Rock Salt

By Arthur P. Weiler, Inc.

Some plants — just like All-Star athletes — make everyone around them look better. What’s a plant you can use — and recommend — with confidence? We’ve asked ILCA members—who are also members of the Ornamental Growers Association of Northern Illinois — to share their thoughts on proven performers.

White Satin™birch, a Chicagoland Grows® introduction, is outright beautiful. The white satin bark, attractive foliage and yellow fall color make this plant extremely attractive for any landscape.

White Satin stands out in our yard waiting to be sold. This plant catches your eye, and most people choose it over the standard river birch due to its bright white bark.

Dr. Ed Hasselkus selected this tree from the collections at the University of Wisconsin-Madison’s Longenecker

Betula ‘Madison’ facts—

Ornamental Features

Betula ‘Madison’ — White Satin Birch

Simple, alternate, dark green leaves turn yellow in fall

Arthur Weiler, Inc.

Arthur Weiler, Inc. nursery was established in 1957 by Arthur P. Weiler, who grew up in the nursery business. Today, his son, Glenn, is president of the company. Glenn’s wife, Dr. Phaedra Weiler, is the business manager. Their son, Arthur D. Weiler, is vice president and nursery manager. The Weiler nursery grows an extensive line of trees, shrubs, evergreens, and perennials in finished sizes on 200 acres and maintains seven acres of pre-dug plants that are placed on drip irrigation and fertilized to maintain vigor and health.

Foliage


30-40’ tall with spread of 25’Size:

Satin-white, slightly peeling bark pro-vides all-season interest.

Full to partial sun in moist, well-drained (preferably acidic) soil. Tolerant of drought and poor drainage. Intolerant of salt.

Culture

Horticultural Gardens. Planted in the mid-1970’s from seed distributed by the USDA, White Satin out-survived all the other seedlings, which were lost to bronze birch borers.

In addition to being borer resistant, White Satin is extreme-ly hardy, a fast grower that transplants well, and it has a uni-form, upright pyramidal habit. What’s more, birds love to nest in this tree. When we sell one from our nursery, we have to make sure we are not going to drop unhatched eggs!

White Satin birch grows to be 30-40 feet high and approxi-mately 25 feet wide. At our nursery, we only grow clump forms, and the tree is truly exceptional.

We recommend White Satin birch, a graceful and elegant addition to any landscape.

All-Star Plants

Members of the Ornamental Growers Association of Northern Illinois will be the exclusive provider of content for the Plant All-Stars page during 2016.

The Landscape Contractor magazine January 2016

Documents

Transcript of The Landscape Contractor magazine January 2016