media kit

2013

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Consumers setting brand preferences for a lifetime

Source: National Center for Health Statistics, 2009 Marriage Licenses; The Knot Market Intelligence, 2011

Billions of dollars are spent on fashion, jewelry, travel, gifts, health, finance and beauty as millennial brides plan for their future. Reaching them at this moment is crucial, as brand loyalties are forming and spending patterns are changing—they are not only planning for their big day, but also for life beyond it.

spending for the big dayand beyond

$35B+

on the wedding day

$10B+

on registry & gifts

$6B+on

honeymoons

$4B+

on attire

$0.8B+

on stationery

$0.3B+

on beauty

$11B+

on jewelry

70 billion spent

jan6% feb

6%

mar7%

apr7%

may9%

june10%july

10%

aug10%

sept10%

oct9%

nov7%

dec7%

spending all year long

monthly distribution of weddings

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The Knot Wedding Network, consisting of The Knot and WeddingChannel, is dedicated to delivering sophisticated, fresh ideas, personalized tools and savvy advice to nearly 8 in 10 US brides as they plan one of the most important events in their lives.

Brides trust us and turn to us for help with key purchase decisions that are on display for all of their family and friends to see. Advertisers can trust we bring the consummate opportunity to connect, inspire and sell.

the #1 multiplatform branddedicated to all things weddings

Source: XO Group Inc. Member Database

digital&

mobile

weddingchannel.com

theknot.com

#1 wedding website

#1 reviews website

topsocial media& community

groups

weddings.com

#1 in local

weddings

local

bestwedding

books

national magazines

#1wedding

magazines

premium content on all platforms

Source: ComScore Jan–Dec 2012; Coremetrics, Jan.–June 2012; 2011 Real Weddings Study; The Knot Wedding Network community boards 2012

The Knot Wedding Network is the go-to place for GEMS— Girls Engaged in Massive Spending. In the most acquisitive stage of their lives, our users look to our sites for all the information and inspiration they need to plan their big day.

The Knot Wedding Network TheKnot.com WeddingChannel.com

Age 18–34 88% 88% 86%

College-Educated (4 year+) 73% 73% 73%

Employed Full-Time 73% 73% 74%

Median HHI $59,858 $59,956 $62,285

more affluent users than any other

bridal media

our brides arepassionately engaged

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love1.3 million photosviewed monthly

obsess12 minutes/sessionon TheKnot.com

connect200,000 community

posts/month

Source: ABC June 2012; Projected 2013 circulation; 2011 Real Weddings (members who read The Knot magazine)

in every issuewedding styleHot color trends and inspiration from real weddings, plus innovative ideas for bouquets, cakes, invitations, wedding favors and much more

fashion & beautyGorgeous gowns, graceful hairstyles, expert makeup advice, spa-worthy beauty tips and fabulous accessories—making the bride her beautiful best

registryStylish trends, practical picks for the home and must-haves for entertaining, plus advice from real brides on what to add to that wish list

honeymoons The hottest spots, the most romantic destinations, the coolest itineraries and the smartest advice—wherever she roams

regular featuresAsk Carley: answers to etiquette questions every bride should ask; Notebook: up-to-the-minute style ideas

who’s reading*

Average Age 28

College-Educated (4 year+) 76%

Employed Full-Time 75%

Median HHI $62,490

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the best content. the best brides

honeymoon

beauty

registry

wedding style

fashion

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winter 2013the ideas issue

highlights:• 1,000s of ideas for everything,

from the ceremony to the honeymoon

• Best real weddings of the year• Most amazing weddings from the

country’s top 10 planners• How to pull off a perfect wedding• Dresses, rings, veils and shoes• Ring buying guide

Ad close: 11/12/2012 • Materials close: 11/19/2012 • On sale: 1/21/2013

Ad close: 5/13/2013 • Materials close: 5/20/2013 • On sale: 7/22/2013 Ad close: 8/12/2013 • Materials close: 8/19/2013 • On sale: 10/21/2013

Ad close: 2/11/2013 • Materials close: 2/18/2013 • On sale: 4/22/2013

spring 2013the fashion issue

highlights:• Biggest fashion blowout of the

year—hottest trends, most beautiful dresses, special bridesmaid section, new accessories and men’s fashion!

• Special tribute to wedding fashion icons

• 100+ ways to get a luxe look, from cakes and flowers to details

fall 2013the color issue

highlights:• Prettiest wedding colors and how

to use them• Most flattering colors for

bridesmaids• Ultimate by-color

flower guide• Best makeup for every

skin tone!

summer 2013the inspiration issue

highlights:• A-list ultimate lineup of luxury

wedding pros and designers• Most inspiring wedding details

(the top 100 list)• Dream dresses and veils• Bridal beauty blowout• Honeymoon hot list (50 best)• Destination wedding special

• published 4x a year • 150,000 circulation

• 89% newsstand sales

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2013 editorial calendar

Please note: Subject to change; for issue-specific circulation numbers, please contact your sales respresentative.

PANTENEcontent integration, ad units, sponsored video and app sponsorship

Brides crave the perfect look for the wedding day – and that includes their hair! Through a unique collaboration with The Knot, Pantene was able to reach brides through content integration across our sites, mobile apps and tools, as well as make a connection through videos and community boards.

award- winning

campaign

The Knot Wedding Network offers multiple opportunities for savvy brands to reach young women during the key spending events in their lives:

• High-impact branding units

• Editorial and custom sponsorships

• Community engagement programs

• Video

• Direct emails and e-newsletters

• Sweepstakes, contests and games

• Mobile and tablet applications

make the connectionwith creative opportunities

CHASEcustom editorial content: vellum inserts and perforated “special savings” guide

Our work with Chase created a unique user experience for our brides. They were able to engage with both our content and the Chase Blueprint program through an informational sitelet, run-of-site interactive banners and polls, as well as high-imact print pieces, which brought the idea of a “blueprint” to life through the creative use of vellum overlays. This campaign positioned Chase Blueprint as an essential resource for financial planning for the wedding and beyond.

award- winning

campaign

creative recognitionfor advertising partners

beautyELIZABETH ARDEN, 2010

My Inner Bride

MIN Best of WebHonorable Mention

PANTENE, 2009Aisle Style

Communicator AwardAward of Excellence

ESTEE LAUDER, 2008Beautiful Bride

Communicator Award, MIN Integrated Marketing Award

retailMACY’S, 2011

Sip and Scan Live, The Knot Live Show

Communicator AwardAward of Distinction

WAL-MART, 2009

MIN Best of Web Communicator Award, Award of Distinction

insuranceSTATE FARM, 2009

Share Your Story

MIN Integrated Marketing AwardHonorable Mention

travelBERMUDA, 2011

Bermuda’s Perfect 10

Communicator AwardAward of Excellence

financeCHASE, 2012

Get What U Want Out of Life

Gold Midas Award

jewelryRITANI, 2011

Communicator AwardAward of Excellence

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the buzz

reaching 80 million viewersCarley Roney and The Knot editorial team are the most sought-after wedding experts in America.

• In 2012, Carley and her team reached over 80 million viewers through appearances on Today, Good Morning America, CBS This Morning, Entertainment Tonight, Nightline and more.

• In addition, the brand was seen in over 1,000 magazine and newspaper placements.

talk of the media townNewsweek “Other ‘wed’ sites aspire to be The Knot.”

Vogue “The chicest wed site in cyberspace.”

Businessweek “Don't get hitched without The Knot.”

The Wall Street Journal “It’s nearly impossible to get engaged without quickly growing addicted to TheKnot.com.”

top partnershipsFor the past 10 years, TheKnot.com has been the go-to wedding expert for the Today show’s “Today Throws a Wedding” series.

Men’s Health has partnered up with TheKnot.com to produce an annual he said/she said joint proposal survey for proposal season.

In honor of the historic legislation passed in New York in the summer of 2011 to allow same-sex marriage, The Knot partnered with a local group to create “Pop Up Chapel With The Knot,” marrying 24 same-sex couples in NYC’s Central Park.

reaching 52 million viewersWith an eye on the best products for gifts to give (and receive), WeddingChannel.com editors appear on top entertainment and news outlets, including Today, CBS This Morning, Access Hollywood Live, Forbes.com, Fox & Friends, InTouch and more.

talk of the media townThe Wall Street Journal “Rating: Platinum. Easy to use and rich in information and useful tools for helping you plan your wedding.”

Business week “WeddingChannel’s online bridal registry is the best thing since the invention of the five-tiered buttercream cake.”

Entertainment Tonight “Finding the perfect gift for a celebrity bride and groom can be a challenge. That’s where WeddingChannel.com comes in.”

Multimedia Daily “WeddingChannel takes the cake.”

top partnershipsWeddingChannel.com partnered with Us Weekly magazine to plan and promote the celebrity-inspired “Dream Wedding Contest.”

WeddingChannel.com teamed up with The Price Is Right for its first-ever wedding-themed show.

the buzz

Us Weekly

WeddingChannel.com & Us Weekly got hitched and planned and promoted a celebrity-inspired “Dream Wedding Contest.”

The Price Is Right

UsMagazine.com

Reuters.com

display page rates

# of full pages frequency discount cost per page (gross)

1 0% $31,129

3 3% $30,232

6 6% $29,333

9 9% $28,436

12 12% $27,538

Fractional rates1

1 3 $14,069

1Must run across from a P4CB. Limited number of placements. Rates effective 1/1/2013.

premium positions

unit premium cost per unit (gross)

cover 2 20% $37,416

cover 3 15% $35,919

cover 4 25% $38,912

Inserts, special units and advertorials are available. Rates effective 1/1/2013.

2013 dates

issue space close materials close on-sale date

Spring 2013 November 12, 2012 November 19, 2012 January 21, 2013

Summer 2013 February 11, 2013 February 18, 2013 April 22, 2013

Fall 2013 May 13, 2013 May 20, 2013 July 22, 2013

Winter 2013 August 12, 2013 August 19, 2013 October 21, 2013

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rates & dates

ad preparation specs• Macintosh-formatted CD-ROM or DVD• Adobe InDesign CS5 (or lower) or PDFx1a files• Scans 300 dpi (minimum) • Interior pages, c2, c3 and c4 printed at 175 line screen

please noteAll submissions must be accompanied by a contract proof for color proofing purposes.

ad size bleedwidth x depth

bleedlive area non-bleed trim

single page 8 3⁄8" x 10 3⁄4" 7 1⁄8" x 10" 6 7⁄8" x 9 3⁄8" 8 1⁄8" x 10 ½"

spread 16 1⁄2" x 10 3⁄4" 7 1⁄8" x 10" 6 7⁄8" x 9 3⁄8" 16 ¼" x 10 ½"

1/2 page 6 7⁄8" x 4 3⁄4"

1/3 page 3" x 10 3⁄4"* 2 5⁄8" x 10" 2 1⁄2" x 9 3⁄4" 2 7⁄8" x 10 1⁄2"

covers

*Required if adjacent page is companion, full-page bleed ad

materials submission

Please contact your sales representative for your assigned print contact.

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(centered per page)

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ad specifications

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for national advertising opportunitiescontact us today!

email nationalsales@theknot.com or call (917) 386-2636