THE JOSIP JURAJ STROSSMAYER UNIVERSITY OF OSIJEK,FACULTY OF ECONOMICS IN OSIJEK - CROATIA

HOCHSCHULE PFORZHEIM UNIVERSITY

INTERDISCIPLINARY MANAGEMENT RESEARCH VIINTERDISZIPLINARE MANAGEMENTFORSCHUNG VI

Osijek2010.

CONTENTS

VORWORT 11FOREWORD 12

ManagementUrban Bacher, Kathrin WolfAUTOMATISIERTE KONTOABFRAGEN UND BANKGEHEIMNIS 15

Berislav Bolfek, Biljana LoncaricBUSINESS PERFORMANCE MANAGEMENT USING MODEL FOR PROFITOPTIMIZATION 28

Sanja BosnjakHUMAN RESOURCE MANAGEMENT OF THE CITY OF VINKOVCICONTINUOUS EDUCATION AND MOTIVATION OF EMPLOYEES ASA BASIS OF SUCCESS 37

Martina Bris _TRANSSHIPMENT MODEL IN THE FUNCTION OF COSTMINIMIZATION IN A LOGISTICS SYSTEM 48

Iris BromanSTRUCTURE AND OPERATIONAL MANAGEMENT INLABORATORY ANIMAL PRACTICE 60

Gordana Dukic, Goran AndrijanicANALYSIS OF PERCEPTION OF CERTAIN EMPLOYMENTASPECTS, WORK CONDITIONS AND COMMITMENTAMONG CROATIAN MANAGERS 70

Erika Grau, Nino GrauPROJEKTMANAGEMENTNORMEN IN INTERNATIONALEN PROJEKTEN 86

Duro Horvat, NatasaTrojak, Manuela CelicMARKETING IN CONTEMPORARY ENVIRONMENT - TRADITIONALVS. VALUE-ADDED MARKETING 95

Zoran JeremicADVANTAGES OF ISTRIA REGARDING GOLF AS PARTOF TOURIST PRODUCT I l l

Marijan Kane, Masa Slabinac, Ivan KristekKNOWLEDGE IN THE FUNCTION OF ENTERPRISE MANAGEMENT 122

Maja Lamza-Maronic, Jerko Glavas, Igor MavrinCULTURAL MANAGEMENT IN THE REPUBLIC OFCROATIA - POSSIBILITIES OF DEVELOPMENT 133

Marsanic Robert, Pupavac DragoAPPLICABILITY OF INFORMATION TECHNOLOGIES IN PARKINGAREA CAPACITY OPTIMIZATION 143

Mane Medid, Mario Banozic, Mladen PancicBRANDING IMPACT ON THE ECONOMIC DEVELOPMENT OF CITIES ANDCOUNTIES - EXAMPLE BRANDING CITY OF ILOK 152

Murali MurtiTHE LUXURY PHENOMENON - THE GLOBALIZATION OF VARIETY 162

Stipan Penavin, Dubravka Pekanov Starcevic, Martina HareCRISIS AS AN OPPORTUNITY FOR OPTIMIZING COMPANIES'COST MANAGEMENT SYSTEMS 177

Mate Perisic, Neven SericTHE EVALUATION MODEL OF THE SUSTAINABLERECEPTIVE CAPACITY IN TOURISTIC LIGHTHOUSE BUIILDINGS 186

Ticijan Perusko, Robert ZenzerovicCORPORATE LOAN MANAGEMENT MODELAS THE INSTRUMENT OF BANKS' PRODUCT OPTIMIZATION 194

Svetlana Petrovi4_GLOBALIZATION OF THE CROATIAN OIL INDUSTRY 210

Ljubo DulaMODELLING OF AN NAUTICAL TOURIST PORTS BUSINESS SYSTEM (NTBS) ...222

Milan Puvaca, Dinko RosoGOOGLE TOOLS IMPLEMENTATION INTO THEPROMOTION OF WEB SOLUTIONS 236

Nikola RovisPRIORITIZED ACTIONS FOR MARKETING IMPROVEMENT:A TOOL FOR SMALL BUSINESS MARKETING PROGRAMMES 244

Zlatko Sehanovic, Giorgio Cadum, Igor SehanovicSTRATEGY FOR THE DESTINATIONAL E-MARKETING & SALES 255

Zeljko Turkalj, Ivana Fosic, Davor DujakMOTIVATIONAL COMPENSATION - A FACTOR IN STAFFTURNOVER IN RETAIL ORGANIZATIONS 264

Ulrich VossebeinPERSONALENTWICKLUNG UNDORGANISATIONSENTWICKLUNG IM PROJEKTMANAGEMENT 275

Ivica ZdrilicTHE INFLUENCE OF APPLYING THE TQM PRINCIPLE ONTHE BUSINESS RESULTS OF BIG CROATIAN COMPANIES 286

Andrew LynchOPERATIONAL DECISION-MAKING: DIFFERENCES INPRIMARY AND SECONDARY PERCEPTION 297

Josip Mesaric, Antun SundalicMANAGEMENT OF MANAGEMENT OF MANAGEMENT...AND HOWTO DEVELOP MANAGEMENT CURRICULUM 305

Nihada MujicTHE ROLE OF COMPLEXITY, UNCERTAINTY AND IRREVERSIBILITYIN SOCIAL SCIENCES AND MODELS 320

Microeconomics, Macroeconomics and Monetary EconomicsOctavian JulaPUBLIC POLICIES AND ECONOMIC CRISES 335

Igor Zivko, Zdenko Klepic, Nikola PapacTRANSPARENCY OF FINANCIAL REPORTING AS INTERNALMECHANISM OF CORPORATE GOVERNANCE IN BANKS IN B&H 350

International Economics - . _ .Besim Culahovic, Eldin Mehic, Emir AgicFOREIGN DIRECT INVESTMENT LOCATION AND INSTITUTIONALDEVELOPMENT IN IN THE MANUFACTURING SECTOR INSOUTH EAST EUROPEAN COUNTRIES 365

Hartmut LofflerBESCHAFTIGUNGSPROBLEME DEUTSCHLANDS IM ZEICHEN DERAKTUELLEN INTERNATIONALEN WIRTSCHAFTS- UNDFINANZMARKTKRISE 381

Alexander Moheit, Dirk WentzelFINANCIAL CRISIS 2008 AND THE STABILITY PERFORMANCE OFEASTERN EUROPEAN EU MEMBERS AND GREECE: CHALLENGESFOR THE STABILITY OF THE EURO 406

Josip RomicINVESTMENT INCENTIVE POLICIES TOWARD ATTRACTINGFOREIGN DIRECT INVESTMENTS: THE CROATIAN EXPERIENCE '. 445

Mladen VedrisECONOMIC RECOVERY: POSSIBLE SOLUTIONS WITHINA NATIONAL ECONOMY 456

Financial EconomicsZuzana Gallova, Daniel StavarekMODELING OF CAUSAL RELATIONSHIPS BETWEEN FOREIGN DIRECTINVESTEMENT, EXPORT AND ECONOMIC GROWTH FOR SLOVENIA 489

Branko Made, Hrvoje Serdarusic, Maja VretenarMANAGING NON-INTEREST INCOME AS PART OFBANK BUSINESS STRATEGY 499

Izabela Pruchnicka-GrabiasSOVEREIGN WEALTH FUNDS - THE ACTIVITY AND ITSCONSEQUENCES FOR THE GLOBAL ECONOMY 510

Jasmina SelimovicACTUARIAL ESTIMATION OF TECHNICAL PROVISIONS'ADEQUACY IN LIFE INSURANCE COMPANIES 523

Dominika Crnjac MilicPOISSON PROCESSES AND COMPOUND POISSON PROCESSES IN INSURANCEMANAGEMENT 534

Public EconomicsFlavius Rovinaru, Mihaela Rovinaru, Liviu DeceanuELECTORAL CYCLES IN ROMANIA. CASE STUDY: THE INFLUENCES ONEMPLOYMENT INDUCED BY MACROECONOMIC GOVERNMENTALECONOMIC POLICIES 545

Boris SabattiINSTITUTIONAL SUPPORT SYSTEM IN ISTRIAN COUNTY AS AFACTOR OF REGIONAL DEVELOPMENT MANAGEMENT 556

Ivana BarkovicECONOMIC FREEDOM AS PRECONDITION FOR ECONOMICPROSPERITY: CROATIAN EXPERIENCE 566

Boris Cmkovic, Zeljko Pozega, Ivo MijocANALYSIS OF •CROATIAN PRIVATIZATION FUND PORTFOLIO 580

Davor CuticMINISTRY OF DEFENSE BUDGET IN THE CONDITIONS OF RECESSION 591

Slobodan Stojanovic, Ivan PenavaMUNICIPAL BONDS AS A SOURCE OF REVENUES FOR BUDGETS OF LOCALGOVERNMENTS IN CROATIA 608

Health, Education and WelfareMario Bajto, Igor AlfirevicAPPLICATION OF "DOUBLE PYRAMID OF THE LEADERSHIP"AND "QUALITY CIRCLES" IN HEALTH CARE FACILITIES 621

Legcevic JelenaDETERMINANTS OF SERVICE QUALITY IN HIGHER EDUCATION 631

Zoran PandzaLIFELONG LEARNING IN CROATIA:CHALLENGES AND PERSPECTIVES 648

Josip ZuparicCROATIA, KNOWLEDGE SOCIETY AND PERSPECTIVEOF STATE EMPLOYEES 662

Kata IvicKNOWLEDGE ECONOMY - CHANGE MANAGEMENTIN HIGHER EDUCATION 674

Law and EconomicsRenata Peric, Emina Konjic, Nikola MijatovicTAX EXEMPTION AND TAX RELIEF IN PROFIT TAX SYSTEMOF THE REPUBLIC OF CROATIA 687

Oliver RadolovicHOTEL GUEST'S PRIVACY PROTECTION IN TOURISM BUSINESS LAW 699

Vjekoslav PuljkoNEW SOLUTIONS OF THE EUROPEAN PRIVATE INTERNATIONALLAW IN THE FIELD OF INSURANCE CONTRACTS 709

Business Administration and Business Economics * Marketing * AccountingComiati Raluca, Plaias loanTHE IMPACT OF CONSUMERS ATTITUDE TOWARDADVERTISING ON PRODUCT ATTITUDE 727

Dario Dunkovic, Durdica Juric, Tereza NikolicMARKETING ASPECTS IN STRATEGIC MANAGEMENT ACCOUNTING 739

Dinko Jukic, Bozica Dunkovic v _ ..BRANDSPHERE: EXPECTED VALUE VS COGNITION VALUE 751

Marcel C Pop, Lacramioara Radomir, Andreea I. Maniu,Monica M. Zaharie, Andrei M. ScridonSTRENGTHENING BANK MARKET PRESENCE BY MONITORINGCLIENTS'_SATISFACTION WITH DISTRIBUTION CHANNELS 764

Thomas Cleff, Lena Fischer, Nadine WalterTHE PROVINCIALISM OF GLOBAL BRANDS AN EMPIRICAL ANALYSIS OFBRAND EQUITY DIFFERENCES IN MEXICO AND GERMANY 776

Kasim Tatic, Merima CinjarevicRELATIONSHIP BETWEEN ENVIRONMENTAL CONCERN AND GREENPURCHASING BEHAVIOR '. 801

Boris Marjanovic, Klaudio TominovicORGANIZATIONAL STRUCTURE IN THE FUNCTION OF CREATIONOF ADDED VALUE 811

Bodo RunzheimerINTERNATIONALIZATION OF GERMAN ACCOUNTING - DO FAIR-VALUEVALUATIONS LEAD TO A HIGHER QUALITY FINANCIAL REPORTING? 820

Markus HafeleDIE ABSCHLUSSPRUFUNG DEUTSCHER UNTERNEHMEN IMZEICHENDERWIRTSCHAFTSKRISE 843

Ishak MesicINTENSIVE PROCESSES OF RETAIL INTERNATIONALIZATION 856

Zdenko SegetlijaINFORMATION TECHNOLOGY IN THE STRATEGYOF A RETAIL COMPANY 866

Sasa Vujic, Slobodan VujicMANAGERS' MOTIVES FOR TRANSFORMATION OF NON-PROFITORGANIZATION INTO A FOR-PROFIT ORGANIZATION ON THEEXAMPLE OF MICROCREDIT ORGANIZATION 877

Laszlo SitanyiHUNGARY AND THE NEIGHBOURING COUNTRIES' INNOVATION POSITIONBASED ON EUROPEAN DATA 887

Liana Stanca, Cfistina Felea, Ioana Pop, Chis Sebastian,Horea Grebla, Lacurezeanu Ramona, Buchmann RobertMATHEMATICAL MODEL OF OPTIMIZING DECISION MAKING FORWORK FORCE INTEGRATION IN THE KNOWLEDGE SOCIETY 928

Economic Development, Technological Change, and GrowthSanela Ravlic, Ivana ZelenkoPROJECTS FOR PRE-ACCESSION EU FUNDS AS ACONTRIBUTION TO THE DEVELOPMENT OF CROATIAN 941

Drazen BarkovicCHALLENGES OF INTERDISCIPLINARY RESEARCH 951

Urban, Rural and Regional EconomicsVladimir Cini, Natasa DrvenkarEUROPEAN UNION TRIPLE HELIX MODEL OF "THE NEW INDUSTRY" 963

Dula Borozan, Anita Frajman-JaksicREGIONAL ECONOMIC DISPARITIES AND CIVIL SOCIETY:EVIDENCE FROM CROATIA 976

Goran Marijanovic, Drazen Cucic, Gabrijela ZalacROLE OF DEVELOPMENT AGENCIES IN THE REGIONAL DEVELOPMENT OFTHE REPUBLIC OF CROATIA 990

Bemadett Galosi-Kovacs, Norbert Pap, Zsuzsanna M. Csaszar, Peter RemenyiENVIRONMENTAL DEVELOPMENT PROBLEMS IN THE MOSTDISADVANTAGEOUS HUNGARIAN MICRO-REGIONS 1001