THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an...
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THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS Mr Andrea RAZETO Vice President of UCINA Vice President of ICOMIA 2018 TAIWAN INT’L BOAT SHOW 16 MARCH 2018
Transcript of THE INTERNATIONAL BOATING INDUSTRY MARKET TRENDS · 3 In some geographical areas boating is an...
THE
INTERNATIONAL
BOATING
INDUSTRY
MARKET
TRENDS
Mr Andrea RAZETO Vice President of UCINA
Vice President of ICOMIA
2018 TAIWAN INT’L BOAT SHOW
16 MARCH 2018
1.
BOATING INDUSTRY
FACTS AND FIGURES
3
In some geographical areas boating is an immensely popular
activity:
100 million boaters in the US and Canada
36 million boaters in Europe
5 million boaters in Australia
Global fleet of 30 million boats (90% < 8m)
25 000 marinas
Effects in industry
100 000 direct companies (primarily SMEs)
1 million direct employees
More than 45 billion euro in manufacturing turnover
BOATING IS AFFORDABLE FOR A MAJORITY OF MIDDLE INCOME EARNERS
The glamourous luxury segment only represents 2% of the industry in volume terms
THE RECREATIONAL BOATING WORLD
The basic figures
THE MARINE INDUSTRY IN THE MATURE MARKETS
A long and complex supply chain
BOATBUILDING + REFIT BOATING TOURISM + SERVICES
MAINTENANCE + REPAIR MARINE EQUIPMENT
THE MARINE INDUSTRY IN THE MATURE MARKETS
A long and complex supply chain
Extensive indirect economic contributions from highly varied
supply chain and array of services related to recreational boating
2 examples from 2 different studies:
ITALY: For every 1 job in the core
boating manufacturing, further 7,4 jobs
are supported in the wider boating economy.
UK: The total economic contribution of boating tourism in terms of
Gross Value Added (GVA) is 14 times larger than the core boating
tourism industry.
2.
THE GLOBAL
BOATING INDUSTRY
MARKET
THE GLOBAL BOATING INDUSTRY MARKET
Key figures
100 000 direct companies (primarily SMEs)
1 million direct employees
More than 45 billion euro in manufacturing turnover (>20 for new boats)
3 leisure marine manufacturing segments + boating tourism sector
YARDS + EQUIPMENT + ENGINES MARINAS + SERVICES
TRADITIONAL, DEVELOPING AND EMERGING BOATING MARKETS
RUSSIA
GULF
BRASIL
SOUTH
AFRICA
CHINA
SOUTH
AMERICA
INDIA +
SRI LANKA
SOUTHEAST
ASIA
SOUTH KOREA
NORTH
AMERICA +
CARIBBEAN
EUROPE
AUS +
NZ
JAPAN
TAIWAN
COMPANIES CONCENTRATION MIN MAX
THE BOATING INDUSTRY
Yards localization in the two main manufacturing areas
source: Orbis database, 30.12 code Year 2015 (or 2014 if n/a)
COMPANIES CONCENTRATION MIN MAX
source: Orbis database, 30.12 code Year 2015 (or 2014 if n/a)
THE BOATING INDUSTRY
Yards localization in the two main manufacturing areas:
Focus on EUROPE
THE BOATING INDUSTRY
Geographical localization of the boatbuilding companies by turnover
source: Orbis database, 30.12 code Year 2015 (or 2014 if n/a)
3.
EXPORTS IN THE
BOATING INDUSTRY
MARKET
0
500
1,000
1,500
2,000
2,500
3,000
M$
Italy The Netherlands Germany UK USA
BOATING INDUSTRY EXPORT
Global export trends in boat production (M$)
source: ITC and UN-Comtrade HS 2012 classification, 890392 code
I
NL
D
UK
US
Rank Country Inflatables Sailboats Inboard Outboard TOTAL
1 Italy 54,8 41,7 1.793,7 35,9 1.926,1
2 The Netherlands 5,0 252,7 1.571,4 15,2 1.844,2
3 Germany 5,0 154,4 1.234,4 16,0 1.409,8
4 US 13,2 41,6 610,4 656,0 1.321,3
5 France 25,6 594,5 488,1 27,4 1.135,7
6 UK 19,0 90,0 871,5 12,1 992,7
7 Mexico 3,8 0,0 509,3 31,0 544,1
8 Poland 4,7 14,0 53,0 301,1 372,9
9 China 123,3 10,8 31,0 136,0 301,1
10 Finland 0,01 88,4 103,7 71,8 263,9
BOATING INDUSTRY EXPORT
2016 global export in boat production (M$)
source: ITC and UN-Comtrade HS 2012 classification, 8903 codes
BOATING INDUSTRY EXPORT
Opportunities and barriers
Opportunities:
Disclosing new markets and new customers
Showing new types of products to traditional customers
Market recovery leads to a demand increase
Competition on price or quality
Importance of boat shows and B2Bs
Barriers:
Well-settled competitors
Different boaters’ habits and sea/weather environments
Technical standards, regulations and certification
Tariffs and import taxes
Trade red tape and distribution
Transport costs and boat show participation
4.
A GLANCE AT
SUPERYACHTS,
AN EXCELLENCE
OF THE
BOATING INDUSTRY
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DESIGN + TECHNOLOGY + MATERIALS + INTERIORS
+ HIGHLY SKILLED MANPOWER
BUILDING SUPERYACHTS
The formula for excellence
Top boatbuilding know-how
Sophisticated customization
Superb design
Unique style in the interiors
THE GLOBAL SUPERYACHT ORDER BOOK (>24m)
Top building yards, 2018
source: Boat International 773 SY on order in 2018
Top 5 building countries: Italy (353), Turkey (75), Netherlands (65), Taiwan (61), UK (55)
Top 3 builders are Italian
1900
3400
5200
5900
1997 2007 2017 2022
source: The Superyacht Group
THE GLOBAL SUPERYACHT FLEET (>30m)
Growth trends
constant
growth
5.
BOATING INDUSTRY
MARKET TRENDS
source: ICOMIA International Council Of Marine Industries Associations
MARKET TRENDS FIRST SEMESTER 2018
The World
source: ICOMIA International Council Of Marine Industries Associations
MARKET TRENDS FIRST SEMESTER 2018
Europe
THE BOATING INDUSTRY
Future trends in the global market
After a constant growth, the 2008 global crisis suddenly hit the sector
Many manufacturing countries registered turnover drops over 60%
and 50% decline in new boat registrations
Recovery in the US market since 2011 and in Europe since 2015
The positive signals from the operators and from the boat shows
show a structural improvement in all the traditional markets
source: ICOMIA International Council Of Marine Industries Associations
AVERAGES 2-3 YEAR INDUSTRY OUTLOOK: 2013-2017
ICOMIA’s annual mid-2017 survey of MIAs, representing 24
countries
Progression in industry sentiment from 2013 to 2017
The most recent responses show the highest average
assessment (+1.04) received from MIAs in 5 years
Thank you
Andrea RAZETO
