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The Intelligence of the

Online Media Mix

October2011

Buying

Decision

I heard about the Brand

I have a positive Brand attitude

I interacted with the Brand

I interacted with the sales force

I need the product/service

I buy

Buying

Decision

Online Product

I heard about the Brand Display advertising

PBT, Video advertising

I have a positive Brand attitude

Branding projects

Contextual communication

I interacted with the Brand Social media, applications, games

I interacted with the sales force

CPC traffic sources

I need/search the product/service

SEM/SEO

I buy All

Buying

Decision

Online Product Mobile

I heard about the Brand Display advertising

PBT, Video advertising

Mobile Display

I have a positive Brand attitude

Branding projects

Contextual communication

Mobile branding

Contextual

I interacted with the Brand

Social media, applications, games

Applications, games

I interacted with the sales force

CPC traffic sources Click to receive info

Coupons, samples

I need/search the product/service

SEM/SEO Mobile search

click to buy

I buy All All

Thank You

Calin Rotarus

Calin.rotarus@arbointeractive.ro