The Influence of Color: Using Color to Inspire Consumers - Ann Hanson- 3/11/15
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Transcript of The Influence of Color: Using Color to Inspire Consumers - Ann Hanson- 3/11/15
TREND INFLUENCE ON COLOR & DESIGN
Culture, geography, and generations drive trend
Global events – milestones and anniversaries
Real events can get in the way of forecasts!
EVENTS & ENTERTAINMENT Rio de Janerio 2016 Summer Olympics; SS Titanic II takes to the seas
Elections in USA and other major Western countries
Anniversaries for QEII, Irish independence, and Star Trek
EVENTS & ENTERTAINMENT Space themed movies predominate
Super heroes extend box office success and build new franchises
Comfort seeing familiar characters fight for right
70!
CONSUMER & GEOPOLITICAL DYNAMICS
Baby Boomers
start to turn 70;
youngest at age 50
Consumers have lost faith in
government, business, brands,
infrastructure
Crowdsourcing &
grassroots funding
enterprise drivers
China overtakes USA as global
purchasing power leader
CMG members forecast future colors and design trends
Interested? Please join us!
Regional Chromazones: April 28 – Cleveland
June 16 - Chicago
August 28 – Grand Rapids