The Indian Elections and The Slogan Wars
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Transcript of The Indian Elections and The Slogan Wars
INDIAN ELECTIONS AND THE SLOGAN WARS
CASE STUDY
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INTRODUCTION
This year’s Indian election 2014
saw many well framed, catchy
slogans which created huge
impact on the voters, which
money was not able to buy.
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We have seen both positive and negative impact of
slogans on the masses in the past. However, this year we saw new heights in this slogan war.
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In 2014, we witnessed a whole new edge of how slogans can help in
boosting a candidate’s image. The best example would be the
slogan,’Abki Baar Modi Sarkar’ (Modi for PM) used by BJP for promoting
Narendra Modi.
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The marketing campaigns carried out this year by different political parties
have been very interesting. This E-book is an exploration of the marketing
campaigns carried out by various parties and their analysis.
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