The impact of seasonality on consumer behaviour
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The impact of seasonality on consumer behaviour June 2013
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Transcript of The impact of seasonality on consumer behaviour
The impact of seasonality on consumer behaviour June 2013
Our Purpose
“To make it more likely that people will buy from our clients than anyone else”
Core Service Offering to Retailers:
Retail Consulting Online Marketing
Online Technology
Consumer device usage
70% Share 13% Share 17% Share
0%
2%
4%
6%
8%
10%
12%
14%
16%
18%
£-‐
£200,000
£400,000
£600,000
£800,000
£1,000,000
£1,200,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
Conversion
Rate
Revenu
e
Revenue CR
Consumer buying trends
7%
8%
9%
10%
11%
12%
13%
14%
15%
£3,400,000
£3,600,000
£3,800,000
£4,000,000
£4,200,000
£4,400,000
£4,600,000
£4,800,000
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Conversion
Rate
Revenu
e
Day
Revenue CR
0%
2%
4%
6%
8%
10%
12%
£-‐
£200,000
£400,000
£600,000
£800,000
£1,000,000
£1,200,000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Conversion
Rate
Revenu
e
Hour
Revenue CR Average CR
£-‐
£50,000
£100,000
£150,000
£200,000
£250,000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Revenu
e
Hour
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Christmas consumer behaviour
Consumers consider before purchasing
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
£-‐
£50,000
£100,000
£150,000
£200,000
£250,000
£300,000
£350,000
£400,000
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31
% Total Reven
ue
Revenu
e
Time Lag (;me between winning and sale click)
PPC Toys -‐ Time to Buy
Revenue
Percentage Total Revenue
Consumer behaviour isn’t predictable
0%
1%
2%
3%
4%
5%
6%
7%
8%
0
2
4
6
8
10
12
14
16
18
20
Conversion
Rate
Maxim
um Tem
perate
High Temp Conv Rate
Weather impacts consumer purchase Camping Conversion rate
Thank you
