Prologue: the phone of the next month.

Have you ever heard ‘The phone of the next month’?

Factor 1.iphone hasn’t launched in Korean market yet. However, it is already a hot issue in Korea. There are more than 300 internet communities about iphone in Daum and Naver.

Factor 2. Approx. 76000 news per month

- Searched by Google -

Hasn’t launched in Korea yet Massive amount of news

How iPhone influence the Korean mobile communication market?

Presentation Designed by JK

Chapter 1. What is iPhone?

The most popular smart phone in the world

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What is iPhone? ; 3 devices in one

With the, you can make a call

simply by tapping a name or

number in your contacts or

favorites list, your call log, or

just about anywhere.

Multi-Touch interface on iPhone

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What is iPhone? ; 3 devices in one

Wide Screed iPod

iPhone includes the iPod, the

most popular MP3 player in the

world. It shows off your content

- music, movies, TV shows, and

more - on 3.5 inch display

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What is iPhone? ; 3 devices in one

Mobile Internet device

iPhone uses fast 3G and Wi-Fi

wireless connections to deliver

rich HTML email, Maps with GPS,

and Safari

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What is iPhone?

iPhone was selected as ‘The best invention of 2007’ by TIME.

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0.15

0.3

0.45

0.6

Jun ‘06 Jan ‘07 Jul ‘07 Jan ‘08 Jun ‘08 Dec ‘08 Jun ‘09

RIM/Blackberry Palm Apple

Future Smart Phone buyers- Percentage of respondents planning on buying a smart phone over next 90 days -

iPhone is getting more popular

Chapter 2. So, why iPhone is that popular?

1. Design

Simple,

but SEXY

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It changed the trend of mobile from function to design.

iPhone is not only simple, but also REFINED

* One-button design* Stainless-Chrome material* Bar-typed design

1.Attractive Design

2. User Interface

Easy and COOL

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2. Convenient User Interface

* Static electricity touch sys.* No delay* Just 4 ways to operate iphone : Flick. Drag, Long tap, Multi-touch

Easy and convenient Graphic User Interface

It provides the ideal GUI(Graphic User Interface) for the user.

3. Infinitive expandability

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Apps for sports

Apps for travel

Apps for car

Apps for cook

Apps for health

Apps for games

3. Various application program

Numerous amount of Apps in App store

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People can develop their own App

iPhone developer’s kit Apple’s test Distribution

* Countless Apps for every objectives.* iTunes store’s(World No.1 music store) powerful network effect

People can buy not just a mobile phone, but also ‘iPhone Network’.

3. Various application program

Wireless Internet

Internet Modem

3. Real wireless Internet

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* GPS & Navigation * Web Chat * Internet Tethering, Web surfing

4. Wifi

It offers a real-convenient Internet connection and usage

4. Because it’s Apple!

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4. Apple’s loyal customers

Apple’s has very loyal customers who are dying to buy apple’s product.

Chapter 3. How will iPhone change Korea?

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iPhone’s official launching in Korean Market

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1. Mobile Communication IndustryAs soon as iPhone has launched, free Wifi will be a trend in Korean market as well.

Because of iPhone’s free Wi-fi tech, mobile communication companies’ will have a hard time

<KT’s mobile data service cost>

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2. Mobile phone manufacturing Industry

They will put WIFI and try to develop a Smart phone to compete with iPhone

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3. Mobile service and Contents

iPhone already drives the development of Korean application store

SKT’s Tstore

<KT’s Show store(Planning)>

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3. Mobile service and Contents<Jump of Contents service companies’ stock price>

iPhone also drives the investment on the mobile contents industry.

Conclusion

It’s NOT just a mobile.

It’s a driver of new ubiquitous society for

the world, include Korea.

Thank you for your listening.