The Impact of Entertainment Media Violence on

Children and FamiliesMichael Brown

Types of Violence in the Media

• Violence with a weapon• Violence without a weapon• Crashes and explosions• Verbal violence

• By the time the average American child graduates from elementary school, he or she will have seen more than 8,000 murders and more than 100,000 other assorted acts of violence (e.g., assaults) on network television (American Psychological Assocation,1992

National TV Violence Study (1996-1998) 8,000 hrs of TV analyzed

• 60% of programs were violent.• "Good" characters perpetrated nearly 40% of

the violent acts.• 40% of the violent acts perpetrated by "bad"

characters went unpunished.

National TV Violence Study (1996-1998) 8,000 hrs of TV analyzed

• 75% of the perpetrators showed no remorse.• Over 50% of the victims showed no pain or

suffering.

National TV Violence Study (1996-1998) 8,000 hrs of TV analyzed

• 35% of victims experienced unrealistically low levels of harm.

• 15% of the violent programs portrayed long-term consequences (e.g., to the victim’s family).

• 50% of the violent scenes were lethal, 40% were portrayed as humorous.

What makes observational learning more likely?

• Repeated exposure is the #1 factor!

• However, the effects of media violence may be increased or decreased by:

• Characteristics of the individual viewer and the environment

• Characteristics of the media presentation and how the viewer perceives it

Individual and EnvironmentalRisk Factors

• Age: Media violence affects kids 2-11 the most• Gender: Media violence affects both boys and

girls• Family: Co-viewing, discussion, and anti-

violence norms reduce effect• Cultural and gender role norms: Can reduce or

increase effect

Individual and EnvironmentalRisk Factors

• Existing Aggressiveness: Media violence affects aggressive and non aggressive kids

• Intellectual ability: Media violence affects both high and low IQ kids

• Social class: Media violence affects upper and lower class kids, but lower class kids watch more media violence

Characteristics of Program that Affect Risk

• Identification with aggressor: Effects are larger for violent behaviors committed by charismatic heroes with whom the viewer identifies

• Perceived realism of aggression: Effects are larger when violent shows are perceived as telling about life like it really is

Characteristics of Program that Affect Risk

• Consequences of aggressive act: Effects are larger when aggressor is rewarded” for his/her actions

• Justifiability of aggressive act: Effects are larger when aggression is portrayed as justified

• Attention to scene: Effects are larger when viewer’s attention is riveted on scene

Fifty Years of Studies

• “… it is clear to me that the causal relationship between [exposure to] televised violence and antisocial behavior is sufficient to warrant appropriate and immediate remedial action… … there comes a time when the data are sufficient to justify action. That time has come.”

• --Jesse Steinfeld, Surgeon General of the

• United States, March 1972