IDM B2B CONFERENCE 2012NEW WORLD, NEW VALUES, NEW ORDER

Objectives

• Show that The IDM is part of the new world

• Develop conversation in social channels around the event

• Create centralised social content hub

Strategy for Content Creation

Social Curation

Posts Opening up the

IDMWhat is the makeup of the new world and new values?

Posting conversations and discussions around the topics prior to

the event

4 – 8 Bloggers with

4 subjects that will cover not

only blog posts but also social conversation

pieces

The Making of the B2B Conference

Social Curation

• Create some discussions and publish via social channels

• Capture all discussion and comments• Use key speakers to drive conversation• Drive people to discussions in an email

communications

Creating conversation

• Approaching #Commschat specifically around the one of the subjects, lead by B2B Council

• Asking specific questions in the Answers section of Linkedin and the Group

Topics of conversations & blogs

We-volution

• Opening up the business• Less sell• How can we help to

solve your problem• How can you help us

solve our problems• Loosing control of the

message and participating in the conversation

Mobile B2B

• By 2013, Gartner predicts mobile phones will overtake PCs as the most common Web access device worldwide.

• Delivering on multiple screens• The value add that should be

delivered using mobile– More tools less messaging

• SoLoMo are some of the most engaged people on the planet

Agile Business & Marketing

• Nokia's CEO said, their competitors are cranking out devices faster than "the time that it takes us to polish a PowerPoint presentation.

• With the world consistently changing around us, agile planning is key.

• More iterative approach of test, assess and execute is the only method of staying current

• In a realtime world we need to look at real world messaging

Behavioural marketing

• Big Data & gamifaction 2 big buzz words from 2011 and still very relevant today

• What are businesses doing to take advantage of their consumer / client behaviours

• How can it be used and part of your acquisition, retention and engagement programs

The Making Of

• With each meeting, planning session, discussion with speakers, partners and sponsors create some content for the social space• Voxpop of a successful meeting the outcomes

and actions• Tweet from the sponsor (relevant to the

subject matters)• Opinion from the speakers (working on

presentations or initial thoughts)• Emails to and from the organisers• Let people see how the conversation happens

• http://hawksey.info/tagsexplorer/?key=0AlbT8C9QxWxmdHZzVC00d0FZMTF2VG94N3dIb1AzY0E&sheet=oaw

At The event

• Tweeting #idmb2b• Vox Pops• Silverpop

The Final Execution

• Moving on from a PDF• More of a live shareable experience• Collated Tweets from #’s, emails, presentations,

questions and answers, videos and blog posts – as it happens all in one place

Volunteers

• Blog posts around the subjects• Video based on the subjects• Asking questions (linkedin)• #commschat• Promoting #idmb2b