The i-graduate ICEF Agent Barometer 2015...ICEF Established in 2007, the ICEF Agent Barometer has...

The i-graduate ICEFAgent Barometer 2015

All materials strictly copyright © i-graduate 2015

2

Established in

2005In Over

1400Institutions

Across

30Countries

Feedback from over

2.3 MillionStudents

About i-graduate


tribalgroup.com

i-graduate.org

obhe.ac.uk

3All materials strictly copyright © i-graduate 2015

• Benchmarking student and stakeholder perceptions• Establishing a global standard for the student experience• Comparative insight to encourage institutional enhancement• Opinion data as a performance metric


i-graduate - Benchmarking and Comparative Insight

The global benchmark for the student experienceImplemented by the world’s best universities

Established in

2005Implemented by

1400institutions

Used in

30countries

Feedback from over

2.3 millionstudents

i-graduate Chairman: Professor Sir Drummond BoneMaster, Balliol College, University of Oxford

Former Vice Chancellor, University of LiverpoolFormer President, Universities UK

i-graduate - Benchmarking and Comparative Insight



i-graduate: 2015 – Market Leading Insight

http://www.ku.dk/englishhttp://en.aau.dk/http://www.tlu.ee/?LangID=2

Online survey developed in partnership by i-graduate & ICEF

Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 9 years

The 2015 study ran for 3 weeks during October

Overall 1,671 agents responded from 110 countries

The i-graduate ICEF Agent Barometer


Today’s focus…


AgentProfile

Scope of Activity

Placements

Student Concerns

Destination attractiveness

ICEF Agent Barometer

Marketing

Recruitment/Management

Best Study Destination


Survey front page


Survey: Incentives

12

Summary of agent demographics


1,671 agents responded from 110 countries

10%

9%

6%

6%

4%

3%

3%3%

3%3%3%3%2%

2%2%

2%2%

34%

India Brazil

Nepal Russia

Pakistan Turkey

Nigeria Colombia

Spain Ukraine

UK Vietnam

Canada China

Australia Mexico

Italy Other

In which country is your office located?

13

Approximately how many institutions does your company represent?

Institutions represented


18

288 286

197

112124

104

60 53

19

47

283

0

50

100

150

200

250

300

350

1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than100Base No: 1,591

36% of agents represent between 2-20 institutions

18% of agents represent over 100 institutions

14

How many students have you sent in the last 12 months?

Total students placed


7% 7% 7%6% 6%

22%

19%

9%

4%3%

6%

3%

2%

0%

5%

10%

15%

20%

25%

Base No: 1,364

15

Contracts with institutions


Do you have contracts in place with the institutions you work with?

Base No: 1,064

74%

22%

2%

1%

Yes, always

Yes, sometimes

No

Don't know

17

For which programmes do you recruit students?

Programme levels


9%

20%

24%

30%

31%

51%

54%

54%

55%

57%

62%

62%

74%

77%

80%

0% 20% 40% 60% 80% 100%

Other

University: Distance Education/Online Learning

Work & Travel Programs

Internships

Work & Study Programs

Vocational Diploma/Further Education

Secondary and High School

Certificate/Foundation

Pre-Masters/Postgraduate Qualifying Program (PQP)

Diploma

University: Foundation

MBA Programs

University: Graduate/Postgraduate

University: Undergraduate

English Language Programs

Base No: 1,699

18

What types of language courses do you place students in?All materials strictly copyright © i-graduate 2015

Types of language courses

4%

5%

14%

15%

18%

20%

21%

29%

45%

55%

65%

82%

0% 20% 40% 60% 80% 100%

Other

TOIEC preparation

Language for teachers

Language for High School

Cambridge exams preparation

Group study tour

Language plus another subject

TOEFL preparation

Business/Professional language

IELTS preparation

Language for academic purposes

General language

Base No: 991

20

How many students have you sent in the last 12 months?All materials strictly copyright © i-graduate 2015

Number of students placed in the last 12 months:5 year trend data

2014 2013 2012 2011 2010297,488 360,065 328,877 237,734 210,615 239,915

Schools 16,202 39,419 26,523 12,500 11,056 17,554Vocational Education 9,546 16,259 15,978 15,646 12,346 14,782Foundation 8,811 16,080 11,189 12,489 7,084 8,627Undergraduate 32,692 42,923 31,575 33,347 20,073 27,643Graduate/Postgraduate 40,386 46,461 35,879 31,895 19,005 25,228MBA Programmes 11,678 13,209 21,835 8,031 5,721 8,757Work & Travel 20,217 21,861 1,006 19,296 24,354 25,688Language Courses 148,690 145,115 161,402 104,530 No data No data Distance education/Online learning 1,505 1,165 12,780 No data No data No dataWork & Study Programmes 7,761 17,573 10,710 No data No data No data

Number of placements

Total2015

Sheet1

Number of placements

201520142013201220112010

Total297,488360,065328,877237,734210,615239,915

Schools -116,20239,41926,52312,50011,05617,554

Vocational Education -19,54616,25915,97815,64612,34614,782

Foundation -18,81116,08011,18912,4897,0848,627

Undergraduate -132,69242,92331,57533,34720,07327,643

Graduate/Postgraduate-140,38646,46135,87931,89519,00525,228

MBA Programmes -111,67813,20921,8358,0315,7218,757

Work & Travel -120,21721,8611,00619,29624,35425,688

Language Courses1148,690145,115161,402104,530 No dataNo data

Distance education/Online learning 11,5051,16512,780 No dataNo dataNo data

Work & Study Programmes -17,76117,57310,710 No dataNo dataNo data

Sheet2

Natural Sciences8%

Medicine/Healthcare14%

Media-related studies20%

Social Sciences22%

Engineering22%

Hospitality/Tourism32%

Computer Sciences35%

Business-related studies85%

Natural SciencesMedicine/HealthcareMedia-related studiesSocial SciencesEngineeringHospitality/TourismComputer SciencesBusiness-related studies8.1652257444764648E-20.140249759846301640.195004803073967340.218059558117195020.221902017291066290.32180595581171950.348703170028818450.85014409221902021

21

Which degree levels are most interesting for online learning in your agency?All materials strictly copyright © i-graduate 2015

Degree levels of interest for online learning

Base No: 991

19%

27%

37%

47%

48%

0% 10% 20% 30% 40% 50% 60%

Postgraduate research degrees (PhD, DPhil)

Foundation Degrees

Undergraduate degrees (BA, BSc, etc.)

Postgraduate taught degrees (MA, MSc.)

MBA's

22

Which subject areas are most interesting for online learning in your agency?All materials strictly copyright © i-graduate 2015

Subject areas of interest for online learning

Base No: 1,024

6%

8%

14%

20%

22%

23%

33%

35%

86%

0% 20% 40% 60% 80% 100%

Other

Natural Sciences

Medicine/Healthcare

Media-related studies

Social Sciences

Engineering

Hospitality/Tourism

Computer Sciences

Business-related studies

24

How many students have you sent in the last 12 months?All materials strictly copyright © i-graduate 2015

55%52%

50%47%

40%40%

39%40%

37%35%

33%35%

31%31%

29%27%26%

21%23%22%

20%15%16%16%16%16%

14%

22%19%

17%15%

14%13%

13%10%

9%10%

11%6%

10%9%

8%9%

7%10%7%

6%8%

12%7%

7%6%

5%7%

23%30%

33%38%

46%47%48%

50%54%

55%55%

59%60%61%

63%64%

67%69%70%

71%72%

74%76%77%78%

79%80%

0% 20% 40% 60% 80% 100%

Indonesia (133)Hong Kong SAR (149)

Thailand (139)Philippines (152)

India (210)UAE (194)

Russia (209)South Korea (183)

Japan (224)South Africa (266)

China (306)Singapore (267)

Netherlands (263)Malaysia (301)

France (489)Italy (369)

Switzerland (336)Other (151)Spain (376)Malta (407)

Germany (569)UK (1000)

Ireland (536)Australia (955)

New Zealand (636)Canada (1034)

USA (1088)

The same Less than the last 12 months More than the last 12 months

How many students expect to place in next 12 months – All markets

25

In the coming 12 months do you expect to send:

How many students expect to place in next 12 months – Emerging markets


40%

40%

37%

33%

35%

31%

14%

10%

9%

11%

6%

9%

46%

50%

54%

55%

59%

61%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

India (210)

South Korea (183)

Japan (224)

China (306)

Singapore (267)

Malaysia (301)


26

In the coming 12 months do you expect to send:All materials strictly copyright © i-graduate 2015

15%

16%

16%

16%

14%

12%

7%

6%

5%

7%

74%

77%

78%

79%

80%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

UK (1000)

Australia (955)

New Zealand (636)

Canada (1034)

USA (n=1088)


How many students expect to place in next 12 months –Traditional markets

27

In the coming 12 months do you expect to send:All materials strictly copyright © i-graduate 2015

15%

25%

22%

23%

21%

24%

20%

20%

21%

19%

18%

18%

16%

14%

13%

7%

7%

8%

6%

7%

4%

8%

8%

5%

4%

4%

3%

4%

3%

4%

78%

68%

70%

71%

72%

72%

72%

72%

74%

77%

78%

79%

80%

83%

83%

0% 20% 40% 60% 80% 100%

Other (85)

Certificate/Foundation (561)

Secondary and High School (618)

Pre-Masters/Postgraduate Qualifying Program (PQP) (574)

Vocational Diploma/Further Education (544)

University: Distance Education/Online Learning (200)

English Language Programs (1003)

Internships (319)

University: Foundation (674)

Diploma (638)

Work & Study Programs (346)

Work & Travel Programs (266)

MBA Programs (714)

University: Graduate/Postgraduate (860)

University: Undergraduate (907)

The same Less More

How many students expect to place in next 12 months –by Programme

29

What are the main concerns/questions/complaints students and parents have? All materials strictly copyright © i-graduate 2015

55% 53%

41% 41%

24%21%

11%

4%

0%

10%

20%

30%

40%

50%

60%

Base No: 1,117

Main concerns/questions/complaints - BEFORE departing

30

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE AND AFTER departing


55% 53%

41% 41%

24%21%

11%

4%

28%

19%15%

37%41%

25%21%

2%0%

10%

20%

30%

40%

50%

60%Before departing Once overseas

Base No: 1,117

31

What are the main concerns/questions/complaints students and parents have?

Student mobility concerns year-on-year 2009-2015:


0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

2015201420132012201120102009

The global political and economic situation appear to be increasing concerns.

32

In which countries did you experience these concerns/difficulties (Study Visa)?

Study Visa concerns


2%2%

3%3%3%3%3%3%3%3%4%4%4%4%4%4%

5%5%

6%8%8%

10%20%

21%27%

33%

0% 5% 10% 15% 20% 25% 30% 35%

PhilippinesThailand

Hong Kong SARIndonesia

South KoreaSpain

UAESingapore

SwitzerlandMaltaChinaIndia

MalaysiaNetherlands

RussiaSouth Africa

ItalyJapan

IrelandFrance

New ZealandGermany

USAAustralia

UKCanada

Base No: 160

34

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing – Promotional materials and campaigns


8%

5%

5%

6%

5%

6%

6%

6%

26%

22%

19%

19%

10%

10%

6%

6%

42%

44%

47%

40%

42%

39%

38%

38%

25%

29%

29%

35%

43%

45%

50%

50%

0% 20% 40% 60% 80% 100%

Giveaways (e.g. pens, keyrings, mouse pads, etc.) (1008)

Editorial or Advertorial in local newspapers or magazines(993)

Regular e-newsletters or e-zines sent to students (1001)

Institution profiles on commercial websites/websitesavailable in your native languages (1020)

School/College profiles in your own agency brochure orhandbook (1021)

Individual institution brochures in English and your ownlanguage (1050)

Participation in education exhibitions in your country(1031)

Marketing and visits to local schools/colleges (1032)

Very unimportant Unimportant Important Very important

35


Marketing – Packages and Offers


7%

6%

7%

7%

5%

13%

11%

7%

5%

5%

36%

41%

35%

33%

34%

45%

41%

51%

55%

55%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

An online application form which guarantees me VIPservice (provided all supporting documents have been

received) (1040)

Making packaged offers which include Englishlanguage/ELICOS plus institution entry (1037)

24 hour turnaround on admissions documents (1046)

Having guaranteed entry to specific educationinstitution programs (1039)

Financial support schemes, includingscholarship/bursary schemes (1047)

Very unimportant Unimportant Important Very important

36


Marketing for institutions (top 10)


86%

86%

88%

88%

88%

88%

90%

90%

91%

93%

80% 85% 90% 95% 100%

24 hour turnaround on admissions documents (1009)

Availability of an online application service (1026)

Participation in an Agent Incentive scheme (1002)

Regular visits by you and/or your staff to the educationinstitution (1019)

Having guaranteed entry to specific education institutionprograms (1015)

Agent training workshops organised in the destinationcountry (1030)

Financial support schemes, includingscholarship/bursary schemes (1023)

Prompt payment of commissions (1029)

Agent manual with fees and information (1035)

Quick response times to enquiries and applications andregular communication updates (1030)

40

Which study destination is best for language courses?

Best study destination for English language courses


UK37%

Australia22%

Canada17%

USA14%

Ireland4%

Other6%

Language courses (974)Country Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

UK 1 1 1 1 1 1Australia 2 2 2 2 2 3Canada 3 3 3 3 4 4USA 4 4 4 4 3 2

41

Which study destination is best for Secondary and high schools?

Best study destination for Secondary and high schools


Canada28%

UK24%

USA20%

Australia13%

New Zealand6% Other

9%

Secondary and High School (799)Country Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 3 3 3 3 3UK 2 1 1 1 1 1USA 3 2 2 2 2 2Australia 4 4 4 4 4 4New Zealand 5 5 5 5 5 5

42

Which study destination is best for Vocational Diploma/Further Education?

Best study destination for Vocational Diploma/Further Education


Australia36%

Canada26%

UK12%

USA11%

New Zealand6%

Other9%

Vocational diploma / Further education (667) Country Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Australia 1 1 1 1 1 1Canada 2 2 2 3 3 4UK 3 4 3 2 2 2USA 4 3 4 4 4 3New Zealand 5 5 5 5 5 5

43

Which study destination is best for the following for Foundation Programmes University?

Best study destination for Foundation Programmes (University)


UK38%

Australia19%

USA17%

Canada13%

Other13%

University: Foundation (719)Country Rank 2015

UK 1Australia 2USA 3Canada 4

44

Which study destination is best for Undergraduate Study (University)?

Best study destination for Undergraduate Study (University)


USA34%

Canada18%

Australia18%

UK17%

Other13%

University: Undergraduate (842)Country Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1Canada 2 3 4 3 4 3Australia 3 4 3 4 3 4UK 4 2 2 2 2 2

45

Which study destination is best for Graduate/Postgraduate Study?

Best study destination for Graduate/Postgraduate Study (University)


USA34%

Canada18%

UK18%

Australia17%

Other13%

University: Graduate/ Postgraduate (807) Country Rank

2015Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1Canada 2 4 4 3 3 4UK 3 2 2 2 2 2Australia 4 3 3 4 4 3

46

Which study destination is best for MBA Programmes?

Best study destination for MBA Programmes


USA46%

UK23%

Australia13%

Canada9%

Other9%

University: MBA (784)Country Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1UK 2 2 2 2 2 2Australia 3 3 3 4 3 3Canada 4 4 4 3 4 4

47

Which study destination is best for Work & Travel Programmes?

Best study destination for Work & Travel Programmes


USA40%

Australia18%

Canada13%

UK6%

New Zealand5%

Other18%

University: Work andTravel (558) Country Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1Australia 2 2 2 3 3 2Canada 3 3 3 2 2 4UK 4 5 4 4 4 3New Zealand 5 4 5 5 5 5

48

Which study destination is best for Work & study Programmes? All materials strictly copyright © i-graduate 2015

Canada26%

USA21%Australia

20%

Ireland9%

UK7%

New Zealand

5%

Other12%

Work and Study Programmes (641)

Best study destination for Work & Study Programmes

Country Rank 2015Rank 2014

Canada 1 1USA 2 2Australia 3 3Ireland 4 5UK 5 4

49

Which study destination is best for Certificate/Foundation? All materials strictly copyright © i-graduate 2015

Australia28%

UK26%

Canada20%

USA11%

New Zealand

5%Other10%

Certificate/Foundation (701)

Best study destination for Certificate/Foundation

Country Rank 2015Australia 1UK 2Canada 3USA 4New Zealand 5

50

Which study destination is best for Internships? All materials strictly copyright © i-graduate 2015

USA32%

Canada19%

Australia16%

UK10%

Other23%

Internships (595)

Best study destination for Internships

Country Rank 2015USA 1Canada 2Australia 3UK 4

51

Which study destination is best for Diplomas?All materials strictly copyright © i-graduate 2015

Canada30%

Australia25%

UK15%

New Zealand

11%

USA10%

Other9%

Diplomas (689)

Best study destination for Diplomas

Country Rank 2015Canada 1Australia 2UK 3New Zealand 4USA 5

52

Which study destination is best for Pre-Masters/Postgraduate Qualifying Program (PQP)? All materials strictly copyright © i-graduate 2015

UK29%

USA26%

Canada17%

Australia17%

Other11%

Pre-Masters/Postgraduate Qualifying Program (PQP) (665)

Best study destination for Pre-Masters/Postgraduate Qualifying Programmes (PQP)

Country Rank 2015UK 1USA 2Canada 3Australia 4

54

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:


Overall attractiveness of Study Destinations in 2015

81%14%

26%30%31%

33%42%

44%47%

49%49%

57%59%

62%71%71%

77%78%

83%83%

85%85%

89%90%

91%93%93%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other (106)Indonesia (486)

Philippines (493)Thailand (491)

India (556)Hong Kong SAR (482)

South Korea (525)Russia (562)

UAE (530)South Africa (590)

Malaysia (604)China (637)

Singapore (612)Japan (599)

Netherlands (613)Malta (672)

Italy (700)Spain (693)

Switzerland (715)France (769)Ireland (798)

New Zealand (850)Germany (823)

UK (967)Australia (1005)

USA (1027)Canada (1035)

Note: Excludes respondents that indicated they ‘Do not know’

55


Trends in overall attractiveness: traditional markets


33%37%

32%33%

35%45%

69%63%64%63%64%63%

52%59%

64%64%66%67%

40%47%48%

53%58%

60%70%72%73%73%

77%77%

52%46%

54%54%

51%41%

24%27%

29%28%

29%27%

37%34%

28%29%27%27%

46%41%

43%37%

34%31%

22%23%

20%20%

17%16%

10%13%

10%10%11%10%

2%5%

3%4%

3%5%

4%3%3%3%3%2%

10%9%

6%5%3%4%1%

1%2%2%1%1%

5%4%4%4%3%

4%

5%5%4%

5%4%

5%

6%5%5%4%4%

5%

5%4%3%

5%5%4%

6%3%

5%5%5%5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

New Zealand '10New Zealand '11New Zealand '12New Zealand '13New Zealand '14New Zealand '15

UK '10UK '11UK '12UK '13UK '14UK '15

Canada '10Canada '11Canada '12Canada '13Canada '14Canada '15

Australia '10Australia '11Australia '12Australia '13Australia '14Australia '15

USA '10USA '11USA '12USA '13USA '14USA '15

Very attractive Attractive Unattractive Very unattractive

56


Trends in overall attractiveness: emerging markets


3%3%2%

5%5%5%

9%8%11%12%

11%14%

9%9%11%9%9%11%

12%11%12%13%12%

17%

23%19%

23%18%19%

25%

46%46%42%

47%47%

45%

35%35%

35%38%38%

39%

46%51%

45%45%45%

45%

46%50%

48%51%52%

47%

29%27%31%

28%31%28%

39%35%

35%37%37%

36%

32%30%

35%34%35%

31%

27%28%26%25%24%23%

16%19%

16%13%12%

13%

18%21%19%

16%16%15%

10%8%9%9%7%8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Thailand '10Thailand '11Thailand'12Thailand '13Thailand '14Thailand '15

Singapore '10Singapore '11Singapore '12Singapore '13Singapore '14Singapore '15

Malaysia '10Malaysia '11Malaysia '12Malaysia '13Malaysia '14Malaysia '15

Japan '10Japan '11Japan '12Japan '13Japan '14Japan '15


57



Overall attractiveness of Study Destinations in 2015

48%2%4%5%5%5%6%

8%8%10%11%11%

14%17%17%

20%21%

24%25%25%

28%33%

45%60%

63%67%

77%

33%12%

22%29%

39%25%26%

34%41%

47%36%

39%45%

60%45%

63%50%

54%58%

46%57%

57%41%

31%27%

27%16%

5%51%

47%45%

38%47%

41%38%

36%32%

36%36%

28%20%

31%14%

22%16%

13%21%

11%7%

10%4%

5%2%1%

14%35%

27%21%

19%23%

28%20%

15%11%

17%15%13%

3%8%

3%7%5%4%

8%4%3%4%4%5%5%5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other (106)Indonesia (486)

Philippines (493)Hong Kong SAR (482)

Russia (562)Thailand (491)

India (556)South Korea (525)South Africa (590)

China (637)UAE (530)

Malaysia (604)Singapore (612)

Italy (700)Japan (599)

France (769)Netherlands (613)

Spain (693)Switzerland (715)

Malta (672)Ireland (798)

Germany (823)New Zealand (850)

Australia (1005)UK (967)

Canada (1035)USA (1027)


Traditional markets remain top of ‘attractive’ list

58



Overall attractiveness of Study Destinations in 2015 (Indian Agents):


17%22%

41%20%

30%21%

15%10%

16%24%

18%3%3%4%

14%8%

1%4%

13%2%4%

1%6%

4%4%

6%

55%44%

46%50%

47%45%

37%35%

34%43%

29%26%

37%12%

29%31%

13%10%

15%13%

20%6%

2%4%

1%0%

28%33%

13%30%

23%32%

44%52%

45%27%

46%63%

51%73%

45%42%

65%65%

51%60%

40%51%

36%32%

12%8%

0%2%

4%4%5%

6%7%

8%8%

11%12%

19%20%21%21%

25%36%

42%57%

59%83%

86%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

China (53)Hong Kong SAR (45)

Indonesia (39)South Korea (40)

Thailand (43)South Africa (47)

UAE (54)Russia (52)Japan (44)

Philippines (49)Malaysia (56)

Italy (62)Spain (59)

Ireland (83)Malta (51)

The Netherlands (52)Switzerland (75)

France (77)India (47)

Singapore (85)United Kingdom (100)

Germany (81)New Zealand (106)

Australia (118)Canada (122)

USA (112)

Very unattractive Unattractive Attractive Very attractive

59



Overall attractiveness of Study Destinations in 2015 (Chinese Agents):


36%43%

0%45%

8%33%

0%7%8%

23%15%

18%0%0%0%0%0%

5%6%

0%6%

50%0%0%

5%4%4%

50%43%

27%27%

42%33%

64%29%

23%54%69%

45%18%

13%33%33%

21%15%

25%22%

6%0%

0%4%

5%4%

0%

14%14%

73%27%

50%33%

29%57%

62%15%

8%27%

71%75%

53%53%

64%65%

50%56%

65%25%

44%38%

18%17%

4%

0%0%

7%7%8%8%8%

9%12%13%13%13%

14%15%

19%22%

24%25%

56%58%

73%74%

91%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

India (14)Indonesia (14)

The Netherlands (11)Philippines (11)

Russia (12)South Africa (12)

Malaysia (14)Spain (14)

South Korea (13)Malta (13)

Thailand (13)UAE (11)

France (17)Switzerland (16)

Ireland (15)Japan (15)

Italy (14)Germany (20)

Hong Kong SAR (16)China (9)

Singapore (17)Other - Please specify (4)

New Zealand (18)Australia (24)

Canada (22)United Kingdom (23)

USA (23)


60



Overall attractiveness of Study Destinations in 2015 (Russian Agents):


38%28%

22%14%

19%27%

15%10%

0%2%

9%8%

0%12%

0%2%

0%2%

0%0%0%0%0%0%0%0%

54%61%

47%49%

51%59%

48%40%

45%22%

29%20%

6%35%

14%12%

12%6%

6%2%

0%2%2%

0%4%

0%

8%11%

31%37%

30%14%

36%47%

50%62%

47%58%

76%31%

63%60%

62%64%

65%69%

63%53%

51%35%

24%21%

0%0%0%

3%5%

13%15%15%

18%23%24%

26%27%28%

29%29%

37%45%

47%65%

73%79%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

India (37)Indonesia (36)

South Korea (36)Malaysia (35)

Philippines (37)South Africa (37)

Thailand (33)Hong Kong SAR (30)

Japan (38)New Zealand (45)

UAE (34)Singapore (40)

Italy (49)Russia (26)

Australia (51)China (43)

Ireland (52)The Netherlands (47)

France (52)Spain (48)

Switzerland (51)Malta (51)

Germany (51)Canada (54)

USA (51)United Kingdom (52)


61



Overall attractiveness of Study Destinations in 2015 (Nepalese Agents):


21%3%3%

20%6%6%

24%0%

9%6%

3%5%

6%0%

6%3%

0%3%

6%2%

0%18%

3%5%

2%4%6%

66%42%

37%48%

34%50%

52%22%

18%38%

23%23%

39%7%

17%16%

14%19%

17%12%

6%9%

2%0%

0%3%0%

14%55%

60%28%

54%38%

17%69%

64%47%

65%60%

42%80%

63%66%

70%62%

57%64%

69%27%

49%38%

38%10%

6%

6%6%

7%8%9%9%

10%12%

13%14%14%

16%16%16%

20%22%

24%45%46%

58%60%

83%89%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Indonesia (29)Malaysia (38)Thailand (30)

UAE (25)Singapore (35)

South Africa (34)Hong Kong SAR (29)

China (36)South Korea (33)

Russia (32)Italy (40)

Philippines (43)Malta (31)

Switzerland (44)Spain (35)India (58)

France (44)The Netherlands (37)United Kingdom (54)

Ireland (50)Germany (49)

Other - Please specify (11)Canada (65)

New Zealand (64)Japan (53)

USA (70)Australia (72)


62



Overall attractiveness of Study Destinations in 2015 (Pakistani Agents):


52%25%

13%22%

6%12%13%

3%38%

17%7%

9%9%8%

12%13%

7%3%4%

7%9%10%

12%10%

12%13%

43%63%

45%56%

44%15%

35%13%

38%61%

10%27%

22%32%

15%10%

15%16%

23%0%

7%6%

7%0%

2%0%

4%13%

39%17%

44%65%

43%75%

14%11%

71%50%

52%40%

50%52%52%

53%42%

61%47%

39%33%

34%18%

13%

6%8%

9%9%

10%11%12%

14%17%

20%23%

26%26%

28%31%

32%37%

45%48%

56%69%

74%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

India (23)Philippines (16)

UAE (31)Hong Kong SAR (18)

South Africa (16)Russia (26)

Singapore (23)China (32)

Indonesia (21)Thailand (18)Malaysia (42)

Malta (22)South Korea (23)

Japan (25)Spain (26)

France (31)Switzerland (27)

Italy (32)The Netherlands (26)

Ireland (41)Germany (43)

United Kingdom (51)New Zealand (42)

Canada (50)USA (51)

Australia (53)


63



Overall attractiveness of Study Destinations in 2015 (Vietnamese Agents):


13%0%0%

17%17%

0%0%0%0%

14%0%0%0%0%0%

33%0%0%0%

25%0%

9%0%0%0%0%

50%13%

67%67%67%

20%29%

57%22%

29%10%10%

6%25%

43%17%

0%13%

7%25%

50%0%

5%0%0%

8%

38%88%

33%17%17%

80%71%

43%78%

57%80%80%

81%63%

43%33%

80%67%

71%25%25%

64%50%

38%32%

8%

0%0%0%0%0%0%

10%10%

13%13%

14%17%

20%20%

21%25%25%

27%45%

62%68%

85%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

China (8)France (8)

Hong Kong SAR (3)India (6)

Indonesia (6)Ireland (5)

Italy (7)Malaysia (7)

Philippines (9)Russia (7)

Germany (10)South Korea (10)

Singapore (16)Spain (8)

Thailand (7)Malta (6)

The Netherlands (10)New Zealand (15)

Switzerland (14)South Africa (4)

UAE (4)Japan (11)

United Kingdom (20)Australia (26)

Canada (22)USA (26)



What percentage of your leads come from an online source (website, social media)?

Leads from online sources

17%

20%

19%

15%

14%

15%

0-10% 10-20% 20-30% 30-40% 40-60% 60%+

Base No: 1,133


Which tool is most important in managing your business?

Most important tool in managing business

Excel24%

Google Docs/Dropbox22%

Custom in-house technology

18%

Paper12%

Salesforce (customised)

11%

Salesforce (generic)5% Other

8%

Base No: 1,133

For further information about the Agent Barometer, please contact Miriam Vincken ([email protected])

For further details of any of our other research services, please contact a member of the i-graduate Research Team ([email protected])

Where we work:

ASIA

AUSTRALIA & NEW ZEALAND

NORTH AMERICA

UK & EUROPE

68

Contact details


Thank you!Please leave your card for a copy of these slides

www.i-graduate.org

www.tribalgroup.com

www.obhe.ac.uk

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