The i-graduate ICEF Agent Barometer Asia Focus 2018...The i-graduate ICEF Agent Barometer Asia Focus...

The i-graduate ICEFAgent Barometer

Asia Focus 2018

© i-graduate confidential 2018 1


Isabel Vogt, ICEFOctober 16, 2019

The i-graduate ICEF Agent Barometer


Online survey developed in partnership by i-graduate & ICEF

Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 11 years

The 2018 study ran during August - September

Overall 1,289 agents responded from 101 countries

Today’s Focus


Agent Profile

Scope of Activity &

Placements

Language Programmes

Higher Education

Cultural Exchange /

Work & Travel

Students Sent &

Mobility Concerns

Best Study Destination

andAttractiveness

Alumni Engagement

Marketing


Agent Profile 2018:Profile of Respondents

Summary of agent demographics

1,289 agents responded from 101 countries

10%

7%

6%

6%

6%

4%

4%3%

3%3%2%2%2%2%2%2%

2%2%

2%2%

29%

India Nepal

Brazil Nigeria

China Russian Federation

Canada Vietnam

Turkey Ukraine

Mexico Pakistan

Colombia Bangladesh

Spain Ukraine

Kazakhstan Saudi Arabia

Australia Italy

Other


6

Asia Agent Demographics (495 respondents)

© i-graduate confidential 2019

Count %India 128 25.9%Nepal 86 17.4%China 72 14.5%Vietnam 39 7.9%Pakistan 31 6.3%Bangladesh 28 5.7%Malaysia 20 4.0%Philippines 17 3.4%Japan 13 2.6%South Korea 13 2.6%Indonesia 12 2.4%Taiwan 10 2.0%Sri Lanka 9 1.8%Mongolia 5 1.0%Thailand 5 1.0%Hong Kong SAR 3 0.6%Lao (People's Democratic Republic) 2 0.4%Singapore 2 0.4%

495

India; 25,9%

Nepal; 17,4%

China; 14,5%

Vietnam; 7,9%

Pakistan; 6,3%

Bangladesh; 5,7%

Malaysia; 4,0%

Philippines; 3,4%

Japan; 2,6%South Korea; 2,6%

Indonesia; 2,4%Taiwan; 2,0%

Sri Lanka; 1,8%

Approximately how many institutions does your company represent?

Institutions represented

7

196

176

121

8189

78

2920

13

29

224

0

50

100

150

200

250

1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than 100


Base no: 1,063

How many students have you sent in the last 12 months?

Total students placed

5%8% 8%

6% 6%

21% 21%

7%5%

3%5%

3% 3%0%

5%

10%

15%

20%

25%

Base no: 1,026



Scope of Activity

What services does your company provide to students as clients?

Student services (Top 10)

68%

68%

70%

72%

74%

76%

79%

84%

85%

88%

50% 60% 70% 80% 90% 100%

Pre-departure briefing

Education exhibitions

Health insurance

Interviews

Airport pick-up

Accommodation – on-campus residence

Promotional materials

Visa processing

Programme applications

Programme selection counselling


Base no: 839

For which programmes do you recruit students?

Programme levels

7%

15%

32%

39%

40%

42%

48%

49%

53%

55%

56%

57%

71%

73%

74%

0% 20% 40% 60% 80% 100%

Other

University: Distance Education/Online Learning

Work & Travel/Study Programmes

Other Language Programmes

Vocational Diploma/Further Education

Certificate/Foundation

Pre-Masters/Postgraduate Qualifying Programme (PQP)

Secondary and High School

Diploma

University: Foundation

MBA Programmes

Pathway Programmes

University: Graduate/Postgraduate

University: Undergraduate

English Language Programmes


Base no: 1,134

How many students have you sent in the last 12 months’)

Higher Education: Subject areas of interest

20%

23%

30%

35%

51%

56%

77%

76%

94%

0% 20% 40% 60% 80% 100%

Other

Natural Sciences

Media-related studies

Social Sciences

Medicine/Healthcare

Hospitality/Tourism

Computer Sciences

Engineering

Business-related studies


Base no: 757

Types of Language Programmes


Base no: 722

4%

3%

10%

16%

17%

12%

24%

41%

56%

59%

79%

1%

1%

3%

5%

10%

13%

14%

17%

17%

22%

25%

31%

36%

49%

57%

76%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%

Other

Other test preparation

TOIEC preparation

Pearson (PTE) preparation

Language for seniors

Language for teachers

Group study tour

Cambridge exams preparation

Language for high school

TOEFL preparation

Language plus activity

Language for juniors

Business/Professional language

IELTS preparation

Language for academic purposes

General language

2018 (722) 2017 (796)

What types of language programmes do you place students in?

Which sectors are most interesting for work & study programs in your agency?

Sectors of interest for work & study programmes

25%

23%

21%

30%

32%

39%

40%

38%

66%

61%

21%

22%

22%

25%

30%

33%

36%

39%

59%

59%

0% 20% 40% 60% 80% 100%

Trade and Retail

Events and Fairs

High Tech

Service Industry

Art / Design

Healthcare

Financial Services

Software Industry

Hospitality

Tourism

2018 2017


Base no: 846

How many students have you sent in the last 12 months?

Number of students placed in last 12 months

1.121

4.661

5.508

8.852

9.188

9.980

10.753

19.185

21.811

23.587

25.308

25.637

26.816

200.676

0 50.000 100.000 150.000 200.000 250.000





MBA Programmes


Pathway Programmes

Diploma








Base no: 1,026

16

14%

23%

47%

24%

52%

43%

46%

15%

23%

40%

21%

46%

43%

47%

10%

20%

37%

23%

40%

43%

45%

17%

24%

44%

27%

48%

42%

55%

0% 10% 20% 30% 40% 50% 60%

Ireland

New Zealand

United Kingdom

EU (excluding UK, Ireland)

USA

Australia

Canada

2018

2017

2016

2015

In which countries do you place students for the following programme levels? (all programme levels, excluding language programmes)

Where are agents sending students?

In which countries do you place students for Secondary and High School?

Placing students in countries – Secondary and High School: Top 10

19%

26%

29%

29%

31%

41%

50%

70%

77%

67%

10%

10%

11%

14%

14%

23%

41%

54%

56%

57%

7%

13%

9%

17%

14%

26%

33%

46%

53%

63%

6%

9%

10%

15%

15%

20%

36%

50%

53%

64%

11%

13%

11%

17%

18%

20%

28%

48%

56%

60%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Spain

France

Switzerland

Ireland

Germany

New Zealand

Australia

UK

USA

Canada

2018 (518)

2017 (496)

2016 (415)

2015 (522)

2014 (303)


In which countries do you place students for Vocational Diploma/Further Education?

Placing students in countries – Vocational Diploma/Further Education: Top 10

18%

12%

24%

20%

29%

47%

56%

58%

66%

76%

7%

5%

10%

11%

11%

37%

38%

34%

50%

62%

5%

2%

9%

7%

12%

32%

28%

32%

49%

62%

6%

5%

6%

4%

6%

29%

26%

28%

48%

64%

6%

7%

8%

8%

10%

25%

25%

27%

50%

51%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Germany

Japan

Singapore

Malaysia

Ireland

USA

UK

New Zealand

Canada

Australia

2018 (412)

2017 (478)

2016 (346)

2015 (590)

2014 (238)


In which countries do you place students for University: Undergraduate?

Placing students in countries – University: Undergraduate: Top 10

21%

19%

26%

31%

38%

49%

75%

66%

76%

71%

9%

9%

15%

15%

18%

29%

56%

51%

62%

55%

8%

8%

14%

15%

18%

30%

49%

54%

57%

59%

11%

10%

13%

13%

21%

28%

51%

54%

59%

61%

14%

14%

17%

19%

22%

27%

51%

49%

57%

63%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Spain

China

Malaysia

Ireland

Germany

New Zealand

UK

Australia

USA

Canada

2018 (777)

2017 (864)

2016 (648)

2015 (970)

2014 (517)


In which countries do you place students for University: Graduate/Postgraduate?

Placing students in countries – University: Graduate/Postgraduate: Top 10

19%

21%

21%

28%

36%

45%

73%

62%

73%

65%

9%

11%

12%

14%

18%

28%

54%

53%

60%

49%

7%

12%

9%

15%

16%

28%

47%

53%

56%

55%

9%

10%

10%

13%

21%

27%

50%

55%

57%

59%

10%

13%

11%

17%

21%

27%

48%

47%

55%

56%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Italy

Malaysia

France

Ireland

Germany

New Zealand

UK

Australia

USA

Canada

2018 (753)

2017 (822)

2016 (565)

2015 (843)

2014 (513)


In which countries do you place students for MBA Programmes?

Placing students in countries – MBA Programmes: Top 10

23%

22%

23%

27%

28%

46%

59%

73%

67%

70%

9%

9%

10%

11%

13%

22%

42%

52%

52%

62%

7%

8%

9%

9%

12%

20%

46%

47%

49%

56%

10%

8%

10%

15%

12%

22%

51%

46%

56%

56%

7%

10%

10%

15%

12%

20%

44%

39%

39%

48%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Singapore

France

Malaysia

Germany

Ireland

New Zealand

Canada

UK

Australia

USA

2018 (591)

2017 (680)

2016 (433)

2015 (658)

2014 (329)


In which countries do you place students for Work & Programmes?

Placing students in countries – Work & Travel / Study Programmes: Top 10

6%

3%

7%

7%

22%

22%

30%

44%

43%

44%

11%

11%

12%

14%

18%

29%

30%

35%

39%

41%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Spain

Malta

Germany

France

New Zealand

Ireland

UK

Australia

USA

Canada

2018 (337)

2017 (323)



Language Programmes

What ONE improvement on the language institutional side would MOST help you recruit more students?


Base no: 701

25%23%

22%

13%

7%

10%

0%

5%

10%

15%

20%

25%

30%

Raise commissions Provide leads Offer out of hours/24hrsupport

Offer agency staffincentives

Pay faster Other

You said you have recruited students to language programmes in the last 12 months. Please, tell us what language programmes you send students to.

Language programmes students sent to


1%

3%

5%

6%

6%

8%

12%

18%

30%

31%

98%

Arabic Language Programmes

Portuguese Language Programmes


Russian Language Programmes

Chinese Language Programmes

Japanese Language Programmes

Italian Language Programmes

Spanish Language Programmes

French Language Programmes

German Language Programmes


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Base no: 823

26

1%1%1%1%1%2%3%

13%18%

25%32%

2%0%

3%5%

1%6%

8%25%

9%20%

16%

2%1%

3%5%

2%6%

10%18%

12%15%

15%

0% 10% 20% 30% 40% 50% 60% 70%

FranceHK

ItalyRussia

SingaporeSwitzerland

ThailandNetherlands

IndiaSAfrica

SpainUAE

JapanPhilippines

SKoreaMalaysia

ChinaGermany

NZOtherMalta

IrelandUSA

AustraliaCanada

UK

Top Country Second Country Third Country

Top Countries for English language programmes

Base no: 755What are your top three countries to place students for the following language programmes?

27

2%

2%

4%

92%

17%

21%

29%

4%

29%

19%

13%

6%

31%

31%

0% 20% 40% 60% 80% 100% 120% 140% 160% 180%

Other

HK

Taiwan

Singapore

China

Top Country Second Country Third Country

Top Countries for Chinese language programmes

Base no: 53What are your top three countries to place students for the following language programmes?


Higher Education

Higher Education: How many higher education institutions do you represent as a contracted agent?


Base no: 783

6%

34%

22%

17%

10%

11%

None

1-10

11-25

26-50

51-100

More than 100

Higher Education: What ONE improvement on the higher education institutional side would MOST help you recruit more students?


30% 29%

11%13%

11%

2% 1% 3%

0%

5%

10%

15%

20%

25%

30%

Offer morescholarships

Processapplications faster

Visit offices /actively recruit

Raise commissions Provide leads /better leads

Pay faster Involve alumni Other

Base no: 776

Higher Education: What is the SINGLE greatest benefit you receive by representing higher education universities?


Base no: 771

41%

24%

26%

8%

1%

Raises awareness and prestige of our agency

Diversifies our own business portfolio

Top preference of our students

Generates more revenue

Other


How Many Students do Agents Expect to Place in the Next 12 Months?

In the coming 12 months do you expect to send:

5%5%5%4%6%5%6%4%3%6%5%2%3%2%

26%24%24%

23%21%21%18%

20%19%16%

16%16%15%13%

69%70%71%73%73%74%

76%76%78%78%79%

81%82%

84%

0% 20% 40% 60% 80% 100%

Other Language Programmes (367)

Pre-Masters/Postgraduate Qualifying…

University: Distance Education/Online…

English Language Programmes (773)

MBA Programmes (512)

Work & Travel/Study Programmes (308)

University: Graduate/Postgraduate (668)

Less The same More

How many students do you expect to place in next 12 months –by Programme


In the coming 12 months do you expect do send:

Asian Agents: Student Placement Forecast


88%

84%

81%

81%

79%

79%

78%

75%

74%

74%

71%

70%

69%

67%

11%

14%

16%

15%

18%

17%

14%

19%

23%

19%

22%

20%

26%

22%

8%

7%

7%

7%

10%

6%

11%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%



Diploma


MBA Programmes




Pathway Programmes






More Same Less


Student Mobility Concerns / Difficulties

in 2018

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE departing

52% 51% 48%

38%

21% 23%

13%7%

0%

10%

20%

30%

40%

50%

60%

Difficulty withlanguage

Financial difficulties Difficulty withaccommodation

Personal safety Difficulty with theprogramme

Cultural difficulties Difficulty withteaching staff

Other


Base no: 617

52% 51%48%

38%

21%23%

13%35% 33%

50%

18%

40%

59%

31%

0%

10%

20%

30%

40%

50%

60%

70%

Difficulty with language Financial difficulties Difficulty withaccommodation

Personal safety Difficulty with theprogramme

Cultural difficulties Difficulty with teachingstaff

What are the main concerns/questions/complaints students and parents have?

Main concerns/questions/complaints – BEFORE AND AFTER departing


Base no: 577

Which student mobility concerns/difficulties did you encounter?

Student mobility concerns

3%

6%

11%

22%

26%

32%

35%

38%

71%

5%

5%

7%

21%

17%

24%

23%

36%

72%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80%

Other

Insurance

Accreditation

Work visa

Safety

Global EconomicSituation

Global PoliticalSituation

Financial

Study visa

2018 (359) 2017 (363)


Base no: 359

In which countries did you experience these concerns/difficulties (Study Visa)?

Study Visa concerns

1%

2%

2%

3%

3%

3%

3%

3%

3%

4%

4%

4%

4%

4%

5%

6%

6%

9%

10%

14%

14%

28%

41%

53%

62%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70%

Philippines

Russia

Indonesia

Singapore

UAE

India

Japan

Thailand

South Africa

The Netherlands

Spain

Malta

Malaysia

Italy

South Korea

Switzerland

China

Ireland

France

New Zealand

Germany

United Kingdom

Australia

USA

Canada

2018 (250)


Base no: 250

In which countries did you experience these concerns/difficulties (Financial concerns)?

Financial concerns

1%

1%

1%

3%

4%

4%

4%

4%

4%

4%

5%

5%

5%

5%

7%

9%

13%

14%

14%

40%

43%

45%

48%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

China

India

Singapore

South Africa

Japan

Thailand

UAE

Malta

Spain

The Netherlands

South Korea

Malaysia

Russia

Italy

Switzerland

France

Germany

Ireland

New Zealand

Canada

United Kingdom

Australia

USA

2018 (110)


Base no: 110

In which countries did you experience these concerns/difficulties (Global Economic situation)?

Global Economic Situation

2%

2%

2%

2%

3%

3%

3%

3%

3%

5%

5%

6%

6%

6%

8%

8%

8%

11%

14%

27%

30%

45%

52%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%

The Netherlands

South Africa

Italy

Singapore

South Korea

Philippines

India

Spain

Russia

Malta

China

Thailand

UAE

New Zealand

France

Switzerland

Malaysia

Germany

Ireland

Canada

Australia

United Kingdom

USA

2018 (64)


Base no: 64

In which countries did you experience these concerns/difficulties (Global Political situation)?

Global Political Situation

1%

1%

1%

1%

1%

1%

1%

1%

1%

3%

3%

3%

4%

7%

8%

13%

35%

80%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85%

The Netherlands

Indonesia

South Korea

South Africa

China

UAE

Malta

Malaysia

New Zealand

India

Ireland

Germany

France

Russia

Canada

Australia

United Kingdom

USA

2018 (75)


Base no: 125

Recruitment Re-direction

Over the last 12 months, have you experienced any market and student recruitment re-direction in the below countries?


68%

51%47% 45% 44% 43% 42% 41%

38% 36% 34% 32% 32% 31% 30% 30% 29% 29% 28%23% 22% 21%

16%12%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Increase of student interest to this market

Asian Agents: Market and student recruitment re-directions


Over the last 12 months, have you experienced any market and student recruitment re-direction ..........?

8%17% 13%

20% 19% 21% 20% 20%

33%

14%

34%23%

36%24% 29% 30%

22%

37%26%

31% 35%

47%

34%40%

54%

21%

33% 42%35% 37% 39% 39% 39%

32%

51%

35% 34%49%

37%49%

46% 46%55%

41%52%

47%49%

37%

50%45%

39%

71%

50%45% 44% 44% 41% 41% 40%

35% 35% 31% 30% 28% 28% 27% 25% 24% 23% 22% 22% 22%16% 16% 16% 15%

7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Decreased Maintained Increased


Which Country is Best…?by type of study

Which study destination is best for language courses?

Best study destination for English Language Courses

United Kingdom

34%

Australia21%

Canada25%

USA10%

Ireland3%

Other7%

Language courses (703)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

United Kingdom 1 1 1 1 2 2 1 1 1Canada 2 2 3 3 4 5 4 4 4Australia 3 3 2 2 1 1 2 2 3USA 4 4 4 4 3 3 3 3 2

Which study destination is best for Secondary and high schools?

Best study destination for Secondary and High Schools

Canada37%

USA18%

United Kingdom17%

Australia13%

New Zealand5%

Other10%

Secondary and High School (625)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 1 1 2 3 4 5 5USA 2 2 3 3 1 1 2 3 2United Kingdom 3 3 2 2 4 3 1 1 1Australia 4 4 4 4 3 2 3 2 3New Zealand 5 5 5 5 5 5 5 4 4

Which study destination is best for Vocational Diploma/Further Education?

Best study destination for Vocational Diploma/Further Education

Canada36%

Australia29%

USA11%

United Kingdom8%

New Zealand5%

Other11%

Vocational diploma / Further education (565)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 2 2 3 2 3Australia 2 2 1 1 1 1 1 1 1USA 3 3 3 4 3 6 5 5 4United Kingdom 4 4 4 3 4 3 2 2 2New Zealand 5 5 5 5 3 3 4 4 5

Which study destination is best for the following for Foundation Programmes University?

Best study destination for Foundation Programmes (University)

Canada34%

United Kingdom

22%

Australia21%

USA8%

New Zealand

3%

Other12%

University: Foundation (573)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 2 3 4 4 4 4 4 4United Kingdom 2 1 1 1 1 2 1 1 1Australia 3 3 2 2 2 1 2 2 2USA 4 4 4 3 3 3 3 3 3

Which study destination is best for Undergraduate Study (University)?

Best study destination for Undergraduate Study (University)

Canada29%

USA24%

United Kingdom17,3%

Australia16,6%

Germany3% Other

10%

University: Undergraduate (597)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

Canada 1 1 2 2 3 4 4 4 3USA 2 2 1 1 1 2 1 1 1United Kingdom 3 4 4 4 3 3 2 2 2Australia 4 3 3 3 2 1 2 3 4

Which study destination is best for Graduate/Postgraduate Study?

Best study destination for Graduate/Postgraduate Study (University)

USA29%

Canada26%

United Kingdom17%

Australia15%

Other13%

University: Graduate/ Postgraduate (599)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 2 1 1 1 1 1 1 1Canada 2 1 2 2 4 4 4 4 3United Kingdom 3 4 4 3 3 3 2 2 2Australia 4 3 3 4 2 2 3 3 4

Which study destination is best for MBA Programmes?

Best study destination for MBA Programmes

USA39%

United Kingdom20%

Canada19%

Australia11%

Other11%

University: MBA (583)


Country Rank 2018

Rank 2017

Rank 2016

Rank 2015

Rank 2014

Rank 2013

Rank 2012

Rank 2011

Rank 2010

USA 1 1 1 1 1 1 1 1 1United Kingdom 2 4 2 2 2 2 2 2 2Canada 3 3 4 4 4 4 4 4 4Australia 4 2 3 3 3 3 3 3 3

Which study destination is best for Work & Travel Programmes?

Best study destination for Work & Travel / Cultural Exchange

USA27%

Australia24%

Canada22%

Ireland6,3%

United Kingdom5,9%

Other15%

University: Work & Travel / Study Programmes (559)


Country Rank 2018

Rank 2017

USA 1 1Australia 2 2Canada 3 3Ireland 4 5United Kingdom 5 4


Overall attractiveness of study destinations

2014-2018

Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Trends in overall attractiveness: emerging markets

5%5%

7%4%

11%14%

12%16%

9%11%

13%16%

12%17%18%

25%

19%25%

27%25%

47%45%49%

48%

38%39%

37%39%

45%45%

52%46%

52%47%

44%49%

31%28%

26%25%

37%36%35%

33%

35%31%

22%20%

24%23%22%21%

12%13%13%11%

16%15%

15%12%

7%8%

9%8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Thailand '14Thailand '15Thailand '16Thailand '18

Singapore '14Singapore '15Singapore '16Singapore '18

Malaysia '14Malaysia '15Malaysia '16Malaysia '18

Japan '14Japan '15Japan '16Japan '18

Very attractive Attractive Unattractive Very unattractive


Trends in overall attractiveness: traditional markets

35%45%

39%39%

64%63%

48%51%

66%67%

69%73%

58%60%

59%52%

77%77%

67%57%

51%41%

48%49%

29%27%

37%39%

27%27%23%

22%

34%31%

33%41%

17%16%

26%33%

11%10%9%

8%

3%5%

10%8%

3%2%

3%1%

3%4%4%4%

1%1%2%

7%

3%4%5%3%

4%5%5%3%

4%5%5%

4%

5%4%5%4%

5%5%5%4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

New Zealand '14New Zealand '15New Zealand '16New Zealand '18

UK '14UK '15UK '16UK '18

Canada '14Canada '15Canada '16Canada '18

Australia '14Australia '15Australia'16Australia '18

USA '14USA '15USA '16USA '18

Very attractive Attractive Unattractive Very unattractive

3%4%6%

8%9%10%11%

13%14%15%16%16%

20%22%

24%24%25%25%25%

34%38%

39%51%52%

57%73%

10%25%

26%26%

31%42%41%

35%47%

41%48%

39%63%

62%53%

55%61%

52%46%

55%55%

49%39%

41%33%

22%

55%49%47%

40%42%

32%33%

36%29%

30%25%

33%14%13%

19%16%

11%19%

20%8%

5%8%8%

4%7%

1%

31%21%

22%26%

17%16%15%

17%10%

14%11%12%

3%3%4%

5%4%

5%8%

3%3%3%3%

4%4%4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Indonesia (268)Thailand (279)

Philippines (282)India (319)

Hong Kong SAR (266)Russia (328)

UAE (309)South Africa (326)

China (378)South Korea (299)

Singapore (346)Malaysia (342)

France (480)Italy (396)

The Netherlands (371)Switzerland (389)

Spain (408)Malta (381)Japan (357)

Ireland (477)Germany (530)

New Zealand (499)United Kingdom (643)

Australia (674)USA (672)

Canada (719)

Very attractive Attractive Unattractive Very unattractivePlease give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:

Overall attractiveness of Study Destinations in 2018

Overall Attractiveness of Study Destinations in 2018: Asia Agents


Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country

66%57%56%

39%36%

32%31%

24%21%

19%18%

17%17%16%16%15%

14%11%10%9%

8%8%

7%4%

26%33%

37%45%

53%50%

60%59%

58%57%

61%58%

56%64%

45%42%

49%38%

37%64%

36%46%

41%35%

9%28%

6%

12%7%

10%6%

13%19%

18%16%

20%19%

16%29%

31%29%

41%29%

20%38%

34%40%

44%59%

50%

6%4%

6%

4%8%

4%

5%5%4%

8%3%

10%11%

8%11%

25%7%

17%12%11%

17%30%

19%

CanadaUSA

AustraliaUK

New ZealandJapan

GermanyIrelandFrance

NetherlandsSwitzerland

ItalySouth Korea

SingaporeChinaMalta

MalaysiaHongIndiaSpain

PhilippinesRussia

UAEThailand

IndonesiaSouth Africa

Very Attractive Attractive Unattractive Very Unattractive


Overall attractiveness of Study Destinations in 2018 (Chinese Agents):

11%22%

8%0%

9%13%

0%11%

8%0%0%

13%7%

6%5%

7%0%0%0%

8%0%0%

3%9%

0%0%

56%56%

33%71%

45%50%

18%44%

15%63%

67%20%

14%0%

14%0%

8%11%

0%8%

6%0%

3%0%

3%0%

33%22%

58%29%

45%38%

82%44%

77%38%

33%60%

71%82%

67%79%77%

68%75%

58%63%

53%37%

27%20%

22%

0%0%0%0%0%0%0%

7%7%

12%14%14%

15%21%

25%25%

31%47%

57%64%

77%78%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

India (9)Indonesia (9)Malaysia (12)

Malta (7)The Netherlands…

Philippines (8)Russia (11)

South Africa (9)Spain (13)

Thailand (8)UAE (6)

Ireland (15)Switzerland (14)

Japan (17)New Zealand (21)

Singapore (14)Italy (13)

Germany (19)Hong Kong SAR (16)

South Korea (12)France (16)

Australia (32)Canada (30)

China (11)United Kingdom…

USA (37)Very unattractive Unattractive Attractive Very attractive


Overall attractiveness of Study Destinations in 2018 (Indian Agents):

Note: Excludes respondents that indicated they ‘Do not know’

12%38%

18%21%

4%19%

8%9%11%

22%8%

16%0%

3%2%3%2%

23%3%

18%5%

7%6%

4%9%

8%

56%54%

59%63%

15%44%

12%32%

39%33%

27%32%

50%13%

19%24%

14%27%

13%12%

7%2%

11%4%

1%1%

32%8%

24%16%

77%31%

73%50%

39%33%

54%37%

33%66%

60%53%

63%27%

61%41%

55%57%

43%49%43%

10%

4%6%

8%9%

11%11%12%

16%17%

19%19%

21%21%

23%24%

29%33%

34%40%

43%46%

81%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

China (25)Indonesia (13)

South Africa (17)Thailand (19)

Italy (26)Philippines (16)

Spain (26)Malaysia (22)

Malta (18)South Korea (18)

UAE (26)Russia (19)

Hong Kong SAR (18)The Netherlands…United Kingdom…Switzerland (34)

France (43)India (22)

Singapore (38)Japan (17)

New Zealand (60)Ireland (44)

USA (63)Germany (49)Australia (74)

Canada (78)Very unattractive Unattractive Attractive Very attractive


Overall attractiveness of Study Destinations in 2018 (Vietnamese Agents):

33%75%

67%67%

0%0%

33%0%

75%75%

0%0%

6%0%0%

33%33%

13%0%0%0%

4%0%0%

4%8%

50%25%

33%33%

20%33%

0%0%

25%25%

29%9%

13%43%

15%0%0%

13%0%0%0%

9%0%

14%0%

0%

17%0%0%0%

80%67%67%

100%0%0%

71%82%

69%43%

69%50%50%

50%75%

67%67%

52%64%

43%39%

17%

0%0%0%0%0%0%0%

9%13%

14%15%

17%17%

25%25%

33%33%

35%36%

43%57%

75%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

China (6)Hong Kong SAR (4)

India (6)Indonesia (6)

Ireland (5)Malaysia (6)

Malta (3)The Netherlands (9)

Russia (4)South Africa (4)

Spain (7)Germany (11)

United Kingdom (16)Italy (7)

Singapore (13)Thailand (6)

UAE (6)Philippines (8)

Switzerland (8)France (6)

New Zealand (15)Australia (23)

Japan (11)South Korea (7)

USA (23)Canada (24)

Very unattractive Unattractive Attractive Very attractive


Alumni Engagement(Agents Recruiting Undergraduate

and Graduate/Postgraduate)

Does your organization keep a contact database of alumni? (i.e. contact details of students that have finished their studies including names, emails and phone numbers)?

Alumni Database


86%

14%

Yes No

Please tell us how often you and your colleagues…

Follow up with Students and Alumni


16%

20%

22%

41%

43%

22%

27%

33%

35%

29%

45%

41%

36%

22%

22%

13%

10%

6%

2%

5%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Follow up with your students more than 2 years after they havecompleted their studies (632)

Follow up with families of students that have finished their studies(646)

Follow up with your students 1 - 2 years after they have finished theirstudies (643)

Follow up with your students at the time of graduation (659)

Follow up with families of currently enrolled students (650)

Always Quite often Just occasionally Never

Please tell us the how often your higher education institutional clients collaborate with you to contact alumni

HE Clients collaborate to contact Alumni – by Agent location

6%7%8%10%10%11%11%12%13%14%14%15%16%

18%33%

15%14%

27%14%

30%12%

21%23%

22%33%

42%11%

18%15%

14%43%

23%11%

36%17%

45%36%

18%36%

40%24%

21%23%

33%27%

26%44%29%

20%24%

29%38%

29%18%

33%

40%50%

55%50%

30%59%

50%46%

35%30%

21%33%

41%52%

48%14%

23%45%

27%17%

Russian Federation…Mexico (14)

Saudi Arabia (11)Malaysia (14)Australia (10)

Canada (17)Turkey (14)

Brazil (13)Nepal (51)China (30)

Bangladesh (19)Kazakhstan (9)Colombia (17)

India (71)Pakistan (21)

Uzbekistan (7)UK (13)

Nigeria (38)Ukraine (11)

Vietnam (18)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%Always Quite often Just occasionally Never


How interested are you in working with higher education institutional clients to…

Interest in Working with HE clients


31%

40%

43%

46%

37%

38%

5%

5%

3%

17%

18%

17%

Improve their alumni database (i.e. find “lost” alumni) (606)

Organise career events (628)

Organise prospective student events (639)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Very interested Interested Uninterested Very uninterested


Marketing

Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:

Marketing for institutions (top 10)

89%

89%

89%

89%

90%

90%

91%

91%

92%

94%

80% 85% 90% 95% 100%

Having guaranteed entry to specific education institution programmes (696)

24 hours turnaround / acknowledgement of receipt on enquiries (711)

Availability of an online application service (702)

Familiarization Tours (694)

Financial support schemes, including scholarship/bursary schemes (700)

Student leads provided to you by institutions (676)

Participation in an Agent Incentive scheme (696)

Agent manual with fees and information (710)

Prompt payment of commissions (709)

Quick response times to enquiries and applications and regularcommunication updates (706)



Marketing – Promotional materials and campaigns

5%

5%

6%

6%

5%

5%

5%

4%

27%

24%

27%

21%

13%

15%

5%

7%

41%

45%

41%

44%

44%

40%

46%

43%

26%

26%

27%

29%

39%

40%

44%

46%

0% 20% 40% 60% 80% 100%

Editorial or Advertorial in local newspapers or magazines(670)

Regular e-newsletters or e-zines sent to students (672)

Giveaways (e.g. pens, keyrings, mouse pads, etc.) (681)

Institution profiles on commercial websites/websitesavailable in your native languages (678)

School/College profiles in your own agency brochure orhandbook (705)

Individual institution brochures in English and your ownlanguage (719)

Marketing and visits to local schools/colleges (698)

Participation in education exhibitions in your country(704)

Very unimportant Unimportant Important Very important



Marketing – People and Staff

7%

8%

5%

7%

4%

31%

26%

15%

17%

6%

33%

37%

42%

34%

44%

29%

30%

37%

43%

46%

0% 20% 40% 60% 80% 100%

Marketing and Recruitment staff who speak thelocal language (697)

Authority from institution for you to sign lettersof offer (652)

Regular visits to your office(s) by representatives(714)

A local representative office to provide supportto your recruitment activities (703)

Student leads provided to you by institutions(676)

Very unimportant Unimportant Important Very important


Agent Barometer 2018

Asia Focus


72

Asia Agent Demographics (495 respondents)


Count %India 128 25.9%Nepal 86 17.4%China 72 14.5%Vietnam 39 7.9%Pakistan 31 6.3%Bangladesh 28 5.7%Malaysia 20 4.0%Philippines 17 3.4%Japan 13 2.6%South Korea 13 2.6%Indonesia 12 2.4%Taiwan 10 2.0%Sri Lanka 9 1.8%Mongolia 5 1.0%Thailand 5 1.0%Hong Kong SAR 3 0.6%Lao (People's Democratic Republic) 2 0.4%Singapore 2 0.4%

495

India; 25,9%

Nepal; 17,4%

China; 14,5%

Vietnam; 7,9%

Pakistan; 6,3%

Bangladesh; 5,7%

Malaysia; 4,0%

Philippines; 3,4%

Japan; 2,6%South Korea; 2,6%

Indonesia; 2,4%Taiwan; 2,0%

Sri Lanka; 1,8%

What subject area were the higher education students you sent abroad in the last year looking for?

Desired Subject Area


20,9%

17,6% 16,9%14,6%

11,4%

7,2% 6,5%4,9%

21,5%

17,2% 17,4%

11,0% 11,5%

8,7%7,2%

5,5%

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

Asia RoW

Which ONE improvement on the language institutional side would MOST help you recruit more students?

Improvements (language programmes)


30%

24%

17%

10% 10%9%

22%21%

26%

15%

5%

11%

0%

5%

10%

15%

20%

25%

30%

35%

Raise commissions Offer out of hours/24hrsupport

Provide leads Offer agency staffincentives

Pay faster Other

Asia RoW

Improvements (higher education)


Which ONE improvement on the higher education institutional side would MOST help you recruit more students?

31%29%

14% 13%

8%

3%1% 1%

27%

30%

13%

8%

14%

4%2% 2%

0%

5%

10%

15%

20%

25%

30%

35%

Processapplications

faster

Offer morescholarships

Raisecommissions

Visit offices /actively recruit

Provide leads Other Involve alumni Pay faster

Asia RoW

What is the SINGLE most important benefit you receive by representing language programme institutions?

Benefits (language programmes)


33%

25%23%

16%

3%

31% 30%

26%

11%

2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Diversifies our own businessportfolio

Raises awareness andprestige of our agency

Top preference of ourstudents

Generates more revenue Other

Asia RoW

What is the SINGLE greatest benefit you receive by representing higher education universities?

Benefits (higher education)


41%

30%

22%

7%

0%

42%

23%25%

9%

2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Raises awareness andprestige of our agency

Top preference of ourstudents

Diversifies our own businessportfolio

Generates more revenue Other

Asia RoW

For further information about the Agent Barometer, please contact Tiffany Egler([email protected])For further details of any of our other research services, please contact a member of the i-graduate Research Team ([email protected])

Contact

Thank you!

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The i-graduate ICEF Agent Barometer Asia Focus 2018...The i-graduate ICEF Agent Barometer Asia Focus...

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