The Headline

8/6/2019 The Headline

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HEADLINEHEADLINE

Presented by

JOHN ALBERT DUPAYA GURTIZABachelor in Broadcast Communication

N E W S W R I T I N GN E W S W R I T I N G 1 0 11 0 1 | L E S S O N| L E S S O N 0 10 1


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What is a Headline?What is a Headline? titletitle ofofthethe newspapernewspaper articlearticle printed at

the top of a page or article in a newspaper,

usually in large heavy letters and oftensummarizing the content that follows it

thethe texttext atat thethe toptop of of aa newspapernewspaper

articlearticle, indicating the nature of the articlebelow


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Whatare Headlines for?Whatare Headlines for? to quicklyquickly and brieflybriefly draw attention

to the story

Who writes the Headline?Who writes the Headline? generally by the copy editorcopy editor

may also be written by the writerwriter

also by the page layoutpage layout

designerdesigner/other editorsother editors


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T y p e s ofT y p e s ofHEADLINESHEADLINES


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StraightStraightHeadlinesHeadlines simply relate the

main topic of thestory

most common

type and easiest tounderstand


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QuestionQuestionHeadlinesHeadlines reports a future

possibility for expression of

doubt about the

truth or accuracy ofthe story


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QuotationQuotationHeadlinesHeadlines a quoted speech is

used shows using of

word outside its

normal meaning


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FeatureFeatureHeadlinesHeadlines for unusual or

amusing stories doesnt give a

complete meaning


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DoubleDoubleHeadlinesHeadlines two-part headlines

of the same story often used for

major events


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The Artand LanguageThe Artand Language

of HEADLINESof HEADLINES


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HeadlinesHeadlines are almostalmostalwaysalways in the simplesimple

presenttensepresenttense

to describe something

happening in the presentpresent, pastpast

and repeatedlyrepeatedly


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Present Continuous FormPresent Continuous Formis sometimessometimes used

to give the meaning of

something that is developingdeveloping


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AuxiAuxi Verbs (Be Verbs)Verbs (Be Verbs) areomitted

is / was

are / were

has / have / had


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InfinitiveInfinitive is used to refer tothe future

toto ++ base form of the verb base form of the verb


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ArticlesArticles and ConjunctionsConjunctionsare often omittedomitted

the, a, an

and, or, but, if


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In PassiveF

ormsPassiveF

orms, the AuxiAuxiVerbVerbis omittedomittedand only

the past participlepast participle is usedused


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Aseries of nounsseries of nouns used asadjectives is often blockedblocked

togethertogether withoutwithout any

verbsverbs or conjunctionsconjunctions


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AcronymsAcronyms andabbreviationsabbreviations

are often usedused

in headlines


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Makingan ImpactMakingan ImpactAccuratelyAccuratelyWriting Effective HeadlinesWriting Effective Headlines


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Keep headlines simple anddirectKeep headlines simple anddirect Do not editorialize, exaggerate,

generalize or use long words


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Capitalization MattersCapitalization Matters Do not cap every word

Cap the first word after a colon Follow strict cap rules


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Number, please!Number, please! Do not spell out numbers

Less wordy headline is the goal You may start hed with number


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To the left, To the left!To the left, To the left!Write all headlines flush left

unless told otherwise No to center is better mentality


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Aim for 2X notfor 3XAim for 2X notfor 3X Fill each line of the head within

two units of lower case x


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Thinkalways ofthe PresentThinkalways ofthe Present Present tense, immediate past info

Past tense, pastperfect events

Future tense, coming events


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Punctuation normalPunctuation normalmostlymostly Period for abbreviations only

Single quote, forget the double

Semi colon for direct

quote/paraphrase


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Andmore PunctuationsAndmore PunctuationsComma can sub and and but

Semi colon can sub but tooEven better use but


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Ampatuan offers compromise, DOJ declinesAwkward

Ampatuan offers compromise; DOJ declinesBetter

Ampatuan offersan out, but DOJ declinesBest


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And justan adviceAnd justan advice Be careful in substituting and with

a comma esp. in nominative portion

of the headline


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Enrile, Escudero, Estrada,Defensor tomeet, debate

Bad useofcommaassubstitutefor and


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Avoid splitends, hairyheadsAvoid splitends, hairyheadsWork for good phrasing

Avoid splitting verb pieces between

lines and ending lines with

prepositions


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To be or notto be isthe questionTo be or notto be isthe question Omit to be verbs


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Who (and what) is whom (or what)?Who (and what) is whom (or what)? Dont use proper names in headlines

unless the name is well-known enough to

be recognized immediately

also with abbreviations


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On Acronyms and AbbreviationsOn Acronyms and Abbreviations Use widely known abbreviations

Use generally acceptable and

known acronyms only

Ask if you have doubts


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DontDontMicksMicks nixnix pixpix!! avoid headlineseheadlinese (use of words

that you dont normally use in

writing and conversation in similar

context)


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QuitpillaginganddullingQuitpillaginganddulling Dontparrot the lead story

Capture the essence of the story

withoutpillaging and therefore,

dulling the writers punch


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He said, she saidHe said, she said Use attribution when needed


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No articles!No articles! avoid using articles unless it is

necessary for clarity otherwise its

paddingpadding(unnecessary additions to

writing to make it longer)


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Watch outfor ambiguityWatch outfor ambiguityAvoid double entendre (adianoeta)

Be esp. careful to read for hidden

meaning and when a noun could be a

verb and vice versa


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Make headline singMake headline sing Create rhythm

Use the doo-dah rule


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ReferencesReferences1. http://ajaja.paradoxinc.org/Subjects/Headlines.html

2. http://web.ku.edu/~edit/heads.html

3. http://en.wikipedia.org/wiki/Headline


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