The 19 Best Headline Formulas
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Transcript of The 19 Best Headline Formulas
The 19 BestHeadline Formulas
On average, five times as many people
read the headline as read the body copy.
D A V I D O G I L V Y
[Do something] like[world-class example]
Interesting adjectives+ unique nouns
[Amazing Headline]:Subhead
Who Else Wants ____
The Secret of ______
Little Known Ways to_______
Here’s a Quick Way to[solve a problem]
Have a / Build a ______You Can Be Proud Of
What Everybody Oughtto Know About _______
[Number] Lessons ILearned From ______
How to Survive YourFirst _______
How to ____ even if /without ____
Headline. A littlesomething extra.
The mini-headline: 4words or fewer
Headline + Headline
Item and Item: Listicle
_____, backed by science
The Ultimate Guide to____
The Big List of ____
Even more: bit.ly/headline-formulas
Sources:Death to the Stock Photo