The HawksThe Hawks

The drinking behavior of Radford The drinking behavior of Radford University studentsUniversity students

December 16, 2004December 16, 2004

Research Team MembersResearch Team Members

Kim Montgomery, Marketing, Fairfax Kim Montgomery, Marketing, Fairfax Station, May 2005Station, May 2005

David Parker, Marketing/Management, David Parker, Marketing/Management, Roanoke, May 2005Roanoke, May 2005

Danielle Tyler, Management, Columbia Danielle Tyler, Management, Columbia SC, May 2005SC, May 2005

Ben Bolling, Marketing, Radford, May Ben Bolling, Marketing, Radford, May 20052005

Data Collection MethodologyData Collection Methodology

*Online Surveys-WebSurveyor*Online Surveys-WebSurveyor

*Systematic Sampling*Systematic Sampling

-Radford University Students’ Emails-Radford University Students’ Emails

-Radford University Telephone Directory-Radford University Telephone Directory

*Data Collection Period*Data Collection Period

-October 21 – November 29-October 21 – November 29

*Overall Response Rate- 37.6% (140/372)*Overall Response Rate- 37.6% (140/372)

*Demographics of Respondents*Demographics of Respondents

-21.4% Freshmen; 13.6% Sophomores; 27.1% -21.4% Freshmen; 13.6% Sophomores; 27.1% Juniors; 31.4% Seniors; 6.4% GraduateJuniors; 31.4% Seniors; 6.4% Graduate

ResultsResults

Students who consume alcoholic beverages

Do you consume alcoholic beverages? (n= 140)

ResultsResults

How many times students go out in a weekHow many times students go out in a week

Mean ResponseMean Response 95% Confidence 95% Confidence Interval for the Interval for the

Mean ResponseMean Response

Number of Number of Responses Responses

# of times # of times students go out students go out each weekeach week

1.881.881.69, 2.081.69, 2.08 138138

** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

ResultsResults

Drinks Consumed in a weekDrinks Consumed in a week

** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

Mean Response Mean Response 95% Confidence 95% Confidence Interval for the Interval for the

Mean ResponseMean Response

Number of Number of ResponsesResponses

Drinks Drinks consumed/weekconsumed/week

9.264 9.264 7.618, 10.911 7.618, 10.911 140 140

ResultsResults

Study Time in a Week (# of Hours)Study Time in a Week (# of Hours)

Mean Response Mean Response 95% Confidence 95% Confidence Interval for the Interval for the Mean Response Mean Response

Number of Number of Responses Responses

# of hours of # of hours of study/weekstudy/week

9.893 9.893 8.617, 11.169 8.617, 11.169 140 140

** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

ResultsResults

Course LoadCourse Load

Mean Response Mean Response 95% Confidence 95% Confidence Interval for the Interval for the Mean Response Mean Response

Numbers of Numbers of Responses Responses

Perceptions about Perceptions about course loadcourse load

3.41 3.41 3.28, 3.55 3.28, 3.55 140 140

** We are 95% confident that the mean response from the population of Radford University students will be between these two numbers

1= Very Easy2=Easy3=Neither Easy nor Hard4=Hard5=Very Hard