The harvest cake strategy

1

Mid Term Examination

BUSINESS FEASIBILITY STUDY

Made Padmi S (3094702)

Eka Darmadi L (3094802)

Levina Rolanda T (3094804)

Niki Jayanthi (3095803)

Rafika Wendy S (3095807)

Zaynab M (3112715)

Yongjing S (3112737)

Faculty of Business and Economics

University of Surabaya

2012

2

TABLE OF CONTENTS

COVER ……………………………………………………………………………. 1

TABLE OF CONTENTS ………………………………………………………….. 2

MARKETING ASPECT ……………………………………………...…………3-44

HUMAN RESOURCE ASPECT …….……………………………..………...45-140

TECHNICAL ASPECT ………………………………………………..…….141-162

FINANCIAL ASPECT ……………………………………………..………..163-174

3

MARKETING ASPECTS

I. Business Review:

A. Change

1. Technology

This company has been operating since 2004 and using the

technology is one good tool to maintain good relationship with

its customers. The Harvest frequently sends emails, Text

message, or catalogues to the customers and also Facebook Fan

Page and twitter.

2. Economy

In today’s emerging economy condition in Indonesia especially

in Surabaya it opens the business opportunity and growing

economic welfare to Surabaya people.

3. Politics/legal

Unexpected price changes in petroleum and in another basic

raw material of pastry industry, The Harvest also gets the

impact. The impact will create the price changes of its products

which ranging from homemade bread, chocolate, cookies,

cakes, ice cream, sandwich, and pastries for special occasions.

4. Social and Culture

The Harvest understands how to satisfy its customers’ diversity

in creating customized products to fulfill their needs, they

provide customized pastries and change its theme to follow the

4

season or occasion such as Christmas, Idul Fitri, Valentine

Day, Independence Day, Chinese New Year, Birthday, etc.

5. Market

The market scope of The Harvest is becoming wider after, it

can reach not only the customers in general but also customers

who are in sugar diet or diet. Moreover, customers can make

order to The Harvest for any special theme of occasion, and

they can help customers to meet their expectation or special

order. For example: a customer order 100 packs of The Harvest

for his son’s birthday, and he makes some orders in the

packaging and he wants to add more some fruits to the cakes.

The Harvest also can accept another special order or

customized orders in order to broaden their business and to

satisfy its customers’ needs.

6. Life style

Nowadays life style trend of healthy life is becoming one of

the inspirations of The Harvest to make high quality and

healthy products.

B. Customer

The Harvest is widely ranged from middle up class people, and they

offer special treatment for BCA users to get 10% discount in all items.

5

C. Competitor

The Harvest competitors are whole producers of pastry in Surabaya

such as Igor’s, J.CO, BreadLife, BreadTalk, Barby’s, Holland Bakery,

Bon Ami, Eaton, Bakerzin, etc.

D. Company

Established in 2004, The Harvest became the first specialized

European style pastry shop chain in Indonesia. Now with 11 outlets, 8

in Jakarta, 1 in Surabaya, 1 in Bandung and latest in City Plaza

Building (Jakarta), have grown steadily delivering the promise of

quality continually to our stakeholders.

The successes of The Harvest lie among the family of a highly

motivated skilled and a disciplined team of 800. Continuous research

and development of products, creative packaging and icing great

service have made them the best in what they do. Their professional

workforce, who is abundantly experienced in high-end F&B circles,

blends the finest ingredients and best quality chocolates of the world

to transform confectionaries into art creating delectable treats.

Currently their pastry team is lead by Eric Gouteyron, a well known

French Chef Pastry. Eric’s mission is to take The Harvest to the next

level of excellence giving our customers a renewed superior

experience in what they do best. They’re extremely proud to introduce

him and also to guarantee the customers that they are in the process of

6

evolving themselves to continue to bring the customers nothing but the

best products to customers’ home, office, or special event with custom

creations.

The Harvest’s vision is to reach out with un-compromised quality

product to every major city in Indonesia and beyond together building

a corporation with a highly disciplined workforce working as a family

knit.

II. STP Analysis

A. Segmentation

1. Geographic

Jakarta, Surabaya, and Bandung. Because we do survey in

Surabaya, we’ll focus our marketing analysis from Harvest branch

in Surabaya. Surabaya city is one of the biggest cities in Indonesia

and the economy is good as well.

2. Demographic

The Harvest’s customers are mostly middle-up class people.

Customers’ income starts from Rp 2,000,000. Related to the region

which most of Indonesian are Muslim, therefore Harvest makes

sure that 100% of their products are halal.

3. Behavioral

Occasions can be defined in terms of the time of day, week, and

year or in terms of other well-defined temporal aspects of a

7

customer’s life. Buyers can be distinguished according to the

occasions when they develop a need, purchase a product. For

example, Harvest provides New Year, Christmas, Chinese New

Year, Idul Fitri, etc.

B. Targeting

To reach out with un-compromised quality product to every major city

in Indonesia and beyond together building a corporation with a highly

disciplined workforce working as a family knit.

C. Positioning

The Harvest states itself as pastry shop that express “Fashionably

Delicious”. The Harvest produces tasty products but still concern

about current trends.

III. Market

Potential market The Harvest:

Population in Surabaya with age 15-75: 1.988.878 people

Total population in Surabaya :2.765.908 people

Percentage of population in Surabaya with age 15-75:

%90,71%100908.765.2

878.988.1

%100Surabayain population Total

75-15 age with Surabayain Population

8

Population of Surabaya with the expenditure ≥ Rp 900.000 (middle-up

scale) :49,79 %.

( su

mb

er :

dat

a

BPS

tahun 2006 )

Tabel 1.1 Persentase Rumah Tangga Menurut Wilayah dan Kelompok Pengeluaran

Expenditure

Group

Center

Sby

Nort

h

Sby

East

Sby

South

Sby

West

Sby

Surabaya

< 300.000 2,75 3,61 1,58 2,09 1,87 2,21

300.000-399.999 4,77 6,87 8,75 8,89 4,53 6,96

400.000-499.999 7,51 8,19 5,66 5,72 6,33 6,45

500.000-599.999 10,55 7,47 6,31 5,10 6,91 6,88

600.000-699.999 9,83 10,48 10,75 10,60 10,65 10,54

700.000-799.999 7,51 7,23 8,46 9,74 11,22 9,14

800.000-899.999 8,82 9,16 7,03 7,89 8,13 8,04

900.000-999.999 7,08 8,07 8,60 7,81 7,63 7,91

1.000.000-

1.124.999

11,71 12,41 13,48 11,21 10,65 11,88

1.125.000-

1.249.999

10,98 10,84 10,18 9,74 11,22 10,54

>1.250.000 18,50 15,66 19,21 21,19 20,86 19,46

Total 100,00 100 100 100 100 100

9

Sebulan Tahun 2005

Population in Surabaya with the range of age 15 - 75 years old

with the monthly expenditure ≥ Rp 1.250.000,-

= 71,90 % x 49,79 %

= 35,79 %

So, potential market of The Harvest is 35,79 %.

Market Segment

Nowadays, the market segment of The Harvest is 60% of population in

Surabaya with the middle-up scale.

Tabel 1.2

Average of population’s expenditure in Surabaya

( sumber : data BPS tahun 2005 diolah)

Market segment of The Harvest

Pengeluaran Life Style < 300.000

Middle Low

300.000-399.999

400.000-499.999

500.000-599.999

600.000-699.999

700.000-799.999

800.000-899.999 Middle

900.000-999.999

High 1.000.000-1.124.999

1.125.000-1.249.999

>1.250.000

10

60 % x (Population of Surabaya with the expenditure ≥ Rp 900.000 (middle-up

scale) ≥ Rp 900.000,-)

= 60 % x 49,79 %

= 2,8 %

Market Growth

The average of market growth in Igor’s Pastry is 30% from rotation

sales every year. We get the percentage from the interview with sales

marketing of The Harvest.

IV. TOWS Analysis

STRENGTHS

- For the performance

evaluation, they are rely on

guest comment letter. It’s

proved by a toilet which is

built inside Harvest caused

by some guest’s

recommendation.

- They have a smoking area

OPPORTUNITIES

- There is a chance to expand

their business by branching.

They can build small store

in a mall for instance.

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with some plantations

surrounding (garden).

WEAKNESSES

- They are only focusing in

promoting and attracting

customers with their

entertainment side, such as

colorful breads, cake, and

etc. But, they forget how to

educate customers about

healthy bread.

THREATS

- For customers who really

care about their healthiness,

Harvest hasn’t considered

yet. There is a probability

for competitor to campaign

and attract some customers

with some healthy issues, or

providing consultation

services.

V. Marketing Mix Strategies

A. Product

Harvest sells many variants of cake, such as blueberry cheese cake,

raspberry sacher torte, etc. Besides that, Harvest also offers much kind

of beverages, like ice coffee, café latte, etc.

Product that The Harvest Produce:

Type Price Picture

Cake and Pastries

12

Blueberry Cheese Cake

“Made out of same

base as our famous

strawberry cheese cake

and topped with

blueberry filling and

laced with white

meringue. Both these

cakes are extremely

popular, the difference

is only the topping!”

Rp. 245.000

Cardinal

“Vanilla pastry cream

and butter cream

layered in between

chocolate sponge with

candied mix peel,

glazed with chocolate

ganache.”

Rp. 225.000

Chocolate Caramel

“Vanilla caramel cream

and chocolate arranged

on two layers of

chocolate sponge,

glazed with a chocolate

mirror. You could call

this one of our best

sellers.”

Rp. 225.000

Chocolate Cheese Cake

“Latest member of our

cheese cake family

made for our chocolate

lovers, using finest

Belgian chocolate

couverture. It is an

absolute winner.”

Rp. 245.000

13

Chocolate Decadence

“Is yet another unique

creation from The

Harvest for chocolate

lovers. A combination

of chocolate cream

cheese mousse,

chocolate ganache,

chocolate sponge,

vanilla syrup,

chocolate and orange

glaze. Chocolate

Decadence is a

speciality from The

Harvest just for you.”

Rp. 245.000

Chocolate Devil

“It's a chocolate

delight! Double

chocolate cream

sandwiched with layers

of moist chocolate

sponge then glazed

with chocolate, this is

the most popular cake

at The Harvest! If you

are a chocolate lover,

don't hesitate go for

it!.”

Rp. 225.000

Chocolate Emotion

“Double chocolate

sponge layered with

chocolate butter cream

and covered with dark

chocolate shaving”

Rp. 210.000

14

Chocolate Tiramisu

“This is the chocolate

version of our famous

Tiramisu cake.

Combination of cheese,

coffee & chocolate

flavours will make this

cake unique and

irresistable!”

Rp. 245.000

Cookie and Cream

“Layers of vanilla

sponge, chocolate

sponge, caramel

blended with chocolate

coated cookies.

Beautifully decorated

with crepes on top.

Delicious & crunchy

when bitten.”

Rp. 240.000

Lapis Legit Plain

“We have made this

popular Indonesian

traditional cake high

quality in ingredients

which will make you

proud of giving it to

your loved one.”

Rp. 185.000

Lapis Legit Pune


popular Indonesian

traditional cake high

quality in ingredients

which will make you


your loved one.”

Rp. 210.000

15

Lapis Surabaya


popular Indonesian

traditional cake using

high quality ingredients

which will make you


your loved one.”

Rp. 145.000

Mix Fruit Cheese Cake

“Enjoy our brand new

mix fruit cheese cake.

This cake is topped

with healthy fresh

fruits, which makes it

even more enticing.”

Rp. 245.000

Opera

“A classic opera cake

made with espresso

flavoured coffee cream

and chocolate ganache

set together on layers

of chocolate jokon

sponge. It is obviously

a rich cake with a

lingering soft character.

Due to his reason, this

cake is extremely

popular.”

Rp. 225.000

16

Strawberry Cheese

Cake

“Take this to a party

and you will be

honored for making the

occasion even more

memorable! This is the

kind of cake most

likely to be enjoyed by

everyone. This baked

cheese cake is

flavoured with vanilla

and given a creamy

smooth texture, topped

with fresh strawberries

and laced with wine

maringue.”

Rp. 245.000

Tiramisu

“Tiramisu means take

me home! Harvest

offers you the best

Italian cheese cake

using mascarpone

cheese layers with

coffee soaked vanilla

sponge and dusted with

bitter sweet cocoa

powder.”

Rp. 225.000

Vanilla Fruit

“Vanilla cream


of vanilla sponge and

topped with assorted

fresh fruits. This cake

is very colorful.”

Rp. 225.000

17

French Pastries

Blueberry Cheese Cake

“Made out of same

base as our famous

strawberry cheese cake

and topped with

blueberry filling and

laced with white

meringue. Both theese

cakes are extremely

popular, the differences

is only the topping!”

Rp. 20.000

Cardinal

“Vanilla pastry cream

and butter cream

layered in between

chocolate sponge with

candied mix peel,

glazed with chocolate

ganache.”

Rp. 20.000

Chocolate Caramel

“Vanilla caramel cream

and chocolate arranged

on two layers of

chocolate sponge,

glazed with a chocolate

mirror. You could call

this one of our best

sellers.”

Rp. 20.000

18

Chocolate Cheese

“Latest member of our

cheese cake family

made for our chocolate

lovers, using finest

Belgian chocolate

coverture. It is an

absolute winner.”

Rp. 20.000

Chocolate Devil

“It's a chocolate

delight! Double

chocolate cream


of moist chocolate

sponge then glazed

with chocolate; this is

the most popular cake

at The Harvest! If you

are a chocolate lover,

don't hesitate go for

it!.”

Rp. 20.000

Ice Cream and Ice

Cream Cake

Black Forest

“Vanilla and chocolate

ice cream put together

with black cherries and

decorated with

chocolate shavings.”

Rp. 280.000

19

Brownie Ice Cake

“Fudge brownies

imbedded into

homemade vanilla ice

cream”

Rp. 280.000

Chocolate Chips

“Homemade chocolate

chip ice cream

decorated with milk

chocolate shavings.”

Rp. 280.000

Homemade Ice Cream

“Our homemade ice

cream is made using

full cream imported

from New Zealand and

also with fresh fruit

pure, no preservatives

is added to give you

the best”

Rp. 95.000

Mocca Caramel

“This is delightful

coffee flavoured ice

cream cake using

chocolate spong base”

Rp. 280.000

20

Oreo Cookie Ice

Cream

“Vanilla flavored ice

cream with crunchy

oreo cookies in and

also out”

Rp. 280.000

Rum and Rains

“After a heavy meal

slice of this rum and

raisins ice cream cake

will suerly refesh your

night”

Rp. 280.000

Triple Ice Cake

“Strawberry, vanilla

and chocolate ice

cream flavor put

together on a vanilla

layer of sponge.”

Rp. 280.000

Vanilla Ice Cake

“This is one of most

popular ice cakes in

Harvest. It is simple

yet most delightful..!”

Rp. 280.000

Chocolates

21

Almond Sticks

“Oven roasted almond

sticks coated with milk

chocolate coverture”

Rp. 6.000

Baileys Truffle

“Baileys cream filled

into milk chocolate

truffle shell.”

Rp. 7000

Caramel

“Milk chocolate cream

with caramel filled into

milk chocolate

coverture shell”

Rp. 6.000

Cherry Cordial

“Fresh and Finest

quality of Cherry”

Rp. 6.000

22

Chocolate Bar Large

“From the finest of our

Chocolate quality”

Rp. 28.000

Chocolate Cat (3

Color)

“The Cutes Chocolate

ever”

Rp. 28.000

Chocolate Clown (3)


ever”

Rp. 28.000

Chocolate Cow (3)


ever”

Rp. 22.000

23

Chocolate Crunch

Rp. 55.000

Chocolate Ribbon

Large

Rp. 90.000

Chocolate Ribbon

Long

Rp. 50.000

Chocolate Ribbon

Short

Rp. 66.000

24

Coffee Truffle Rp. 8.000

Florentine Praline Rp. 9.000

Milk Chocolate Rp. 7.000

Nougatine Rp. 7.000

25

Peanut Butter Rp. 7.000

Strawberry Truffle Rp. 8.000

Bread

Abon Rp. 12.000

Banana Cheese Roll Rp. 10.000

26

Butter Sugar Rp. 8.000

Cheese Croissant Rp. 9.000

Cheese Sambal ROA Rp. 12.000

Chocolate Muffin Rp. 10.000

27

Chocolate Cheese Rp. 11.000

Chocolate Croissant Rp. 9.000

Donate Rp. 9.000

Hot Dog Rp. 10.000

28

Mix Fruit Rp. 9.000

Peach Danish Rp. 9.000

Raisin Loaf Rp. 25.000

Rasberry Muffin Rp. 10.000

29

Sausage and

Mushroom Bread

Rp. 11.000

Snow White Rp. 11.000

Square Bees Rp. 9.000

Strawberry Danish Rp. 9.000

Cookies

30

Almond anis Biscoti Rp. 77.000

Brown Sugar Rp. 75.000

Cappucino Cashew

Biscoti

Rp. 77.000

Cheese Grissini Sticks Rp. 30.000

31

Cheese Lavosh Rp. 30.000

Chocolate Butter Sugar Rp. 45.000

Chocolate nanny

Cookies

Rp. 35.000

Chocolate Pistachio

Biscotti

Rp. 77.000

32

Chocolate Roacher Rp. 80.000

Crispy Ficelle Rp. 77.000

Croutons Rp. 30.000

Dark Chocolate Button Rp. 45.000

33

Giant Crispy Almond Rp. 17.000

Giant Oatmeal Cookies Rp. 17.000

Macaroon Rp. 110.000

Oatmeal Raisin Rp. 45.000

34

White Chocolate

Button

Rp. 45.000

Yellow Cheese Rp. 77.000

Special Gift Items

Brown Puppy with Box Rp. 185.000

Brown Puppy with

Chocolate Bars

Rp. 135.000

35

Chocolate Flakes Gift

Box

Rp. 160.000

Cute Dogs Rp. 45.000

Deluxe Cookie Pack Rp. 165.000

English Fruit Cake Rp. 90.000

36

Gift Cookie Medium Rp. 105.000

Kangoroo in Box Rp. 165.000

Mini Bear with

Chocolate

Rp. 66.000

Pig in Box Rp. 66.000

37

Panda Rp. 130.000

Prime Gift Cookie Rp. 325.000

Rabbit Rp. 120.000

3 Dimensional Cake

Baby One Month Rp. 430.000

38

Dear Boss Rp. 430.000

Dear Father Rp. 430.000

Princess Rp. 430.000

Special Occasion Rp. 430.000

39

The Cat Rp. 430.000

The Chick Rp. 430.000

The Engagement Rp. 430.000

The Sea Rp. 430.000

40

The Zoo Rp. 430.000

Sandwiches and pie

Chicken Breast and

beef Bacon

Rp. 35.000

Chicken Wrap Rp. 35.000

Mediterranian Roll Rp. 40.000

41

Pie Rp. 35.000

Roast Turkey Rp. 40.000

The Club Rp. 40.000

Trio Rolls

Rp. 40.000

42

Beverage

Orange Juice Rp. 29.000

Apple Juice Rp. 30.000

Avocado Juice Rp. 29.000

Guava Juice Rp. 29.000

43

B. Price

Price of Harvest products start from around Rp 20.000 (for a slice of

cake) to Rp 1.300.000 depend on the size and variants.

C. Promotion

Frequently uses billboard on strategic places, and use the technology

such as email, messages, Blackberry Messenger, newspapers, insert

some flyers into the plastic bag of every customers on their purchases.

D. Place

Harvest has many outlets in Indonesia, such as in Bandung, Jakarta

and Surabaya. In Surabaya, the outlet of Harvest is in Jl.Bengawan

no.39.

VI. Marketing Program

It gradually launches some new products such as in the beginning of the year

(January), March, and June. Besides that, The Harvest also corporate with

some famous banks to give interesting discounts to all credit cards holder.

VII. Marketing Budget

44

Un

itP

rice p

er u

nit

Total p

rice

1125,000

125,000

13,500,000

3,500,000

14,500,000

4,500,000

8,125,000

3,000400

1,200,000

1,0003,000

3,000,000

15,000

5,000

4,205,000

120,000,000

20,000,000

20,000,000

32,330,000

Pro

mo

tion

sBro

chu

re

TOTA

L

Ban

ne

r

X-B

ann

er

Disp

lay Slide

Nam

e C

ard

Pro

du

ct Catalo

gue

Po

ster

Inte

ractive D

isplay Slid

e

On

line

Ad

vertisin

g

TOTA

L

TOTA

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45

HUMAN RESOURCES ASPECT

Legal entity: Sole proprietorship

Vision : to reach out with uncompromised quality product to every major city in

Indonesia and beyond together building a corporation with a highly disciplined

workforce working as a family knit

Mission : to provide highest quality products and services to our loyal customers

through our professional workforce who are abundantly experienced in high-end

F&B circles.

Core Value:

Organizational Design:

Organization design of The Harvest is mechanistic design but they also adapt a part

of organic design, because this company gives the specialized job and for some

managers, the organic design is used to adjust with the market trend.

.

Organization design Description

Organic Used by marketing and human resource

department

Mechanistic Used by operational and finance

department

46

Formalization :

Component Implementation

1. Formalization The rules are made to manage the employees’ performance and set the

disciplined workforce. Those rules are :

1. Working days for employees are from Monday to Sunday,

working hours per day is 10 hours. For managers, the working

hours are 08.00 AM – 06.00 PM

2. There are 2 shifts per day, from 08.00 AM – 06.00 PM and

12.00 AM – 10.00 PM

3. The break time for employees is 1 hours, did by turns

4. Employees will get penalty if they are absent without any

permission. The penalty will be :

a. 1st warning : verbally accost

b. 2nd

warning : give the warning papers

c. 3rd

warning : fired

5. In the working hours, smoking is not allowed

6. In the working hours, employees have to wear the clothes

required by the company

7. Every employee will get maximal 12 days off in a year

8. In the working hours, employees are not allowed to leave the

store without permission

47

2. Decision Making

(centralization or

decentralization)

Centralization

Decisions that made by the company, such as :

Choose the person in charge on operational matters

Determine the machine that need to be changed and

recommend it to operational department

Decentralization

Decisions that a made by leader of work unit, such as :

- Decisions that related to daily activities

- Solve employees’ problems

48

Organization Chart

49

JOB DESCRIPTION AND SPECIFICATION

1. MANAGING DIRECTOR (1)

JOB DESCRIPTION

Position Description Number

Position Managing director Work unit -

Report to - Department -

Job type Managerial Received

report from

Finance manager,

HR manager,

operational

manager,

marketing

manager

The purpose of position

Lead, control and monitor all the companies and make important decisions.

Varies of jobs

Types of job Description

Determine company’s purposes and

strategies

Plan purposes and actions to

achieve it

Determine information related to company’s

activity

Design companies procedures,

policies, and rules

Make tactical and strategic decision

Make decisions and

authorizations

50

Inform all the company’s activities and

strategies

Direct all employees to

understand company’s

purposes and how to achieve it

Determine working standards

Make working standards for

each department

Evaluate performance of each department’s

manager

Identify the achieved target

and disciplined of the

employees

Monitor all the operational activities

Periodically monitor

Preside all meetings

Make sure that all the meetings

are in line with the purposes

Varies of duties

Duties Description

Follow all the company’s procedures,

policies and rules

Tone of the top

Do the authorization and make

decisions

Concern the needs of company

Ask for the completeness of

documentation of all activities that is

Contact each department

51

done by each department

Inform all important things to

employees

Inform all information to all level of

employees

Use the right and formal Indonesian

language

To make the information more clear

and polite

Wear neat clothes

Wear shirt, long trousers and shoes

Varies of responsibilities

Responsibilities Description

Responsible to make decision and

authorization

For the decisions that have been

made and will be made in future

Responsible for all the operational

activities

Responsible for all the activities,

departments and resources

Responsible to the company

development

Monitor the growth and risks;

identify the opportunities

POSITION SPECIFICATION

52

Varies of competencies

Variable Competencies

Ability Can lead the company and coordinate managers to

achieve the goals

Can identify the risks and opportunities of the

company

Skill Can communicate with foreign languages, especially

English and Chinese

Knowledge Has sufficient knowledge about management,

resources, and products

Has knowldege about accounting and operational

systems

Attitude Wise, sceptic, objective and assertive

Work place and equipment

Work place Equipment

All the place in The Harvest Office equipment

53

2. MARKETING MANAGER (1)

JOB DESCRIPTION

Position Description Number

Position Marketing manager Work unit Marketing

department

Report to Managing director Department Marketing

Job type Managerial Report from Marketing

supervisor

The purpose of position

Control the sales and marketing process to achieve sales target ; enlarge target

market effectively and efficiently

Varies of jobs

Jobs Description

Control the marketing activities

Do the control from planning

until promotion process

Make the right strategies and market

segmentation

Design tactical strategy for

marketing process

Analyze potential competitors

Determine potential

competitors

Predict product’s price

Predict the price based on the

analysis

Report all the information related to Information that related to

54

marketing department to managing director

promotion process, marketing

strategies, etc

Inform all the important information to

marketing department

Information are related to

strategic and the action need

to be taken

Ask the information related to marketing

demand from work unit

Based on the needs of work

unit

Check all the report from supervisor

Report is taken from

marketing supervisor

Control the activities of marketing

department

Monitor all the process in

marketing and resources used

Varies of duties

Duties Description

Follow all company’s procedures,

policies and rules

Marketing manager has to follow all

company’s procedures, policies and

rules


language


and polite

Obey the working hours rules

Marketing manager has to come to

the required place and time

Wear neat clothes

Wear shirt, long trousers and shoes

Direct marketing supervisors and

marketing person

The direction is related to marketing

activities and company’s vision and

55

mission

Inform the unusual things to

managing director

Unusual things are about illegal act,

fraud, etc.

Make the report to managing director

The report is about activities in

marketing department

Varies of Responsibilities

Responsibility Description

Responsible to the achievement of

marketing target

Responsible to managing director

Responsible for the plans and

strategies that have been made or

implemented

All the strategies have to be done

based on the plans

Responsible to all the activities on

marketing

All the activities which have done by

marketing supervisor

JOB SPECIFICATION


Variable Types of competencies

Ability Can make innovation of marketing plan

Can lead and motivate the subordinates to achieve the

target

Skill Fluent in English and Indonesia

Good negotiator (price and promotion)

Can operate computer

Knowledge Has the knowledge about target market and marketing

56

strategies, especially for pastry

Know the market needs

Can analyze the price

Know how to do marketing effectively and efficiently

Attitude Objective, discipline, creative, assertive

Physical requirement

Physical

requirement

Description

Stamina Physically and mentally healthy, free from drugs

Sex Male and female

Height Minimum 170 cm for male and 160 cm for female

Weight Minimum 65 kg for male and 50 kg for female

Physic able

Eyes Not color-blind or other disability

Educational Background

Formal Informal

Bachelor on Management

(Marketing)

-

Experience

Types Time horizon

Experienced on marketing

department

2 years

57


Work place Work equipment

3x4 meter room

The HARVEST store

Computer, printer, office supplies,

papers.

WORKING STANDARDS

Quantitative standard

Type of standards Description

Report checking

The report shows progress and development in

department

Target achievement Development on marketing segmentation

Has the information related to company’s

sales

Qualitative standards

Type of standard Description

Monitoring All the resources are used effectively and

efficiently

Strategic determination

Strategy works based on company’s vision and

mission

Price determination The price should be match and can be received by

all the market segment

Marketing Plan The purposes of marketing plan have to be

58

achieved

Knowledge of

subordinate

Marketing staff and supervisor has to perform well

and based on company’s rules

Competitor analysis Can find the new changes and can compete with

all the competitors.

Report All the activities which is done by

marketing department and known by

managing director

Marketing activities and strategies applied

have to be in line with the plan

3. FINANCIAL MANAGER (1)

JOB DESCRIPTION

Position Number

Position

name

Finance and accounting

manager

Work unit Finance and

accounting

department

Report to Managing director Department Finance and

accounting

Job

description

Managerial Received

report from

Supervisor

finance and

accounting

59

Purpose of Position

Control and coordinate the finance and accounting department in company

effectively and efficiently

Varies of Jobs

Jobs Description

Manage the financial information Prepare financial statement

accurately

Plan and coordinate the preparation of budget

Make the budget

Plan and consolidate taxation for the

company

Manage cost efficiently ;

compliance for the tax

Analyze financial statement

Given to managing director

for investment, expansion,

and other decision making

purpose

Varies of duties

Duties Description

Obey the company’s procedures,

policies and rules

Finance manager has to follow

procedures, policies and rules


language


and polite


Marketing manager has to come to

the required place and time

Wear neat clothes Wear shirt, long trousers and shoes

60

Direct finance and accounting

supervisor, bookkeeper and cashier

Direction is related to finance

information, company’s vision and

mission


managing director


fraud, etc.



finance and accounting department



Responsible for the relevancy of

financial statement

Financial statement has to relevant

with the real situation

Responsible for the financial

statement

Financial statement has to follow the

standards

Responsible for financial reporting

Financial statement is directed to

managing director

JOB SPECIFICATION



Ability Can analyze the financial statement

Can project the financial statement

Skill Fluent in Indonesia and English

Capable on operate financial software

Knowledge Know the accounting standards ( ex : IFRS )

61

Attitude Discipline, objective, assertive, and cautious


Physical

requirement

Description


Sex Male and female



Physic able


Educational Background

Formal Informal

Bachelor on Financial

Management and Accounting

Have followed accounting software

course

Experience

Types Time horizon

Finance and accounting supervisor At least 3 years


Workplace Equipment

3x4 m office Computer, printer, office supplies,

papers

WORKING STANDARDS

62

Quantitative standards

Standard Description

Budget No variance in budget

Cost efficiency Decrease inefficient cost

Qualitative standards

Standards Description

Relevancy of financial

statement

The financial statement is made based on the real

transactions

Financial analysis Make excellent analysis of financial statement and

projection for future financial statement

4. HUMAN RESOURCE MANAGER (1)

JOB DESCRIPTION

Position description Number

Position Human resource manager Work unit HRD

Report to Managing director Department HR

Job type Managerial Received

report from

Human resource

supervisor

Purpose of position

Plan and develop the policies for human resource; coordinate and control the

63

human resource function that can support company’s strategies to achieve the

objectives

Varies of jobs

Jobs Description

Manage and control all the activities related to

human resource

Make sure that all the

activities aligns with

company’s objectives

Open for job vacancy as the request of

managing director

Discuss with managing

director

Solve the problems which related with

external parties

If the customers or guests

make complains, human

resource manager is the one

who solve it

Do the recruitment for new employees Open job vacancy and do

recruitment after that give

some training.

Varies of duties

Duties Description

Follow all company’s procedures,

policies and rules

Marketing manager has to follow all

company’s procedures, policies and

rules


language


and polite


Marketing manager has to come to the

required place and time

Wear neat clothes Wear shirt, long trousers and shoes

64

Direct HR supervisor, recruitment

and training staff, payroll staff,

security staff, and cleaning service

Direction that is given related to HRD

information, company’s vision and

mission


managing director


fraud, etc.

Prepare all the employees need that

related to working activities

Prepare training for employees



finance and accounting department



Responsible for hiring process Responsible to managing director

Responsible for services to guests

Responsible for the performance of

HRD

Responsible for HR development

Responsible to achieve the targets

JOB SPECIFICATION

Competencies


Ability Can make program for recruitment activities

Can coordinate and direct the subordinates

65

Skill Fluent in English and Indonesia

Capable on operating computer

Knowledge Know the concept of HR and payroll process

Attitude Objective, discipline and assertive


Physical

requirement

Description


Sex Male and female



Physic able


Educational background

Formal Informal

Bachelor of management

(especially in HR)

Follow leadership training

Experience

Types Time horizon

HR supervisor At least 1 year

Workplace and equipment

66

Work place Equipment

3x4 m office

THE HARVEST store

Computers, printers, office supplies and

papers

5. OPERATIONAL MANAGER (1)

POSITION DESCRIPTION

Identity Position Number

Name of

Position

Operations Manager Unit of Work Operational

Management

Report To Director Department Operational

The nature of

work

Managerial Report From Operational

Supervisor

Position Objectives

Oversee the implementation and management of operational activities in

terms of scouting, delays and planning in order to assist the Director to

achieve corporate goals and objectives both short and long term to optimize

the resources that exist in a professional and profitable company.

Variety of Tasks

Task Name Description

Making the Logistic costs budget Keeping the operations to run

efficiently and effectively

with low cost.

Analyzing the total requirement of goods arranging for the provision,

67

procurement, and delivery of

goods

Controlling the delivery of goods from

suppliers

So that goods can be received

by the warehouse in

accordance with the time,

quantity, appropriate in

quality

Ensuring that the operations are running operations should run

smoothly in order to make the

company activity is not

interrupted

Choosing the suppliers whom can provide

benefits to the company

Supplier selected on the basis

of company policy.

Reporting the purchases that have been made

for the seek of operational activities

continuation

Reporting to the CEO.

Keeping the company operating facilities Using the facility as required.

Variety of Liability

Name of liability Description

Should comply with all procedures,

policies, and regulations

Operational managers must comply

with all procedures, policies, and

regulations.

It is a Mandatory to use Indonesian

correctly

Intended to deliver information more

clearly and politely.

Must comply with regulations Operations manager must be present

68

concerning working hours regulations at the time and place specified.

It is mandatory dressed and polite Wearing shirts, long pants, and shoes

It is must to coach the operational

supervisor, production personnel, raw

materials purchasing clerk, delivery

driver and warehouse clerk

Directions given regarding the

operations and overall corporate

vision and mission.

Shall inform the things that deviate to

the director.

The things that deviate associated

with deviant behavior, fraud, and

violations

It is required to provide operational

information

Provide all the information of the

operations, so that the production

process can run smoothly.

It is required to prepare and provide

reports to the CEO

Create and provide reports on the

activities carried out to the president.

Variety of Responsibilities

Name Responsibility Description

Responsible for operational financial

information

The entire information regarding the

use of the money used in operating

activities, will be reported to the

financial manager to be given to the

managing director.

Responsible for the company's assets All assets associated with operations,

69

such as the production machine.

Responsible for production process

production process from raw material

availability, production personnel,

and proper functioning of all

production equipment.

POSITION SPECIFICATIONS

Range of competencies

Variable Competency Types

Ability Ability to coordinate the operational activities

Skills Fluent in English and Indonesia.

Negotiating the terms of cooperation with external

parties (outsource)

Knowledge Understand the operational of the company

Attitude Assertive, Discipline, Objective.

Physical Prerequisites

Physical

Condition

Explanation

Stamina Healthy in physical and mental, as well as drug

Sex Male and Female

Height 170 cm to 160 cm for men and women

Weight 65 kg to 50 kg for men and women

Body The body is deformed

Eye Not color blind eye or impair vision

70

Education

Formal Informal

Undergraduate with the Operations

Management course

-

Experience

Types Time frame

Became Operations Manager 2 years


Workplace Work Equipment

a size of 3x4 meters.

All production sites of Harvest

A set of computer with printer.

standard stationery, paper and folders.

PERFORMANCE STANDARD TITLE

Variety of quantitative standards

Standard types Description

Working error A maximum of 2 times working error which

created damage of the infrastructure due to

maintannce error.

Budget Successful if the budget has been prepared in

accordance with the previous budget.

The selection of raw

material resources

Maximum once error in the selection of raw

material resources in the period of 1 year.

Total demand of goods Successful if the items are really needed in stock

71

Qualitative Standard range


Delivery of goods from

the supplier

Successful if the supplier sends goods ordered in

accordance with a predetermined time.

Validity of the

purchasing report

Reports shall be in accordance with the actual or

real situation.

Infrastructure

maintenance

The condition of the Infrastructure must always be

maintained.

6. MARKETING SUPERVISOR (1)

POSITION DESCRIPTION

Position Number

Name of

Position

Marketing Supervisor Unit of Work Marketing

Department

Report to Marketing Manager Department Marketing

The nature

of job

Managerial Report From Promotions and

administrator

Officers

The Purpose

Assist and carry out policies made by the Marketing Manager to achieve sales

targets and developing markets.

Variety of Tasks

72


Oversee the activities that carried out by

officers of administration and promotion

covers all activities performed

Provide input on the idea of strategy and

market development

Provide input ideas or

strategies to marketing

manager.

Ensure marketing activities went well

Marketing activities such as

promotion of officers in

managing the performance of

Harvest website, and the

performance of administrative

officers in recording and

receipt the order.

Coordinate with marketing managers in the

preparation of planning

Planning is made in the form

of marketing plan.

Variety of Obligations

Obligation Description

Have to comply with all procedures,


Marketing supervisor have to comply


regulations.

It is Mandatory to speak Indonesian Intended in order to deliver

information in clearly and politely.

Must comply with regulations

concerning working hours regulations

Marketing supervisor must be present

at the time and place specified.

It is a mandatory to dress and polite Wearing shirts, long pants, and shoes.

Officers must give directions to

marketing officers and administrators

Directions given regarding to the

marketing and related to the overall

73

corporate vision and mission.


the marketing manager



violations.

It is Required to prepare and provide

reports to the marketing manager

Create and provide reports on the

activities to the Marketing Manager

Obliged to make a financial report of

the marketing activities

used in marketing activities and given

to the Marketing Manager.



Responsible for the achievement of

marketing target that is charged to the

Marketing Manager.

Confirm to the Marketing Manager.

Responsible for the establishment of

good relations with customers

Through various activities in the

marketing program. Such as giving

discounts, etc.



Variable Competency Types

Ability Ability to execute a marketing strategy

Skills Fluent in English and Indonesia

Communication skills (negotiation of price and

promotion)

74

Knowledge Have an insight into the knowledge of the marketing

strategy field bakery.

Attitude polite, disciplined, friendly


Physical

Condition

Explanation


Sex Male and Female





Education

Formal Informal

Undergraduate with marketing

management course



a size of 3x4 meters A set of computer with printer.


JOB PERFORMANCE STANDARD

Variety of quantitative standards


Coordination marketing No error in coordination among marketing

75

staff managers and administrative officers and staff

promotions

Qualitative Standard Range

Standard Types Description

Giving Idea Giving input of idea to the marketing manager

related with marketing strategy.

Marketing Plan goals and objectives of the marketing plan can be

achieved.

Surveillance activities It is successful if it had been in accordance with

the vision and mission.

Activities assurance Activities that carried out have been going well

and follow the plan.

7. FINANCIAL SUPERVISOR (1)

JOB DESCRIPTION

Position Number

Name of

Position

Finance Supervisor Unit of Work Finance

Department

Report to Finance Manager Department Finance

The nature

of job

Managerial Report From Book keeping and

cashier workers

76

Purpose

Process data in corporate finance and accounting in accordance with the

system and procedures have been performed.

Variety of Tasks


Examine the financial statements provide financial statements

prepared by the bookkeeper.

Ensure the related financial activities to

running smoothly

Monitoring the performance

of cashier and bookkeeper in

order to reduce the possibility

of error or mistake

Provide a report that has been made and

advise the financial managers

report made was given to the

financial manager.

Preserving documents relating to the

financial

documents comes from the

transactions

Coordinate to the bookkeeping department

about company's financial statements that is

reporting.

Reporting in accordance with

a predetermined time



Shall comply with all procedures,

policies, and regulations.

Financial supervisors must comply


regulations.

Mandatory to use Indonesian Intended to deliver information more


77



Financial supervisor must be present

at the time and place specified.

Mandatory to dress and politely Wearing shirts, long pants, and shoes.

Must coach the bookkeeper and

cashier

regarding the finances and the overall

vision and mission.

Shall inform the things that deviate

the financial manager



violations.

Required to prepare and provide

reports to the finance manager

Create and provide reports on all

types of transactions made to the

financial manager.

Have to make a report about the

financial transactions which occur in

the company

A report about the Operational

activities used in the company to be

reported to the Financial Manager.

Shall assist the financial manager in

managing financial officer

Supervise and examine the

performance of the financial officer.



Responsible for the validity of

corporate financial statements

Reports that have been examined

previously

Responsible for the smooth

performance of cashier and

bookkeeper

responsible to the Finance Manager.

Responsible for the overall

documents as results of the

transaction

Document of the result of the

transaction made and provided by the

bookkeeper.

78



Variable Competence Types

Ability Able to Process the financial statements and

coordinate subordinates.


Have expertise in the field of Finance.

Knowledge Have knowledge of standards and procedures in

finance

Attitude conscientious, discipline


Physical

Condition

Explanation


Sex Male and Female



Body The body deformed


Education

Formal Informal

79

Undergraduate with financial

management or financial

accounting

-



a size of 3x4 meters. A set of computer with printer.



Variety of Quantitative standards

standard types Description

examination of the

financial statements

Successful if the financial statements prepared in

accordance with standards and with the correct

mathematical calculations.

Variety of Qualitative Standards

standard types Description

Report making No error in making a report by the cashier and

bookkeeper

Financial report

coordination

No Late submission of reports to the finance

manager.

Document storage Successful if all documents are complete.

Submission of Financial

Statement

Successful if the financial statements submitted to

the right person.

80

8. HRD SUPERVISOR (1)

JOB DESCRIPTION

Position Number

Name of

Position

HRD Supervisor Unit of Work HRD Department

Report to HRD Manager Department HRD

The nature

of job

Managerial Report From -compensation &

Presence officer

-Recruitment

&Training Officer

-Security guard

-Hygiene Officer

Purpose

Monitor and oversee the performance of all officers of Harvest HRD in

achieving corporate goals.

Variety of Tasks


Control the recruitment and selection.

Ensure the recruitment and

selection activities run

properly without the existence

of a subjective element.

Became a partner manager in related with

outside parties

If guests want to meet with

managers, it firstly has to

meet the supervisors.

81

Oversee HRD officer The entire staff is directly

supervised by the HRD

supervisor.

Provide assessments to prospective

employees who will be recruited

Participate in the recruitment

of their evaluation.

Pay attention and provide an assessment of

employee performance.

Employee performance also

assessed by HRD supervisor.



Shall comply with all procedures,


HRD managers must comply with all

procedures, policies, and regulations.

Mandatory to use Indonesian Intended to deliver information more




HR managers must be present at the

time and place specified.

Mandatory to be dressed and polite Wearing shirts, long pants, and shoes.

Coach the recruitment and training

officers, compensation and Presence

officers, security guards, and

cleaners.

regarding the overall direction of the

HRD and the vision and mission.


the HRD manager



violations.

Shall inform the Human Resources

Manager

Information that has been created by

the recruitment officer, officer

compensation officer, security and

cleaners

82

shall assist the Human Resources

Manager in managing the HRD

officers

Supervise and inspect the

performance of HRD officials.



Responsible to the completeness of

the company facilities

Provide the working needs of the

employees in order to smooth the

company’s performance

Responsible on the customers service Responsible for the performance of

all employees who deal directly or

indirectly to the customer



Variable Competence Types

Ability Able to make programs


Computer

Knowledge Understand the concept and method of recruitment

and selection

Attitude Assertive, Discipline, Objective.


Physical Explanation

83

Condition


Sex Male and Female





Education

Formal Informal

Undergraduate with the HR

management



a size of 3x4 meters

all Harvest branch

A set of computer with printer.



Standard range of qualitative


An assessment of the

prospective employee

assessment should be conducted objectively and

based on the recruitment process

Assessment of

employee

assessment to be carried out objectively and in

accordance with a performance that has been done

recruitment control Successful if events go according to recruitment

plan and controlled

Relationships with Be a good mediator for outsiders who want to meet

84

external parties the managers

HRD Supervision Supervision done in regularly and on time as stated

9. OPERATIONAL SUPERVISOR (1)

JOB DESCRIPTION

Job Identity Number

Name of

Position

Operational Supervisor Division Operational

department

Reports To Operational Manager Department Operational

Nature of

Work

Managerial Reports

From

Production staff

Purchasing staff

Warehouse staff

Courier

Job Purpose

Oversee the overall operational activity related to the internal and external

parties.

Variety of Tasks

Name of Tasks Description

Directly control the operational performance Conduct an evaluation at the

85

of employees. end of production period.

Distribute schedule to the operational

employees.

Work shift, duties, obligations,

and responsibilities of each

employee

Doing maintenance of operational equipment Maintenance was done at the

end of period, so that the

equipment can still be used

properly.

Report some damaged equipments (if any) Report it to the operational

manager


Name of Obligations Description

Comply with all procedures, policies,

and regulations.

Operational supervisor has to comply


regulations.

Must use Indonesia language properly Intended to deliver information more


Must comply with working hours

regulations

Operational supervisor must be

present at the time and place

specified.

86


Name of Responsibility Description

Formal and polite dressed. Using shirts, long pants, and shoes.

Must give a direction to all operational

employees.

Directions given regarding the

operations and overall corporate

vision and mission.

Gives information to the operational

manager.

Information about the activities of

production, purchasing of raw

materials, shipping, and warehousing.

Obligation to make operational

accountability.

Operational report related with its

accountability is given to the

operational manager.

87

Responsible for the maintenance of

company’s assets.

Maintenance for equipment and

supplies.

Responsible for the production

process.

Process starts from raw material

availability, production staff, as well

as the functioning of all production

equipments.

JOB SPECIFICATIONS

Variety of Competencies

Variable Type of Competence

Ability Capable of designing operational infrastructure

Able to negotiate with external parties

Skills Communicate well

Proficiency in English

Knowledge Understanding operational activity of the company

Have knowledge of the production process

Attitude Firm, discipline, and authoritative

88


Prerequisites Description

Stamina Physically and mentally healthy and free of drugs

(NAPZA)

Gender Man and Woman

Height 170 cm for man and 160 cm for woman

Weight 70 kg for man and 55 kg for woman

Body No defects and color blindness

Experience

Experience in similar position for 1 year

Place and Working Equipment

Place Equipment

Education

Formal Informal

Bachelor degree in hotel or food and

beverage

Fluency in English is an added

advantage

Can use computer applications

89

Size of working place: 2x3

meter.

Whole region of Harvest’s

cake and pastry

Stationeries, folders, and papers.


The Variety of Quantitative Standards

Type of Standard Description

Guiltiness in working

schedule

Maximum 2 mistakes in one period

The Variety of Qualitative Standards


Equipment Storage Discipline to store equipment in the right place.

10. SALES PROMOTION (10)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Sales Promotion Boy/Girl Unit of

Work

Marketing

Reports To Marketing Supervisor Department Marketing

90

Nature of

Work

Technical Reports

From

-

Job Purpose

Introduced the company's name in the public by making a variety of

promotional strategies.

Variety of Tasks

Name of Task Description

Promote the goods sold by the Harvest These activities may include

giving some discounts,

vouchers, brochures, etc.

Managing the website of Harvest frequently Giving up to date information

Gain new customers Approaching to gain new

customers



Permission from the Supervisor for

an idea that will be used in the

promotion process

The idea of promotion made by sales

promotion reported to the supervisor

in advance prior to implementation

91

Must use Indonesia language

properly.

Intended to deliver information more



regulations.

Operational supervisor must be

present at the time and place

specified.

Formal and polite dressed. Using shirts, long pants, and shoes.

Obliged to know all information

about the products to be offered.

Information about the products

offered.

Responsible for the sales

achievement

Target promotion had recently

determined at the planning stage



Responsible for what he/she said

during the promotion activity

Pay attention to etiquette and

manners.

Responsible for the promotion of

media used.

The media used must be delivered the

purpose and the message

JOB SPECIFICATIONS

92



Ability Creative

Ability to attract customers

Able to adapt quickly

Skills Expert in communicating

Polite and attractive

Proficiency in English is an advantage

Knowledge Have an understanding of marketing management

Have an understanding of the products offered

Have an understanding of consumer

Attitude Wise, creative, polite, friendly, and skeptical


Prerequisites Description

Stamina Physically and mentally healthy and free of drugs

(NAPZA)

Gender Man and Woman

Height 170 cm for man and 160 cm for woman

Weight 70 kg for man and 55 kg for woman

93

Body No defects and color blindness

Education

Formal Informal

D3 or Senior high school -

Experience

Sale Promotion Boy/Girl (part time or full time)

Place and Working Equipment

Places Equipment

Size of working place: 2x3 meter.

Stationeries, folders, and papers



Types of Standards Description

Target achievement The more people know about Harvest, catch up

more and more market share

Website management More people are visiting the Harvest’s sites

New customer Gaining more new customers

94



Understanding product

offered

Have a complete update of information on

Harvest’s products, so that it can be promoted to

consumers.

Media used Success if media is used maximized and not

excessive

Promotion activity Promotions are made in an interesting and fun way

95

11. ADMINISTRATION OFFICER (10)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Administration Unit of

Work

Marketing

Reports To Marketing supervisor Department Marketing

Nature of

Work

Administration Reports

From

-

Job Purpose

Record all of the ordering from customers

Variety of Tasks


Take the order via the phone by consumers

(terms of delivery systems)

Orders are delivered directly

to customers

Coordinates with production division Coordination about the

number of orders from

consumers that must be

completed by the production.

Coordination with driver Goods ordered can be

96

delivered on time and

preventing error in those

delivery

Coordinate with cashier Related to the sale documents

and the goods ordered


Name of Obligation Description

Provide information (number of

order) to the supervisor of marketing

The number of orders daily, weekly

or monthly

Obliged to obey all procedures,


Obey all procedures, policies, and

regulations

Mandatory to use Bahasa Indonesia Intended to deliver information

clearly and politely


regulations

Must present at the time and place

specified.

Mandatory well-dressed and polite Using shirt, trousers, and shoes

Obligated to follow the given

directions

Directives given regarding the

operation and overall corporate

vision and mission


Supervisor



97

violations


Name of responsibility Description

Responsible for everything connected

with the ordering process

Ensure all orders are aligned with

customer expectation

JOB SPECIFICATIONS



Ability Able to operate computer (microsoft office)

Ability to write quickly, precise, and accurate

Skill Able to communicate with each other

Able to communicate in foreign language, especially

English

Knowledge Having a good understanding of the goods offered by

the company

Have knowledge of the consumer (acts in the position

of customer)

Attitude Objective, friendly, careful, thorough, responsive

98

Education

Formal Informal

Diploma in secretary program -

Experience

Has been a part of administrative or secretary around 1 year

Work Place and Equipment

Place Equipment

Room (2 x 3 meters) Stationery, papers, and folders




Cooperation with cashier Number of orders and the amount actually paid

99

by consumers are in accordance with customer

orders

Cooperation with

production division

Goods produced are in accordance with

customer orders, not too much or too less



Performance Successful if there is no errors in recording

customer orders can meet the customer

expectation

Giving a right direction

to driver

Successful if :

There is no errors of quantity and delivery

to customers

Goods delivered on time and to the right

place

12. BOOK KEEPER (2)

JOB DESCRIPTIONS

Job Identity Number

Name of Book keeper Unit of Work Finance

100

Position

Report To Financial

Supervisor

Department Finance

The Nature

of Work

Administration Report From - Purchasing

- Compensation and

presence (human

resource)

- Cashier and

administration

Job Purpose

Support the performance of financial manager in presenting whole financial

statements of transaction occurred in Harvest

Variety of Tasks


prepare financial statements and cash flow Report based on information

from administrative officers,

the purchase of raw materials,

101

cashiers, and staff

compensation.

Gives financial statements and cash flow that

have been made to the financial supervisor

Financial statements and cash

flows based on the total

transactions made by

companies, especially selling

and buying

Archives all transaction documents Able to trace documents

easily



Gives reporting of financial

information and their daily intake to

the financial supervisor

Financial supervisor will inspect the

books and the daily revenue report

prepared by the bookkeeper.




regulations



Obliged to comply with working

hours regulations

Present at specified time and place

Mandatory well-dressed and polite Using security uniform and shoes

Obligated to follow the given Directives given regarding the

102

directions operation and overall corporate

vision and mission


the financial Supervisor



violations



Responsible for the validity of

financial statements

The report is based on the existence

of transaction

Responsible for the completeness of

documents

All documents especially financial

aspect

JOB SPECIFICATIONS



Ability Able to make financial statement

Skill Able to use computer (especially Miscrosoft office)

Knowledge Having a good understanding of accounting and little

about finance

103

Have an understanding of the transactions within

company

Attitude Independent, objective, thorough, skeptical

Education

Formal Informal

Min. Diploma (D3) in accounting

program

Have been followed some courses in

accounting software


Place Equipment

A room (2 x 3 meters) Stationeries, papers, and folders




Guiltiness in working

schedule

Maximum 2 mistakes in one period


104


Completeness of

documents

No documents have been overlooked in the

archives and there are no missing documents.

Report submitted Financial reports give to the financial supervisor

timely

13. CASHIER (4)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Cashier Unit of

Work

Finance

Reports To Finance supervisor Department Finance

Nature of

Work

Administration Reports

From

-

Job Purpose

Collects payment from customers

Variety of Tasks


Receiving and storing of customer payments In form of cash, debit or credit

105

Doing verification and cross checking

between cash received and stored.

Completed with supporting

documents to ensure the

accuracy and reliability of

data.

Carry out the distribution administration of funds in

accordance with other support

for tax payments, logistics and

HR

Provide sales documents to customers (such

as invoice)

Sales documents given to

customers who book over the

phone or come directly to the

company.

Given the whole document to the accounting

officer

All documents of the

transaction are given to the

bookkeeper to be archived.



Required to provide information to the

financial supervisor

Information in the form of sales

transactions that occurred in Harvest

106

Gives daily transaction to the book

keeper

Daily sales




hours regulations


Mandatory well-dressed and polite Using cleaning service uniform and

shoes


directions


operation and overall corporate

vision and mission


the Financial Supervisor



violations



Responsible for any payments

received

Money coming in and the goods sold

should be the same.

Responsible for documentation of

each transaction and the transaction

itself

Each transaction should be

documented

JOB SPECIFICATIONS

107



Ability Be able to use accounting software

Skill Can communicate well with customers

Be able to communicate in foreign language,

especially English

Knowledge Having a good understanding of the goods and the

price offered by the company.

Attitude Objective, thorough, accurate, responsive, disciplined

Education

Formal Informal

Diploma in accounting or

management

-


Place Equipment

All of the Harvest regions Stationeries, papers, and folders




108

Receive and store cash or

other than cash receipts

Successful if there is no loss or excess in cash

receipts

Verification of Receipt The amount of revenue earned in accordance

with the transaction made



Distribution No errors for the financial distribution

Completeness of

documents

No documents are missing from each transaction

14. OFFICERS COMPENSATIONS AND PRESENCES (5)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Officer

compensation and

presence

Unit of Work HRD

Report To HRD Supervisor Department HRD

The Nature of

Work

Technical Reports From -

Job Purpose

Note the presence of the employees to determine its compensation system

109

Variety of Tasks


To perform presences of all the

employees

All employees, from manager level

to delivery driver

To provide compensation as a right of

each employee

Provide compensation based on the

employees’ performance



Required to provide timely

compensation

Remuneration should not be late

Required to record the presences of

all the company’s officers

The record is done every morning

starting from given a time




regulations

Mandatory to use Bahasa

Indonesia

Intended to deliver information clearly

and politely


hours regulations


Mandatory well-dressed and polite Using shirt, trousers, and shoes


directions


operation and overall corporate vision

and mission

Shall inform the things that deviate

in HRD Supervisor

The things that deviate associated with

deviant behavior, fraud, and violations

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Responsible for the compensation

that has been given

Must comply with the performance and

position

JOB SPECIFICATIONS



Ability Ability to calculate compensation and presence accurately

Expertise Expert in mathematical calculations

Knowledge Have a good understanding of human resources management

and knowledge about the minimum wages set by the

government

Behavior Objective, thorough, careful, and skeptical

Education

Formal Informal

Undergraduate -


Place Equipment

A room (2 x 3 meters) Stationery, papers, and folders




111

Compensation It is successful if there are no employees who

complained about the amount of compensation

awarded

Presence Presence conducted at specified time

Presence report Presence recapitulated everyday and reported every

week

15. RECRUITMENT AND TRAINING OFFICERS (5)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Officer recruitment

and training

Unit of Work HRD


The Nature of

Work

Technical Reports From -

Job Purpose

Recruit employees who are competent in their field and in accordance with

the qualification that company needs

Variety of Tasks


Selection of candidates Selection is done with the help and

consideration of HR supervisor

Provide training to new and old

employees

Through the training of potential

development, outbound, and so on

112

Provide the report about

candidates to the supervisor

Seek approval for the acceptance or

rejection of candidates






regulations


Indonesia


and politely


hours regulations


Mandatory well-dressed and

polite

Using shirt, trousers, and shoes


directions

Directives given regarding the operation

and overall corporate vision and mission

Shall inform the things that

deviate in HRD Supervisor



Required to provide information

regarding the recruitment and

training that will be given to HR

supervisor

Information about the activities of

recruitment and training of employees



Responsible to the performance

of employees that have been

recruited

Employees who have been recruited

handed over to the recruitment and

training officer, relating to the provision

of training material needed

113

Responsible to the report given The report contains candidates

information

JOB SPECIFICATIONS



Ability - Able to assess a person's character

- Able to dig up information about individuals who

are recruited and trained

- Have the ability to understand the psychological

character of a person

Expertise - Expert in communicating

- Expert in foreign languages especially English

- Expert in conducting interviews

Knowledge Have a good understanding of human resources

management

Behavior Objective, thorough, careful, and skeptical

Education

Formal Informal

Diploma with management program Basic training in leadership


Place Equipment

A room (2 x 3 meters) Stationery, papers, and folders

114




Selection of employees Receive employees based on appropriate number

and their competences



Training All employees receive benefit from training

Approval report Supervisor gives answer about employees

acceptance or refusal

16. SECURITY OFFICER (3)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Security officer Unit of Work HRD


The Nature of

Work

Technical Report From -

Job Purpose

115

Maintain security and prevent the incidence of company that are not

expected by the company

Variety of Tasks


Maintain the security of company Avoid any theft, robbery and violence

which can cause harm to the company

Regularly patrolled Patrol around the company to ensure

there are no errors or oil leakage, etc.

Helping customers in parking Because The Harvest’s parking is not

large, so this is a security officer job

Report all the incidents to HR

supervisor

Events associated with fraud, violations,

vandalism, etc.






regulations


Indonesia


and politely


hours regulations



polite

Using security uniform and shoes


directions



116





Required to maintain security

company in accordance with

hours worked

Do not fall asleep while keeping the

security


of all events that happened to the

HR supervisor

Information about activities or events



Responsible to company security Everything that happens with the

company

JOB SPECIFICATIONS



Ability - Ability to maintain security in a long time

- Able to deal with undesirable events

- Ability to make decisions

Expertise - Expert in communicating

- Expert in martial arts

Knowledge - Have knowledge about martial arts

- Understand the company's safeguards system

Behavior Objective, discipline, thorough, decisive, brave, and

skeptical

117

Education

Formal Informal

Senior High School -

Experiences

Type Period

Has been a security officer 1 year


Place Equipment

A room (2 x 3 meters) Torch, stationery, papers, and folders




Patrol It is done three times a day

Reporting the incident It is done everyday



Company security No damage, violence, and theft in the company

Helping customers Customers satisfaction in obtaining a parking lot

17. CLEANING SERVICE (5)

JOB DESCRIPTIONS

118

Job Identity Number

Name of

Position

Cleaning service Unit of Work HRD


The Nature of

Work


Job Purpose

Clean the entire area of the company, ranging from the production site to

place display item as well as corporate environments

Variety of Tasks


Cleaning the work room Starting from the directors' room to the

other officers, such as sweeping,

mopping, and taking out the trash

Clean up the remaining products

in production room

Ensure the production room was totally

clean, no residual scattered production

process, so that the health is assured

Wash all the equipment after used Clean all equipment used to assist the

production process, the customer tray,

and others

Cleaning public facilities of the

company

Public facilities include restrooms,

seating, and parking area

Tidy up all the equipments used

for work

Placing the equipment neatly and

according to the place

119






regulations


Indonesia


and politely


hours regulations



polite

Using cleaning service uniform and

shoes


directions







Required to maintain cleanliness

of all areas in the company

Cleanliness of overall area in the

company without exception



Responsible to the cleanliness of

company

Cleanliness of all areas of sales,

production, office room, restrooms and

other rooms within the company

Responsible for the cleanliness of

the conditions surrounding the

company

Cleanliness of parking areas and parks

as well as corporate environments

Responsible for convenience in

the company

Associated with the convenience of

employees and customers

120

JOB SPECIFICATIONS



Ability Able to clean the room, mopping, sweeping, wiping tables,

washing, etc.

Expertise Expert in cleaning something

Knowledge - Have knowledge of all equipment used to clean the

room or particular item

- Have knowledge of any area that needs attention to

clean

Behavior Honest, discipline, thorough, and skillful

Education

Formal Informal

High school / vocational school -


Place Equipment

All The Harvest areas Brooms, mops, buckets, cloth,

duster, etc.




Office room It is done two times a day

Production room There is no dirt left and after the production process

121

Public facilities It is done two times a day



Washing the

equipments

Washing dirty equipments

Tidying equipments Tidying up the equipment and put it in the given

place

18. PRODUCTION OFFICERS (10)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Production officers Unit of Work Operational

Report To Operational

supervisor

Department Operational

The Nature of

Work

Technical Receiving Report -

Job Purpose

To facilitate the company’s production activities

Variety of Tasks


Produce all the Harvest’s Harvest makes products in accordance

122

products with the standards

Using the production equipments

correctly

Using all production equipments

appropriate with the method and its

usefulness

Report any broken equipments Reporting to the operational supervisor

Ensure the cleanliness of the

workplace

The officers did their job with a clean

and neat, not contaminate the workplace

Variety of Liabilities

Name of Liability Description




regulations


Indonesia


and politely


hours regulations



polite

Using shirt, trousers, and shoes


directions




deviate in operational supervisor




to the operational supervisor

about production process

Report the amount of production per day

and how many defect items and events

that occur on the production

Obliged to wear masks and

gloves when entering the

Reflect the hygienic and production

processes are not contaminated by

123

production room bacteria

Obliged to inform if there is a

broken machine

Information given to the operational

supervisor




process

Ensure the smooth of production process

Responsible for the goods

produced

Intermediate goods, finished goods, and

defect goods


equipments

Use and maintain production equipment,

not using the production equipment by

carelessly

JOB SPECIFICATIONS



Ability - Able to operate the operational equipments

- Able to produce finished goods

Expertise - Expert in cooking

- Expert in making bread, cakes, tarts, and ice cream

124

Knowledge - Have good understanding of all the products in the

company

- Understand the use of production machines

Behavior Careful, thorough, and discipline

Education

Formal Informal

High school / vocational school -


Physical Demands Description

Stamina Physically and mentally healthy, free drugs

Gender Male and female

Height 165 cm for male and 150 cm for female

Weight 65 kg for male and 50 kg for female

Body Not a physical disability

Eyes Not interfere with vision or color blindness

Experiences

Type Period

Making bread, cakes, cookies, etc. 1 year


Place Equipment

Production room Masks and gloves


125



Produce all The

Harvest’s products

It is success if the amount of bread and cake are

finished according to the number of tasks assigned

by the operation supervisor

Report any broken

equipments

It is success if no tools are broken or not suitable to

be used to operate in the process of making cakes



Use the production

equipments correctly

It is success if there is low-level damage or no

damage to production equipment

Ensure the cleanliness

of workplace

It is success if the workplace is not dirty and not

make the product are not hygienic

19. PURCHASING RAW MATERIALS OFFICERS (5)

JOB DESCRIPTIONS

Job Identity Number

Name of

Position

Purchasing raw

materials officer

Unit of Work Operational

Report To Operational

supervisor

Department Operational

The Nature of

Work


Job Purpose

126

To facilitate the activities of the company purchases raw materials

Variety of Tasks


Tasked to make the purchase of

raw materials

Purchase of raw materials used for the

production process

Provide raw materials for

production or warehouse workers

Ensure the raw materials arrive on time

so that can be used to produce Harvest’s

products and if it is not needed yet, it

will be given to the warehouse workers

Checking the raw materials Are the raw materials purchased in

accordance with the order?

Types of Duty

Duty Name Details

Everyone must obey every rules that

we have.

Every regulation and terms and

condition that must apply.

Must use Indonesia language in

proper way.

Throught deliver a proper way and

good communication to our customer.

Must obey the rules to be on time in

working hour.

Come earlier and go home on time.

Must have a nice look. Using shirt, shoes, throusers. (Formal

dress)

Listen your instructor! Throught vision, mission that our

127

company have.

Report every unusual activity (bad

one) with our advisor.

Like sexual harassment, etc.

Report every activity in operational

staff.

Every information that needed.

Responsible with the raw material. Every Raw Material must have a good

quality.

Responsible with the raw material

Needed.

Every raw material requested can be

higer or lower.

JOB SPECIFICATION

Type of Competition

Variable Type of Competition

Ability Could identify which supplier that we can choose.

Could see the competitive advantage for each

supplier.

Skills Communication Skill

Can Speak English and Mandarin fluently

Always Careful, (thorough)

Knowledge Understand every Raw Material.

Understanding the value and the Price

128

Attitude Accurate, thorough, disciplined, thoughtful, and

objective.

Physic Requirement

Physic Detail

Stamina Have a good health report

Sex Male or Female

Height 165 cm, for a Man

Weight 65 kg, for a Man

Body Health

Vision (eye) Health Eye record and not color blindness

Education

Formal Informal

Senior High School -

Workplace

Workplace Working tools

A Room with 3x3 meters. Pen, book, paper, etc.

SOP (Standard operating procedure)

129

The Standard

Type Detail

Purchase of Raw

Material.

Every purchased raw material must be accurate

according to the company needs.

Giving of Raw Material Every Raw Material should purchase on time, so

the production process will not delayed cause of

late of the Raw Material.

Variance of Cumulative

Type Standard Detail

Raw Material Check To Check every raw material purchased, have a

good quality

Pay the Raw Material To make sure that every purchase is the right item

and price.

9. Warehouse Clerk (5)

Position ID Number

Name Warehouse Clerk Unit of

Work

Operational

Report To Supervisor Operational Department Operational

Type Job Administration Report To buy the raw

130

From material.

Purpose of Job

To make sure every stock in warehouse

Variance of Task

Name Detail

Regulate the available of Raw Material If the stock is low, the

warehouse team can

immediately contact the

purchasing department

To keep the Raw Material Clean and

Healthy.

To design the space in

warehouse, so the food that

stored kept healthy and clean.

To manage every in and out of raw material. The way to deliver the raw

material for each department.

To recieve the raw material. To receive the raw material

that needed for production

process.

To deliver the raw material out To sent the raw material to the

131

next process.

To make sure that number of raw material is

equal

The number of items that

must be equal.

Types of Obligations

Name of Obligation Details

Must make sure that in / out of the

product.

To make a decision in urgent time.

To obey every regulation Obey and do the regulation.

Must use the Indonesia language To make a good communication

Obey the rules when the office hour On time is the most important one.

Use formal dress. Use shirt, shoes,

Obey your leader Oney the leader.

Report the unusual activity (bad) to

your supervisor.

Report if you found it.

Report every action to our

supervisor.

Report if there some broken, or

unusual things.

Types of Responsibility

132

Name Detail

Responsible for every item in

warehouse.

To observe every items inside

warehouse.

Responsible for every in and out all

of the items.

The warehouse staff, must have a list

of in or out product

Secure the warehouse Make sure that items safely stored.

PERFORMANCE STANDARD

Variety of standards

Type Detail

The available stock in

warehouse.

Its good if the raw material available in safety

stock.

Numbers of item in

warehouse.

Its good if the number of item same with the

record on computer.

Receiving the Goods Its good if the number item that deliver from

headquarter, supplier, is the same with the items

that we received.

Sent item Its good if the number of item sent, is the right

items.

133

Qualitative standard

Type Detail

Keep the warehouse

clean

It’s good if the warehouse clean and organized.

In or out of items It’s good, if the product that in or out is right.

20. DRIVER (3)

JOB DESCRIPTION

Position Number

Name Shipping driver Unit of

Work

Operational

Report to Supervisor Operasional Department Operational

Nature of

Work

Technical Report

From

Purpose of position

To deliver the goods to the corporate or customer.

134

Task

Task Name Details

To deviver the goods from the factory to the

outlet.

To deliver the order from each

outlet.

To deliver the goods to the customer. Deliver the product that our

customer ordered.

Take the items that we order from the

supplier.

Items like raw material, office

tools.

Ensure that we deliver the best product. Ensure that the product in

good condition after shipping.

Maintain our transportation. Like our car, or truck.

Type of obligation

Name Detail

Obey every regulation that our

company has.

Obey the rules.

You must speak indonesia well. To deliver information to our

customer clearly.

Must obey the time, must be on time. Come in the time that already In our

agreement.

Use the formal dress. Using shirt, shoes.

135

Must obey the rules. In every aspec in our company.

Must report the shipping information

to the operational manager.

Information about in or out of our

goods.

Must deliver the goods on time. Deliver to our outlet or customer.

Must report if there is something

unusual (bad)

Report to our supervisor.

Variance of Responsibility

Name Detail

Responsible with the item that we

ship.

The goods must remain good after

shipping process. To the customer or

outlets.

Responsible with the transportation

tools that used.

Maintain the transportation often.

JOB SPECIFICATION

Competition needed

Variable Type of competition

Ability Be able to deliver the service and goods

Skills Can drive a car.

Take care the goods

136

Knowledge Know the area better

Attitude Decisive, disciplined, skeptical and objective.

Physic requirement

Body Description

Stamina Good health report

Sex Male

Height 165 Centimeters

Weight 65 kg

Body healthy

Eyes Healthy eye and not blind colour

Workplace

Workplace Working Equipment

Parking Lot Stationary

Education

Formal Informal

High School Driving lesson

Experience

137

Type Duration

Driving 1 year

PERFORMANCE STANDARD

Qualitative Standard

Type Detail

Deliver the right goods Its good if the product that our customer received

in time.

Deliver the goods in other

store.

Its good if the number of product delivered in the

right time.

Report to the warehouse

staff

Its good if the product in or out the same number.

Type of Qualitative

Type Detail

Transportation checkup Its good if the transportation is ready.

Order check up Its good if the goods already delivered in time.

138

TECHNICAL ASPECTS

Location

The Harvest is located at Jl. Bengawan 39 Surabaya. The Harvest has 9 outlets in

Jakarta and 1 outlet in Bandung. The Harvest, which is located in Jl. Bengawan 39, is

in the center of Surabaya and the production processes are done there. The Harvest

located the production process in there because the owner takes into account the cost

and efficiency. It means that The Harvest will be much faster in terms of sales and

does not take high cost for delivery process. The Harvest also concern about the

freshness of the pastry they produced.

Variable determining the location:

1. Availability of Raw Materials

Raw materials used by The Harvest are derived from overseas, such as Russia.

This is not very significant influence on the production location because once a

week or once a month, depending on raw materials, The Harvest imports raw

materials from their suppliers in abroad. In the process of delivery raw materials,

The Harvest uses ship or airplane. For ship, it usually takes a long time. That’s

why The Harvest makes forecasting process for the use of raw materials so that

when they do production process, the raw materials will available on time.

Besides, the cost incurred for delivery by ship is much cheaper than by airplane.

The Harvest uses airplane for urgent circumstances and when there is no safety

stock. Thus, in term of location, it is not so significantly influence to the

availability of raw materials for the most of its raw materials are directly

imported from abroad.

In term of market location, The Harvest sells its products at Jl. Bengawan. As we

know that the location of sales and production of The Harvest is in the same

139

place, so it is not costly. We highlight the location at Jl. Bengawan because the

location is quite good and strategically in the center of Surabaya. The Harvest

has already a market share among the middle upper class who will not think the

other brands. In the other hand, The Harvest believe that their products is pure

products without preservatives, derived from imported raw materials and has a

lot of variety in their products.

2. Availability of Labor

The amount of labor which is work in The Harvest is quite a lot for the size of

individual firms. The Harvest has approximately 100 employees. However, the

way to obtain labors, The Harvest do not look from the location side where is

close to the settlements. Their employees are mostly live not far from the

location of The Harvest. The employees do not really see near or far the place

they work but they prefer to have a proper paying job. In The Harvest side, they

are not hiring too many employees. Thus, The Harvest did not see a location near

the settlements as a determining factor for the easiness to get employees.

3. Transportation Facilities

Availability of transportation is also not a factor that influences the location of

The Harvest. They have several cars and mini trucks for delivery service. In case

of delivering raw materials is not difficult because they buy raw materials from

abroad, came in Indonesia and shipped by suppliers using transportation selected

by The Harvest. Thus, in essence, The Harvest is a facilitated company in terms

of delivery process because they have their own transportation facilities.

140

4. Facilities of Water and Electricity

Electricity and water usage are absolutely owned by The Harvest. Thus, for

electricity and water facility problem had been facilitated by the presence of PLN

and PDAM Surabaya.

Business Layout

In terms of layout, The Harvest has a building which consists of:

Parking Lot

It is used to park vehicles such as motorcycles and cars owned by customers

and The Harvest’s cars.

Security Post

It is used as a place for security guard who is on duty to maintain the security

of The Harvest.

Sales Area

It is used to run the sales activity which consists of the sales of pastries, cakes,

cookies, snacks, chocolates, ice cream, and many more.

Management Room Office

It is used to run company’s management and administration activities such as

finance, accounting, and purchasing raw materials.

Production Room

It is used for production process to produce all The Harvest’s products.

141

Raw Materials Warehouse

It is used to store raw materials that will be used for production process.

Pastry Storage Warehouse

It is used to store pastry or cakes that have been produced which still cannot

be sold because waiting to be sent to the customers.

Operational Process

Purchasing Raw Material Activity

In order raw materials, The Harvest selecting raw materials, mostly from

abroad. The Harvest used about 170 raw materials, 70 are from abroad

(Australia, New Zeland, France, Belgium, Russia, Germany, Netherland, etc.)

and the rest come from Indonesia such as:

a. Wheat flour (plain flour and gluten free): Germany

b. Fruit (all kinds of fruit): Russia

c. Milk, Egg and Cheese: New Zeland

Due to the variety of The Harvest’s products are quite a lot, The Harvest is

providing safety stock as stock if the raw materials have not come yet to the

warehouse or there are obstacles during the delivery process.

The Harvest

(Production)

Supplier

Supplier

Supplier

End User

142

Packaging Activity

The Harvest ordered packaging such as cardboard and plastics with a lot of

shape and sizes variety. The Harvest has its own suppliers to order cardboards

and plastics. According to the quality and price, their packaging has its own

standard. For example, in term of wrapping the products, it must be fit, not too

large, so that there will be no air cavity which can cause condensation and

fungus because the products are produced without preservatives. The

packaging will be sent approximately 2 weeks after order from the supplier.

Receiving Raw Material Activity

The Harvest receive its raw materials from when the warehouse receive the

order receipt, after that they check whether the goods in accordance with the

order receipt. Then, the order receipt will be given to the owner to be checked.

If all the raw materials completed, the stock will be recorded and saved in

stock list.

Production Activity

Production activity in The Harvest is a full-time or 24 hours without stopping,

but during Eid Fitri the production activity only 20 hours. In the production

process, The Harvest are divided into three shifts for the production process.

Each shift ranges between 8-10 hours. The Harvest is able to produce pastry,

cake, ice etc. which reach ± 2000 pieces so that stock out never occur in The

Harvest and the products always fresh every time customer buy.

143

Production Process of The Harvest

Details of the Process:

1) The arrival of raw material is the activity before we start the production

process.

144

2) Ingredients of Raw Material that needed for production process like: flour,

yeast, eggs, sugar, salt, milk, water and butter, need to be prepared.

3) Scaling: the raw material need to weighed according the recipe, and every

weighed of raw material done manually.

4) Sponge Mixing: Every material mixed using mixer, Fermentation: the dough

will through the process called “The First Fermentation” and followed by

mixing the another ingredients using mixer and it’s called “Dough Mixing”

5) Floor Time: through mixing the dough then, we move the pasty will be cut

and weighed like the recipe, and using the machine called: “Divider

Machine”. Then we make a “ball” of pastry like the recipe using machine

called: “Rounder machine” then it’s called Rounding process.

6) Pressing Process or Sheeting: this process using moulder machine. And the

process called Pressing and sheeting. To make the dough flatter.

7) Filling: a flatter pastry, filled with chocolate, cheese, meat, etc. or like white

bread directly through baking process. The white bread go to curve conveyor

and depanner machine.

8) The dough is being fragmentation for a while, then through coloring process.

9) The White Bread or Sweet Bread continued to cooling stage.

10) After cooling process, the bread ready for packing process.

145

11) Then the last part, every bread product must through metal detector process,

to make sure that, no metal inside the bread.

Operational Hour (Shop):

Every Monday – Sunday start from 10.00 AM until 10.00 PM (Indonesian

Time) (GMT+7), and for maximizing profit, we also open in Sunday, and lots of our

customer come to our shop, around 12.00 AM – 01.00 PM and in the evening : 05.00

PM – 09.30 PM.

Capacity: (Production in one day)

Type Name Production

Capacity

Total Production

(1x Production)

Bread

Toast ± 3 – 4 Times 100 – 200 pcs

Bun ± 6 – 7 Times 100 – 200 pcs

Country Bread ± 3 – 4 Times 100 – 200 pcs

Type

Puff ± 4 – 5 Times 100 – 200 pcs

Viennoiserie

Puff ± 4 – 5 Times 100 – 200 pcs

Denish ± 6 – 7 Times 100 – 200 pcs

Croisant ± 6 – 7 Times 100 – 200 pcs

Puding Pudding ± 2 Times 100 – 200 pcs

Cookies and Snack Cookies and

Snack

± 1 Times 100 – 150

cookies and

snack

Dry Cake Dry Cake ± 2 – 3 Times 100 pcs

Ice Cream and

Sherbet

Ice Cake ± 1 Times 75 – 100 ice

cream

Ice Coupe ± 1 Times 75 ice cream

146

Savoury Savory ± 2 – 3 Times 100 – 200 pcs

Info: The most favorite product is Cake. When we survey we discovered that product

like puff, denish, croissant, Dry Cake, Cookies, snack, and Savoury are the product

that our customer love.

So, in one day, The Harvest can produce ± 2000 pcs product. This product don’t use

such as preservatives, so every product just available for one day only, and this 2000

product not only sale in headquarter only, but also in the branch of The Harvest.

The Harvest Standard:

1) The Color of bread must be not too scorched or undone cook.

2) The dimension of the bread like length, width, weight. Must be accurate.

3) The taste and quality that remain the same for a long time.

4) Free of contamination inside the product.

5) The Package that have a standard of hygiene.

The Harvest Strategy to avoid error:

1) Every employee (especially in production) has a standard that must be

qualified before they can join in production team.

2) Maintenance the machine regularly within 2 months.

3) Make sure the oven temperature before production process (to avoid undone

cook).

The Harvest Business Authority:

To build a business in Indonesia, we need an authority that issued by local

government to make sure that our business run legally. (Process for

Indonesian People)

1) NPWP (Nomor Pokok Wajib Pajak)

147

a. NPWP is a registered number that every citizen in this country

must have, this is required for the legal business authority. Step

by Step to make NPWP

i. Fill the Form

ii. Copy of ID Card

iii. Letter of authority from local government to make sure

that your business exist.

2) SIUP (Surat Ijin Perdagangan)

a. The main function of this letter, to support your legal business

in Indonesia. Issued by industrial department. Step by Step to

make SIUP

i. Fill the Form

ii. Copy of NPWP

iii. Copy of SIT/UUG

iv. Copy of ID Card

v. Copy of Family Card

vi. Company Sign & Stamp

3) SDU (Surat Ijin Domisili Usaha)

a. SDU is one of the letters of authority for province level.

4) SITU (Surat Ijin Tempat Usaha)

Equipment/Machine/Materials

Equipment Investment

No. Name of Equipment Quantity Price Total

Production Area

1 Oven 5 Rp. 15.000.000 Rp. 75.000.000

2 Dispenser 2 Rp. 200.000 Rp. 400.000

148

3 Cooler (Vegetables and

fruits)

2 Rp. 6.000.000 Rp. 12.000.000

4 Chest Freezer 1 Rp. 8.850.000 Rp. 8.850.000

5 Blender 5 Rp. 500.000 Rp. 2.500.000

6 Dough Divider

Rounder

2 Rp. 4.500.000 Rp. 9.000.000

7 Moulding Machine 1 Rp. 5.250.000 Rp. 5.250.000

8 Proofer 2 Rp. 5.000.000 Rp. 10.000.000

9 Convection Oven 2 Rp. 6.540.000 Rp. 13.080.000

10 Steamer 2 Rp. 3.750.000 Rp. 7.500.000

11 Tabung Gas 8 Rp. 300.000 Rp. 2.400.000

12 Mesin Mixer Spiral 5 Rp. 400.000 Rp. 2.000.000

13 Freezer 4 Rp. 10.285.000 Rp. 41.140.000

Total Rp. 189.120.000


Shop Area

1 AC (Air Conditioner) 4 Rp. 1.500.000 Rp. 6.000.000

2 Café Table 5 Rp. 300.000 Rp. 1.500.000

3 Café Chair 20 Rp. 80.000 Rp. 1.600.000

4 Computer 3 Rp. 6.000.000 Rp. 18.000.000

5 Printer 3 Rp. 700.000 Rp. 2.100.000

6 Freezer (soft drinks) 1 Rp. 3.750.000 Rp. 3.750.000

7 Freezer (ice cream) 1 Rp. 10.000.000 Rp. 10.000.000

8 Showcase Warmer and

Cooler (cake mini)

2 Rp. 5.400.000 Rp. 10.800.000

9 Snack and cookies 4 Rp. 3.000.000 Rp. 12.000.000

149

shelf

10 Basket for pastry 20 Rp. 50.000 Rp. 1.000.000

11 Dustbin 20 Rp. 15.000 Rp. 300.000

12 Jar shelf 1 Rp. 540.000 Rp. 540.000

13 Display rack 6 Rp. 1.500.000 Rp. 9.000.000

14 Fax machine 1 Rp. 1.500.000 Rp. 1.500.000

15 Car 3 Rp. 120.000.000 Rp. 360.000.000

16 Telephone 2 Rp. 200.000 Rp. 400.000

17 TV Flat 1 Rp. 5.175.000 Rp. 5.175.000

18 Audio 1 Rp. 2.500.000 Rp. 10.000.000

19 Speaker 5 Rp. 500.000 Rp. 2.500.000

20 DVD 1 Rp. 250.000 Rp. 250.000

Total Rp. 456.415.000


Office Area

1 Filling cabinet 4 Rp. 500.000 Rp. 2.000.000

4 Fax machine 1 Rp. 1.500.000 Rp. 1.500.000

5 Telephone 1 Rp. 200.000 Rp. 200.000

6 Owner table 1 Rp. 1.500.000 Rp. 1.500.000

7 Owner chair 1 Rp. 1.000.000 Rp. 1.000.000

9 TV Flat 1 Rp. 3.000.000 Rp. 3.000.000

11 Printer 1 Rp. 700.000 Rp. 700.000

13 LCD Proyektor 1 Rp. 5.000.000 Rp. 5.000.000

14 Paper shredder 1 Rp. 300.000 Rp. 300.000

Total Rp. 29.200.000

Grand Total: Rp. 674.735.000

150

Supplier

Harvest’s Pastry has some suppliers, most of them are from abroad and the rest are

domestic. They have raw materials approximately 170 types. Around 100 types of

raw materials come from overseas such as Australia, New Zealand, France, Germany,

Netherland and the rest from domestic.

No. Bahan Baku Negara Masa Pakai Harga

1 Wheat flour Germany 1 week Rp. 1.000.000 ( 100kg)

2 Wheat flour

(gluten free)

Germany 5 weeks Rp. 1.150.000 ( 50kg)

3 Sugar Indonesia 3 day Rp. 1.200.000 ( 100kg)

4 Tapioca flour Germany 1 week Rp. 650.000 ( 30 kg)

5 Egg Indonesia 3 days Rp. 1.105.000 ( 65 kg)

6 Fruit Rusia 3 days Rp. 1.575.000 ( 35 kg)

7 Maizena France 3 days Rp. 840.000 ( 30 kg)

8 White Sugar Belgium 1 day Rp. 250.000 ( 20kg)

9 Chocolate Netherland 3 weeks Rp. 940.000 ( 30 kg)

10 Cheese Netherland 3 weeks Rp. 875.000 ( 25 kg)

11 Milk New Zeland 3 days Rp. 1.155.000 ( 35 liter)

12 Seafood

(burger)

Indonesia 2 days Rp. 750.000 ( 25 kg)

13 Brown Sugar Indonesia 2 days Rp. 425.000 ( 25 kg)

14 Ginger Indonesia 3 days Rp. 125.000 ( 5 kg)

15 Vanila France 3 days Rp. 300.000 ( 30 kg)

Total Rp. 12.340.000

151

Note: Price is based on market price in January 2012.

Social-Economy Factors

Safety Assurance

In the production process there is no risk of endangering the employees, but for the

accident occurred in the production process, the owner will bear the cost of recovery

treatment. To enhance production process, employees provided gloves and masks.

Harvest is also provides a fire extinguisher to anticipate wildfire. Exhaust Fan is also

available in Harvest’s Pastry which is useful for air turnover so that employees feel

comfortable at work. For pregnant employees, they’re given 3 month absence. This is

done to prevent the risk of accidents at work. Companies still pay their salaries during

the absence. When the employee enters the production area, the hand must be sterile

so that the hygiene of production process can be maintained. For employees who

celebrate their religious holiday, they will be given contribution in term of cash

allowance.

Environmental Impact

The remnants of the results generated by the production of Harvest’s Pastry are

residual oil, pack of cooking oil, flour, butter. Typically, the janitor takes trash

production 2 times a day, in the morning and evening.

Other Issues

If the products are not sold at both central and branch, then Harvest's Pastry will

provide free to an orphanage or other foundations. Approximately seven orphanages

in collaboration with Harvest's Pastry and those unsold products are also given to

their employees.

REVENUE CYCLE OF HARVEST PASTRY

Harvest Patissier and chocolatier located on Bengawan Street, is a store which

sells breads, cakes, chocolate, dessert, and etc. The main market of Harvest is middle

high segment. Most of their transactions are dine in one, means consumer come to

Harvest directly. Below is the revenue cycle of Harvest.

152

First, customers come to Harvest store, take a tray and looking for breads,

cakes, or they can enjoy Harvest coffee store by ordering foods or beverages. After

they finish their searching or dine in service, they can bring their breads, cakes, and

etc go to the cashier and doing settlement. Payment can be done in two forms, cash

and debit card. For the cash account, cashier will count the items that are bought by

them, inform the total amount, and customer will pay it by cash. In return, cashier

will give customer an original receipt and customer’s items. Second copy will be

archived. For the last step, cashier will package customer’s items and finish. For the

debit transaction, customer gives their debit card to the cashier and directly it will be

inputted to computer and customer can type password on a debit machine. Then,

cashier also packages the items, while giving customer’s debit card, original receipt,

first copy of debit receipt, and the second copy will be archived.

EXPENDITURE CYCLE OF HARVEST

Purchasing of raw material will be done by the Harvest home office, located in

Center Jakarta. Firstly, in ordering raw material, warehouse staff will inspect the

stock. If the stock is available, it will give to production division and processing

further. But, if there isn’t enough stock of raw material then warehouse staff will

issue two copies of purchase requisition (PR) manually. After that, it will be sent to

production staff, they signed the second copy of PR, and archived it. The first copy

goes to the Purchasing division. After selecting supplier either via telephone or other

153

communication device, purchasing division will make two copies of Purchase Order

(PO) while the first PR will be archived. Furthermore, first PO will be archived by

purchasing division and second PO goes to the supplier by fax. Warehouse staff will

get copy of second PO and archive it.

Later, supplier delivers all of raw material needed to the Harvest’s warehouse.

Warehouse staff will check all of materials based on second copy of PO. After

checking and matching with their PO then warehouse staff will sign Shipping Notice

(SN) that’s brought by supplier. Hereafter second SN will be archived and first SN

(original) goes to supplier. Warehouse staff will get the second copy of invoice and

brings it to the cashier and directly archive it.

Payment will be done via transfer consider material amount of transaction.

After that cashier will confirm supplier that Harvest has settled their payment.

Supplier will give a PAID stamp and directly send first invoice to the Harvest via fax.

160

FINANCIAL ASPECTS

I. SOURCE OF FUND

Fund of the Harvest comes from investment of the owners.

Use of fund

Funds are used for:

Purchase a building

Renovation of building

Purchase of equipment, raw materials, supplies

Operational activities

So, most of the fund, invested for “The Harvest” and the rest used as a cash

inside “The Harvest” after the operational process is stable, so the profit that

we get, will be used for the next period, then the rest of the profit, we share it

to our employee as the percentage of their share.

Funding Structure

100% of funding used by “The Harvest” used 100% from own equity, valued

Rp 910,000,000. In this case, 100% of “The harvest” share belong to one

person, only the owner.

161

II. SALES

A. Cakes and Pastries

A day = 100 cakes

There are 25 types of cakes

1 type = 4 units per day

Sales is increased by 30% every year

Sales unit = 95% of production

Average = total sales product of cakes & pastries year 1 / 25 types of

cakes & pastries = 4,446,000,000/25 = Rp 177,840,000

B. Sandwiches and pies

A day = 50 cakes

There are 8 types of cakes

1 type = 7 units per day

Sales is increased by 30% every year

Sales unit = 95% of production

Average = total sales product of sandwiches & pies year 1 / 8 types of

sandwiches & pies = 708,624,000 / 8 = Rp 88,578,000

C. French Pastries:

A day = 2000 Pastries

Parties = 16 Type

1 Type = 12 Unit / day

Sales Increased 30% every year

Sales 95% of Production

162

Average= total sales product of French Pastries year 1 / 16 types of French

Pastries = 1,313,280,000 / 16 = Rp 82,080,000

D. Bread

A day = 2000 Bread

Parties = 33 Type

1 Type = 12 Unit / day

Sales Increased 30% every year

Sales 95% of Production

Average= total sales product of bread year 1 / 33 types of Bread =

1,378,944,000 / 33 = Rp 41,786,181

E. Juice

A day = 45 glasses

Types = 2 types

Sales increased 30% every year

Sales 95 of production

Average = total sales product of juice year 1 / 2 types of juices = 230,325,000

/ 2 = Rp 115,162,500

TOTAL AVERAGE SALES

163

(AVERAGE A + AVERAGE B + AVERAGE C + AVERAGE D + AVERAGE

E) / 5

= (Rp 177,840,000 + Rp 88,578,000 + Rp 82,080,000 + Rp 41,786,181 + Rp

115,162,500) / 5

= Rp 505,446,681/5

= Rp 101,089,336

TOTAL CUSTOMER COMES PER DAY

The Harvest sells its products to 220 customers per day, with details as follows:

1. Dine-in = 55 customers

2. Take away = 165 customers

Total = 220 customer

III. HARVEST EXPENSES

1. Raw Material Expenses

(Next Page)

164

2. Depreciation Expense

DEPRECIATION EXPENSES WITH SALVAGE VALUE

(Next page)

165

Dep

reciation

Expen

se in th

e Pro

du

ction

Ro

om

Market P

riceLife (Yr)

Salvage Valu

eTo

tal

Each Item

Usefu

lEach

Items

Dep

reciation

Exp.

1O

ven5

Rp15,000,000

20R

p1,500,000R

p3,375,000

2D

ispenser

2R

p200,0002

Rp50,000

Rp150,000

3C

ooler (Vegetables and fruits)

2R

p6,000,00010

Rp900,000

Rp1,020,000

4C

hest Freezer1

Rp8,850,000

15R

p1,000,000R

p523,333

5B

lender

5R

p500,0005

Rp100,000

Rp400,000

6D

ough Divider R

ounder2

Rp4,500,000

10R

p450,000R

p810,000

7M

oulding Machine

1R

p5,250,00010

Rp750,000

Rp450,000

8C

onvection Oven

2R

p6,540,00010

Rp875,000

Rp1,133,000

9Steam

er2

Rp3,750,000

15R

p450,000R

p440,000

10Steam

er2

Rp7,500,000

15R

p500,000R

p933,333

11“Tabung G

as”8

Rp300,000

8R

p75,000R

p225,000

12M

ixer Spiral Machine

5R

p400,0005

Rp100,000

Rp300,000

13Freezer

4R

p10,285,00020

Rp1,000,000

Rp1,857,000

Rp

11,616,667

No

te: Dep

reciation

calculatio

n u

sing Straigh

t-Line M

eth

od

(SL)

No

.D

escriptio

nQ

ty

TOTA

L

166

Dep

reciation

Expen

se of Sh

op

Area

Market P

riceLife (Yr)

Salvage Valu

eTo

tal

Each Item

sU

seful

Each Item

sD

epreciatio

n Exp

.

1A

C (A

ir Conditioner)

4R

p1,500,00010

Rp150,000

Rp540,000

2C

afé Table5

Rp300,000

8R

p45,000R

p159,375

3C

afé Chair

20R

p80,00010

Rp10,000

Rp140,000

4C

omputer

3R

p6,000,0005

Rp350,000

Rp3,390,000

5Printer

3R

p700,0005

Rp100,000

Rp360,000

6Freezer (soft drinks)

1R

p3,750,0006

Rp750,000

Rp500,000

7Freezer (ice cream

)1

Rp10,000,000

10R

p1,000,000R

p900,000

8Show

case Warm

er and Cooler (m

ini cake)2

Rp5,400,000

8R

p750,000R

p1,162,500

9Snack and cookies shelf

4R

p3,000,0008

Rp250,000

Rp1,375,000

10B

asket for pastry20

Rp50,000

0R

p5,000R

p0

11D

ustbin20

Rp15,000

0R

p1,500R

p0

12Jar shelf

1R

p540,0000

Rp45,000

Rp0

13D

isplay rack6

Rp1,500,000

10R

p300,000R

p720,000

14Fax m

achine1

Rp1,500,000

8R

p150,000R

p168,750

15C

ar3

Rp120,000,000

10R

p12,000,000R

p32,400,000

16Telep

hone2

Rp200,000

0R

p20,000R

p0

17TV

Flat1

Rp5,175,000

5R

p125,000R

p1,010,000

18A

udio1

Rp2,500,000

5R

p100,000R

p480,000

19Speaker

5R

p500,0005

Rp100,000

Rp400,000

20D

VD

1R

p250,0005

Rp75,000

Rp35,000

21B

uilding1

Rp1,000,000,000

40R

p100,000,000R

p22,500,000

Rp

66,240,625

No

te: Dep

reciation

calculatio

n u

sing Straigh

t-Line M

eth

od

(SL)

TOTA

L

No

.D

escriptio

nQ

ty

167

Office D

epreciatio

n Exp

ense

Market P

riceLife (Yr)

Salvage Valu

eTo

tal

Each Item

sU

seful

Each Item

sD

epreciatio

n Exp

.

1C

omputer

1R

p30,000,00010

Rp2,500,000

Rp2,750,000

2Printer

1R

p2,800,0005

Rp350,000

Rp490,000

3TV

Flat1

Rp5,175,000

10R

p500,000R

p467,500

4C

upboard4

Rp2,000,000

10R

p400,000R

p640,000

5O

ffice car1

Rp250,000,000

20R

p20,000,000R

p11,500,000

6O

wner desk

1R

p1,500,0004

Rp100,000

Rp350,000

7M

eeting Table1

Rp1,850,000

8R

p100,000R

p218,750

8Fax M

achine1

Rp1,500,000

4R

p200,000R

p325,000

9O

wner C

hair1

Rp1,250,000

4R

p200,000R

p262,500

10M

eeting Chair

1R

p2,250,0006

Rp200,000

Rp341,667

11O

ffice Chair

1R

p1,350,0004

Rp100,000

Rp312,500

12LC

D Projector

1R

p5,000,0005

Rp350,000

Rp930,000

13Paper Shed

der1

Rp750,000

5R

p100,000R

p130,000

Rp

18,717,917

No

te: Dep

reciation

calculatio

n u

sing Straigh

t-Line M

eth

od

(SL)

No

.D

escriptio

nQ

ty

TOTA

L

168

3. Electricity, Water and telephone Expense

Assuming Electricity, Water and Telephone Expense are the same

Electricity expense/month = Rp 1,750,000

Water expense/month = Rp 800,000

Telephone expense/month = Rp 1,250,000

Total expense per month = Rp 3,800,000

Total expense per year = Rp 3,800,000 * 12 = Rp 45,600,000

4. Promotional expense

Promotion through newspaper, radio, local TV and pamphlet

Assuming promotional expense per month Rp 3,500,000

Total promotional expense per year Rp 42,000,000

5. Salary Expense

(Next Page)

169

THE H

AR

VEST SA

LAR

Y EX

PEN

SES

JOB

PO

SITION

NU

MB

ER O

F EMP

LOY

EESB

ASIC

SALA

RY

BO

NU

STO

TAL SA

LAR

Y P

ER M

ON

THSA

LAR

Y P

ER Y

EAR

TOTA

L EID A

L-FITR B

ON

US P

ER Y

EAR

TOTA

L SALA

RY

PER

YEA

R

Man

aging D

irecto

r1

Rp

200,000,000R

p50,000,000

Rp

250,000,000R

p3,000,000,000

Rp

250,000,000R

p3,250,000,000

Marke

ting M

anage

r1

Rp

6,500,000R

p1,500,000

Rp

8,000,000R

p96,000,000

Rp

8,000,000R

p104,000,000

Op

eratio

nal M

anage

r1

Rp

6,750,000R

p1,500,000

Rp

8,250,000R

p99,000,000

Rp

8,250,000R

p107,250,000

Finan

cial and

Acco

un

ting M

anage

r1

Rp

6,000,000R

p1,500,000

Rp

7,500,000R

p90,000,000

Rp

7,500,000R

p97,500,000

Hu

man

Re

sou

rce M

anage

r1

Rp

6,000,000R

p1,500,000

Rp

7,500,000R

p90,000,000

Rp

7,500,000R

p97,500,000

TOTA

LR

p281,250,000

Rp

3,375,000,000R

p3,656,250,000

Marke

ting Su

pe

rvisor

1R

p4,000,000

Rp

1,000,000R

p5,000,000

Rp

60,000,000R

p5,000,000

Rp

65,000,000

Op

eratio

nal Su

pe

rvisor

1R

p4,500,000

Rp

1,000,000R

p5,500,000

Rp

66,000,000R

p5,500,000

Rp

71,500,000

Finan

cial Sup

erviso

r1

Rp

4,000,000R

p1,000,000

Rp

5,000,000R

p60,000,000

Rp

5,000,000R

p65,000,000

Hu

man

Re

sou

rce Su

pe

rvisor

1R

p4,000,000

Rp

1,000,000R

p5,000,000

Rp

60,000,000R

p5,000,000

Rp

65,000,000

TOTA

LR

p20,500,000

Rp

246,000,000R

p266,500,000

Ad

min

istration

Office

r10

Rp

1,500,000R

p500,000

Rp

2,000,000R

p240,000,000

Rp

20,000,000R

p260,000,000

Pro

mo

tion

Office

r10

Rp

1,750,000R

p500,000

Rp

2,250,000R

p270,000,000

Rp

22,500,000R

p292,500,000

Pro

du

ction

Office

r10

Rp

1,750,000R

p500,000

Rp

2,250,000R

p270,000,000

Rp

22,500,000R

p292,500,000

Pu

rchasin

g Raw

Mate

rial Office

r5

Rp

1,350,000R

p450,000

Rp

1,800,000R

p108,000,000

Rp

9,000,000R

p117,000,000

Drive

r3

Rp

1,275,000R

p450,000

Rp

1,725,000R

p62,100,000

Rp

5,175,000R

p67,275,000

Ware

ho

use

Office

r5

Rp

1,350,000R

p450,000

Rp

1,800,000R

p108,000,000

Rp

9,000,000R

p117,000,000

Bo

ok K

ee

pe

r2

Rp

1,500,000R

p500,000

Rp

2,000,000R

p48,000,000

Rp

4,000,000R

p52,000,000

Cash

ier

4R

p1,500,000

Rp

500,000R

p2,000,000

Rp

96,000,000R

p8,000,000

Rp

104,000,000

Re

cruitm

en

t & Train

ing O

fficer

5R

p1,750,000

Rp

500,000R

p2,250,000

Rp

135,000,000R

p11,250,000

Rp

146,250,000

Co

mp

en

sation

& P

rese

nce

Office

r5

Rp

1,500,000R

p500,000

Rp

2,000,000R

p120,000,000

Rp

10,000,000R

p130,000,000

Secu

rity3

Rp

1,350,000R

p450,000

Rp

1,800,000R

p64,800,000

Rp

5,400,000R

p70,200,000

Cle

anin

g Service

5R

p1,275,000

Rp

450,000R

p1,725,000

Rp

103,500,000R

p8,625,000

Rp

112,125,000

TOTA

LR

p23,600,000

Rp

1,625,400,000R

p1,760,850,000

TOTA

L SALA

RY

ALL EM

PLO

YEES

75R

p325,350,000

Rp

5,246,400,000R

p5,683,600,000

170

Note:

Total salary per month = basic salary + bonus

Salary per year = (basic salary + bonus) x number of employee x 12

Total Eid Al-Fitr Bonus = (basic salary + bonus) x number of employee

Total salary per year = salary per year + total Eid Al-Fitr bonus

THE H

AR

VEST SA

LAR

Y EX

PEN

SES

JOB

PO

SITION

NU

MB

ER O

F EMP

LOY

EESB

ASIC

SALA

RY

BO

NU

STO

TAL SA

LAR

Y P

ER M

ON

THSA

LAR

Y P

ER Y

EAR

TOTA

L EID A

L-FITR B

ON

US P

ER Y

EAR

TOTA

L SALA

RY

PER

YEA

R

Man

aging D

irecto

r1

Rp

200,000,000R

p50,000,000

Rp

250,000,000R

p3,000,000,000

Rp

250,000,000R

p3,250,000,000

Marke

ting M

anage

r1

Rp

6,500,000R

p1,500,000

Rp

8,000,000R

p96,000,000

Rp

8,000,000R

p104,000,000

Op

eratio

nal M

anage

r1

Rp

6,750,000R

p1,500,000

Rp

8,250,000R

p99,000,000

Rp

8,250,000R

p107,250,000

Finan

cial and

Acco

un

ting M

anage

r1

Rp

6,000,000R

p1,500,000

Rp

7,500,000R

p90,000,000

Rp

7,500,000R

p97,500,000

Hu

man

Re

sou

rce M

anage

r1

Rp

6,000,000R

p1,500,000

Rp

7,500,000R

p90,000,000

Rp

7,500,000R

p97,500,000

TOTA

LR

p281,250,000

Rp

3,375,000,000R

p3,656,250,000

Marke

ting Su

pe

rvisor

1R

p4,000,000

Rp

1,000,000R

p5,000,000

Rp

60,000,000R

p5,000,000

Rp

65,000,000

Op

eratio

nal Su

pe

rvisor

1R

p4,500,000

Rp

1,000,000R

p5,500,000

Rp

66,000,000R

p5,500,000

Rp

71,500,000

Finan

cial Sup

erviso

r1

Rp

4,000,000R

p1,000,000

Rp

5,000,000R

p60,000,000

Rp

5,000,000R

p65,000,000

Hu

man

Re

sou

rce Su

pe

rvisor

1R

p4,000,000

Rp

1,000,000R

p5,000,000

Rp

60,000,000R

p5,000,000

Rp

65,000,000

TOTA

LR

p20,500,000

Rp

246,000,000R

p266,500,000

Ad

min

istration

Office

r10

Rp

1,500,000R

p500,000

Rp

2,000,000R

p240,000,000

Rp

20,000,000R

p260,000,000

Pro

mo

tion

Office

r10

Rp

1,750,000R

p500,000

Rp

2,250,000R

p270,000,000

Rp

22,500,000R

p292,500,000

Pro

du

ction

Office

r10

Rp

1,750,000R

p500,000

Rp

2,250,000R

p270,000,000

Rp

22,500,000R

p292,500,000

Pu

rchasin

g Raw

Mate

rial Office

r5

Rp

1,350,000R

p450,000

Rp

1,800,000R

p108,000,000

Rp

9,000,000R

p117,000,000

Drive

r3

Rp

1,275,000R

p450,000

Rp

1,725,000R

p62,100,000

Rp

5,175,000R

p67,275,000

Ware

ho

use

Office

r5

Rp

1,350,000R

p450,000

Rp

1,800,000R

p108,000,000

Rp

9,000,000R

p117,000,000

Bo

ok K

ee

pe

r2

Rp

1,500,000R

p500,000

Rp

2,000,000R

p48,000,000

Rp

4,000,000R

p52,000,000

Cash

ier

4R

p1,500,000

Rp

500,000R

p2,000,000

Rp

96,000,000R

p8,000,000

Rp

104,000,000

Re

cruitm

en

t & Train

ing O

fficer

5R

p1,750,000

Rp

500,000R

p2,250,000

Rp

135,000,000R

p11,250,000

Rp

146,250,000

Co

mp

en

sation

& P

rese

nce

Office

r5

Rp

1,500,000R

p500,000

Rp

2,000,000R

p120,000,000

Rp

10,000,000R

p130,000,000

Secu

rity3

Rp

1,350,000R

p450,000

Rp

1,800,000R

p64,800,000

Rp

5,400,000R

p70,200,000

Cle

anin

g Service

5R

p1,275,000

Rp

450,000R

p1,725,000

Rp

103,500,000R

p8,625,000

Rp

112,125,000

TOTA

LR

p23,600,000

Rp

1,625,400,000R

p1,760,850,000

TOTA

L SALA

RY

ALL EM

PLO

YEES

75R

p325,350,000

Rp

5,246,400,000R

p5,683,600,000

171

ASSET LIABILITY

1,281,204,041

Inventory 777,832,500

Building 1,000,000,000

Acc.Depr-Building (125,000,000)

Equipment 674,735,000 EQUITY

Acc.Depr-Equipment (411,893,750) Owner's investment 1,000,000,000

Supplies 12,340,000 Net Income 2,209,217,791

TOTAL ASSET 3,209,217,791 TOTAL L+E 3,209,217,791

Sales 8,077,173,000

Expenses

Depreciation Expense 96,755,209

Utilities Expense 45,600,000

Advertising Expense 42,000,000

Salary Expense 5,683,600,000 (5,867,955,209)

Net Income 2,209,217,791

INCOME STATEMENT

FOR THE YEAR ENDED DEC 31,2011

THE HARVEST

BALANCE SHEET

DECEMBER 31,2011

Cash

THE HARVEST

The harvest cake strategy

Business

Transcript of The harvest cake strategy