1. The audience will watch this film because they like the cast or directorThe slow motion emphasises the pleasureThis trailer shows some sexual scene, this will attract an certain audience who like the sexual attentionThis trailer uses montage shots which shows the narrative of the party scenes.This trailer will attract an audience who likes the director or cast like Leonardo DICaprioThe motif of the glass, this will appear to audience to the audience who has read the novel The are shots of guns which later developed to love and sexual sceneThe Great Gatsby TrailerThis trailer will attract an audience who likes the director or cast like Leonardo DICaprioThe voice other in this film gives the audience a anchoring meaningIn this trailer we can see lots of shots of Leonardo DICaprio. The director accentuates the character a lot because so people watch the film as he is a major star in HollywoodEven though this film isn't shot in l 1920s, it still gives the effect of that year. They do this by the titles, as they are flashy and having a cinema view of 1920 at deco Hyper real fantastical qualityLots of situated coloursEach shots are juxtaposedThe narrative structure are not in orderMusic - The music is contrapuntal which gives it contemporary feel which appeals to young audience - The music drops out every time e.g. One music emphasises the love and the other emphasises the party scenario. - When the music is building to climax there are shots of depressing sceneDirector Baz Luhrmann - This trailer is Auteur because the audience instantly recognize the director because of his style which he applied in this trailer. - The slow motion shot of Luhrmans style establishes New York. Also it mirror the voice other of Nick Carraway (Toby Maguire) which also establishes the setting Sound - The director uses sound bridge of thunder, this gives the audience a sense that something bad is going to happen. As well foreshadowing the later event

2. http://www.youtube.com/watch?v=zvCLndPhR_k&safe=active The great Gatsby trailer can be found in YouTube as this is public domain site where everyone goes on. This shows that by putting their trailer in Youtube can attract a wider demographic. In YouTube you can share the video to your friend or any other social networking sites. This shows the uses and the gratification becomes part of the personal identity when the audience do something with the video. Also by sharing the can allow to attract more demographics. This trailer has over millions view. This shows that they have reached to their audience.Here are some comments in YouTube about the trailer. These comments are preferred reading as the audience like the trailer. Some of the audience commented on the novel that they read and thats why they want to see the film. Others comment on the director and the cast due to the previous film that they watched e.g. Romeo and Juliet. The same director of this film directed Romeo and Juliet and one of the cast was Leonardo DICaprio. This showsThis comment here is oppositional reading this is because this person doesnt understand the trailer. This may be because this trailer isnt their type.