The Goosebump Compass Factor (book) - Social Media Campaign
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Transcript of The Goosebump Compass Factor (book) - Social Media Campaign
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Monday, March 21, 2011
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The Goosebump Compass Factor
Monday, March 21, 2011
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The Goosebump Compass Factor
The BookSocial Media Marketing Plan
By Carl Alvarez
Monday, March 21, 2011
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Monday, March 21, 2011
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Synopsis: 'The Goosebump Compass Factor' published by Brave Bunny is a self-help book centered around the biological body mechanism in each of us triggered especially by inspiration and activated on the basis of our own life experiences.
Book author Carl Alvarez will explain the steps to understand this energy and guide the reader on how to establish their own personal life path using 'The Goosebump Compass Factor'.
- Carl Alvarez
Monday, March 21, 2011
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Monday, March 21, 2011
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Let the adventure of your lifetime begin now!
Monday, March 21, 2011
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Let the adventure of your lifetime begin now!
Monday, March 21, 2011
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Monday, March 21, 2011
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Launch Date
Monday, March 21, 2011
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Launch DateSeptember 2013
Published by
Monday, March 21, 2011
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Launch DateSeptember 2013
Published by
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Monday, March 21, 2011
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Launch DateSeptember 2013
Published by
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Monday, March 21, 2011
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Monday, March 21, 2011
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Demographics
Monday, March 21, 2011
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70%
30%
70% Women30% Men
The Goosebump Compass Factor
Audience
Monday, March 21, 2011
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10%
25%
30%
5%
30%
10% Women 18 - 30 25% Women 30 - 4530% Women 45 - 60 5% Women 60 - 7530% Men
The Goosebump Compass Factor
Adult Females - 70%
Monday, March 21, 2011
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5%
15%
10%
70%
5% Men 18- 3015% Men 30 - 4510% Men 45 - 6070% Women
The Goosebump Compass Factor
Adult Males - 30%
Monday, March 21, 2011
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30%
18%16%
10%
8%
7%6% 4%30% New York City
18% Los Angeles16% San Francisco10% Boston8% Seattle7% Chicago6% Denver4% All Other Areas
The Goosebump Compass Factor
Top US Markets
Monday, March 21, 2011
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Book Publishing Competitors
Monday, March 21, 2011
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Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
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Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
![Page 23: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/23.jpg)
Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
![Page 24: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/24.jpg)
Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
![Page 25: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/25.jpg)
Book Publishing Competitors
• Penguin
• Random House
• Chronicle Books
• Simon & Schuster
Monday, March 21, 2011
![Page 26: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/26.jpg)
Competitors Strengths
Monday, March 21, 2011
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Competitors Strengths
• Global book distribution and traditional marketing in place
Monday, March 21, 2011
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Competitors Strengths
• Global book distribution and traditional marketing in place
• All have an active social media presence
Monday, March 21, 2011
![Page 29: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/29.jpg)
Competitors Strengths
• Global book distribution and traditional marketing in place
• All have an active social media presence
• Work with all the top book authors
Monday, March 21, 2011
![Page 30: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/30.jpg)
Competitors Strengths
• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices
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Monday, March 21, 2011
![Page 31: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/31.jpg)
Competitors Strengths
• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices
Bra
veBun
ny
! !""#$%&!'()*
(+, !
The Goosebump
FactorCompass
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FactorCompass
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Monday, March 21, 2011
![Page 32: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/32.jpg)
Competitors Strengths
• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices
Bra
veBun
ny
! !""#$%&!'()*
(+, !
The Goosebump
FactorCompass
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Monday, March 21, 2011
![Page 33: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/33.jpg)
Competitors Strengths
• Partnerships with Amazon, Apple and Barnes & Noble for the Kindle, iPad and Nook electronic eBook devices
Bra
veBun
ny
! !""#$%&!'()*
(+, !
The Goosebump
FactorCompass
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Monday, March 21, 2011
![Page 34: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/34.jpg)
Competitors Weaknesses
Monday, March 21, 2011
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Competitors Weaknesses• Too big, corporate and located in NYC
Monday, March 21, 2011
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Competitors Weaknesses• Too big, corporate and located in NYC
• Product managers are too busy with other authors and business to give you the time you need, when you need it
Monday, March 21, 2011
![Page 37: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/37.jpg)
Competitors Weaknesses• Too big, corporate and located in NYC
• Product managers are too busy with other authors and business to give you the time you need, when you need it
• Authors are locked into a contract
Monday, March 21, 2011
![Page 38: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/38.jpg)
Competitors Weaknesses• Too big, corporate and located in NYC
• Product managers are too busy with other authors and business to give you the time you need, when you need it
• Authors are locked into a contract
• Self published authors have a hard time getting through their doors and publishing houses may miss out on those rewarding opportunities
Monday, March 21, 2011
![Page 39: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/39.jpg)
Competitors Weaknesses• Too big, corporate and located in NYC
• Product managers are too busy with other authors and business to give you the time you need, when you need it
• Authors are locked into a contract
• Self published authors have a hard time getting through their doors and publishing houses may miss out on those rewarding opportunities
• No guarantee that your book will be released
Monday, March 21, 2011
![Page 40: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/40.jpg)
Internal Stakeholders
Monday, March 21, 2011
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Internal Stakeholders
• Author - Social media, PR, traditional marketing, community outreach
Monday, March 21, 2011
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Internal Stakeholders
• Author - Social media, PR, traditional marketing, community outreach
• Art Director - book cover design, marketing collateral, posters, book markers, P.O.P.
Monday, March 21, 2011
![Page 43: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/43.jpg)
Internal Stakeholders
• Author - Social media, PR, traditional marketing, community outreach
• Art Director - book cover design, marketing collateral, posters, book markers, P.O.P.
• Book Publisher - Brave Bunny
Monday, March 21, 2011
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Internal Stakeholders
• Author - Social media, PR, traditional marketing, community outreach
• Art Director - book cover design, marketing collateral, posters, book markers, P.O.P.
• Book Publisher - Brave Bunny !"#
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Monday, March 21, 2011
![Page 45: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/45.jpg)
External Stakeholders
Monday, March 21, 2011
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External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
![Page 47: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/47.jpg)
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
![Page 48: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/48.jpg)
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
![Page 49: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/49.jpg)
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
![Page 50: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/50.jpg)
External Stakeholders
• Lulu - Book manufacturer
• Ingram & Amazon - Book distributors
• Smashwords - eBook partner
Monday, March 21, 2011
![Page 51: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/51.jpg)
Community
Monday, March 21, 2011
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Community
• Book Expo America
• American Library Association
• Mom & Pop bookstores
• Book Bloggers & Book Clubs
• Health Food, Cafe and Coffee Houses
• Fans who are part of ‘The Goosebump Compass Factor’ movement
Monday, March 21, 2011
![Page 53: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/53.jpg)
Community
• Book Expo America
• American Library Association
• Mom & Pop bookstores
• Book Bloggers & Book Clubs
• Health Food, Cafe and Coffee Houses
• Fans who are part of ‘The Goosebump Compass Factor’ movement
Monday, March 21, 2011
![Page 54: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/54.jpg)
Community
• Book Expo America
• American Library Association
• Mom & Pop bookstores
• Book Bloggers & Book Clubs
• Health Food, Cafe and Coffee Houses
• Fans who are part of ‘The Goosebump Compass Factor’ movement
Monday, March 21, 2011
![Page 55: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/55.jpg)
Community
• Book Expo America
• American Library Association
• Mom & Pop bookstores
• Book Bloggers & Book Clubs
• Health Food, Cafe and Coffee Houses
• Fans who are part of ‘The Goosebump Compass Factor’ movement
Monday, March 21, 2011
![Page 56: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/56.jpg)
Stakeholders Strengths & Weaknesses
Monday, March 21, 2011
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Stakeholders Strengths & Weaknesses
• Take matters into your own hands
Monday, March 21, 2011
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Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
Monday, March 21, 2011
![Page 59: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/59.jpg)
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
Monday, March 21, 2011
![Page 60: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/60.jpg)
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
• I’m just a small guy, in a small fry world
Monday, March 21, 2011
![Page 61: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/61.jpg)
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
• I’m just a small guy, in a small fry world
• Fierce, in the face of naysayers
Monday, March 21, 2011
![Page 62: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/62.jpg)
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
• I’m just a small guy, in a small fry world
• Fierce, in the face of naysayers
• and we have a bunny as our logo
Monday, March 21, 2011
![Page 63: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/63.jpg)
Stakeholders Strengths & Weaknesses
• Take matters into your own hands
• The voice of the ‘Goosebump’ movement is unrestricted by corporate bottom line
• Agile, able to move without bureaucracy
• I’m just a small guy, in a small fry world
• Fierce, in the face of naysayers
• and we have a bunny as our logo !"#
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Monday, March 21, 2011
![Page 64: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/64.jpg)
Social Media Campaign
Monday, March 21, 2011
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Social Media Campaign
Word Press Blog
YouTube
Facebook Fan Page
E-Commerce Website
Monday, March 21, 2011
![Page 66: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/66.jpg)
Social Media Campaign
Word Press Blog
YouTube
Facebook Fan Page
E-Commerce Website
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(+, !
The Goosebump
FactorCompass
!"#$%&$'"#()
Monday, March 21, 2011
![Page 67: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/67.jpg)
.
Monday, March 21, 2011
![Page 68: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/68.jpg)
.• Launch March 2012 to begin to promote the book
and GBCF movement
Monday, March 21, 2011
![Page 69: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/69.jpg)
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
Monday, March 21, 2011
![Page 70: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/70.jpg)
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
• Identify the fan community using Google Analytics
Monday, March 21, 2011
![Page 71: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/71.jpg)
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
• Identify the fan community using Google Analytics
• Build and generate feed back from followers
Monday, March 21, 2011
![Page 72: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/72.jpg)
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
• Identify the fan community using Google Analytics
• Build and generate feed back from followers
• Allow faithful followers the ability to contribute their own personal stories
Monday, March 21, 2011
![Page 73: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/73.jpg)
.• Launch March 2012 to begin to promote the book
and GBCF movement
• Blog own my personal stories, pictures and video related to the book at least once a week
• Identify the fan community using Google Analytics
• Build and generate feed back from followers
• Allow faithful followers the ability to contribute their own personal stories
• Embed Twitter and Facebook widgets onto the blogMonday, March 21, 2011
![Page 74: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/74.jpg)
-
Monday, March 21, 2011
![Page 75: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/75.jpg)
-
Monday, March 21, 2011
![Page 76: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/76.jpg)
-Launch March 2012
Monday, March 21, 2011
![Page 77: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/77.jpg)
-Launch March 2012
Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses
Monday, March 21, 2011
![Page 78: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/78.jpg)
-Launch March 2012
Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses
Broadcast quotes, daily messages utilizing planned dates from GBCF event calendar 8 - 15 times daily
Monday, March 21, 2011
![Page 79: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/79.jpg)
-Launch March 2012
Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses
Broadcast quotes, daily messages utilizing planned dates from GBCF event calendar 8 - 15 times daily
A scheduled book tour planned for Sept. 2013, doing readings and signings at book stores and coffee houses from city to city
Monday, March 21, 2011
![Page 80: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/80.jpg)
-Launch March 2012
Follow book bloggers, buyers, book clubs, reviewers, media outlets, health food stores, cafe and coffee houses
Broadcast quotes, daily messages utilizing planned dates from GBCF event calendar 8 - 15 times daily
A scheduled book tour planned for Sept. 2013, doing readings and signings at book stores and coffee houses from city to city
Broadcast dates, times of each appearance and post quick personal captions during my tour
Monday, March 21, 2011
![Page 81: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/81.jpg)
Monday, March 21, 2011
![Page 82: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/82.jpg)
Monday, March 21, 2011
![Page 83: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/83.jpg)
• Launch March 2012
Monday, March 21, 2011
![Page 84: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/84.jpg)
• Launch March 2012
• Show behind the scenes footage from my perspective, book tour, etc
Monday, March 21, 2011
![Page 85: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/85.jpg)
• Launch March 2012
• Show behind the scenes footage from my perspective, book tour, etc
• Interview people of all walks of life talking about their experiences related to the ‘The Goosebump Compass Factor’
Monday, March 21, 2011
![Page 86: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/86.jpg)
• Launch March 2012
• Show behind the scenes footage from my perspective, book tour, etc
• Interview people of all walks of life talking about their experiences related to the ‘The Goosebump Compass Factor’
• Measure audience interest using YouTube stats
Monday, March 21, 2011
![Page 87: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/87.jpg)
_
• Launch March 2012
• Show behind the scenes footage from my perspective, book tour, etc
• Interview people of all walks of life talking about their experiences related to the ‘The Goosebump Compass Factor’
• Measure audience interest using YouTube stats
Monday, March 21, 2011
![Page 88: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/88.jpg)
.
Monday, March 21, 2011
![Page 89: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/89.jpg)
.
Monday, March 21, 2011
![Page 90: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/90.jpg)
.
August 2013 Facebook fan page launch
Monday, March 21, 2011
![Page 91: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/91.jpg)
.
August 2013 Facebook fan page launch
Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting
Monday, March 21, 2011
![Page 92: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/92.jpg)
.
August 2013 Facebook fan page launch
Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting
Interact with fans on thread posts
Monday, March 21, 2011
![Page 93: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/93.jpg)
.
August 2013 Facebook fan page launch
Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting
Interact with fans on thread posts
During my book tour, post video and photos from ‘on the road’
Monday, March 21, 2011
![Page 94: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/94.jpg)
.
August 2013 Facebook fan page launch
Leading up to the book release in September of 2013, post at least 5 x daily and activate cross platform promoting
Interact with fans on thread posts
During my book tour, post video and photos from ‘on the road’
Measure interest on links with bit.ly metrics
Monday, March 21, 2011
![Page 95: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/95.jpg)
Monday, March 21, 2011
![Page 96: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/96.jpg)
Mitsubishi iMiev Co-Sponsor TourOpportunity to cross promote
Monday, March 21, 2011
![Page 97: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/97.jpg)
Mitsubishi iMiev Co-Sponsor TourOpportunity to cross promote
Monday, March 21, 2011
![Page 98: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/98.jpg)
March 2011 - Book writing starts
March 2012 - Blog, Twitter and YouTube launch
May 2012 - Attend Book Expo America in NYC, make book industry contacts
June 2012 - Attend American Library Association Conference
May 2013 - Attend Book Expo America in NYC with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book
June 2013 - Attend American Library Association Conference with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book
August 2013 - Launch Facebook fan page and press release announcing the upcoming book release and tour
September 2013 - Book release and book tour starts
Monday, March 21, 2011
![Page 99: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/99.jpg)
GBCF Event CalendarMarch 2011 - Book writing starts
March 2012 - Blog, Twitter and YouTube launch
May 2012 - Attend Book Expo America in NYC, make book industry contacts
June 2012 - Attend American Library Association Conference
May 2013 - Attend Book Expo America in NYC with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book
June 2013 - Attend American Library Association Conference with Brave Bunny booth handing out pre-release copies of the book, flyers, etc. promoting the GBCF book
August 2013 - Launch Facebook fan page and press release announcing the upcoming book release and tour
September 2013 - Book release and book tour starts
Monday, March 21, 2011
![Page 100: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/100.jpg)
GBCF BUDGET (IN-HOUSE) UP TO 20 MONTH CAMPAIGN
Monday, March 21, 2011
![Page 101: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/101.jpg)
GBCF BUDGET (IN-HOUSE) UP TO 20 MONTH CAMPAIGN
• Twitter : average 2 hrs a day = 1,200 hrs
• Word Press: average 1 time a week = 80 hrs
• Facebook: average 3 hrs a day = 1800 hrs
• YouTube: average 1 time every mo. = 20 hrs
• Total = 3,100 hrs (12.5 days)
Monday, March 21, 2011
![Page 102: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/102.jpg)
GBCF BUDGET (IN-HOUSE) UP TO 20 MONTH CAMPAIGN
• Twitter : average 2 hrs a day = 1,200 hrs
• Word Press: average 1 time a week = 80 hrs
• Facebook: average 3 hrs a day = 1800 hrs
• YouTube: average 1 time every mo. = 20 hrs
• Total = 3,100 hrs (12.5 days)
Bra
veBun
ny
! !""#$%&!'()*
(+, !
The Goosebump
FactorCompass
!"#$%&$'"#()
Monday, March 21, 2011
![Page 103: The Goosebump Compass Factor (book) - Social Media Campaign](https://reader034.fdocuments.in/reader034/viewer/2022051616/5539108b550346592f8b48e5/html5/thumbnails/103.jpg)
The End
Monday, March 21, 2011