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The Future of Web; Trends, Standards & Monetization
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Transcript of The Future of Web; Trends, Standards & Monetization
The Web: Future Trends, Standards & Monetization
Proto.in July 21-22R.L. Narayanan, Equvia
Who am I ?
Proto.in July 21-22●R.L. Narayanan, Equvia
➔ Founder & CEO for Equvia Webservices [Creators of TracBac]
➔ Has about collectively has 7 years of experience on Web related
technologies
➔ Writer, Blogger, Technologist and Next gen. Web enthusiast
➔ Following online advertising, Web 2.0 / 3.0 & semantic web for years
➔ Writes in Tamil / English for wide variety of magazines
➔ Been part of BarCamps, Wikicamp and Proto from inception
What's happening around
Proto.in July 21-22●R.L. Narayanan, Equvia
What's happening around
Proto.in July 21-22●R.L. Narayanan, Equvia
● More Broadband users worldwide
● Hacking becomes legal with Open source
● Storage and Bandwidth is becoming cheaper by the day
● Software-as-a-Service is slowly becoming a norm
● Email-IM-Blogs-Wikis and now we move into Social Media
● Online advertising is becoming big business
● Data distribution is defacto. Static web is dead
● Web is personal again :)
Trends, Standards & Future
Proto.in July 21-22●R.L. Narayanan, Equvia
✔ Social Media & User Generated Content
✔ Semantic Web, Standards & Identity
✔ RSS, APIs, REST & Data distribution
✔ Widgets of World Wide Web
✔ Rich Internet Applications (RIA) & Entertainment
Social Media & User Generated Content
Proto.in July 21-22●R.L. Narayanan, Equvia
Social media describes the online technologies and practices that
people use to share content, opinions, insights,
experiences, perspectives, and media itself.
Social Media & User Generated Content
Proto.in July 21-22●R.L. Narayanan, Equvia
Social Media & User Generated Content
Proto.in July 21-22●R.L. Narayanan, Equvia
1991 - 2002 – Search Engine Optimisation (SEO)
keywords, meta tags, submission
2002 – 2006 – Search Engine Marketing (SEM)
Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click
2007 & future – Social Media Optimisation (SMO)
pay clicks on SNS, contextual advertising on SNS & cross selling
linkability, targetted lead farming
Semantic Web, Standards & Identity
Proto.in July 21-22●R.L. Narayanan, Equvia
Semantic Web is an evolution of the WWW in which information
is machine processable (rather than being only human
oriented), thus permitting browsers or other software agents to find,
share and combine information for us more easily
Semantic Web, Standards & Identity
Proto.in July 21-22●R.L. Narayanan, Equvia
http://narain.myopenid.com
✔ Don't remember username & password
✔ Own your identity
✔ Single Sign-in
✔ Safe & Secured protection
✔ Supported by leading services
Semantic Web, Standards & Identity
Proto.in July 21-22●R.L. Narayanan, Equvia
Designed for humans first and machines second, microformats are a set of simple, open data formats built upon existing and widely adopted standards.
✔ Simple Markup changes
✔ No New technology
✔ Wider implementation
✔ Expandable for various design patterns
✔ Supported by leading services
✔ Communication (hCard)
✔ Calendars (hCalendars)
✔ Reviews (hReview)
✔ rel-tag
RSS, APIs, REST & Data Distribution
Proto.in July 21-22●R.L. Narayanan, Equvia
RSS is the new Email
API is the new JPEG
REST is the new SQL
OK. I lied :)
RSS, APIs, REST & Data Distribution
Proto.in July 21-22●R.L. Narayanan, Equvia
RSS, APIs, REST & Data Distribution
Proto.in July 21-22●R.L. Narayanan, Equvia
473 APIs
2109 Mashups
3.45 Mashups for Day &
Data is the new 'intel inside' &
mixing, dancing & displaying
better than Mallika Sharawat!
Data :)
We All
RSS, APIs, REST & Data Distribution
Proto.in July 21-22●R.L. Narayanan, Equvia
Data Mashups & Distribution
Widgets of World Wide Web
Proto.in July 21-22●R.L. Narayanan, Equvia
A web widget is a portable chunk of code that can be installed
and executed within any separate HTML-based web page or
desktop or mobile by an end user without requiring additional
compilation.
Widgets of World Wide Web
Proto.in July 21-22●R.L. Narayanan, Equvia
Widget Distribution / Marketing
Mobile Widgets
Platform neutral
Universal Widget development
RIAs & Entertainment
Proto.in July 21-22●R.L. Narayanan, Equvia
●Rich Internet applications (RIA) are Web applications that have the features and functionality of traditional desktop applications. RIAs typically transfer the processing necessary for the user interface to the Web client but keep the bulk of the data in the server
RIAs - Platforms
Proto.in July 21-22●R.L. Narayanan, Equvia
✔ Adobe Flash / Flex / AIR
✔ Microsoft Silverlight
✔ Openlazlo
✔ Ajax driven solutions like Dojo Tool Kit, GWT, Yahoo UI
RIAs - Examples
Proto.in July 21-22●R.L. Narayanan, Equvia
Monetization Possibilities
Proto.in July 21-22●R.L. Narayanan, Equvia
➔ Building Social Media Metrics / Tracking / Distribution
➔ Social Media Optimisation / Marketing is Billion $$$ business
➔ Social Media – add-ons / extensions / widgets for commercialisation
➔ Branded Widgets & RIA implementations
➔ Widgets tracking & commercialisation
➔ Mash-ups Opportunities & Integration possibilities
➔ More contextual, semantic driven advertising opportunities
➔ Emerging alternative revenue models on RIA based Entertainments (Paying
for UGC with higher hits / clicks, revenue sharing on content )
This itself is TOO BIG, is this is the end ?
Wait. Web 3.0 is coming........ :)
and more companies to upset the Googlish world
Proto.in July 21-22●R.L. Narayanan, Equvia
Thank you
We are hiring on RIA, RoR & Web Technologies
Q & As
R.L.NarayananDirector, Equvia
[email protected]+91 98401 08007
Proto.in July 21-22●R.L. Narayanan, Equvia