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THE FUTURE OF VOD Programmatic and how technology is changing the VOD landscape @VideologyGroup

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TV-CENTRIC TECHNOLOGY design to maximize value for brands Single Planning, Buying & Optimisation Platform UNIFIED PLATFORM bridging gap between television, PC & mobile MATH & SCIENCE DRIVEN to activate data for addressability ENTERPRISE AD TECHNOLOGY

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3 VOD IS MAINSTREAM 8.8m +12%

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4 IRELAND VS UK 2013 PERFORMANCE

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5 PROGRAMMATIC HAS BEEN EMBRACED 100m

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7 Programmatic RTB

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8 PROGRAMMATIC IN PRACTICE THE OLD WAY The traditional model of individual negotiations per plan, per brief, per advertiser

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9 PROGRAMMATIC IN PRACTICE THE NEW WAY The needs of the advertiser and publisher are aggregated and passed to the DSP for real time ad decisioning

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10 PROGRAMMATIC IN PRACTICE THE NEW WAY The DSP needs insight to make smarter decisions

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11 PROGRAMMATIC IN PRACTICE The DSP now knows about the impression and can deliver a campaign accordingly. The Right Audience The Right Screen The Right Time

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12 WHAT ARE THE BENEFITS TO THE AGENCY & ADVERTISER? Efficiency Access to Market wide supply Real time optimisation and Impact Consolidated, Deduplicated Reporting Plan Level Frequency Capping Smarter targeting through data

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13 WHAT ARE THE BENEFITS TO THE PUBLISHER? Access to Demand Trade on audience Tools - OCR, Viewability ControlReporting Insights Global Partnerships Greater Revenue Potential

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14 Bringing expertise, data and tools as close as possible to decision- making. PROGRAMMATIC =TRANSPARENCY AND CONTROL @VideologyGroup

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15 EUROPE IS POISED TO ACCELERATE PROGRAMMATIC VIDEO ADOPTION +9% ACCORDING TO AGENCIES Agencies will merge their TV and online buying groups in the next three years ACCORDING TO PUBLISHERS t hey believe they will earn a higher CPM for Video advertising in the next three years +13%

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THANK YOU Andy Jones Commercial Account Director @VideologyGroup