VoD Update Dec2006

8/2/2019 VoD Update Dec2006

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1 2006 Cisco Systems, Inc. All rights reserved.JKB

Cisco Confidential

1 2006 Cisco Systems, Inc. All rights reserved.VCNBU - jkb Cisco Confidential

VoDVoD (Arroyo) Overview(Arroyo) Overview

Per Jensen, [email protected] Jensen, [email protected]

December 2006December 2006


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Arroyo Now Part of Cisco Video & ContentArroyo Now Part of Cisco Video & Content

Networking BU (VCNBU)Networking BU (VCNBU)

TimelineTimeline

2002: Founded2002: Founded 2004: Field trials2004: Field trials

20052005--2006: Production deployments serving 1M streams/month2006: Production deployments serving 1M streams/month

Strong customer baseStrong customer base

11 deployments at 6 of North American top 1011 deployments at 6 of North American top 10 MSOMSOss

VOD andVOD and nPVRnPVR trials in other top Telco's andtrials in other top Telco's and MSOMSOss

Impressive networking heritageImpressive networking heritage

PaulPaul ShererSherer CTO (former CTO of 3Com)CTO (former CTO of 3Com)

++ Originated many current Ethernet technologies/standardsOriginated many current Ethernet technologies/standards

Drew MajorDrew Major Chief Scientist (author of Novell Netware)Chief Scientist (author of Novell Netware)

++ PioneeredPioneered networking operating systemnetworking operating system andand many as onemany as one

++ Now a Cisco FellowNow a Cisco Fellow


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Personalized EntertainmentPersonalized EntertainmentBlend of OnBlend of On--Demand and Broadcast Content DeliveryDemand and Broadcast Content Delivery

On Demand TV is top sellingOn Demand TV is top sellingMSO service & table stakes forMSO service & table stakes fortelco IPTV offeringtelco IPTV offering

Driven by host of newDriven by host of newapplicationsapplications

Comcast delivered 1.5B streamsComcast delivered 1.5B streamsin 2005in 2005

Broadcast TV becoming moreBroadcast TV becoming morepersonalpersonal

NewNew BroadcastBroadcast applicationsapplicationsare driving this furtherare driving this further

Puts a host of new demands onPuts a host of new demands onthe video platformthe video platform

Real-time ingest

rates Massive stream

scale

Flexible contentdistribution

High availability

New VideoPlatformDemands


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Typical VOD SystemTypical VOD System

Trans-codersTransTrans--coderscoders

TransportNetwork

AggregationNetwork

Access(HFC/DSL)Network

STBSTB

End-User AppsTime Shifted TV

sVODnVOD(i)VOD


sVODnVOD(i)VOD

System AppsVideo Control

BillingSubscriber Management



Connection/Control

System

Connection/ControlConnection/Control

SystemSystem

Billing ManagementSystem

Billing ManagementBilling ManagementSystemSystem

EncoderEncoderEncoderAsset Management

SystemAsset ManagementAsset Management

SystemSystem

VOD (Streaming)VOD (Streaming)ServersServers

VODVODServersServers

PitcherPitcher

CatcherCatcher

Asset DistributionAsset DistributionInterface (ADI)Interface (ADI)

Forms of VODForms of VOD Subscription VideoSubscription Video--onon--DemandDemand

(SVOD)(SVOD) Free VideoFree Video--OnOn--Demand (FVOD)Demand (FVOD) HDTVHDTV--onon--Demand (HDVOD)Demand (HDVOD) NetworkNetwork--based Personal Videobased Personal Video

Recording (Recording (nPVRnPVR)) Public, Educational & GovernmentalPublic, Educational & Governmental

OnOn--Demand (PEGDemand (PEG--OD)OD) Distance Learning (Distance Learning (EduVODEduVOD)) EducationEducation--onon--DemandDemand Advanced AdvertisingAdvanced Advertising

Interactive TV (Interactive TV (iTViTV))


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Typical VOD SystemTypical VOD System

TransTrans--coderscoders

TransportNetwork

AggregationNetwork

Access(HFC/DSL)Network

STBSTB


sVODnVOD(i)VOD



Connection/ControlConnection/ControlSystemSystem

Billing ManagementBilling ManagementSystemSystem

EncoderEncoderAsset ManagementAsset Management

SystemSystem

VOD (Streaming)VOD (Streaming)ServersServers

VODVODServersServers

PitcherPitcher

CatcherCatcher

Asset DistributionAsset DistributionInterface (ADI)Interface (ADI)

Forms of VODForms of VOD Subscription VideoSubscription Video--onon--DemandDemand

(SVOD)(SVOD) Free VideoFree Video--OnOn--Demand (FVOD)Demand (FVOD) HDTVHDTV--onon--Demand (HDVOD)Demand (HDVOD) NetworkNetwork--based Personal Videobased Personal Video

Recording (Recording (nPVRnPVR)) Public, Educational & GovernmentalPublic, Educational & Governmental

OnOn--Demand (PEGDemand (PEG--OD)OD) Distance Learning (Distance Learning (EduVODEduVOD)) EducationEducation--onon--DemandDemand Advanced AdvertisingAdvanced Advertising

Interactive TV (Interactive TV (iTViTV))

Arroyo

Components


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The network is the platformThe network is the platform

InternetInternet--proven approachproven approach

Distributed architectureDistributed architecture

Hierarchical network storageHierarchical network storage

Streaming at the network edgeStreaming at the network edge

Multi level cacheMulti level cache

CCDS ElementsCCDS Elements

VaultVault

++ Ingest & reliable storage of video (orIngest & reliable storage of video (orother) assetsother) assets

StreamerStreamer

++ PersonalizedPersonalized video streamingvideo streaming

++ Pulls content from Vault on demand &Pulls content from Vault on demand &caches at network edgecaches at network edge

System ManagerSystem Manager

++ Element Management SystemElement Management System

++ Single system manages all of CCDSSingle system manages all of CCDS

>95% cachehit rate!

< 300ms from

ingest tostreaming!

CatcherCatcher

SystemSystemManagerManager

StreamersStreamers

VaultsVaults

Set Top Box & EPG Set Top Box & EPG

Cisco Content Delivery System (CCDS)Cisco Content Delivery System (CCDS)Next Generation Application & Media Processing PlatformNext Generation Application & Media Processing Platform


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CCDS ProductsCCDS Products

Content Delivery Engines (Content Delivery Engines (CDEsCDEs))

Appliances for Vault and Streamer applicationsAppliances for Vault and Streamer applications

4 types:4 types:

++ 4U SATA, 3U SCSI, 2U SATA, 1U System Manager4U SATA, 3U SCSI, 2U SATA, 1U System Manager

Purchase includes base CDA licensePurchase includes base CDA license

Content Delivery Applications (Content Delivery Applications (CDAsCDAs))

1 software application per appliance1 software application per appliance

4 types:4 types:

++ Vault, Streaming, SSV (mixture of vault & streaming),Vault, Streaming, SSV (mixture of vault & streaming), PlayPlay--OutOut application (e.g.application (e.g.for barker channel)for barker channel)

License UpgradesLicense Upgrades

Additional S/D Stream LicensesAdditional S/D Stream Licenses

Stream resiliency optionStream resiliency option

Vault upgrade, additional hours S/DVault upgrade, additional hours S/D

PlayoutPlayout, NVOD, Barker application, NVOD, Barker application


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Content Delivery Engine SpecificationsContent Delivery Engine Specifications

4U SATA Appliance4U SATA Appliance

For Vault & SSVFor Vault & SSV Up to 12 TB of content storageUp to 12 TB of content storage

++ ~6000 hours MPEG2~6000 hours MPEG2

16 GB DRAM16 GB DRAM

~1 Gbps simultaneous ingest~1 Gbps simultaneous ingest++ ~200 channels MPEG2~200 channels MPEG2

6 Gbps output6 Gbps output

++ Rapid reRapid re--mirrorsmirrors

3U SCSI Appliance3U SCSI Appliance

For Streamer &For Streamer & PlayoutPlayout 1212--24 Gbps output24 Gbps output

++ Up to 6000 streams MPEG2Up to 6000 streams MPEG2

1.7 TB of SCSI cache1.7 TB of SCSI cache

16 GB DRAM16 GB DRAM


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Content Delivery Engine SpecificationsContent Delivery Engine Specifications

2U SATA Appliance2U SATA Appliance

For Vault & SSVFor Vault & SSV Up to 6TB of content storageUp to 6TB of content storage

++ ~6000 hours MPEG2~6000 hours MPEG2

~1Gbps simultaneous ingest~1Gbps simultaneous ingest

++ ~200 channels MPEG2~200 channels MPEG2

6Gbps output6Gbps output

++ Rapid reRapid re--mirrorsmirrors

1U SCSI Appliance1U SCSI Appliance

For Application SystemFor Application SystemManagerManager

4 GB RAM4 GB RAM

4 x 73GB SCSI drives4 x 73GB SCSI drives

AC powerAC power


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Stream CDAStream CDA

Streamers respond to user requests for VOD streamsStreamers respond to user requests for VOD streams

Content is distributed and cached in 8 KB segmentsContent is distributed and cached in 8 KB segments Rather than download an entire movie when a user requests a titlRather than download an entire movie when a user requests a title, only thee, only the

segments that are needed are distributed and cachedsegments that are needed are distributed and cached

Streamers easily support personalized content e.g., inserting taStreamers easily support personalized content e.g., inserting targetedrgetedadvertising, and playing that content out (not) under subscriberadvertising, and playing that content out (not) under subscriber controlcontrol

Streamers can be coStreamers can be co--located with Vault Servers or distributed tolocated with Vault Servers or distributed toremote locationsremote locations

Configured as an array of servers for reliability & scalabilityConfigured as an array of servers for reliability & scalability

Arrays can be coArrays can be co--located or geographically dispersedlocated or geographically dispersed

Load balancing is also automatic; content is replicated and streLoad balancing is also automatic; content is replicated and streamamassignments are determined based on the shared state of the arraassignments are determined based on the shared state of the arrayy


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Content Delivery Management SystemContent Delivery Management System

The Content Delivery ManagementThe Content Delivery ManagementSystem (CDMS) has a GUI interfaceSystem (CDMS) has a GUI interface

accessible via browseraccessible via browser

The CMDS network functions as aThe CMDS network functions as asingle virtual server that issingle virtual server that isextremely easy to manageextremely easy to manage

As servers are added they selfAs servers are added they self--configure so that storage andconfigure so that storage andstreaming capacity arestreaming capacity areautomatically load balancedautomatically load balancedensuring that network resources areensuring that network resources are

always available exactly where theyalways available exactly where theyare neededare needed

When a disk is added to a server orWhen a disk is added to a server ora server is added to the network ita server is added to the network itcontributes storage and/orcontributes storage and/or

streaming resources to the poolstreaming resources to the pool


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CDMS is designed to be flexible:CDMS is designed to be flexible:

It is simple enough to manage aIt is simple enough to manage asmall deployment,small deployment,

while also being sophisticatedwhile also being sophisticatedenough to scale to manage a largeenough to scale to manage a largecomplex service provider networkcomplex service provider network

CDMS uses a workflowCDMS uses a workflow--basedbasedapproach, automating andapproach, automating andcentralizing the major systemcentralizing the major systemmanagement functions:management functions:

ConfigurationConfiguration

MonitoringMonitoring

TroubleshootingTroubleshooting

ReportingReporting

MaintenanceMaintenance

Content Delivery Management SystemContent Delivery Management System


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Protocol InterfacesProtocol Interfaces TWC ExampleTWC Example

Asset Distribution Interface (ADI)Asset Distribution Interface (ADI)Asset Distribution Interface (ADI)

ContentContentContent

FTPFTPFTP

ContentContentContent

VaultsVaultsVaults

StreamersStreamersStreamers

CCCPCCCPCCCP

Ingress formats:

MPEG2

Ingress formats:Ingress formats:

MPEG2MPEG2

BMSBMSBMSFile Service Interface

CORBAFile Service InterfaceFile Service Interface

CORBACORBA

LSCP (ISA)LSCP (ISA)LSCP (ISA)

MPEG-2 over IP over GigEMPEGMPEG--2 over IP over GigE2 over IP over GigE

MPEG-2 over IP over GigEAsynchronous Serial Interface (ASI)

MPEGMPEG--2 over IP over GigE2 over IP over GigEAsynchronous Serial Interface (ASI)Asynchronous Serial Interface (ASI)

CDMSCDMSCDMS

NMSNMSNMS


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33rdrd

Party VOD System InterfacesParty VOD System Interfaces

Partner Session Control RT Control

Openstream for SA and Motenvironments

ISA CORBA LSCP

TWC ISA Environment, Motand SA

ISA CORBA LSCP

CCOR nAble for Mot/SA ISA CORBA LSCP

NGOD ISA CORBA RTSP (Mot), LSCP (SA)

CV NPVR SSP 2.3, ISA CORBA LSCP

Myrio TotalManage RTSP RTSP

Shaw NPVR RTSP LSCP

Partner Control Transport

ISA (Openstream) CORBA FTP

nABLE XML FTP

Condo nPVR XML MPEG SPTSNGOD NGOD A3 (XML) FTP

Myrio VOD XML FTP

Myrio nPVR XML MPEG SPTS

Verimatrix (IPTV CA/DRM) SOAP AnyIn/SambaFS

Manual ingest AIM Tape/DVD/CD

Streaming

Asset Ingest


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CCDS Network Load LevelingCCDS Network Load Leveling

Services are distributed and loadServices are distributed and load--leveledleveledacross the arrayacross the array

Multiple servers function as one logicalMultiple servers function as one logicalarrayarray

Services are distributed across the networkServices are distributed across the network

Applications can be added withoutApplications can be added without

disruptiondisruption Expand without disruptionExpand without disruption servers onceservers once

configured, will broadcast their capabilitiesconfigured, will broadcast their capabilitiesand join the arrayand join the array

All functions are loadAll functions are load--leveledleveled

IngestIngest

StorageStorage

StreamingStreaming


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NonNon--disruptive, Costdisruptive, Cost--effective Scalabilityeffective Scalability

Adapt to your needsAdapt to your needs

Start centralized & evolveStart centralized & evolve

Add adjacent markets by simplyAdd adjacent markets by simplyadding a streameradding a streamer

Content from a single ingest point isContent from a single ingest point isavailable throughout the arrayavailable throughout the array

System & Bandwidth ScalingSystem & Bandwidth Scaling

Systems optimized for unmatchedSystems optimized for unmatchedperformanceperformance

Load is distributed throughout anLoad is distributed throughout anarrayarray

Extensible platform softwareExtensible platform software

architecturearchitecture

Distributed streamingDistributed streaming

Save $25Save $25--200/stream on aggregation200/stream on aggregationnetwork bandwidth costsnetwork bandwidth costs

Distribute rack space useDistribute rack space use


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Content Distribution AlgorithmsContent Distribution Algorithms

Minimize total storage costMinimize total storage cost DRAM, SCSI, SATADRAM, SCSI, SATA

MinimizeMinimize OpExOpEx content management, streamer diskcontent management, streamer diskcachecache

Optimize Network UtilizationOptimize Network Utilization offer more contentoffer more content

VaultStreamer

100%1-5%


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CCDS AvailabilityCCDS Availability

There is aThere is a statefulstateful switchover in the event one of theswitchover in the event one of thesystems in the array goes out of service which meanssystems in the array goes out of service which means

Software upgrades can be performed without disruptionSoftware upgrades can be performed without disruption TrickledownTrickledown servers can be gracefully shutdown forservers can be gracefully shutdown for

upgrade by having the system stop sending new streams toupgrade by having the system stop sending new streams tothat serverthat server

Stream steeringStream steering allows you to move the streamsallows you to move the streamsmanually for a faster (yet still graceful) shutdown of amanually for a faster (yet still graceful) shutdown of aserverserver

Content is never lostContent is never lost there are duplicate copies in thethere are duplicate copies in thearray and when a server, disk, etc. is OOS the content itarray and when a server, disk, etc. is OOS the content ithosted is replicated elsewhere in the arrayhosted is replicated elsewhere in the array

The level of resiliency for content and services isThe level of resiliency for content and services isoperator configurable i.e.,operator configurable i.e.,

You can configure how many (backup) copies of anYou can configure how many (backup) copies of anindividual piece of content are stored in the arrayindividual piece of content are stored in the array

The number of stream and/or vault servers can beThe number of stream and/or vault servers can beincreased as desired for M:N redundancyincreased as desired for M:N redundancy

If a server loses capacity e.g., loses a network interface,If a server loses capacity e.g., loses a network interface,it dynamically informs all other servers in the array toit dynamically informs all other servers in the array totake over the streams it was serving off that interfacetake over the streams it was serving off that interface


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Switchover Process for an Active StreamSwitchover Process for an Active Stream

Following a Streamer SwitchoverFollowing a Streamer Switchover

Streamer.4Setup.back

Streamer.3

Streamer.2Control.back

Streamer.1Control.priSetup.pri

192.168.1.1

10.1.1.1

10.1.1.11

192.168.1.2

10.1.1.12

10.1.1.22

192.168.1.3

10.1.1.23

10.1.1.33

192.168.1.4

10.1.1.34

10.1.1.45

STB.1GQAM.1 HFC

IP Core

Virtual Control IP

10.1.1.101

Virtual Control IP10.1.1.102

Virtual Setup IP10.1.1.201

LSCP

eth1

eth2

eth13

eth1

eth2

eth13

eth1

eth2

eth13

eth1

eth2

eth13

Stream stateinformation


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Switchover Process for an Active StreamSwitchover Process for an Active Stream

Following a Streamer SwitchoverFollowing a Streamer Switchover

Streamer.4Setup.back

Streamer.3

Streamer.2Control.back

Streamer.1Control.priSetup.pri

192.168.1.1

10.1.1.1

10.1.1.11

192.168.1.2

10.1.1.12

10.1.1.22

192.168.1.3

10.1.1.23

10.1.1.33

192.168.1.4

10.1.1.34

10.1.1.45

STB.1GQAM.1 HFC

IP Core



Virtual Setup IP10.1.1.201

Content

LSCP

Stream stateinformation

eth1

eth2

eth13

eth1

eth2

eth13

eth1

eth2

eth13

eth1

eth2

eth13


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Q & A

VoD Update Dec2006

Documents

Transcript of VoD Update Dec2006