SOCIAL MEDIA FOR THE PUBLIC SECTOR

Presented by Colin Anstie CEO of Raging Digital

2016

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Social Media Channels

sharing news, content, storiesPRIMARY USE

BRAND PRESENCE

ENGAGEMENT MEASURED BY

WEB TRAFFIC IMPACT

ADVERTISING OPPORTUNITIES

Facebook business pages

Likes and comments

Direct links from content, eCommerce ads

Facebook ads, premium ads, sponsored stories

sharing news, content, storiesPRIMARY USE

BRAND PRESENCE

ENGAGEMENT MEASURED BY

WEB TRAFFIC IMPACT

ADVERTISING OPPORTUNITIES

Profile page, enhanced profile page

Re-tweets and follows

Direct links from content

Promoted tweets, trends and accounts. Enhanced profiles

sharing company and industry news & discussions

PRIMARY USE

BRAND PRESENCE

ENGAGEMENT MEASURED BY

WEB TRAFFIC IMPACT

ADVERTISING OPPORTUNITIES

Company pages, products and recommendations, Industry or network groups

Likes and comments and company follows

Direct links from content

Linkedin ads

B2C B2C / B2B B2BFacebook Twitter Linkedin

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sharing news, content, storiesPRIMARY USE

BRAND PRESENCE

ENGAGEMENT MEASURED BY

WEB TRAFFIC IMPACT

ADVERTISING OPPORTUNITIES

Google+ page

Share, comments, +1s

Direct links from contentGoogle+ activity influences google search

not applicable

sharing of informative & entertaining videos

PRIMARY USE

BRAND PRESENCE

ENGAGEMENT MEASURED BY

WEB TRAFFIC IMPACT

ADVERTISING OPPORTUNITIES

Brand channel and custom brand channel

Subscribe and share activity

Direct links from content

video ads, reach ads, display ads

B2C B2C B2CGoogle + YouTube Instagram

Mobile Photo and 15 sec Video Sharing

PRIMARY USE

BRAND PRESENCE

ENGAGEMENT MEASURED BY

WEB TRAFFIC IMPACT

ADVERTISING OPPORTUNITIES

Instagram Account

Likes, comments

Direct links from content

Restricted

Social Media Channels

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Social Media Marketing / Facebook

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Facebook: Invite Friends and Email Contacts

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Facebook: Post Content and Invite to Like

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Facebook: Ads

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Facebook: Boosted Posts

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Social Media Marketing / Twitter

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Profile Header Image

Profile Picture

Followers / Following

Tweet to / Direct messaging

Trends

Twitter Profile

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Twitter: Search for your Target Audience

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Twitter: Search for your Target Audience

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Social Media Marketing / LinkedIn

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LinkedIn Profile

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The picture is the first impression that someone

is going to have of you and the only image that

represents who you are.

DOUse a recent profile

picture (a picture taken within the last two

years).

DON’TUse grainy, pixelated

or out of focus photos.-

Use party photos or inappropriate settings.

PersonalRichard Achee

Bryan FrewIan Smith

CompaniesHewlett-Packard

Lenovo

sample profiles

LinkedIn Photo

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LinkedIn Headline

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LinkedIn: Contact Details

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LinkedIn: Advanced Search

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LinkedIn: Advanced Search

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“Hi Jon, Hope you’re well. I came across your profile and noticed you’re the CEO at ACTSPORT. I also noticed we are mutually connected to Peter Holding and Robert Weller. I lead a range of Government Programs in Sports Technology. I’d like to connect on LinkedIn. Regards, Mark

“Hi [FIRST NAME], Hope you’re well. I came across your profile and noticed your [[JOB FUNCTION] [LEADERSHIP]] role at [COMPANY]. I also noticed we are mutually connected to [CONNECTED NAME] [and [CONNECTED NAME]]. I'm a specialist in [VALUE PROPOSITIONS]. I’d like to connect on LinkedIn. Regards, [FIRST NAME]

LinkedIn: Connection Request

What are the most frequently asked questions your customers ask?

What is the story behind your new product or service?

What is a statistic about your customer base?

What is the biggest misconception people make about your company?

What is a hard truth your customers need to hear?

What is your opinion about where your industry is headed?

What are the biggest myths in your industry?

Who are the people that work with your company and how did they come to be with you?

Write about legislation changes that might impact your industry

What do your customers need to know to make good purchasing decisions?

What are the first 3 things someone needs to become an expert in your field?

What is a lesson you learned in the last year?

What is the story behind the founding of your company?

What is a customer success story that you can share?

Write an open letter to....

How did your company get its name? What is a day in the life of your company like?

Provide a checklist relevant to something your customers might do.

What is a complete how to that will guide customers through an important lesson?

Who is an industry leader that you could profile/interview?

What would you add to someone else's article? What did they miss?

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Social Media Content

What is the best suggestion you've had from a customer?

What was the biggest challenge your company had in the last year?

Project forward - where will your industry be in 5 years? Make a prediction?

What is a quote that applies to your business/industry?

What 10 customers, peers, staff could you ask a single question of and create a wrap up article on?

Sum up the year that was.

What is the most innovative use you've seen for one of your products?

What two products could you compare and contrast?

Review a book your customers should read

Who is a customer you could profile/interview? What is a hot discussion/debate that happened in your company recently that you could recap or involve your readers in?

Review a tool, product or service relevant to your customers

Write up a talk or presentation you gave What is the history of your industry - from inception to today.

Record a conversation your team is having (podcast or video)What is your biggest passion?

Create an award for your industry What are the biggest secrets about your industry?

What is your biggest passion?

What mistakes have you made and what did you learn?

Provide a wrap up of must read/follow blogs and/or social media accounts in your industry

Review a tool, product or service relevant to your customers

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Social Media Content

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THIRD PARTY CONTENTSydney Morning HeraldThe AgeFinancial ReviewABCASXThe AustralianForbesBRWSky NewsSmart CompanyCIO IT Wire

INDUSTRY FOCUSED Efic AusTrade ABCExport Awards Business SpectatorVisaLink

Content Marketing

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Content filterLocationFilter

Tools• google.com.au/alerts• piktochart.com• canva.com

Google Alerts

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How long should it take to post?

Thank you and Questions

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Let’s stay connected• LinkedIn: Colin Anstie• Twitter: @colinanstie