1. The Future of Social MediaSocial Media Marketing in Tertiary EducationCriterion Conferences@malchia

2. Communication tools dont get sociallyinteresting until they get technologicallyboringClay ShirkyHere Comes Everybody@malchia 3. @malchia 4. @malchia 5. Social media is going to get A LOT bigger.@malchia 6. Expansion of the social web (not users) willslow.The social universe will consolidate arounda few platforms. @malchia 7. @malchia 8. There will be networks for everybody.Facebook has its own gravitational pull.Twitter continues to grow and grow. AsGoogle+ has shown, there needs to be acompelling reason for people to switch.@malchia 9. And those for a few.Nicheworks will continue to rise.Communities of interest that will fragmentlarger social websites or splinter off intotheir own.@malchia 10. The web is becoming socially enabled.A whole new generation of web propertiesand technology is emerging that leverageour social graphs to become inherentlymore valuable.@malchia 11. @malchia 12. @malchia 13. Context + Relevance = Value@malchia 14. Our networks are getting smaller.The era of friend collecting is over as weredress the balance of signal-to-noise andmake better use of our connections.@malchia 15. @malchia 16. @malchia 17. @malchia 18. Social cant be an afterthought.In the attention economy, real-time isparamount. You must be ready to act at amoments notice.@malchia 19. Social taps into the zeigeistFast turnaround + relevance + surprise +humour = moment owned.@malchia 20. @malchia 21. @malchia 22. How mobile is your social?Smartphones are changing the way weinteract with the world around us.@malchia 23. @malchia 24. @malchia 25. A picture paints a thousand words.While words will continue to dominate,pictures and video can convey yourmessage faster. @malchia 26. @malchia 27. @malchia 28. @malchia 29. So where to start integrating? @malchia 30. Start with analytics and the strategy.How many?Where are they coming from?Whats delivering value?How does it align with your objectives? @malchia 31. @malchia 32. What content are you good at creating?Dont force something youre not good at.Only put out content that is genuine andisnt going to reflect poorly on your brand.Theres enough bad content out therewithout adding yours to the pile. @malchia 33. Resource appropriately.Set enough time to manage yourcommunity and proactively identify contentopportunities. Even better, create a contentcalendar.@malchia 34. Questions? @malchia 35. Mal Chiamalchia.com@malchia@malchia