The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
-
Upload
world-tourism-forum-lucerne -
Category
Documents
-
view
221 -
download
0
Transcript of The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
1/23
Lucerne,
Institute of Tourism ITWProf. Urs WagenseilHead of Tourism
T direct +41 41 228 99 [email protected]
27 April 2009
The Future of Mobility and itsImpact on Tourism
Part 3: Main Developments in Tourism Supply and Demand
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
2/23
Slide 2, 27 April 2009
Content
1. Results of the study with a focus on supply and demand
- Client demand
- Destinations
- Services
2. Conclusions and hypotheses
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
3/23
Slide
Analytical framework of the study
3, 27 April 2009
Information and com-munication technology
Environmental andecological aspects
Transport systemsSupply and demand
Individual travelinterests and motives
Societal aspects
Presentation Part 3
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
4/23
Slide
73%
57%
39%
28%
27%
16%
24%
36%
40%
46%
55%
38%
8%
21%
26%
19%
47%
4%Private Short Trips (1-3 overnight stays)
Private 1-day excursions
Business Trips (1 day)
Business Trips (1-3 overnight stays)
Private Short Trips (4 or more overnight
stays)
Business Trips (4 or more overnight stays)
Increased Unchanged Decreased
Tourism: Supply and demand
4, 27 April 2009
1. Client demand
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
5/23
Slide
Client demand by 2030 the importance of
5, 27 April 2009
1. fair travel (ethical and ecologicalaspects) for personal, private trips will
increase.
2. environmentally friendly means oftransport will increase significantly.
3. travel time (door-to-door) whenchoosing a means of transport willincrease sharply.
33%
67%
Important Not Important
25%
3%
72%
Increase Unchanged Decrease
66%
32%
2%
Increase Unchanged Decrease
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
6/23
Slide
- there will be enormous pressure from private travelers on
the transportation industry to improve its ecologicalbalance.
- public transport systems will need to improve in theirconnectivity
- and expand their networks in order to take travelersfrom their door to the destination.
6, 27 April 2009
Client demand: Conclusions 1
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
7/23
Slide
Client demand by 2030 the importance of
7, 27 April 2009
4. intercultural experiences and broadening oneshorizons and know ledge are expected to improve.
46%
47%
45%
45%
45%
46% 9%
7%
9%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Interculturalexperiences
Learning /
Broadening
horizons
Knowledge
gain
Increase
Unchanged
Dicrease
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
8/23
Slide
Client demand by 2030 the importance of
8, 27 April 2009
5. time for ones self, for the partner and the familywill gain significantly in relevance.
59%
50%
35%
42%
7%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Time for one's
self
time for the
partner and
familyIncrease
Unchanged
Dicrease
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
9/23
Slide
- Tour operators and suppliers in general need to review andimprove their services / packages to fulfill these manifold
requirements.- The transport industry / companies (airlines, trains) mustwork hard to expand their core service of providingtransport from A to B by introducing elements such as
education, and reducing transport time aspects by offeringe.g. mobile internet, individual on-board learningprogrammes, culture while travelling
- The transport industry must expand its services: the
traditional categories of first class, second class, businessclass needs to be expanded by target group categories:family class (sectors), family trains (for example, the SwissFederal Railways), family planes?
9, 27 April 2009
Client demand: Conclusions 2
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
10/23
Slide
Airline AirportLounges
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
11/23
Slide
Is this a comfortable office forbusiness people on the early morningflight from Liverpool to London orfrom Dallas to Houston?
Do we see a difference?
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
12/23
Slide
Train Business Class
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
13/23
Slide
Family holiday endafter 2 weeks on theCanary Islands orflying home from
Greece
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
14/23
Slide
62%
57%
52%
43%
39%
34%
33%
33%
30%
29%
27%
31%
26%
41%
45%
34%
55%
42%
39%
32%
51%
61%
7%
17%
7%
12%
28%
11%
26%
28%
38%
20%
12%
Holiday Trips - Regional
Holiday Trips - Asia
Holiday Trips - Europe
Holiday Trips - Major Cities, Conurbations
Holiday Trips - Africa
Holiday Trips - Mountains
Holiday Trips - South America
Holiday Trips - Oceania, Australia
Holiday Trips - Long-haul
Holiday Trips - North America
Holiday Trips - Ocean
More frequently Unchanged Less frequently
14, 27 April 2009
Supply and demand
2. Destinations
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
15/23
Slide
2. Holiday trips / destination types
62%
43%
34%
30%
27%
31%
45%
55%
32%
61%
38%
12%
11%
12%
7%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Regional Destinations
Major Cities
Mountains
Long-haul Destinations
The Ocean
Increase
Unchanged
Dicrease
15, 27 April 2009
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
16/23
Slide 16, 27 April 2009
- Travel demand will increase: private car vs. public
transport system! Improved services and service chains inthe ground transport industry constitute just one of thesuccess elements derived from strong demand.
- The airline industry needs to prove its efficiency and
ecological aspects (e.g. with a view to reducing the carbonfootprint) in order to compete with high speed groundsystems, otherwise the rise in demand for long-haul flights/ travel will lag way behind other forms of demand for adestination.
Destinations: Conclusions
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
17/23
Slide 17, 27 April 2009
Supply and demand
3. Services 1
86%
85%
84%
81%
79%
53%
5%
12%
12%
14%
17%
20%
43%
23% 73%
4%
1%
2%
2%
3%
2%Internet-based hotel ratings by clients
Live travel information via mobile phone
Online travel communicites
Personalized travel information
Dynamic packaging
Privacy zones, lounges
Booking trips through travel agencies
Importance increases Unchanged Importance decreases
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
18/23
Slide
Travel agencies: History and development
- "Travel agencies are the 'navigators in the product jungle'
and will not die out" (Klaus Laepple, President of theGerman Travel Agency Association (DRV), 2007)
18, 27 April 2009
-22.43'18911'04614'235Numbers of agenciesin Germany
change
%
change
abs.20082001
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
19/23
Slide
77%
57%
55%
53%
38%
20%
39%
40%
43%
49%
3%
4%
5%
4%
13%
Free-of-charge use of media (internet, print,media, TV)
Free-of-charge shuttle services
Free-of-charge luggage services
Free-of-charge use of fitness and wellness
services
Free-of-charge use of a car
Importance increases Unchanged Importance decreases
19, 27 April 2009
Supply and demand
3. Services 2
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
20/23
Slide
- Travel budgets are under pressure (business and privatetravel)
- Strong demand for and expectations on additional services
- From the demand perspective: FREE OF CHARGE!
- All service suppliers will be forced to reduce costs
- Tourism suppliers must cooperate with increased intensity inorder to offer a wider range of services at a lower cost
- Tourists will look for tourism service chains
20, 27 April 2009
3. Services: Conclusions
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
21/23
Slide 21, 27 April 2009
Supply and demand
Overall conclusions
1. The volume of passenger transport will grow
2. Financial and time budgets for trips and holidays
will decrease
3. Passengers' needs and expectations on comfort,
time efficiency, service quality and giveawayswill rise
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
22/23
Slide 22, 27 April 2009
Hypothesis 1:In the future the tourist w ill express different transportneeds; w ithin the service chain the transport industryneeds to fulfil new expectations and w ill become moreimportant.
Supply and demand
Overall hypotheses
Hypo t hes is 2 :
Destinations need to ensure tourism attractions (w ithin anintensive competition), easy accessibility and idealconnections for all kind of transport systems; particularlyambitious fledgling destinations.
Hypo t hes is 3 : The public transport must to improve the accessibility of(potential) tourism destinations with short journey times,high availabili ty, dense timetables and raised /customized quality standards.
-
8/3/2019 The Future of Mobility and Its Impact on Tourism - Part 3_Urs Wagenseil_WTFL 2009
23/23
Slide
Thank you for your attention!
23, 27 April 2009