The Future of Mobile
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Meaghan Fitzgerald - @megfitz The Future of Mobile Meaghan Fitzgerald, CMO, 23snaps
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In November, 2013, Betfair asked a series of speakers to come inspire their staff on the future of mobile as part of an internal campaign to make Betfair a more mobile-focused company. Here, I present the future of mobile as seen from a small, independent mobile start up, looking first at the problems, then my predictions for the future, then how our company plans to address these problems and take advantage of mobile trends.
Transcript of The Future of Mobile
Meaghan Fitzgerald - @megfitz
The Future of MobileMeaghan Fitzgerald, CMO, 23snaps
Introductions
TOP APPS OF 2012
TOP PHOTOGRAPHY APPS 2012
“23snaps… the Facebook for families.”
“23snaps… the Instagram for parents.”
Meaghan Fitzgerald - @megfitz
Problems to Solve
Discoverability
Meaghan Fitzgerald - @megfitz
Problems to Solve
“Not Quite There Yet”
Meaghan Fitzgerald - @megfitz
Problems to Solve
Digital Natives vs Digital Immigrants
Meaghan Fitzgerald - @megfitz
Predicting the Future
App Curation
Meaghan Fitzgerald - @megfitz
Predicting the Future
Location-based Services
Meaghan Fitzgerald - @megfitz
Predicting the Future
Image Recognition
Meaghan Fitzgerald - @megfitz
Predicting the Future
Wearable and Voice Activated
Meaghan Fitzgerald - @megfitz
Predicting the Future
Intuitive and Accessible
Meaghan Fitzgerald - @megfitz
How 23snaps is Preparing for the Future
Automatic Organisation
Meaghan Fitzgerald - @megfitz
How 23snaps is Preparing for the Future
Image Recognition
Meaghan Fitzgerald - @megfitz
How 23snaps is Preparing for the Future
Time Travel
Meaghan Fitzgerald - @megfitz
How 23snaps is Preparing for the Future
Design for Non-Digital Natives
Meaghan Fitzgerald - @megfitz
Thanks!
Q&A
Meaghan Fitzgerald - @megfitz
