Gerd Leonhard

Futurist, Author, CEO

The FuturesAgency

Basel, Switzerland

The Future of Media, News, Data and the monitoring business

The

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re is

already h

ere! Welcome to

The Networked Society

☞ Networked news & Media

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Networked Society Networked Media

Networked business

The

futu

re is

already h

ere! “Change the instruments, and you

will change the entire Social Theory that goes with them”

Bruno Latour 2009

Social-Local-Mobile (SoLoMo)

Media, News. Information. Data.

The

futu

re is

already h

ere! ‘SoLomo’ everywhere

Social Networks are the new

broadcasters

The

futu

re is

already h

ere! Media ‘Business as usual’ is fading quickly

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Toxic Assumptions - what was yesterday may just be... History

*hat Tip to Neil perkin

Build value around the Core

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Don’t be Like the music Business :)

Access not ownership

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Explosion of disruptive

habits

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The users are the content, too

‘Participation culture’

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Disrupt or be disrupted

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“It’s become very, very clear to me that digital trumps print

and that pure digital, without any legacy costs...

massively trumps print” — David Bradley Theatlantic

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Soon, Print is just another screen

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Media is rapidly becoming disembodiedGazeta Wyborcza Gazeciarz digital newspaper delivery Via Youtube

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futu

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ere! New Interfaces

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Dr. Michio Kaku via Youtube

The

futu

re is

already h

ere!Print & Digital is amalgamating

The

futu

re is

already h

ere!From Paper Culture to

Screen Culture

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2 parallel models required...

Media Monitoring X.0

Media Mon1toring 1.0

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The total convergence of

Internet and Television

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A huge opportunity (imho)

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Market

Maker

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TVRadioPrint

Internet

Mobile

“Social”

Digital media knows no silos

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ere!

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Pay-will not Pay-wall:)

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Relevance not Noise

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Data-Driven Business Models :)

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New technologies. New Data.

New Models

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Trust & Reputation monitoring*Hat-tip to Rachel Botsman ‘collaborative consumption’

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Freemium can be a very powerful model

If one of your missions is to make data

tangible...

The

futu

re is

already h

ere! Helping your clients to really

understand things

“makesense of

Information”

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Going way beyond the obvious will be crucial

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MonitoringData &

InformationManagement Business

RealTime

Cross-platform

newly & truly

Intelligent

newly & trulyIntelligent

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Technology is forcing us to create new Ecosystems

The

futu

re is

already h

ere! APIs are an expression of inevitable

interdependence

“Creativity is the residue of

time wasted”*Albert Einstein

Summary - Things to remember :)

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D E S I G N :

Thanks foryour time!

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