The future of mapping
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Mapping the FuturePersonal thoughts from [email protected]
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Who the hell is this guy?
• Founded OpenStreetMap 2004– Free and open map of the world
• Co-Founded CloudMade 2008– Monetize the map as value moves upstream
• Joined MSFT 2010– Great chance to build some wonderful things
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Vision;The world’s most up to date, complete and universal map.
Oh, and Free.
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Global
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Local
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Detailed
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Comm
unity
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Grow
ing
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Lifesaving
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Routable
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OODA Primer
• Observe– Look around, look at the KPIs, what’s happening?
• Orient– How does it fit my mental model?
• Decide– Make the choice
• Act– Enact that choice
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Naïve OODA
O O D A
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Naïve OODA + Feedback
O O D A
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Loop Speed
Fast tracking ensures situation tracking
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Loop Speed
Tighter loop than competition means“certain to win”
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Maps Change Continuously
• Map data & attributes change 24x7x365• Typical commercial checkpoints are 3/6/12 months
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OpenStreetMaps Change Continuously
• OpenStreetMap data & attributes change 24x7x365• Checkpoints are typically minutely/hourly
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Map OSM MM PMV
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Map Coupling
• The map changes continuously• OpenStreetMap tracks it tightly– About as tight as possible for $0
• MapMaker tracks it more loosely– Tradeoff for checking everything submitted
• Proprietary Map Vendors track it loosest– Tradeoff for physically capturing everything
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Map Coupling Expense/Age
Expense
OSM MM PMV
Age
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Map Coupling Expense/Age
Quality
OSM
PMV
Pric
e
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Coase’s Penguin
• Non-monetary motivation
• Discrete multi-size pieces
• Low-cost integration
(Yochai Benkler)
Commons-based Peer Production:
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Data! Quality!
Road names, turn restrictions, points of
interest, trees, landuses, freeway signs, GPS data,
speed limits, traffic lights, traffic circles, one way streets, footpaths,
buildings, bridges, tunnels, rivers, lakes, car parks, street
lights, bus stops, HOV lanes, parks, national forests,
connectivity, classification, private access
…………………………..
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Free & Open Tradeoff
Free & Open Proprietary
$0, put up with
inconsistency
$BIG, very
consistent
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Open?
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More O
pen
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More C
omm
unity
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Haiti - January 12, 2010
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Haiti - January 14, 2010
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Haiti - January 26, 2010
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Faster Better Cheaper
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Faster Better Cheaper