Mapping and the Future of Local Advertising

Google lowered maps API pricing, Apple launched a native mapping solution, and Nokia inked a deal with Oracle for the Nokia Location Platform. Profit from this paradigm shift in advertising.

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ABOUTME

• MUDs, BBSs, Windows, DOS, & Corncob 3D

• Auction Site Network

• CyberTronix

• InfoMedia

• InterFACE Holdings

• OTRIAD

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OTRIAD

• Focus on Performance Driven Campaigns• Long-term Partnership Goals• Full Service Shop• Great Team• Incubation Initiatives• Manhattan Offices• Fully Funded

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THESPEAKEASYEXPERiENCE

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THESPEAKEASYMAP

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GOINGVIRAL

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WHY?

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UNIFIEDCOMPUTING

Fabric computing or unified computing involves the creation of a computing fabric consisting of interconnected nodes that look like a 'weave' or a 'fabric' when viewed collectively from a distance.

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UNIFIEDCOMPUTING

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SocialPurchasingParadigmShift

SOCIALPURCHASING

“One finding which was not surprising was the fact that 81% of US respondents indicated posts from their friends directly influenced their purchase decision. This

finding supports an early study done by the Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm, which revealed 80% of respondents

“tried new things based on friends’ suggestions.”1

•23.1 million discover new brands or products through social media (up 22 percent from 2010) 2

•22.5 million use social media to learn about unfamiliar brands or products (up 9 percent); 2

•17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19 percent);2

•15.1 million refer to social media before making a purchase2

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1 Forbes.com 2012

2 Knowledge Networks 2011 Study

BrokenLocalCurationModels

• Does a local high school kid know the best sushi in Forest Hills?

• Does a guy that got turned at away at a club for wearing sneakers leave a good review?

• Will you pay $18 for a martini?• Is a tourist from Texas likely to know what

constitutes “great” French cuisine in Manhattan?

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THEBIGBOYSAREMOVING

• June 22, 2012 – Google lowers pricing and raises call limits for Google Maps API.

• September 19, 2012 – Apple releases IOS 6 with Apple Maps & locks Google Maps app in approval process.

• October 10, 2012 – Nokia makes deal with Oracle for Nokia Location Platform to provide worldwide maps for Oracle-based solutions.

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MOBILELOCALGROWTH

Mobile local ad revenues will grow from $784 million last year to $5.01 billion in 2016.

If that seems low, keep in mind that we're just talking about the local segment of

overall U.S. mobile ad revenues.1

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1 SearchEngineWatch.com 2012

CONNECTINGTHEDOTS…

• Demonstrated Need• Unified or Fabric Computing Philosophy• The Shift to Social Purchasing• Broken Local Curation Models• Big Player Positioning• Mobile Local Growth Trends

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WHATNOW?

• Positioning• Piggybacking• Technology Development/Integration• Iterative processes• Long-term Commitment• User Acquisition

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AFFILIATES/PUBLISHERS

• Affinity Maps• Index Map Pages• User Generated Content• Mobile Applications• Leverage Your Channels

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STARTUPS&entrepreneurs

• Niche Mobile Apps• Niche Mapping Sites• Niche Mappings Web Apps• SAAS Applications• Branding is Key

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INVESTMENT&JOINTVENTURES

• Team• IP• Active Users

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