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The Future of Luxury Panel #8

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A Global Player In Our Industry o 97,500 employees including 5,800 R&D engineers and technicians o 500 patents filed in 2012 o Group revenues: b18 with 5.1% Annual R&D investment : b1 o 320 sites located in 34 countries

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We Make Stuff For Cars Padding Headrest Cover Mechanisms Frames Complete exhaust lines Mufflers Catalytic converters Manifolds Diesel particulate filter Commercial vehicles Composites Modules Plastic body panels Cockpits Acoustic modules Door panels Instrument panels Decoration Center consoles

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B Segment A Segment MPV C/D Segment C Segment D/E Segment F/SUV Segment And many others globally

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What is Luxury? The Future or Luxury

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Webster says: : noun \l k-sh( -)r, -zh( -)r\ : a condition or situation of great comfort, ease, and wealth : something that is expensive and not necessary : something that is helpful or welcome and that is not usually or always available luxury

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Luxury Products May: Be expensive Be rare or exclusive elitist Be an expression on individuality Reveal authenticity and craftsmanship Represent accomplishment Be a measure of health and available time

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Luxury Is an emotional reaction to external sensory information (confident, connected, inspired) How one feels about a product or service AND about themselves in an experience Is subjective Evolves

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It is a Sensory Experience

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In a restaurant the product we buy is not just food Service Colors Taste Smell Harmony Light Touch Comfort Tableware Atmosphere Sound Company

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It is a Sensory Experience

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Luxury is Subjective

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Luxury Evolves Stability Control BMW 750L Ford Focus ZX3 Adaptive Cruise Control Mercedes S430 Ford Fusion SE Mazda 6 Infiniti FX35 Volvo S80 Blind Spot Monitor Lane Departure Warning

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The Job of the Designer Understand key brand design elements Understand consumer needs and trends Source materials Innovate new solutions To elicit emotions through sensory experiences

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2020 Megatrends China Leads Era of ChangeHuman Plus Oasis Meaningful Premium

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2020 Megatrends China Leads Era of Change Human Plus Oasis Meaningful Premium

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Authenticity of Materials

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Ultra Premium

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Oasis Seat

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is a personal experience The Future of Luxury that connects all of the senses.

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Design NOT the object, Next step : but the consumer experience. Design the emotional response