The Future of Internet Recogntion
Transcript of The Future of Internet Recogntion
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PresenterNawar Alsafar, Founder, CEO, augur.io, @augur
The Future of Internet RecognitionAugur
The inside scoop of how billions of devices
are recognized w/o cookies, every single day
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The pastThe presentWhat’s next
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The pastThe presentWhat’s next
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The Cookie Thrived Cookies
thrived
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The pastThe presentWhat’s next
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What’s fueling growth?
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50 Billiondevices by 2020 (in 4 years)
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The cookie
crumbled
=’(
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Businesses rely on consumer recognition to make $$$
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What verticals on the internet rely on a tracking layer to make $?
○ Adtech
○ E-commerce
○ Analytics
○ Search engines
○ Personalization
○ Cyber-security
○ Agencies
○ Apps
○ etc
○ etc
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The pastThe presentWhat’s next
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Well, if you don’t use a cookie …then, what do you use?
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Everything else
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How the internet works (super-watered down)
1) A device makes a 2) HTTP request 3) to a server
4) which responds w/ data5) That data is
used / saved
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Recognition on the internet.
Do you prefer to guess, or know?
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If you were 99% accurate, and handled 1 Billion requests...
Then what is your error rate?
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Device recognition @ scale
Client-side recognition
HTTP cookie
Plugins: aka Flash LSO / Silverlight ISO
HTML5 storage
FileSystem
LocalStorage
WebSQL
IndexedDB
FileSystem
Caching
Objects
Image
HTTP headers
AppCache
Flash resource cache
HTTP compression cache
History
Window name
Application / browser fingerprinting
Audio frequency detection
Typing cadence
Server-to-machine recognition
Origin bound certificates
TLS / SSL handshake
HTTP Strict Transport Security
HTTP Public key pinning
Unique network path
TCP/IP, TLS stack fingerprinting
Application / browser fingerprinting
DNS cache
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Laws and Privacy
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EuropeIn general, strictly regulated, yet
strengtheningU.K. privacy laws weakening
E.U. safe harbor 2.0Asia
In general, less regulated, yet strengtheningChina might follow E.U.South Korea is strict
AmericasIn general, less regulated
In North, self-regulated w/ regulations TBD
In South, moving closer to E.U., currently laxOceania, Africa
In general, less regulated
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Augur