The future of health and fitness
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Transcript of The future of health and fitness
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HEALTH & FITNESS The future of
…and why should I care?
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We all know we have a
serious problem
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We all know healthy lifestyle choices
are not only a good medicine…
… many times, they could be the cure
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Too many times, even in the best
planned interventions…
…people don’t just snap out of it and
“intervent”
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Is there anything we could learn from the health and fitness
industry?
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1. What’s going on in the health & fitness industry?
2. What could we learn from it? 3. The REVOLUTION concept 4. Chances for collaboration?
H&F market evolution
BODY BUILDING AGE 1970 - 1980 2 - 3 %
FITNESS AGE 1980 - 2010 12 - 15 %
WELNESS AGE 2010 - ? 30 % +
LIFESTYLE AGE ? 50 %
MA
RKET
S
TIME
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WARNING! non scientific���
content
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You’re passionate about it
People need it
People are ready to pay
for it
You’re good at it
Success
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The health and fitness industry
realized, it needs to grow up!
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• Founded 2001 (Brussels 2007) • 105 member organizations • 10 324 fitness clubs • 29 countries
• Setting standards • European Affairs • Research & Knowledge center • Networking & Events • EREPS
Enter:
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Studies & publications:
European qualifications framework
13 © Europe Ac-ve, used with permission
Level Knowledge e.g. Level 8 Knowledge at the most advanced
fron-er… Doctors etc.
Level 7 Highly specialized knowledge… Masters Degree
Level 6 Advanced knowledge… Bachelors degree
14 © Europe Ac-ve, used with permission
Level 4 Factual and theore-cal knowledge in broad contexts within a field of work or study
Personal trainer
Level 5 Comprehensive, specialized, factual and theore-cal knowledge within a field of work or study and an awareness of the boundaries of that knowledge
Exercise for Health Specialist
European qualifications framework
15 © Europe Ac-ve, used with permission
Level 4 Factual and theore-cal knowledge in broad contexts within a field of work or study
Personal trainer
Level 5 Comprehensive, specialized, factual and theore-cal knowledge within a field of work or study and an awareness of the boundaries of that knowledge
Exercise for Health Specialist
European qualifications framework
IT’S ABOUT BEHAVIOUR!
16 © Europe Ac-ve, used with permission © Europe Ac-ve, used with permission
Transtheore3cal model of behavior change.
1. PRE-CONTEMPLATION
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Frankly, I couldn’t care less
• Avoid arguing • Motivational
Interview
2. CONTEMPLATION
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Hmm…
• Pros and cons • Self-efficacy
3. PREPARATION
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I wonder if I would, how I
should…
• Provide info • Concrete plans • Clear goals
4. ACTION
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I’m doing it!
• Give support • Plan for obstacles
5. MAINTENANCE
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I got this!
• Find social support
1. Pre-contemplation 2. Contemplation 3. Preparation 4. Action 5. Maintenance
STAGES OF CHANGE
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The whole industry is maturing and
turning to evidence based actions
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Enter Dr. Paul Bedford
Business as usual
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4 Year Retention Pr
opor
tion
Still
Mem
bers!
Months since joining!
© Dr. Paul Bedford, used with permission
Basic Behaviour Change
60 minute standard induction + 60 minute
support
60 minute standard induction
Minimum “treatment”
26 © Dr. Paul Bedford, used with permission
Visit vs. visit
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© Dr. Paul Bedford, used with permission
No.1 Behaviour = Visits
1 !Interaction!
2-3 !Interactions!
4+ !Interactions!
20%$$more%likely%to%visit%
50%$$more%likely%to%visit%
80%$$more%likely%to%visit%
! The$probability$of$making$a$visit$next$month$if$fitness$staff$talk$to$you$during$a$visit$this$month.$
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Seems a lot like we need a…
Photo credit: Wikimedia Commons
…human touch
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Enter Trainer4You
REVOLUTION
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TO BE THE MOST REGOGNIZED PERSONAL TRAINGIN BRAND IN
FINLAND BY 2020
REVOLUTION VISION
REVOLUTION NETWORK HAS SEVERAL HUNDRED
PERSONAL TRAINERS, IMPROVING THE QUALITY OF LIFE
FOR THOUSANDS
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TO PERMANENTLY INCREASE THE QUALITY OF LIFESTYLE CHOICES FINNISH PEOPLE MAKE
REVOLUTION MISSION
REVOLUTION coaching concept
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1. Health 2. Weight Loss 3. Wellness 4. Shape 5. Challenge
Your primary goal is to enhance your health and wellbeing You have an underlying problem that needs to be solved before exercise could become a permanent part of your life.
HEALTH
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WEIGHT LOSS
Your primary goal is losing weight You wish to permanently change your weight to healthy proportions. You need practical knowledge, help, tools and support to reach your goal
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WELLNESS
Feeling good is what it’s all about! You wish to be more energetic, more healthy, more capable to tackle life’s challenges. You wish to find a good balance with regular exercise, healthy nutrition and adequate rest.
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SHAPE
Your primary gold is to shape your body and/or enhance your physical condition. You’re prepared to train hard and long to achieve your goals. You’re prepared to stick to tough training regimen and controlled nutritional choices.
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CHALLENGE
You are an advanced, competitive sports person looking for new challenges You’re eager to try new challenges, sports and equipment. You have worked hard to get where you are and you wish to challenge your limits to the maximum.
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WHAT EXACTLY MOTIVATES YOU?
PROFILE QUESTIONER
WWW.REVO.FI
REVO – SERVICE OFFERING
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1. Quick & Go 2. Personal training 3. Workshop 4. Small group training 5. Team training 6. Lectures
REVO – SERVICE OFFERING
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PERSONAL TRAINING SMALL GROUPS EXPRESS SERVICES
PT 360 light
Team Training
Small Group Training
PT 90
PT 360
PT 180
Quick & Go
Workshop
QUICK & GO
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1. Fitness check-up 2. Training advice 3. Nutrition advice 4. Exercise Duration: 1 x 30 min Price: 39 €/meeting
PERSONAL TRAINING
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• PT 90 • duration 3 mo. • 12 meetings • à 45 min • 279 € per month
”Intensive kick start”
PERSONAL TRAINING
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• PT180 • duration 6 mo. • 12 meetings • à 45 min • 159 € per month
”Gain permanent changes”
PERSONAL TRAINING
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• PT 360 • duration 12 mo. • 12 meetings • à 45 min • 89 € per month
”Make sure the changes are there to stay ”
PERSONAL TRAINING
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• PT 360 light • duration 12 mo. • 4 meetings • à 45 min • 39 € per month
Innostu ja onnistu!
”Keep up the good life or easy entry”
LIGHT
The best of PT and Group Fitness
SMALL GROUP TRAINING
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Fixed-duration small group “schools” with pre planned activities
Duration: 3 mo. Meetings: 12 x 60 min Price: 79 €/mo.
TEAM TRAINING
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Motivation & social support
More freely executed ”workouts of the day” Contract: 1 mo. -> Times/month: 8 Duration: 45 min Price: 99 eur/kk
WORKSHOP
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Inspiring and supportive taste of the small group schools Duration: 1 x 120 min Price: 39 €/pers.
Small Group Quick & Go
TOPICS FOR SMALL GROUPS
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1. Running school 2. Triathlon school 3. Gym school 4. “Off the couch” school 5. Bootcamp 6. Weight loss school 7. Shape up school
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1. It’s more and more about health 2. It’s about understanding behavior 3. It’s about supporting change 4. It’s about more qualified staff 5. It’s about collaboration (allied
healthcare)
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Further reading: • www.trainer4you.fi • www.ehfa.eu.com • www.ereps.eu.com • http://en.wikipedia.org/wiki/
Transtheoretical_model • http://retentionguru.co.uk • www.revo.fi
THANK YOU!