THE FUTUREOF ENTREPRENEURSHIP?

A R E B A B Y B O O M E R S

Here's a Look at Why a New Generation of Retirees Isn'tActually Retiring

By R. Kirk Huntsman

BABYBOOMERSARE TWICEAS LIKELY ASMILLENNIALSTO STARTTHEIR OWNBUSINESSES

...For most Baby Boomers, retirement isno longer a “sit back while drinkinglemonade and watching gameshows andtaking naps” period of life. Rather,retirement is a Second Act (or a Third,Fourth or Umpteenth Act as it were).

SO,WHY THEUPWARDTREND OFBOOMERBUSINESS?

LONGERLIFESPANS

Average lifespans in developed countrieshave increased from approximately 50years to more than 75 years, writesShelly. While older age can seem like afactor that works against you in thetraditional job market, it’s a plus in theentrepreneurial world.

Customers and clients are alwayslooking to pay for expertise, experience,and wisdom—all of which Baby Boomershave in spades.

Not only do Boomer entrepreneurs havethe experience that comes with time ontheir side, they also have the extensivenetworks that come with have longcareers. The average client, at about 57years old, has over 2,000 people in theirLinkedIn network. Those numbers cantranslate into customers and/orcustomer leads.

Boomers want to earn extra incomelater in life. Which is understandable,since the Pew Charitable Trusts studyrevealed that the baby boomergeneration lost at least a 1/4 of theirmedian net worth during the recession.

FINANCIALNEED

THEDESIRE TOWORK ONTHEIROWNTERMS

Boomers want to keep working into their 60s,doing work they enjoy on a flexible schedule andwhile they supplement their retirementearnings.

THE PURSUITOF PASSION &

PURPOSEWhat better time than your 50s, 60s and beyond to finally

answer this meaning-of-life questions like, “What drives me?”and “What big idea have I always wanted to roll up my sleevesand execute?” Age doesn’t disqualify you from the game of lifeand making good on your longtime goals or your new dreams.

What better time to build an entrepreneurial enterprise aroundyour knowledge and lingering ambitions.

Who says you have to call it quits?

O N W A R D

R K I R K H U N T S M A N . N E T